new logo is more dark, strength, and represents the stabilization and survive image. The new orange in the symbol made bright and strong in the performance,
and also represent the confidential and fresh image. The logo of ‘46’ and BNI represent the modern and dynamic appearance.
While by using the new corporate color represent more perform the BNI identity. That kind of things will facilitate the BNI to do differentiation in banking industry
and market by illustrate the unique, fresh, and modern image. Start from the fighting spirit that already grown up based on the history,
BNI has vision and mission to give the best services to Indonesia, also to be the pride bank in our country.
B. Definition of Marketing
Marketing is the one of the main activity that doing by the business people in surviving in life, in develop and get the profit. The marketing is development
from the market word that have means the place or facility where the people meet and make the transaction, in the abstract perspective marketing could say that the
activity or process of the all of the system. On the below will see from the marketing expert about the meaning of
marketing. “Marketing deals with identifying and meeting human and social needs”,
Kotler 2003. One of the shortest definitions of marketing is “meeting needs profitability”.
Marketing is a social process and managerial where individual or a group gets their needs and willingness with do the transaction with other
individual or other group.
Marketing is “an organizational function and a set of processes for creating, communicating, and delivering value to customers and managing
customer relationships in ways that benefit the organization and its stakeholders”,
Drucker 2002. Means that marketing as a tools or process communication in introduce the service and products for the people to get the
beneficial for the marketer and customer. While, Sofyan Assauri 2004 has perspective marketing is the human
activity that have purpose to fulfill the necessary and people willingness by the changes process. And William J. Stanton 1998 marketing is the system of all of
the business activity that has point to planning, price decision, promotion, and distribution of goods and services in fulfill the potential buyer needs.
Beside that Kotler 2001 said that marketing is the human activity that have purposes to make satisfaction of people needed and people willingness by
the changes process. That understanding could give the figure that marketing by the meet
process among individual or group where they are want to get what they need and what they want by creating, offering and changes process. Beside that the
marketing is the activities systems that have relationship between one to another that will be continue in planning, pricing decision, promoting and distribution of
goods and services to customer by individually or grouping. In running the marketing activity on the company by do the coordination
in order to the purposes and main point that have expectation in marketing side especially and corporation in general could be reached with effective and
efficient. The coordination that could be creates the synergy with good management, which called by marketing management.
C. Definition of Bank
