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CHAPTER III RESEARCH METHODOLOGY
A. Method of the Study
This study is a qualitative study which uses content analysis as the method of the study. The method is used to describe the content of the textbook. One of
the purposes of this method is to identify bias, prejudice, or propaganda in textbook presentation.
1
In this study, the representation of females and males in
the textbook was analyzed. B.
Object of the Study
The object of the study is the English textbook for the seventh grade students entitled Bright: An English Course for Junior High School Students by Nur
Zaidah. It is published by Erlangga in 2014. The textbook consists of 12 units with illustrations. It presents expressions and grammar with exercises to ease
students’ understanding. This study examines all units of the textbook including illustrations, vocabularies, exercises, and texts. The textbook is chosen because it
is the other textbook composed based on the Curriculum 2013 besides the textbooks published by Indonesia Ministry of Education.
C. Technique of the Data Collection
The data were collected by using document analysis. The technique was used to describe written or text-based artifacts such as textbook, news paper,
journals, etc.
2
In this study, the content of the English textbook, Bright, was analyzed including pictures, vocabularies, texts, and exercises.
1
Donald Ary, Lucy C. Jacobs, and Christine K. Sorensen, Introduction to Research in Education, Wadsworth: Cengage Learning, 2010, 8
th
edition, p. 442
2
Ibid, p. 457
D. Technique of the Data Analysis
The data were analyzed based on the six aspects of gender representation in the textbook suggested by Logsdon as follows:
1. Femalemale pictures: the writer counted the number of femalemale
pictures presented in the Bright. 2.
Femalemale mentioned: the femalemale mentioned in the Bright was counted. it included both female and male names, personal pronoun e.g. he,
she, his, her, and femalemale term e.g. Sir, ma ’am.
3. FemaleMale roles: the occupational roles of femalemale e.g. student,
teacher were counted 4.
Femalemale games: the writer counted the number of femalemale games or sports e.g. football, tennis found in the Bright.
5. Femalemale roles models: the role models presented in texts or exercises
were counted. 6.
Pattern of mentioning femalemale names: the order of mention of female and male names in a single phrase e.g.sally and John was counted.
3
3
Logsdon, Martha, loc.cit.
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