Intensi membeli ditinjau dari persepsi konsumen tentang barang diskon di Matahari Department Store Tunjungan Plaza Surabaya - Widya Mandala Catholic University Surabaya Repository
5
3 B A B
V P E N U T U P 5 . 1 . B a h a s a n
P e n e il it a n i n i m e m b e ir k a n h a s i l b a h w a a d a h u b u n g a n y a n g s i g n i if k a n a n t a r a i n t e n s i m e m b e l i d a n p e r s e p s i t e n t a n g b a r a n g d i s k o n . H a l i n i d a p a t d i il h a t d a r i h a s i l y a n g d i d a p a t k a n y a ti u r = .
3
3 5 d a n s i g = .
5
x y
p a d a t a r a f s i g n i if k a n α = 5 % . D a r i h a s i l p e n e il it a n m e m b e ir k a n g a m b a r a n b a h w a s e m a k i n p o s i it f p e r s e p s i s e s e o r a n g t e r h a d a p b a r a n g d i s k o n m a k a a k a n it n g g i it n g k a t i n t e n s i m e m b e il n y a . S e h i n g g a h a s i l p e n e il it a n i n i d a p a t m e n d u k u n g h i p o t e s i s a w a l y a n g t e l a h d i a j u k a n , y a ti u a d a h u b u n g a n a n t a r a i n t e n s i m e m b e l i d a n p e r s e p s i k o n s u m e n t e r h a d a p b a r a n g d i s k o n d i M a t a h a r i D e p a tr m e n t S t o r e T u n j u n g a n P l a z a S u r a b a y a .
D a r i h a s i l t a b e l C r o s ts a b u l a it o n d a p a t d i k e t a h u i b a h w a a d a h u b u n g a n y a n g p o s i it f d a r i a n t a r a v a ir a b e l i n t e n s i m e m b e l i d a n p e r s e p s i t e r h a d a p b a r a n g d i s k o n , d i m a n a s a a t v a ir a b e l p e r s e p s i m e m i il k i n li a i it n g g i m a k a v a ir a b e l i n t e n s i j u g a it n g g i . H a s i l d a r i v a ir a b e l p e r s e p s i t e r h a d a p b a r a n g d i s k o n s a n g a t it n g g i d a n v a ir a b e l i n t e n s i m e m b e l i s a n g a t it n g g i s e b a n y a k
3 o r a n g s u b j e k a t a u 4 , 3 % d a ir t o t a l s u b j e k . S e d a n g k a n h a s i l d a r i v a ir a b e l p e r s e p s i t e r h a d a p b a r a n g d i s k o n r e n d a h d a n v a ir a b e l i n t e n s i m e m b e il r e n d a h s e b a n y a k 1 o r a n g a t a u 1 . 4 % d a ir t o t a l s u b j e k . N a m u n h a s i l y a n g t e r b a n y a k d i d a p a t d a r i v a ir a b e l p e r s e p s i t e r h a d a p b a r a n g d i s k o n it n g g i d a n v a ir a b e l i n t e n s i m e m b e l i s e d a n g s e b a n y a k 3 o r a n g a t a u
4 2 . 9 % d a r i t o t a l s u b j e k . D a r i t a b e l 4 . 6 d i s t ir b u s i f r e k u e n s i i n t e n s i m e m b e l i m e n u n j u k a n b a h w a d a r i
7 s u b j e k , t e r d a p a t 3 s u b j e k y a n g m e m i il k i i n t e n s i m e m b e l i s a n g a t it n g g i , 1 6 s u b j e k m e m i il k i i n t e n s i y a n g it n g g i ,
3 9 s e d a n g d a n
1
2
5
4 s u b j e k y a n g m e m i il k i i n t e n s i m e m b e l i y a n g r e n d a h . T i d a k a d a s u b j e k y a n g m e m i il k i k a t e g o r i s a n g a t r e n d a h d a n j u m l a h s u b j e k t e r b a n y a k b e r a d a d a l a m k a t e g o r i y a n g s e d a n g . S e d a n g k a n d a ir t a b e l
4 . 7 d i s t ir b u s i f r e k u e n s i p e r s e p s i t e r h a d a p b a r a n g d i s k o n m e m b e ir k a n h a s i l j u m l a h s u b j e k a n t a r a k a t e g o r i s a n g g a t it n g g i d a n it n g g i h a n y a 4 o r a n g . P a d a k a t e g o r i s a n g a t it n g g i t e r d a p a t
2 5 o r a n g d a n y a n g it n g g i 3 o r a n g . P a d a k a t e g o r i s e d a n g t e r d a p a t
