SAMPLE FRAME, DATA COLLECTION AND DATA ANALYSIS TECHNIQUES

4. SAMPLE FRAME, DATA COLLECTION AND DATA ANALYSIS TECHNIQUES

Sample plan that will be used in research are also included in the study design. Who will be a sample of this research is something that is very critical that the data collected in accordance with the purpose of research. The target population in this study are companies in some industries that cooperate in a long-term partnership. Of the target population will be withdrawn sample research. The target population is a specific object or a complete group of relevant research. There are two types of sampling methods that will be used is probabilistic sampling and non-probabilistic sampling. But the reality is not as easy as selecting one of the two methods of sampling because there are some obstacles in the research. The sampling method used is the method of sampling that can promise sampling error as small as possible by taking into account the operational feasibility, notwithstanding any element of randomness. Industry characteristics such as the location, number and industry become the core business will be obtained from the Bank Indonesiadi regions surveyed. Personal characteristics data will be obtained through a structured interview with the target respondent company managers in the research area. Such information will then be drawn sample frame matches. Sample frame is a list of elements or research units that enable samples can be withdrawn or population research work (Zigmund, 1994). The difference between understanding the sample drawn by the working population will cause an error (sample frame error). Symptoms of this kind of error occurs because the sample does not reflect the population. Thus concluding the study would be biased. Total sample of companies that will be sought amount to 100-200 companies. To search for objects of research will be surveyed into sample unit used cluster sampling by grouping the sample by geographic area such as Semarang or Yogyakarta. While the selection of the company as a case study will be conducted with a purposive sampling. The analytical method used in this case study is a diagnostic analysis. The research data that will be collected consist of primary data and secondary data. Primary data was collected through interviews and observations were aided by a questionnaire. Secondary data was collected from a sample of companies. The amount of data or the respondent about 100-200 which include companies in the financial services industry sectors (finance). Data processing and data analysis used AMOS and SPSS software.

Contributions Theory and Managerial Of Research

Partnership marketing paradigm used in the following studies are expected to show how unique and interesting to discuss issues related to the provision of the highest quality level in the field of financial services (finance). The following research is expected to contribute to a better understanding of the theories regarding factors - factors that make inter-company partnership be sustained and able to realize the potential value. Besides contributing the need for a service company (multi-) to leverage the antecedents of customer loyalty and the quality of the partnership to retain customers and get the long-term profitability. Theoretically, this research is expected to find a positive performance as a result of the development of strategic marketing orientation. Strategic marketing orientation can be successfully implemented if the quality of services provided in accordance with the company's perceived expectations. Moreover, the discovery of positive corporate performance and significant can be achieved by building a marketing

2016 International Conference on Business, Economics, Socio-culture and Tourism

partnership orientation that is essentially a strategy of creating a strong alliance between partners (buyers - sellers).