PersonalizationImpersonalization Social Actor Representations

process van Leeuwen, 2008. Furthermore, van Leeuwen 2008 presents and exemplifies alternative grammatical configurations in the process of activation which are ‗circumstantialization’ with by or from e.g., ―...a cold shoulder from neighbours and co-workers ‖, premodification e.g., ― public support‖ or postmodification e.g., ―the influx of Asians ‖ of nominalization, and ‗possessivation’ e.g., ― our intake‖. Passivation occurs when they are represented as the ones who are ―undergoing‖ the activity. Contrasted with the activation, it is often realized as the Goal in material process, the Phenomenon in mental process, and the Carrier in relational process. Despite the contrastive grammatical participants, van Leeuwen 2008 includes similar additional manners and examples of passivation which consist of ‗circumstantialization’ e.g., ―A racist backlash against ethnic Asians ... and ‗possessivation’ e.g., ―my teacher ‖. This strategy of role allocation is important to reallocate roles or rearrange the social relations between the participants which can be different from the actual reality. A further distinction is necessary in the passivated role allocation. The social actors can passivated into two roles: subjected or beneficialized. When they are treated as objects in the representation, they are being subjected. When there is a third party which gains benefit from the action, either positively or negatively, they are treated as beneficiary.

2.7.3 PersonalizationImpersonalization

In this third category, the representations distinguish the social actors by means of their human-like characteristic van Leeuwen, 2008. The representations which personalize the social actors are categorized into personalization because they include the sense of ―human‖ feature. Hence, the typical manifestations of personalization are realized by personal or possessive pronouns, proper names, or nouns van Leeuwen, 2008. On the contrary, impersonalization represents the social actors as inhuman actors in a given action. It can be divided into two types of representation. If there is a certain quality that represents the actors, they are included into abstraction, e.g., ―Many Australians...were ‗bewildered’ by the changing face of Australia van Leeuwen, 2008.‖ If there are references to a place or thing closely associated either with their person or with the action to represent them, they are included into objectivation. In particular, objectivation realizes four types of metonymical reference. The first one is spatialization in which the reference is the place with which they are closely associated in the given context, e.g., ― Australia was bringing in about 70.000 migrants a year van Leeuwen, 2008.‖ The utterances can also be a mean of reference in the representation which is put under utterance autonomization type, e.g., ―This concern, the report noted, was reflected in surveys ... van Leeuwen, 2008.‖ The third instalment occurs when the social actors are referred by means of the instrument with which they carry out the action. It is specified under the category of instrumentalization, e.g., ― A 120mm mortar shell slammed into Sarajevo’s marketplace van Leeuwen, 2008.‖ The final instalment is somatization which represents the social actors by means of reference to a part of their body, e.g., ―She put her hand o n Mary Kate’s shoulder van Leeuwen, 2008.‖

2.8 Related Studies