Analisis Preferensi Konsumen Dan Penentuan Strategi Jaringan Distrffiusi Mie Kering Ird (International Relief Development) Di Wilayah Purwokerto
Kupersembahkan karya ini kepada Ayah dan Bunda
tercinta ... ..... .
Kakakku Muji yanto dan Sri N seria si Kedl Husnia.
Rekan-rekan seperjuangon, moju ferus bela panji mulia ini,
motohari esok akan senantioso menun99u kito.
f- (TIN
1;CO'L-
oB(.,
ANALISIS PREFERENSI KONSUMEN
DAN PENENTUAN STRA TEGI JARINGAN DISTRffiUSI
MIE KERING IRD (International Relief Development)
DI WILA YAH PURWOKERTO
Oleh:
AGUNG SETIAWAN
F03497117
2002
JURUSAN TEKNOLOGI INDUSTRI PER1ANIAN
FAKULTAS TEKNOLOGI PERTANIAN
INSTITUT PERTANIAN BOGOR
BOGOR
ANALISIS PREFERENSI KONSUMEN
DAN PENENTUAN STRATEGI JARINGAN DlSTRffiUSI
MIE KERING IRD (Internationt,zl Relief Development)
DIWILAYAH PURWOKERTO
SKRIPSI
Sebagai salah satu syarat untuk memperoleh gelar
ｓａｒｊｎｔｅｋｏｌｇｉｐｾ＠
Jurusan Teknologi Industri Pertanian
Fakultas Teknologi Pertanian "
Institut Pertanian Bogor
Oleh:
AGUNG SETIAWAN
F03497117
"2002
JURUSAN TEKNOLOGI INDUSTRI PERTANIAN
FAKULTAS TEKNOLOGI PERTANIAN
INSTITUT PERTANIAN BOGOR
BOGOR
FAKULTAS TEKNOLOGI PERTANIAN
INSTITUT PERTANIAN BOGOR
ANALISIS PREFERENSI KONSUMEN
DAN PENENTUAN STRA TEGI JARINGAN DISTRIBUSI
MIE KERING IRD (International Relief Development)
DI WILA Y AH PURWOKERTO
SKRIPSI
Sebagai salah satu syarat untukmemperoleh gelar
SARJANA TEKNOLOGI PERTANIAN
Pada Jurusan Teknologi Industri Pertanian
Fakultas Teknologi Pertanian
Institut Pertanian Bogor
Oleh:
AGUNG SETIAWAN
F03497117
Tanggallulus: 2 Oktober 2002
Ｎｾ＠
Of. If. Irawadi Jamaran
Dosen Pembimbing I
..
Of. If. Yandra Arkeman, M.Eng.
Dosen Pembimbing II
AGUNG SETIAWAN. F03497117. The Analytic of Consumer preference and
Strategic Network Appoinment of IRD (Intemational Relief Development) Dry Noodle
in Purwokerto. Supervised bylRAWADI JAMARAN andYANDRA ARKEMAN.
SUMMARY
IRD (International Relief and Development) is one of the Non Government
Organization that helped to distribute dry noodles as food consumption from USDA
(United Stated Development of Agriculture) in achievable price after they had
licence from Industrial and Trade Department of Indonesia. The purpose of the
study was to identify and to compose the priority factors that influenced the
consumer's preference to IRD's dry noodle product using the multiatribut Fishbein's
Model. This Research also conducted to choose the distribution strategy ofIRD's dry
noodle to the middle class and lower class society in Purwokerto using Analitic
Hierarchy Process.
The result of costumer behaviour measurement showed that most preferable
attitude, which was choosen by the costumer themself are elasticity (0,64423),
packaging appearance (0,6138), colour (0,54810), capacity noodle (0,06731). All
attribute were valued positive, which mean all fourth were important. Highest and
priority value score of dry noodle attribute was given to elasticity attribute.
Attribute value of IRD' s dry noodle, which was valued by its costumers was
as following elasticity (0,69231), packaging appearance (0,76923), colour (0,92310),
capacity noodle (-0,04808). Negative score value which was given to capacity
noodle indicate that costumer was lack of its in IRD's noodle capacity noodle.
By knowing an evaluation value (e;) and a belief value (bi), we will know about
costumer attitude (A,) IRD dry noodle. The costumer attitude (A,) value were
elastiCity noodle (0,44601), package performance (0,47337), colour noodle
performance (0,50595), and capacity noodle (-0,00324). The value of A, max
showed that IRD's dry noodle was liked by costumers, but its needed to increase of
the quality base on'the small value or negative value of dry noodle.
Distribution network analysis result using Analitic Hierarchy Process
method, showed that priority factor in IRD dry noodle distribution as distribution
expenses. Distributor was leading actor of the company and costumers. The main
purpose was to increase company profit. Strategy, which was suggested to fix
distribution line, was using horizontal distribution network.
tercinta ... ..... .
