Green Packaging Items Green Product Value Green Advertisement Items Eco-product Label

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4.3 Analysis Result Questionnaire

4.3.1 Green Packaging Items

S tr on gly Disagr ee Disagr ee Ne u tr al Agr ee S tr on gly Agr ee I concern about green packaging on product - 6.8 34.6 43.2 15.4 I purchase product that made of recycled recyclable material - 7.8 31.0 50.8 10.4 I purchase product that clearly written “green packaging”. - - 17.2 79.9 2.9 I regularly recycle product packaging. 2.6 17.2 43.0 22.1 15.1 I regularly reuse product packaging. - 9.9 31.5 44.0 14.6 Table 4.14: Statistic of Green Packaging 46

4.3.2 Green Product Value

Items S tr on gly Disagr ee Disagr ee Ne u tr al Agr ee S tr on gly Agr ee This green product performance meets my expectations 14.1 2.6 18.0 51.8 13.5 This green product functions provide very good value for me. - 16.9 12.2 46.6 24.2 I purchase green product because it has more environmental benefits than other products. - 14.1 4.9 53.6 27.3 I purchase green product because it has more environmental concerns than other products. - 14.1 4.9 50.8 30.2 I purchase this product because it is environmentally friendly - 14.1 4.2 49.2 32.6 Table 4.15: Statistic of Green Product Value 47

4.3.3 Green Advertisement Items

S tr on gly Disagr ee Disagr ee Ne u tr al Agr ee S tr on gly Agr ee I perceive green advertising supplies relevant information about green product 16.7 8.3 5.7 52.3 16.9 I perceive green advertising is a good source to purchase green product 2.6 17.2 4.4 63.5 12.2 I prefer purchasing product that have environmental messages in the advertisement. 14.1 - 25.5 33.6 26.8 I purchase product based on promises in green advertisement - 17.2 21.4 48.2 13.3 I refer to green advertisement before purchase green product. - 17.2 23.7 34.6 24.5 Table 4.16: Statistic of Green Advertisement 48

4.3.4 Eco-product Label

Items S tr on gly Disagr ee Disagr ee Ne u tr al Agr ee S tr on gly Agr ee I consider eco- product label are always trustworthy. - 14.1 10.7 52.6 22.7 I consider what is printed on eco-product label to be accurate - 2.6 27.1 44.8 25.5 The information on eco-product label is usually easy to understand - 15.9 7.8 63.8 12.5 I purchase product that have eco- product label first compare to non-eco-product label - 5.2 46.9 33.9 14.1 Table 4.17: Statistic of Eco-product Label 49

4.3.5 Green Purchase Intention