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1. Data Reduction
Data reduction refers to the process of selecting focusing, simplifying, abstracting, and transforming the data Miles Huberman, 1994. Firstly, the
writer selected the utterance containing politeness strategy done by the four main characters from the script. Then, the writer classified the utterance by using the
framework of politeness strategy. By doing so, the speaker abstracted and simplified the document. The writer transformed the original wide document into
a sharp, sort, focused and organized document. To reduce the data, the writer employed a process namely coding.
According to Miles and Huberman 1994, coding is a process of combining and differentiating the data found by the researcher and the reflection he makes. In
this process, the writer applied the codes as assistance to analyze the data. The codes used in the study were the codes related to the first research problem which
was the kinds of strategies used in the movie Yes Man. Bald on-record was labeled with BOR. Positive politeness was labeled PP. Negative politeness was
labeled with NP and off-record was labeled with OR.
2. Data Display
Data display refers to the organized, compressed information that leads to conclusion drawing and action. Miles and Huberman 1994 state that looking at
the display helps the researcher to understand an affair so that he can take a decision to do the further action. In this study, the data related to the politeness
45 strategy were put into a table see appendix which helped the researcher in taking
actions and conclusions.
3. Conclusion Drawing or Verification
The last step was conclusion drawing and verification. The last step refers to the act of concluding the final conclusion. Miles and Huberman 1994 state
that from the state of collecting the data, the researcher begins to decide what things mean and has an early conclusion which means conclusion that is light and
still vague. However this conclusion is increasingly clear and grounded.
G. Research Procedure