Kakakku Muji yanto dan Sri N seria si Kedl Husnia.
Rekan-rekan seperjuangon, moju ferus bela panji mulia ini,
motohari esok akan senantioso menun99u kito.
f- (TIN
1;CO'L-
oB(.,
ANALISIS PREFERENSI KONSUMEN
DAN PENENTUAN STRA TEGI JARINGAN DISTRffiUSI
MIE KERING IRD (International Relief Development)
DI WILA YAH PURWOKERTO
Oleh:
AGUNG SETIAWAN
F03497117
2002
JURUSAN TEKNOLOGI INDUSTRI PER1ANIAN
FAKULTAS TEKNOLOGI PERTANIAN
INSTITUT PERTANIAN BOGOR
BOGOR
ANALISIS PREFERENSI KONSUMEN
DAN PENENTUAN STRATEGI JARINGAN DlSTRffiUSI
MIE KERING IRD (Internationt,zl Relief Development)
DIWILAYAH PURWOKERTO
SKRIPSI
Sebagai salah satu syarat untuk memperoleh gelar
ｓａｒｊｎｔｅｋｏｌｇｉｐｾ＠
Jurusan Teknologi Industri Pertanian
Fakultas Teknologi Pertanian "
Institut Pertanian Bogor
Oleh:
AGUNG SETIAWAN
F03497117
"2002
JURUSAN TEKNOLOGI INDUSTRI PERTANIAN
FAKULTAS TEKNOLOGI PERTANIAN
INSTITUT PERTANIAN BOGOR
BOGOR
FAKULTAS TEKNOLOGI PERTANIAN
INSTITUT PERTANIAN BOGOR
ANALISIS PREFERENSI KONSUMEN
DAN PENENTUAN STRA TEGI JARINGAN DISTRIBUSI
MIE KERING IRD (International Relief Development)
DI WILA Y AH PURWOKERTO
SKRIPSI
Sebagai salah satu syarat untukmemperoleh gelar
SARJANA TEKNOLOGI PERTANIAN
Pada Jurusan Teknologi Industri Pertanian
Fakultas Teknologi Pertanian
Institut Pertanian Bogor
Oleh:
AGUNG SETIAWAN
F03497117
Tanggallulus: 2 Oktober 2002
Ｎｾ＠
Of. If. Irawadi Jamaran
Dosen Pembimbing I
..
Of. If. Yandra Arkeman, M.Eng.
Dosen Pembimbing II
AGUNG SETIAWAN. F03497117. The Analytic of Consumer preference and
Strategic Network Appoinment of IRD (Intemational Relief Development) Dry Noodle
in Purwokerto. Supervised bylRAWADI JAMARAN andYANDRA ARKEMAN.
SUMMARY
IRD (International Relief and Development) is one of the Non Government
Organization that helped to distribute dry noodles as food consumption from USDA
(United Stated Development of Agriculture) in achievable price after they had
licence from Industrial and Trade Department of Indonesia. The purpose of the
study was to identify and to compose the priority factors that influenced the
consumer's preference to IRD's dry noodle product using the multiatribut Fishbein's
Model. This Research also conducted to choose the distribution strategy ofIRD's dry
noodle to the middle class and lower class society in Purwokerto using Analitic
Hierarchy Process.
The result of costumer behaviour measurement showed that most preferable
attitude, which was choosen by the costumer themself are elasticity (0,64423),
packaging appearance (0,6138), colour (0,54810), capacity noodle (0,06731). All
attribute were valued positive, which mean all fourth were important. Highest and
priority value score of dry noodle attribute was given to elasticity attribute.
Attribute value of IRD' s dry noodle, which was valued by its costumers was
as following elasticity (0,69231), packaging appearance (0,76923), colour (0,92310),
capacity noodle (-0,04808). Negative score value which was given to capacity
noodle indicate that costumer was lack of its in IRD's noodle capacity noodle.
By knowing an evaluation value (e;) and a belief value (bi), we will know about
costumer attitude (A,) IRD dry noodle. The costumer attitude (A,) value were
elastiCity noodle (0,44601), package performance (0,47337), colour noodle
performance (0,50595), and capacity noodle (-0,00324). The value of A, max
showed that IRD's dry noodle was liked by costumers, but its needed to increase of
the quality base on'the small value or negative value of dry noodle.
Distribution network analysis result using Analitic Hierarchy Process
method, showed that priority factor in IRD dry noodle distribution as distribution
expenses. Distributor was leading actor of the company and costumers. The main
purpose was to increase company profit. Strategy, which was suggested to fix
distribution line, was using horizontal distribution network.