D. Techniques of Data Collection
Since the research belongs to qualitative-quantitative research, the primary instrument is the researcher. She has important role in designing the data. In
collecting the data, the researcher did several steps as follows. 1. The researcher watched the movie entitled Thank You for Smoking.
2. The researcher took the transcript from the Internet and read it. 3. The researcher re-watched the movie, re-read the transcript and checked
whether the transcript matches with the movie or not. 4. Then, she highlighted the data related to the phenomena of maxim
flouting and classified them. 5. The researcher made a data sheet and put the data into it. The form of
data sheet is presented in the next page.
Table 1. Data Sheet of Types, Strategies and Context of Maxim Flouting of the Main Character in Jason Reitman’s Thank You for Smoking
Note:
00:08:27: Minute QT
: Maxim of Quantity QL
: Maxim of Quality RL
: Maxim of Relation MN
: Maxim of Manner TM
:Giving too much information TL
:Giving too little information IO
: Irony MT
: Metaphor HB
: Hyperbole BA
: Banter IR
: Being irrelevant OB
: Being obscure S1
: Setting of Place and Time S2
: Scene P
: Participant E
: End A
: Act K
: Key I
: Instrumentalities N
: Norm G
: Genre
No. Data
Code Dialogues
Context Maxim Flouting
Explanation QT
QL R
L M
N T
M T
L M
T I
O B
A H
B I
R O
B
3. MNOB
00:08:27 The student: What’s
that? Nick: It’s kind of
like being a movie star. It’s what I do.
I talk for a living. S1: At day, in
Joey’s class S2: Nick stands
in front of the class and
explains his job to the students
P: Nick Naylor and one of the
students E: To inform
A: Nick is explaining his
job as a lobbyist in front of the
students in Joey’s class, one
of the students asks Nick about
it K: Serious
I: Spoken N: When the
speaker asks, the hearer is
expected to give a clear answer
G: A formal conversation
When Nick is
explaining his job as a lobbyist in front of the
students in Joey’s class, one of the
students asks Nick. Since a lobbyist is not
as familiar as the other jobs, a kid asks
Nick what a lobbyist is. His answer is
ambiguous and hard to understand. The
obscurity of Nick’s answer is marked by
the word ‘kind of’. The term ‘kind of’ is
usually used when a speaker is trying to
explain or describe something but she
cannot be exact. Hence, he flouts the
maxim of manner by being obscure.
E. Techniques of data Analysis