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3. General Description of Coca-Cola
The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet
Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine- Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special
versions with lemon, lime or coffee. Based on Interbrands best global brand 2011, Coca-Cola was the
worlds most valuable brand.
Table 4.1 General Description of Coca-Cola
Type
Soft drink Cola
Manufacturer
The Coca-Cola Company
Founder s
John S. Pemberton
Country of origin
United States
Introduced
1886
Area served
Over 200 Countries
Color Caramel E-150 d
Flavors
Cola, Cola Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola
Orange and Cola Raspberry
Employees
92,400
Servings per day
1.6 Billion Source: www.coca-cola.com
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4. Organization Structure
Figure 4.1 Organization Structure of Coca-Cola
Source: www.thecocacolacompany.com
Managing Director
Chief Operating Officer sales
Director Operating Director Operating
Quality Control
Management Sales and
Marketing Manager
HR Manager
Distribution and Logistic
Manager Accounts
Manager Production
Manager
Assistant Manager
Executive Manager
Senior Officer Sales Manager
Marketing Dev. Officer
Regional Sales Manager
Driver Sales and
Marketing Officer
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5. Vision and Mission
a. Vision
Coca- Cola‘s vision guides every aspects of Coca-Cola‘s business by
describing what their need to accomplish in order to continue achieving sustainable growth.
1 People: be a great place to work where people are inspired to be the
best they can be.
2 Portfolio: bring to the world a portfolio of quality beverages brands
that anticipate and satisfy people‘s desires and needs.
3 Partners: nurture a winning network of customers and suppliers,
together they create mutual, enduring value.
4 Planet: be a responsible citizen that makes a differently by helping
build and support sustainable communities.
5 Profit: maximize long-term return to share owners while being
mindful of their overall responsibilities.
6 Productivity: be a highly effective, lean and fast moving
organization. b.
Mission
1 To refresh the world, in body, mind and spirit 2 To inspirit moments of optimism, through their brands and their
actions 3 To create value and make a difference, everywhere their engage
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6. Market Share of Coca-Cola
Coca-Cola is now one of the largest corporations in the world, with a global workforce of over 90,000 and revenues of 31.9 billion in revenues
in 2008.
Table 4.2 Market Share of Coca-Cola
Sales and Income Data in Millions
2004 2005
2006 2007
2008 Net Sales
21,742 23,104
24,088 28,857
31,944
Net Income Profits
4,847 4,872
5,080 5,981
5,807
Unit Sold in Billions
19.8 20.6
21.4 22.7
23.7
Source: www.the cocacolacompany.com
7. Global Unit Sales of Coca-Cola
The global unit sale of Coca-Cola Company is increasing from last years. The data of the global unit sale of the Coca-Cola Company can be
represented by the following chart.
Figure 4.2 Global Sales of Coca-Cola
Source: www.the cocacolacompany.com
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B. Analysis and Discussion 1. General Description of Respondents
Respondents in this study were consumers of Coca-Cola Company in north Jakarta. Based on data from 60 respondents who bought a through
survey methods of data collection by questionnaire the characteristic of respondents obtained based on gender, age occupation and income per
month. This grouping is done with the following purposes: a. Can clearly describe in full respondent in this research.
b. As the arguments supporting the decision-making research. The characteristic of respondents as object the research one by one can be
described as follows: a.
General Descriptions of Respondents Based on Gender
From distributing a questionnaire to consumers of Coca-Cola, researcher got the descriptions about gender from respondents as
follows:
Table 4.3 Gender
Gender Total
Male 34
Female 26
TOTAL 60
Source: primary data 2013 Based on table 4.3 above can be seen that the percentage of male
respondents was larger than female respondents, with the number of respondents male gender for 34 people and the number of respondents
female gender for 26 people.
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