A short history of Facebook 17
Parts
» dave chaffey e business and e commerce management strategies 4th ed qwerty80
» Shell Chemicals redefines its
» E-commerce fundamentals E-business infrastructure
» A short history of Facebook 17
» Introduction to e-business and e-commerce
» Can you briefly summarise your role at HP.com? Ted Speroni, HP.com:
» What are you doing at the moment to drive more traffic to these etailers? Ted Speroni, HP.com:
» How difficult is it to maintain communication with partners across multiple channels?
» How else are you looking to use widgets? Ted Speroni, HP.com:
» What are you doing in terms of social media and social shopping? Ted Speroni, HP.com:
» Have you looked at user generated reviews? Ted Speroni, HP.com:
» Introduction to e-business and e-commerce Consumer-to-
» Is the intense competition between comparison sites delivering value to insurance providers?
» Could you see more insurance providers taking the Direct Line approach to comparison sites?
» Is the rise of price comparison sites impacting premiums or levels of insur- ance coverage?
» How does online acquisition compare to offline in terms of cost? Roberto Hortal, MORE THN:
» Are there still a lot of consumers out there that research online but convert offline?
» Are you looking at other forms of online marketing like viral? Roberto Hortal, MORE THN:
» E-commerce fundamentals lastminute.com – an
» Superaffiliates. dave chaffey e business and e commerce management strategies 4th ed qwerty80
» E-business infrastructure Innovation at Google 115
» Where can you reach readers online nowadays? What are the key trends in their online behaviour?
» Can you give us a rundown of your social media strategy thus far and plans for the future?
» Is scepticism about marketing in virtual worlds justified? Ros Lawler, Random House:
» How do you measure ROI in Second Life? Ros Lawler, Random House:
» Are you planning any further Second Life projects in the near future? Ros Lawler, Random House:
» What proportion of books do you now develop digital content for? Ros Lawler, Random House:
» E-business infrastructure Retailers download the latest price lists and promotional infor-
» E-environment The implications of globalization
» When, how and why was the company formed? Mike Clark, GD Worldwide:
» What do you offer over the likes of Bebo and Myspace? Mike Clark, GD Worldwide:
» How do you earn your money? Mike Clark, GD Worldwide:
» How much have you generated in sales so far? Mike Clark, GD Worldwide:
» What’s your position on DRM [Digital Rights Management]? Mike Clark, GD Worldwide:
» How can bands get access to financing outside of the label system? Mike Clark, GD Worldwide:
» How can a band use the site as a marketing tool? Mike Clark, GD Worldwide:
» Why have you gone down the route of e-commerce rather than ad-supported content?
» E-environment Trademark The implications of globalization
» E-business strategy Boo hoo – learning from the
» Supply chain management RFID: keeping track starts its
» E-procurement Covisint – a typical history of a
» E-marketing Dell gets closer to it’s customers
» Can you summarise where Guess is in terms of multi-channel retail? Steve Nicholas, Guess:
» For corporate buyers known as the ‘fleet market’ where a specialist manager coor-
» For individual buyers consumers:
» How has this affected your overall marketing strategy? Matthew Finch, Warner Breaks:
» What work have you been doing to attract and retain older customers online?
» Customer relationship management Dell gets closer to it’s customers
» Customer relationship management Sense and respond
» Customer relationship management Interruption
» Customer relationship management Digital media
» Change management Using Web 2.0 tools to support
» Change management Organizational Using Web 2.0 tools to support
» Analysis and design Building an e-business
» What prompted you to offer a co-browsing service for customers?
» What are the key challenges and benefits of a co-browsing solution?
» What other multichannel trends are you seeing from customers?
» What are you doing at the moment to increase conversion rates online?
» Are you worried about the effects of negative user reviewsfeedback?
» Any tips on keeping costs down and how to present videos on site?
» Do you have any experiences to share with regard to user reviews?
» Do you have any thoughts to share with regard to content optimisation?
» Implementation and maintenance Packaged
» Implementation and maintenance Learning from Amazon’s culture
» Implementation and maintenance Channel outcomes
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