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CHAPTER IV ANALYSIS
A. General Description of Research Object 1.
History of Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. Coca-Cola soft drink was
created by Dr. John S. Pemberton, a pharmacist from Atlanta, Georgia, USA, in May 1886. The Coca-Cola Company was founded in 1892 by Asa
G. Chandler in Atlanta, who also patented the Coca-Cola trademark. This company is the main of all the bottling company that owns the trademark
Coca-Cola throughout the country in the world by providing the raw material concentrates. President of Coca-Cola Company 1919-1955,
Robert W. Woudruff, is the person who first introduced the idea that Coca- Cola drinks can be enjoyed not only by Americans, but also to be
consumed by the entire nation in the world. To realize this idea, then in 1929 founded The Coca-Cola Export Cooperation, the company that
handles the sale of beverages throughout the country in the world with quality
based, flavor,
and the
same freshness.
www.thecocacolacompany.com
2. History of Coca-Cola Amatil Indonesia CCAI
Coca-Cola Amatil Indonesia CCAI has been operating in Indonesia since 1992 and provides all the company product variants, including
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bottled water in all parts of the country except North Solawesi. CCAI owns and operates 9 bottling plants, in Cibitung, Cikedokan, Bandung,
Semarang, Surabaya, Bali, Medan, Padang and Lampung. Coca-Cola Amatil Indonesia CCAI is a leading manufacturer and distributor of non-
alcoholic ready to drink beverages and has been operating in Indonesia since 1991. It manufacturers and distributes under license, the trade market
products of the Coca-Cola Company. www.cocacolaamatil.com
Currently, the number of employees of Coca-Cola Bottling Indonesia has reached 10,000 employees with a total production of 1500 bottles per hour -
millions of crates per year. Products of Coca-Cola is sold and distributed to more than 400,000 outlets in more than 120 sales centers spread all over Indonesia. It is
estimated more than 80 products of Coca-Cola Bottling sold through retailers and wholesalers in which 90 of them are included in the category of small
business entrepreneurs, and they employ less than five employees with annual turnover of less than Rp. 1 billion. According to Stuart Comino, Acting President
Director of CCAI, has inaugurated a new production line and construction of Regional Distribution Center in an area of 11,000 square meters factory CCAI
Medan, Factory located in an area of 50,000 square meters has 4 production machines, with a production capacity of up to 30,000 crates per day. Medan is
second factory of this year that equipped with the Regional Distribution Center facility. CCAI also has built larger Regional Distribution Center in Cibitung-
Bekasi which has been operating in early 2013, and plans to build a regional distribution center in Semarang which is targeted for completion in July 2014.
www.cocacolaamatil.com
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3. General Description of Coca-Cola
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