beverages P13, local beverages P14 and local building style P15. However, there was no relationship between variable F3 periodicity of visit and perception
of the quality of local products. More details can be seen in Table 2.2
.
2.4.3 Relationship Between Familiarity and Motivation
Regarding the variables of familiarity F and motivation M, only variable F1 code of country of residence had a signifi cant relationship with variable M1 visit
friends and relativesVFR, see Fig. 2.4
. Motivations can be intrinsic push or extrinsic pull. Push motivations correspond to a tourist’s desire and emotional
frame of mind. Pull motivations represent the attributes of the destination to be vis- ited. Visiting friends and relatives VFR was the main reason for coming to Bali ,
and only variable F1 code of country of residence had signifi cant relationship with variable motivation M. According to Yoon and Uysal
2005 , socio-demographic
variables are a mediator variable between motivations either pull or push motiva- tion and destination loyalty. In case of Bali, desire to do travelling was pushed by
the reason on visiting friends and relatives as one of the effects of socio- demographic variables. Being familiar of a destination Bali since they have friends and relatives
to be visited was the main reason in travelling to Bali. Similar results have been
Fig. 2.4 Relationships between variables of familiarity, motivation, satisfaction, perception on quality of services and products and benefi t for Balinese
balitrulyyahoo.com
30
Table 2.2 Relationship between familiarity and perception on quality of products
Familiarity F
Perception on quality of products P P3
P4 P5
P6 P7
P8 P9
P10 Imported Meat
Local meat Imported
fi sheries Local fi sheries
Imported dairy products
Local dairy products
Imported fruits
Local fruits
F1 P ≤ 0.05
P ≤ 0.05 ns
P ≤ 0.005 P ≤ 0.05
ns ns
P ≤ 0.05 F2
P ≤ 0.001 ns
ns ns
P ≤ 0.001 ns
P ≤ 0.05 ns
F3 ns
ns ns
ns ns
ns ns
ns F4
P ≤ 0.05 ns
ns ns
ns ns
ns ns
Familiarity F
Perception on quality of products P P11
P12 P13
P14 P15
P16 P17
P18 Imported
vegetables Local
vegetables Imported
beverages Local
beverages Local building
style Local
furniture Local room
decoration Local
archite cture
F1 ns
ns P ≤ 0.05
P ≤ 0.001 P ≤ 0.05
ns ns
ns F2
P ≤ 0.05 ns
ns Ns
ns ns
ns ns
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found in the relationships between familiarity and satisfaction and between familiarity and motivation. These results support the study by Bashar
2010 who
reveals that familiarity infl uences satisfaction on travelling especially on spatial proximity which describes proximity to an area. Proximity or feeling of closeness
infl uences feeling of being motivated to visit friends and relatives to a destination.
2.4.4 Relationship Between Familiarity and Benefi t
