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KEGIATAN PUBLIC RELATIONS DALAM MEMBANGUN CITRA PERPUSTKAAN.

ABSTRACT

This study discusses the activities of public relations in developing the image
library. The purpose of this research is to learn public relations activities Kanpusda
Sukabumi in building the image of the library. As for the method used in this research
was the qualitative method. With data collection techniques namely interview,
observation, and study of the literature. From the results of research can be noted
that the activities of public relations kanpusda Sukabumi in building the image of the
library started with 4 public relations process which are: Research, planning, action,
and the last evaluation. From 4 of the process resulted in a public relations program
that will be used to attract people's interest Sukamanah Village and sponsors. From
the results of the evaluation can be seen in the image formed from the community and
sponsors is a positive image for the library.

Keyword :Public Relations in Library, Image

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