CSR STRUCTURE

3.4. CSR STRUCTURE

3.4.1. JAPANESE CSR

It is notably that automotive industry focus on one element of CSR (ie. sustainability, social, environmental, or business ethics) to the partial exclusion of other factors. On the other hand, the initiative of the Japanese electronics industry indicates the implementation of CSR in the supply-chain domain.

3.4.2. HONDA CSR

Honda CSR initiative is based on the philosophy of “creating the joys” which are about continuing to dream and create new value. The company is manufacturing the PCX scooter in Thailand as a strategic global model as well as a number of hybrid cars, such as CR-Z sport, Fit hatchback, and the EV-neo electric motorcycle.

3.4.3. MITSUBISHI CSR

Mitsubishi aims to realize sustainable corporate value through the creation of economic value, societal value and environmental value. This company conducted the ISO 14001 about environment management system. With goal statement of sustainable and profitable growth, Nissan focus on building trust with stakeholders, i.e. employees, customers, business partners, shareholders, and communities.

Toyota established Toyota Astra Foundation. The organization manages to provide scholarship from Sabang and Merauke. For the earthquake disaster in West Sumatera in 2009, the foundation granted two ambulance cars for the Red Cross. The Mitsubishi Electric Automotive Indonesia also made a donation for the earthquake refugees.

Toyota Eco Youth (TEY) is one of CSR program from Toyota which has been run since 2005. This is competition awards for high school students and more than 260.000 students from 355 schools participated. The program aims to promote environment-friendly school. In 2010, Nissan Motor Indonesia conducted CSR for basic education, namely Nissan friend of Indonesia children. The company donated books, computers, sport equipments for an elementary school in Tangerang. Krama Yudha Tiga Berlian Motor as a Mitsubishi distributor promoted recycled handicrafts which made from fabric, passenger seat, and posters.

3.4.4. FUJITSU CSR

Fujitsu states a commitment of “contribute to the creation of networked society that is rewarding and secure, bringing about a prosperous future that fulfills the dreams of people throughout the world”. The company insists on field innovation through continuing such efforts in line with customer’s top management intentions as a global business standard, namely “one

Fujitsu”. This is about establishing environmentally-friendly data center with attention to energy saving, safety, and security. For example, the London North Data Center shows a model

of energy-used simulation technology with free cooling and high efficiency UPS units, the FeDC Singapore implements highly efficient motive power, temperature monitoring, and control equipment and lighting control system, the Australian Homebush Data Center performs re-uses cooling water and heat flow layout with 80% less water and 32% less energy.

3.4.5. HITACHI CSR

Hitachi focuses on raising the quality of products and services outside Japan, with a particular focus in China and throughout Asia as part of the painstaking work to ensure product safety and compliance, and to cultivate human resources. This is associated with the tradition of “monozukuri” craftsmanship that places top priority on quality and the motto of “providing

customers with the highest quality products and services. NEC sets a vision 2017 to be a leading global company leveraging the power of innovation to realize an information society friendly to humans and the earth. NEC achieved its target of zero net CO2 emission by 2011, and come up with a low-carbon society, such reduce CO2 emission from customers and society.

3.4.6. PANASONIC CSR

Panasonic announced the new midterm management plan, namely Green Transformation 2012 (GT12) through promote green lifestyle and offering green business-style. The company tries to increase the number of women serving in a management capacity, such as a top executive, group manager, or team leader. While 2% of the workers are disables, the company also encourages its partners to create a work environment for all regardless of gender, age, or nationality. This shows the good impact, through no commute and less fatigue as well as work efficiency improved.

3.4.7. SONY CSR

Sony achieves breakthrough innovation through crea tive technology to enhance customers’ live and positively contribute to society. Accordingly, Sony is striving to reduce its environmental footprint to zero. Through World Cup 2010, Sony collaborated with UNDP, JICA, FIFA, and African NGOs to utilize soccer as a tool for social marketing, such as public viewings, donating original soccer ball, and film making training. Sony set 2050 long-term goal of life cycle zero and 2015 mid-term target which associated with climate change, resource conservation, chemical management, and biodiversity. This is all about reducing environmental footprint at every stage of product life cycle, from R&D in the area of dye-sensitize solar cells, reducing the operating power consumption, resource conservation, working with certified suppliers, minimizing the impact of operation, shifting modes of transportation to recycling of end-of-life products. Sony also joined the WWF’s Climate Savers Program in 2006 and, based on the results of WWF

reviews conducted in fiscal year 2009, has agreed to revised targets under this initiative.

3.4.8. TOSHIBA CSR

Toshiba Group sets a basic standard of conduct for the internal environment and focus on natural environment protection, technology education, sport and culture promotion, social welfare, and international exchange and friendship. The company also encourages its Toshiba Group sets a basic standard of conduct for the internal environment and focus on natural environment protection, technology education, sport and culture promotion, social welfare, and international exchange and friendship. The company also encourages its

Operating in the domains of energy, resources and materials, the JX Group is confronting more structural changes in its business environment than ever before. The spread of fuel-efficient vehicles, an ongoing switch in the types of energy consumed, and other changes are eroding demand for oil in Japan. The JX Group Mission Statement is to contribute to the development of a sustainable economy and society through innovation in the areas of energy, resources and materials. Furthermore, given the field in which we conduct business, our business activities themselves are closely linked with the natural environment. As such, we

consistently work to reduce our environmental impact while meeting the public’s demand for development of a sustainable economy and society.

In trading sector, ITOCHU is placing special focus on green crossover project. It is a joint pilot project on a low carbon transportation system using clean energy in order to achieve low carbon society.