S PEM 1006202 Table of content

DAFTAR ISI

ABSTRAK .....................................................................Error! Bookmark not defined.
ABSTRACT ....................................................................Error! Bookmark not defined.

KATA PENGANTAR ...................................................Error! Bookmark not defined.
DAFTAR ISI .............................................................................................................. vi
DAFTAR TABEL .........................................................Error! Bookmark not defined.
DAFTAR GAMBAR .....................................................Error! Bookmark not defined.
DAFTAR LAMPIRAN .................................................Error! Bookmark not defined.
BAB I PENDAHULUAN ..............................................Error! Bookmark not defined.
1.1

Latar Belakang Penelitian ..........................Error! Bookmark not defined.

1.2

Identifikasi dan Rumusan Masalah ............Error! Bookmark not defined.
1.2.1 Identifikasi Masalah .......................Error! Bookmark not defined.
1.2.2 Rumusan Masalah ..........................Error! Bookmark not defined.

1.3

Tujuan Penelitian .......................................Error! Bookmark not defined.

1.4

Kegunaan Hasil Penelitian .........................Error! Bookmark not defined.
1.4.1 Kegunaan Teoritis ..........................Error! Bookmark not defined.
1.4.2 Kegunaan Praktis ...........................Error! Bookmark not defined.

BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN DAN HIPOTESISError! Bookmark n
2.1

Kajian Pustaka ...........................................Error! Bookmark not defined.
2.1.1 Pemasaran (Marketing) ..................Error! Bookmark not defined.
2.1.2 Pemasaran Politik (Political Marketing)Error! Bookmark not defined.
2.1.3 Citra (Image) ..................................Error! Bookmark not defined.
2.1.4 Perilaku Pemilih (Voter Behavior ) .Error! Bookmark not defined.

2.1.5 Hubungan Citra Partai dengan Keputusan MemilihError! Bookmark not defined

2.1.6 Penelitian Terdahulu ......................Error! Bookmark not defined.
2.2

Kerangka Berpikir......................................Error! Bookmark not defined.

2.3

Hipotesis ....................................................Error! Bookmark not defined.

Harits Hidayatul Mustafidz, 2015
PENGARUH CITRA PARTAI TERHADAP KEPUTUSAN MEMILIH PARTAI GOLKAR DALAM PEMILU
LEGISLATIF
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

vi

BAB III METODE PENELITIAN ..............................Error! Bookmark not defined.
3.1

Objek Penelitian & Subjek Penelitian .......Error! Bookmark not defined.

3.2

Metode dan Desain Penelitian ...................Error! Bookmark not defined.
3.2.1 Metode Penelitian ..........................Error! Bookmark not defined.
3.2.2 Desain Penelitian............................Error! Bookmark not defined.

3.3

Operasionalisasi Variabel ..........................Error! Bookmark not defined.

3.4

Sumber Data dan Teknik Pengumpulan DataError! Bookmark not defined.
3.4.1 Sumber Data ...................................Error! Bookmark not defined.
3.4.2 Teknik Pengumpulan Data .............Error! Bookmark not defined.

3.5

Populasi, Sampel, dan Teknik Sampling ...Error! Bookmark not defined.

3.5.1 Populasi ..........................................Error! Bookmark not defined.
3.5.2 Sampel ............................................Error! Bookmark not defined.
3.5.3 Teknik Sampling ............................Error! Bookmark not defined.

3.6

Rancangan Analisis Data dan Pengujian HipotesisError! Bookmark not defined.
3.6.1 Rancangan Analisis Data ...............Error! Bookmark not defined.
3.6.2 Pengujian Validitas dan Pengujian ReliabilitasError! Bookmark not defined.
3.6.3 Teknik Analisis Data ......................Error! Bookmark not defined.
3.6.4 Uji Hipotesis ..................................Error! Bookmark not defined.

BAB IV HASIL PENELITIAN DAN PEMBAHASANError! Bookmark not defined.
4.1

Hasil Penelitian ..........................................Error! Bookmark not defined.
4.1.1 Gambaran Umum Partai Golkar ....Error! Bookmark not defined.
4.1.2 Program Pemasaran Politik Partai GolkarError! Bookmark not defined.

4.1.3 Gambaran Umum Karakteristik dan Pengalaman RespondenError! Bookmark no

4.1.4 Gambaran Variabel Citra Partai (Party Image)Error! Bookmark not defined.
4.1.5 Rekapitulasi Tanggapan Responden Mengenai Citra Partai
Golkar pada Pemilih Pemula Mahasiswa UPIError! Bookmark not defined.
4.1.6 Gambaran Keputusan Memilih (Voting Decision)Error! Bookmark not defined.
4.1.7 Rekapitulasi Tanggapan Responden Terhadap Keputusan
Memilih ..........................................Error! Bookmark not defined.
4.1.8 Hasil Pengujian Statistik ................Error! Bookmark not defined.
Harits Hidayatul Mustafidz, 2015
PENGARUH CITRA PARTAI TERHADAP KEPUTUSAN MEMILIH PARTAI GOLKAR DALAM PEMILU
LEGISLATIF
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

vii

4.1.9 Uji Hipotesis ..................................Error! Bookmark not defined.
4.2

Pembahasan Hasil Penelitian .....................Error! Bookmark not defined.

BAB V KESIMPULAN DAN SARAN ........................Error! Bookmark not defined.

1.1

Kesimpulan ................................................Error! Bookmark not defined.

1.2

Saran ..........................................................Error! Bookmark not defined.

DAFTAR PUSTAKA ....................................................Error! Bookmark not defined.
LAMPIRAN-LAMPIRAN ...........................................Error! Bookmark not defined.

Harits Hidayatul Mustafidz, 2015
PENGARUH CITRA PARTAI TERHADAP KEPUTUSAN MEMILIH PARTAI GOLKAR DALAM PEMILU
LEGISLATIF
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

viii