1 4 o r a n g d a n r e n d a h h a n y a 1 o r a n g . H a l i n i m e n u n j u k k a n b a h w a s u b j e k c e n d e r u n g m e m i il k i p e r s e p s i y a n g p o s ti fi t e r h a d a p b a r a n g d i s k o n H a l i n i m e m b u k it k a n b a h w a b a r a n g d i s k o n m a m p u m e n a ir k p e r h a it a n k o n s u m e n . S e p e tr i y a n g d i k a t a k a n o l e h S c h fi f m a n d a n K a n u k
(
2 7 :
1
3 6 ) b a h w a i n d i v i d u a k a n b e r it n d a k d a n b e r e a k s i b e r d a s a r k a n p e r s e p s i . W a l g ti o ( 2 3 :
5 7 ) y a n g m e n y a t a k a n b a h w a p e r s e p s i m e r u p a k a n s e b u a h p r o s e s y a n g d i g u n a k a n o l e h s e o r a n g i n d i v i d u u n t u k m e m i il h , m e n g o r g a n i s a s ,i d a n m e n g i n t e r p - r e s t a s i m a s u k a n m a s u k a n i n f o r m a s i g u n a m e n c i p t a k a n g a m b a r a n d u n i a y a n g m e m i il k i a r it . N a m u n b e s a r n y a k e t e tr a ir k a n t e r s e b u t it d a k s a m a b e s a r n y a d e n g a n k e k u a t a n m e l a k u k a n p e m b e il a n . D e n g a n k a t a l a i n b a h w a k o n s u m e n y a n g t e tr a ir k t e r h a d a p b a r a n g d i s k o n d i M a t a h a r i D e p a tr m e n t S t o r e T u n j u n g a n P l a z a S u r a b a y a b e l u m t e n t u m e l a k u k a n p e m b e il a n t e r h a d a p b a r a n g y a n g d i d i s k o n t e r s e b u .t S e p e tr i y a n g d i k a t a k a n o l e h F i s h b e i n d a n A j z e n (
1
9
7 5 :
2
8 8 ) b a h w a i n t e n s i a d a l a h k e m a u a n a t a u n i a t s e s e o r a n g u n t u k m e l a k u k a n s u a t u it n d a k a n d a n j u g a k o n d i s i m e n t a l y a n g m e n d a h u l u i t e jr a d i n y a s e b u a h p e r li a k u , n a m u n k e k u a t a n i n t e n s i j u g a d ti e n t u k a n o l e h p r o b a b li ti a s s u b y e k t fi i n d i v i d u y a n g a k a n m e w u j u d k a n p e r li a k u . S e h i n g g a , ij k a i n d i v i d u m e m i il k i p e r s e p s i y a n g it n g g i n a m u n p r o b a b li ti a s n y a u n t u k m e w u j u d k a n p e r li a k u k u r a n g m a k a k e k u a t a n u n t u k m e l a k u k a n p e m b e il a n j u g a k u r a n g .
5
1 T l i s a h n a d n a a jr e k e p s i n e j p a d a h r e t n a l o rt n o g n e p a d a k a d i P ti l e n e . g n a r o e s e s a n a d r e b m u s u a t a n a t a p a d n e p a w h a b t a h il e m i t a p a d g n a r o e s e s n a a jr e k e p s i n e j n a d i m o n o k e n a u p m a m e k t a k g n it
3 = 3 .
5
= 5 . g i s n a d
y x
, a p a r e b e b k ir a ti d t a p a d n a k u k a li d h a l e t g n a y n a it il e n e p l i s a h i r a D : t u k ir e b i a g a b e s n a l u p m i s e k . 1 r i a li n n a k ir e b m e m s i s e t o p i h i j u l i s a H
5
S n a l u p m i . 2 .
I . a j a s n e s r e p a p a r e b e b i li k a w e m a y n a h g n a r o 8 k e j b u s h a l m u j
i d r a s e b r e t l e ti r e p u t a s h a l a s n a k a p u r e m D n a g n e . i a r e g i k il i m e m i s n i p o r p p a it e s i d r i p m a h , a i s e n o d n
D e r o ts t n e m tr a p e
3 M i r a h a t a . n a it il e n e p n a k i d a ji d g n a y k e j b u s h a l m u j n a k u t n e n e M
. a d e b r e b g n a y i l e b a y a d i k il i m e m i t s a p a w s i s a h a m g n a r o e s S u lr e p k e j b u s n a s a t a b a g g n i h e .i g a l k if i s e p s .
2 , n a d a g g n a t h a m u r u b i g n a r o e s s a u l u l a lr e t a y n k e j b u s n a s a t a B
. a k e r e m i l e b a y a d n a k u t n e n e m .
