efficient. The coordination that could be creates the synergy with good management, which called by marketing management.
C. Definition of Bank
The bank is the familiar word for the people, especially for urban people and even in the town; bank is not the strength thing anymore. Kasmir 2004
perspective bank is the finance institution that has that main activity collect the money from the people and distribute back to the people also give another
services of bank. Meanwhile the finance institution is the company or organization that has
the task in finance subject that the activities only collect the money, or only distribute the people or can be both of them, which are collect and distribute the
money. From the explanation on the above we could take the summary that the
bank is the company that have specialization on financial focus, means the banking system always have connection in financial issue, so the conclusion is the
bank industry have three main activity are collect the money, distribute the money and give another bank services.
The third activity is giving another service of bank. The purposes in giving another services of bank is to support the both activity before is collect the money
and distribute the money. Another services that given by the bank to the customer such as: transfer, clearing, collection, bank card, distribute the fee and payment.
D. Definition of service
Service is present in work or act that can see or invisible from one side to another side. In generally services that produced and consumed at one time, where
interaction among the person that give services and the person that received the services is influence the result of services. Kotler 2003 said” a service can be
defined as any activity or benefit that one party can offer another that is essential intangible and that does not result in the ownership anything. Its production may
or may not tie to a physical product”. Definition from Zeithaml and Bitner 1996 that “services are deeds,
process, and performance” . In these statement service as process and screen,
service not only resulted from service company, but is including integral thing that offered by manufacture company. Based on definition above, service means
as invisible thing that involve act or work performance by process and work result offered by one party to another party. In production service is have related in
physical product, but could not excessively. on the whole, service is including all economic activity that makes result
not in physical product or construction, commonly it’s consumed at one time when the product resulted and give the addition value, such as convenience,
entertainment, happiness and healthy or solution of the problem that faced by the customer.
On the other side, service company or bank give service operation is they that give customer service products, tangible or intangible thing, such as
transportation, entertainment, food, and education. From many definitions on the above, give the impression that in services always there are interaction aspects
among consumer and the party that give the service, meanwhile both of party that involve not always recognize.
Means Service Company or bank attract and concern the customer with contract system, beside that the member will get the facility and easy thing from
company, with the purpose of company will get the profit.
E. Definition of Marketing In Services
