Hypothesis of the Study Research Design

17

2.7 Hypothesis of the Study

A study hypothesis is the prediction of the outcome of a study. Below shows hypothesis of this study: Hypothesis 1 H o : Green packaging has no significant relationship with factor of customer purchase intention on green product. H 1 : Green packaging has significant relationship with factor of customer purchase intention on green product. Hypothesis 2 H o Green product value has no significant relationship with factor of customer purchase intention on green product. H 2 : Green product value has significant relationship with factor of customer purchase intention on green product. Hypothesis 3 H : Green advertising has no significant relationship with factor of customer purchase intention on green product. H 3 : Green advertising has significant relationship with factor of customer purchase intention on green product. 18 Hypothesis 4 H : Eco product label has no significant relationship with factor of customer purchase intention on green product. H 4 : Eco product label has significant relationship with factor of customer purchase intention on green product. 19 CHAPTER 3 RESEARCH METHODOLOGY This chapter highlights the research method applied in the study. All the data collected will be documented to ensure that this research is fully explained and valid on the topic. The duration of this study is important as it guides the researcher to ensure the research is completed in time without any delay. Besides that, the geographical area on the location of the study conducted, the study design, strategy and the population, sample and tool to collect data are described too. This topic also includes the research includes the research instruments as well as the validity test results for pilot test.

3.1 Research Design

The research design that will be used for the study is quantitative descriptive research. It is useful to gain an accurate profile of events, persons or a situation. It is most important to have clear image of the situation on which we wish to collect data prior to the collection of data. In other words, with descriptive research design we could be able to describe some group of people or entities. Besides that, descriptive research is very common in business and other aspect of life. From this, as a researcher I will be able to have a clear picture on the topic what factor that influence consumers’ perception of green product on green purchase intention. Not only that, the researcher would also be able to identify the crucial element of consumer 20 perception on green product that has a dominant factor of purchase intention. Thus, research design is used to determine the relationship between variables. In this, the researcher will be able to examine the relationship between consumer perception on green product and purchase intention to buy green product either it gives a significant results. Introduction Research Question, Research Objective, Scope, Limitation and Significant of study. Literature Review Definition, Theory of Planned Behavior TPB, Factors Influencing Green Purchase Intention, Willingness to Pay More, Research Framework, Hypothesis of the Study. Data collection Research Method, Primary and Secondary Data Data Analysis Data Analysis and Finding Conclusion Conclusion, Recommendation and Limitation of study Figure 3.1: Research Flow of Study 21

3.2 Research Strategy