Objectives of the Study Scope of the Study

93 representation of women and their physique and appearance that tend to be stereotyped as object of sexuality and what beautiful should be like within narrow convention.

5.2 Suggestion

In line with the conclusions that have been stated, some suggestions are offered to the readers, especially for those who are interested in doing further study on women representation and stereotypes in any discourse as follow: • It is suggested for anyone who read this research, especially the female readers, to be more mature aware in realizing how women are represented and whether there is particular stereotype in order to understand and filter the implied ideology assumption. • It is suggested for other researchers to study about the linguistic and semiotic aspects used in other advertisements to reveal and uncover the hidden message that may be harmful to our perception. • It is suggested for other researchers who want to conduct a research by using linguistic and semiotic analysis in other research fields. 94 REFERENCES Abdelaal, N.M. Sase, A.S. 2014. Advertisement Analysis – A Comparative Critical Study. Journal of Advances in Language and Literary Studies Vol. 5 No. 6. Faculty of Modern Languages and Communication, Universiti Putra Malaysia Ahmed, N. 2000. Cross-Cultural Analysis of Advertising from the United States and Indian. Retrieved in August 28 th 2013 from www.dissertstion.comlibrary1120842a.htm Baren, S.J. Davis, K, D. 2008. Mass Communication Theory: Foundations, Ferment, and Future. Retrieved in August 27 th 2013 from http:books.google.combooks?id=5TAebeoDnJ4Cpg=PA330 Barthes, R. 1993. Mythology. In J. Storey Ed.. An Introductory Guide to Cultural Theory and Popular Culture. Hertfordshire: Harvester Wheatsheaf. Bartos, R. 1995. How to Advertise to Women. In Tessa Nowosenetz 2007. The Construction of Masculinity and Femininity in Alcohol Advertisements in Men’s Magazines in South Africa – A Discourse Analysis. M.A. in Psychology Dissertation, University of Pretoria Jaffe, L.J. Berger, P.D. 1994. The Effect of Modern Female Sex-Role Portrayals on Advertising Effectiveness. Journal of Advertising Research Vol. 34. Bogdan, R.C., Biklen, S.K. 1992. Qualitative Research for Education: An Introduction to Theory Methods 2 nd Ed.. Boston: Allyn and Bacon Carter, C. Steiner, L. 2004. Introduction to Critical Readings: Media and Gender. Maidenhead: Open University Press. McGraw-Hill Education. Chafai, Habiba. 2008. Gender and the Language of Advertising: A Sociolinguistic Analysis of Women’s Representation in British and Moroccan Magazine Advertisements. A Master Thesis of Universidade do Minho Chandler, Daniel 2007. Semiotics: The Basics. Routledge: London Chand, P. Chaudhary, S. 2012. Advertising Discourse: Studying Creation and Perception Of Meaning. International Journal of English and Literature, vol. 3, no. 2 Cliffnotes

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