How else are you looking to use widgets? Ted Speroni, HP.com:

offered to customers and the business benefits that are obtainable through e-business that are important. However, labels are convenient in defining the scope of the changes we are looking to make within an organization through using electronic communications. Managers need to communicate the extent of changes they are proposing through introducing digital technologies to employees, customers and partners. Complete Activities 1.1 and 1.2 to start unravelling the different terms through looking at how General Electric, one of the world’s largest companies, has embraced e-business. E-commerce defined Electronic commerce e-commerce is often thought simply to refer to buying and selling using the Internet; people immediately think of consumer retail purchases from companies such as Amazon. But e-commerce involves much more than electronically mediated finan- cial transactions between organizations and customers. E-commerce should be considered as all electronically mediated transactions between an organization and any third party it deals with. By this definition, non-financial transactions such as customer requests for fur- ther information would also be considered to be part of e-commerce. Kalakota and Whinston 1997 refer to a range of different perspectives for e-commerce: 1 A communications perspective – the delivery of information, products or services or payment by electronic means. 2 A business process perspective – the application of technology towards the automation of business transactions and workflows. 3 A service perspective – enabling cost cutting at the same time as increasing the speed and quality of service delivery. 4 An online perspective – the buying and selling of products and information online. 10 Part 1 Introduction Activity 1.2 What’s in a term – what do we call this ‘e-thing’? Purpose To illustrate how different marketers perceive Internet marketing. There are a range of terms used to describe Internet marketing – it is called different things by different people. It is important that within companies and between agency and client there is clarity on the scope of Internet marketing, so the next few sections explore alternative definitions. Question One simple, but revealing, method of assessing how commonly these terms are used, is to use the Google syntax which returns the number of pages which contain a partic- ular phrase in their body or title. Type into Google the following phrases in double quotes or use intitle: ‘phrase’ for these phrases and note the number of pages at the top right of the results page: Phrase i ‘E-business’ ii ‘E-commerce’ iii ‘Internet marketing’ iv ‘E-marketing’ v ‘Digital marketing’ Answers to activities can be found at www.pearsoned.co.ukchaffey Electronic commerce e-commerce All electronically mediated information exchanges between an organization and its external stakeholders. visit the www