Significances of the Study

94 REFERENCES Abdelaal, N.M. Sase, A.S. 2014. Advertisement Analysis – A Comparative Critical Study. Journal of Advances in Language and Literary Studies Vol. 5 No. 6. Faculty of Modern Languages and Communication, Universiti Putra Malaysia Ahmed, N. 2000. Cross-Cultural Analysis of Advertising from the United States and Indian. Retrieved in August 28 th 2013 from www.dissertstion.comlibrary1120842a.htm Baren, S.J. Davis, K, D. 2008. Mass Communication Theory: Foundations, Ferment, and Future. Retrieved in August 27 th 2013 from http:books.google.combooks?id=5TAebeoDnJ4Cpg=PA330 Barthes, R. 1993. Mythology. In J. Storey Ed.. An Introductory Guide to Cultural Theory and Popular Culture. Hertfordshire: Harvester Wheatsheaf. Bartos, R. 1995. How to Advertise to Women. In Tessa Nowosenetz 2007. The Construction of Masculinity and Femininity in Alcohol Advertisements in Men’s Magazines in South Africa – A Discourse Analysis. M.A. in Psychology Dissertation, University of Pretoria Jaffe, L.J. Berger, P.D. 1994. The Effect of Modern Female Sex-Role Portrayals on Advertising Effectiveness. Journal of Advertising Research Vol. 34. Bogdan, R.C., Biklen, S.K. 1992. Qualitative Research for Education: An Introduction to Theory Methods 2 nd Ed.. Boston: Allyn and Bacon Carter, C. Steiner, L. 2004. Introduction to Critical Readings: Media and Gender. Maidenhead: Open University Press. McGraw-Hill Education. Chafai, Habiba. 2008. Gender and the Language of Advertising: A Sociolinguistic Analysis of Women’s Representation in British and Moroccan Magazine Advertisements. A Master Thesis of Universidade do Minho Chandler, Daniel 2007. Semiotics: The Basics. Routledge: London Chand, P. Chaudhary, S. 2012. Advertising Discourse: Studying Creation and Perception Of Meaning. International Journal of English and Literature, vol. 3, no. 2 Cliffnotes

2014. Gender

Stereotypes. Retrieved in May 26 th 2013 from http:www.cliffsnotes.comsciencessociologysex-and-gendergender-stereotypes Cook, G. 1996. The Discourse of Advertising. 2 nd Ed. London: Routledge. Fairclough, N. 1989. Language and Power: Discourse, Common Sense and Ideology. Longman Group UK Limited. --------------- 1995. Media Discourse. New York: St Martin’s Press --------------- 2003. Analysing Discourse: Textual Analysis for Social Research. London: Routledge. --------------- 2006. Discourse and Social Change 2 nd ed. Cambridge: Blackwell Publishing Ltd 95 Fiske, J. 1994. Media Matters: Everyday Culture and Political Change. Minneapolis: University of Minnesota Press. Fowler, R. et al. 1997. Language and Control. In Sheyholislami, Jaffer. 2002. Critical Discourse Analysis article. Retrieved February 10 th 2014 from www.carleton.ca~jsheyholcda.htm Fowles, J. 1996, Advertising and Popular Culture. Thousand Oaks: Sage Goddard, A. 1998. The Language of Advertising: Written Texts. London: Routledge Goffman, E. 1976. Gender Advertisements. In Tessa Nowosenetz 2007. The Construction of Masculinity and Femininity in Alcohol Advertisements in Men’s Magazines in South Africa – A Discourse Analysis. M.A. in Psychology Dissertation, University of Pretoria Goldman, R. 1992. Reading Ads Socially. London: Routledge. Kellner, D. 1997. Reading Images Critically. In Chafai, Habiba. 2008. Gender and the Language of Advertising: A Sociolinguistic Analysis of Women’s Representation in British and Moroccan Magazine Advertisements. Master Thesis of Universidade Do Minho Kilbourne, J. 2002. Beauty and Beast of Advertising. Retrieved in November 17, 2014 from http:www.medialit.orgreading_roomarticle40.html -------------- 2000. Can’t Buy My Love: How Advertising Changes The Way We Think And Feel. In Marvi Shaikh 2015. The Representation of Men and Women in Advertisements – A Critical Discourse Analysis. The Women – Annual Research Journal Vol. 7. Jamshoro: Institute of English Language and Literature, University of Sindh Lacey, N. 1998. Image and Representation: Key Concepts in Media Studies. New York: St. Martin’s Press. Lakoff, George, Johnson, Mark. 1990. Metaphors We Live By. Chicago: The University of Chicago Leech, Geoffrey N. 1992. English in Advertising: A Linguistic Study of Advertising in Great Britain. 2 nd Ed. London: Longman. Leiliyanti, Eva. 2003. Konstruksi Identitas Perempuan dalam Majalah Cosmopolitan. Jurnal Perempuan No.28 Leiss, W., Kline, S., Jhally, S. Botterill, J. 2005. Social Communication in Advertising: Consumption in the Mediated Market Place. 3rd ed. New York: Routledge. Lincoln, Y. S., and Guba, E. G. 1985. Naturalistic Inquiry. Beverly Hills California: Sage Publication Inc. Macario, Everly and Boyte, Rebeca Montealegre. 2008. Lost in Translation: Tips for Avoiding Translation ‘Travesties’ - Health Promotion Practice. A Journal of English Translation Studies Vol 9 No. 3 Marshment, M. 1997. The Picture Is Political: The Representation of Women in Contemporary Popular Culture. In Robinson, V. Richardson, D. Eds., Introducing Women’s Studies: Feminist Theory and Practice. 2nd ed. pp.125-151. Hampshire: Palgrave.