45
4.3 Analysis Result Questionnaire
4.3.1 Green Packaging Items
S tr
on gly
Disagr ee
Disagr ee
Ne u
tr al
Agr ee
S tr
on gly
Agr ee
I concern about green packaging
on product -
6.8 34.6
43.2 15.4
I purchase product that
made of recycled
recyclable material
- 7.8
31.0 50.8
10.4
I purchase product that
clearly written “green
packaging”. -
- 17.2
79.9 2.9
I regularly recycle product
packaging. 2.6
17.2 43.0
22.1 15.1
I regularly reuse product
packaging. -
9.9 31.5
44.0 14.6
Table 4.14: Statistic of Green Packaging
46
4.3.2 Green Product Value
Items S
tr on
gly Disagr
ee Disagr
ee Ne
u tr
al Agr
ee S
tr on
gly Agr
ee
This green product
performance meets my
expectations 14.1
2.6 18.0
51.8 13.5
This green product functions
provide very good value for me.
- 16.9
12.2 46.6
24.2
I purchase green product because it
has more environmental
benefits than other products.
- 14.1
4.9 53.6
27.3
I purchase green product because it
has more environmental
concerns than other products.
- 14.1
4.9 50.8
30.2
I purchase this product because it
is environmentally
friendly -
14.1 4.2
49.2 32.6
Table 4.15: Statistic of Green Product Value
47
4.3.3 Green Advertisement Items
S tr
on gly
Disagr ee
Disagr ee
Ne u
tr al
Agr ee
S tr
on gly
Agr ee
I perceive green advertising
supplies relevant information about
green product 16.7
8.3 5.7
52.3 16.9
I perceive green advertising
is a
good source
to purchase
green product
2.6 17.2
4.4 63.5
12.2
I prefer purchasing product that have
environmental messages in the
advertisement. 14.1
- 25.5
33.6 26.8
I purchase product based on promises
in green advertisement
- 17.2
21.4 48.2
13.3
I refer to green advertisement
before purchase green product.
- 17.2
23.7 34.6
24.5
Table 4.16: Statistic of Green Advertisement
48
4.3.4 Eco-product Label
Items S
tr on
gly Disagr
ee Disagr
ee Ne
u tr
al Agr
ee S
tr on
gly Agr
ee
I consider eco- product
label are
always trustworthy.
- 14.1
10.7 52.6
22.7
I consider what is printed on
eco-product label
to be
accurate -
2.6 27.1
44.8 25.5
The information on eco-product
label is usually easy
to understand
- 15.9
7.8 63.8
12.5
I purchase
product that
have eco-
product label
first compare to non-eco-product
label -
5.2 46.9
33.9 14.1
Table 4.17: Statistic of Eco-product Label
49
4.3.5 Green Purchase Intention