Technique of Analyzing Data Introduction

lxv In this research, the data coding is done in order to make the analysis of each datum easier. The data coding is based on the order of the datum number. The example is as follows: 1. The number of each datum. 2. The number of the disc in which the compliment occurs. 3. The time when the compliment occurs. To make clearer of the coding, an example is given as follows: 03I30:06 It means that the datum is number 03. It is found in the disc 1 of the film entitled “The Devil Wears Prada”. The compliment occurs in the minute of 30 and 6 second.

E. Technique of Analyzing Data

In analyzing the collected data, some steps are conducted as follows: lxvi 1. Giving mark on compliments and their responses in the dialogs Utterances typed bold are compliments utterances, while the underlined utterances are compliments responses. 2. Identifying compliment responses based on Herbert’s theory of compliment responses. 3. Analyzing the data by using the framework of ethnography of communication through the component speech in SPEAKING by Dell Hymes, Social Dimensions by Holmes, and kinesics by Chaika. 4. Exploring the politeness strategies applied by the participants in delivering the compliments and the compliment responses, by applying Brown and Levinson theory of politeness strategies. 5. Classifying all the utterances of compliments, the compliment responses, and politeness strategies found in data analysis into a unit of discussion. 6. Drawing conclusion from the data analysis. lxvii CHAPTER IV ANALYSIS

A. Introduction

The most important part of a research is data analysis. The analysis answers the problem statements of the research. The aim of this research is to discover the way compliments employed by the characters and the politeness strategies employed by the characters in the movie entitled The Devil Wears Prada. In addition, the ways the characters respond towards the compliments and the politeness strategies employed by the characters are also identified, as the structure of the compliments is an adjacency pair. As mentioned earlier, the source of the data is the film The Devil Wears Prada. From the film, 15 data are collected and all of the data are then taken and analyzed. The analysis is arranged as follows:

1. Data description

It presents the dialogue between participants containing the compliments and their responses.

2. Description of context

lxviii It describes the context of situation, the participants of the conversation, and the relationship between participants.

3. Data interpretation

It analyzes compliment and compliment’s responses based on Tsui’s theory. Thus, the analysis describes the way characters deliver compliments and the responses given by the interlocutor. Hymes’ ethnography of communication, Holmes’ Social Dimension and Chaika’s theory of kinesics are used in analyzing the data. The ethnography of communication used in the research refers to the SPEAKING formula that Hymes proposes. The SPEAKING formula which is used to analyze the compliments are participants, setting, scene, key and ends. Moreover, it also describes the analysis of the responses to the compliment from the addressee based on Herbert’s theory of compliment responses. Meanwhile, Brown and Levinson’s politeness theory used to analyze the politeness strategies applied by the participants in delivering the compliments and in responding to the compliments.

B. Analysis