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4.2 Descriptive Statistic
4.2.1 Section A: Respondents Demographic Profile
For this section of descriptive analysis called demographic analysis, frequency analysis is applied to the raw data to testing the demographic information
of respondents. The samples of 384 respondents are measured demographically in terms of gender, age, race, and types of green product purchase.
4.2.2 Respondent’s Gender
Gender
Frequency Percent
Valid Percent Cumulative
Percent Valid
Female 251
65.4 65.4
65.4 Male
133 34.6
34.6 100.0
Total 384
100.0 100.0
Source: SPSS output Table 4.9:
Frequencies Distribution of Respondent’s Gender
Figure 4.1: Frequencies Distribution of Respondent’s Gender
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The table 4.9 shows the respondents of this research by gender. The highest number of respondent contributed to this research is female with total frequency of
251 or 65.4. Therefore the male respondent only represents with the total frequency of 133 or 34.6.
4.2.3 Respondent’s Age
Age
Frequency Percent
Valid Percent Cumulative
Percent
Valid 20-25
147 38.3
38.3 38.3
26-30 114
29.7 29.7
68.0 31-35
67 17.4
17.4 85.4
36-40 29
7.6 7.6
93.0 41-45
9 2.3
2.3 95.3
45 and above 18
4.7 4.7
100.0 Total
384 100.0
100.0
Source: SPSS output Table 4.10:
Frequencies Distribution of Respondent’s Age
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Figure 4.2: Frequencies Distribution of Respondent’s Age
The table 4.10 shows the respondents of this research by their age. The highest frequency of respondent is with the age range 20
– 25 years old which is 147 with the total percentage of 38.3. Hence, the respondent with age range 41-45
years old carries the least frequency which is 9, with the total percentage of 2.3.
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4.2.4 Respondent’s Race
Race
Frequency Percent
Valid Percent Cumulative
Percent
Valid Chinese
79 20.6
20.6 20.6
Indian 29
7.6 7.6
28.1 Malay
276 71.9
71.9 100.0
Total 384
100.0 100.0
Source: SPSS output Table 4.11:
Frequencies Distribution of Respondent’s Race
Figure 4.3: Frequen cies Distribution of Respondent’s Race
The table 4.11 shows the respondents of this research by their race. The highest frequency of respondent is Malay which is 276 with the total percentage of
71.9. Hence, the respondent carries the least frequency which is Indian with 29, with the total percentage of 7.6.
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4.2.5 Respondent’s Green Product Purchase
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