xvi insights about linguistics structure and function as they are about
understanding literary texts.”
9
Moreover, stylistics is interns in language a function of texts in context and last of all style or language style has limit as the way to express the
writer’s thought by language which will show soul or the writer’s personality. So that the choice of language style is mostly used by advertisers in their
language, because the idea behind a creative concept in advertising is usually expressed in some attention and also the reader become memorable with the
phrase.
F. Figure of Speech
Figure of speech is any way of saying something other than the ordinary way.
10
Figures of speech are often used and crafted for emphasis, freshness of expression, or clarity. However, clarity may also suffer from their
use. Note that all theories of meaning
necessarily have a concept of literal language. Figure of speech is not an entirely
coherent concept
.
11
Language style called trope and figure of speech is divided into two:
1. Rhetorical style, it is irrelevance from common structures for certain effects. There are kinds of Rhetorical style such as Alliteration,
Assonance, Ellipsis, Euphemism, Prolepsis, Hyperbole, etc.
12
9
Paul Simpson 2004, op.cit. 3.
10
Laurence Perrine, Sound and Sense London: Harcourt Brace College Publisher, 1991, h.61.
11
Figure of speech, Wikipedia, the free encyclopedia March 09 2008. http:en.wikipedia.comwikihtml
, p.1.
12
Gorys Keraf, Diksi dan Gaya bahasa Jakarta: Gramedia Pustaka Utama, 2006, Cet. Ke-16 h.129.
xvii 2. Allusion is irrelevance away from common structure especially in
meaning. There are kinds of Allusion style such as Simile, Metaphor, Personification, Metonymy, etc.
13
C. Kinds of style
There are some kinds of language style, but in this research the writer only uses some of them. These are the following kinds of style that the writer
uses: a. Simile
Simile is an explicit comparison between two things which has different reality. The words that are usually used are as…if, as…as, as like, as
though, etc. For example, “He can swim as fast as a fish”.
b. Metaphor Metaphor style is language style which comparing two matters implicitly,
or in the other words an implied comparison of two unlike things. For
example, “You are my sun”.
c. Personification Personification is attributing or applying human qualities to inanimate
object, animals, or natural phenomena. In other words, personification is describing a nonliving object as if there are and lives like human being.
For example, “Play with your beauty”.
13
Ibid. pp.129-142.
xviii d. Metonymy
Metonymy style is replacing the name of something by the name of thing which has the same character or Substitution of a word to suggest what is
really meant. For example, “She drives her new Chevrolet”.
e. Alliteration Alliteration is a series of words that begin with the same letter or sound
alike. In other words, Alliteration is language style that has repetition of the same consonant sound that follows each other, it is usually used in
poem and prose, to create beautiful sentence or to emphasize word. For
example, “You came and you change my whole life now”.
f. Assonance Assonance is the repetition of vowel sounds, most commonly within a
short passage of verse or language style that has repetition of the same vowel sound in words that follow each other, and it usually used in poem
to emphasize or to make it more artistic. For example, “You will have
healthy and shiny white skin”.
g. Ellipsis Ellipsis is language style that omits a part of sentence
which easily to be filled or interpreted by reader and make the meaning of sentence become
clear. For example, “She looks fresh, pretty and…” h. Euphemism
Euphemism is Substitution of a less offensive or more agreeable term for another. The expression of this style is used to replace the words that have
xix
insulting and unpleasant meaning. For example, “Change your dark skin
by Nivea whitening.” i. Prolepsis
Prolepsis is language style that using a word before event in fact happened, in other words, refuting anticipated objections as part of the main
argument. For example, “Wow…big sale up to 70”
j. Hyperbole Hyperbole is language style that exaggeration either the character or size
of thing which has aim to emphasize, to intensifying, etc. For example,
“You will have a perfect feeling”
G. Kinds of Meaning
