Strategi ini dianggab sejalan dengan Porter karene pokok bahasan tentang kompetisi atau persaingan produk yang dihasilkan.
3. Bowmans strategy clock and David Faulkner
The Strategy Clock is based upon the work of Cliff Bowman see C. Bowman and D. Faulkner Competitve and Corporate Strategy - Irwin - 1996. Its
another suitable way to analyze a companys competitive position in comparison to the offerings of competitors. As with Porters Generic Strategies, Bowman
considers competitive advantage in relation to cost advantage or differentiation advantage. There a six core strategic options:
1. Option one - low pricelow added value.
likely to be segment specific. 2.
Option two - low price.
risk of price war and low marginsneed to be a cost
leader. 3.
Option three - Hybrid.
low cost base and reinvestment in low price and differentiation.
4. Option four - Differentiation.
awithout a price premium:perceived added value by user, yielding market share benefits.
Rina Amelia : Analisa Generic Strategy Dari Michael R Porter Beserta Strategy Lain Beserta Pro Dan Kontra Manajemen Strategik Rumah Sakit, 2008
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bwith a price premium:perceived added value sufficient to to bear price premium.
5. Option five - focussed differentiation.
perceived added value to a particular segment warranting a premium price.
6. Option six - increased pricestandard.
higher margins if competitors do not value followrisk of losing market share.
7. Option seven - increased pricelow values.
only feasible in a monopoly situation.
8. Option eight - low valuestandard price.
loss of market share.
4. Competitor Strategy :
Maidique and Patch 1982
The strategy examines the concept of competitor analysis outlining its advantages and dangers, and discussing the tools of competitor cost
assessment, competitive position monitoring, competitor appraisal, product life cycle
Maidique and Patch 1982 outlined four business-level strategic
types which are particularly useful when examining technology-related alliances the test sample in this study. They discuss first mover,
second mover or imitator, low-cost producer LCP, and niche. First movers first-to-market try to gain an early, albeit temporary,
monopoly in the market by introducing a new product before the competition. Consequently, innovation and RD are critical to their
success. Low-cost producers cost-minimization attempt to compete on the
basis of relative cost advantages over competitors through economies of scale, overhead minimization, process improvements, etc. Second
Rina Amelia : Analisa Generic Strategy Dari Michael R Porter Beserta Strategy Lain Beserta Pro Dan Kontra Manajemen Strategik Rumah Sakit, 2008
USU Repository © 2008
movers fast-followers are quick to copy innovations by others and try to gain customers by avoiding and improving upon competitors
mistakes. A key component of second-mover success is excellent environmental scanning of its markets and competitors. The niche
strategy centers on serving small groups of customers with special applications of basic technologies and is not used in this analysis due
to this groups small market size and specialized nature
5. Value Chain Framework of Michael Porter.
