16 experience into the more concrete concepts and are directly accessible with the
body Stefanowitsch, 2005:163. By making the concept accessible with the body, people can then understand the meaning as they experience it themselves. From
that theory then it can be said that metaphors can be used to make the meaning of certain phrases is clearer and more understandable.
ii. Football terms
The word ‘term’ according to Longman Dictionary of Contemporary English
2009:1819 is a word ‘used to show that you are describing or considering a subject in a particular way or from a particular point of view.’
Football terms means words that have association with football and are only understood by readers who understand about football and its rule.
2. Theory of Magazines
A magazine is a popular type of news and is very familiar to a lot of people. According to McLoughlin in her book The Language of Magazine 2000:1-2, a
Magazine is a book that s issued at regular intervals either weekly, monthly, quarterly; has varies quality of paper which can define the connotations of the
magazine. It means the quality of paper in a magazine define its target reader’s class. A magazine with thick and smooth paper targets high class readers; while
magazine with a common paper targets lower class reader. Still according to McLoughlin, a magazine also has heterogeneous contents such as articles, fictions,
and photographs and it has become magazines’ most obvious feature. 2000:2
17 Magazines can be divided to many different types. There are magazines
which aim a much wider audience referred as ‘center of interest’ magazines McLoughlin, 2000:2. This kind of magazine tends to have a general topic to
catch general readers. However, magazines nowadays tend to focus themselves on a certain topic and catch a group of reader. These magazines are called special
interest magazines. Special interest magazines deal with certain topic like computing, household
crafts, music. The content of special interest magazine is mostly around the topic that it has. Special interest magazine is seen as the expert of certain topic as the
reader read a magazine not only to get entertainment but also to get new knowledge or information about the topic they like.
These different special interest magazines have different language forms which will reflect their specialist nature McLoughlin, 2000: 2. The different
language forms mean the difference of the linguistic feature that the article in the magazine has. Therefore, it can be said that different nature or specialization will
result a different linguistic feature of a magazine. The language of magazines is usually informal language, as the main reason
of a magazine is not only to bring news to its reader, but it also has another objective, that is to entertain its reader. Therefore, it has different linguistic
features from other types of mass media. Moreover, in a magazine, there is a tendency in addressing audiences en masse, which is synthetic personalization.
This has the effect that the writer knows the reader personally McLoughlin,
18 2000: 68. All of the items above show how magazines have unique and
distinctive features compared to another media. The example of a special interest magazine is football magazines. Football
magazine is similar sport news. they tell their readers about football in its news or article; although in football magazine, the content of the news only discuss about
one kind of sport, that is football. These theories will be the base of the analysis of the thesis. The stylistic
analysis theory is used to analyze the linguistic features of the magazine. The linguistic features that are going to be analyzed is, graphology, grammar, and
lexis of the magazine. The definition of the magazine and its purpose is used to show the effect of those linguistic features to the reader of magazines.
C. Theoretical Framework