, u ti a y it il e n e p .
5 ( r s u m u r n a g n e d ) R ( n a n i m r e t e d n e i s if e o K
% i s n e t n i p a d a h r e t
y x
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) l i s a h t a p a d i d % 1 x % p a d a h r e t i s p e s r e p a w h a b i tr a r e b g n a y
5
2 2 .
1 1 r a s e b e s f it k e f e n a g n a b m u s a b
5
. t u b e s r e t n o k s i d n a ir e b m e p t a r a y s n o k s i d n a ir e b m e p H n a s a t a b r e t e k a y n a d a a g u j i h u r a g n e p i d t a p a d i n i n a it il e n e p l i s a
2 2 .
1 1 r a s e b e s h u r a g n e p i k il i m e m n o k s i d g n a r F g n a y n i a l r o t k a . a y n n i a l r o t k a f h e l o i h u r a g n e p i d
5
7 7 .
8 8 n a d i l e b m e m g n a r a b a g r a h u ti a y g n a r o e s e s i l e b m e m i s n e t n i i h u r a g n e p m e m t a p a d a g u d i d
, ir e b i d g n a y n o k s i d a y n li c e k n a d r a s e b n o k s i d i d g n a y t a r a y s a g u j n a d n a k
, g n a y n a g n u b u h a d a a g g n i h e S . % α 5 = n a k if i n g i s f a r a t a d a p e t n i a r a t n a n a k if i n g i s p a d a h r e t n e m u s n o k i s p e s r e p n a d i l e b m e m i s n
5
6 b a r a n g d i s k o n d i M a t a h a r i D e p a tr m e n t S t o r e T u n j u n g a n P l a z a S u r a b a y a . D a r i h a s i l p e n e il it a n m e m b e ir k a n g a m b a r a n b a h w a s e m a k i n p o s i it f p e r s e p s i s e s e o r a n g t e r h a d a p b a r a n g d i s k o n m a k a a k a n it n g g i it n g k a t i n t e n s i m e m b e il n y a . 2 . S k o r t e r b e s a r a d a p a d a s u b j e k y a n g m e m i il k i p e r s e p s i t e r h a d a p b a r a n g d i s k o n y a n g it n g g i , y a ti u
3 s u b j e k d e n g a n
4 2 . 9 % , s e d a n g k a n p a d a s u b j e k y a n g m e m i il k i s k o r t e r b a n y a k p a d a i n t e n s i m e m b e l i a d a p a d a k a t e g o r i s e d a n g d e n g a n j u m l a h s u b j e k
3 9 d a n
5 5 . 7 % h a l i n i m e m b u k it k a n b a h w a p e r s e p s i m e m i il k i p e r a n d a l a m m e n e n t u k a n p e r li a k u s e s e o r a n g 3 . D a r i
6 8 s u b j e k , t e r d a p a t 3 s u b j e k y a n g m e m i il k i i n t e n s i m e m b e l i s a n g a t it n g g i , 1 5 s u b j e k m e m i il k i i n t e n s i y a n g it n g g i ,
3 8 s e d a n g d a n 1 2 s u b j e k y a n g m e m i il k i i n t e n s i m e m b e l i y a n g r e n d a h . T i d a k a d a s u b j e k y a n g m e m i il k i k a t e g o r i s a n g a t r e n d a h d a n j u m l a h s u b j e k t e r b a n y a k b e a d a d a l a m k a t e g o r i y a n g s e d a n g . H a l i n i m e n u n j u k a n b a h w a p e r s e p s i t e n t a n g b a r a n g d i s k o n y a n g it n g g i it d a k m e n i m b u l k a n i n t e n s i m e m b e l i y a n g it n g g i p u l a , k a r e n a s k o r t e r it n g g i a d a d a l a m k a t e g o ir s e d a n g y a ti u s e b a n y a k
3 8 s u b j e k .
2
4 . H a s i l n li a i o e if s i e n d e t e r m i n a n ( R ) d e n g a n r u m u s ( r x 1 % )
x y
d i d a p a t h a s i l s u m b a n g a n e f e k it f s e b e s a r
1 1 .
2
2 5 % y a n g b e r a tr i b a h w a p e r s e p s i t e r h a d a p b a r a n g d i s k o n m e m i il k i p e n g a r u h s e b e s a r 1 1 .
2
2 5 % t e r h a d a p i n t e n s i m e m b e l i d a n
8 8 .
7
7 5 d i p e n g a r u h i o l e h f a k t o r l a i n n y a . F a k t o r l a i n y a n g d i d u g a d a p a t m e m p e n g a r u h i i n t e n s i m e m b e il s e s e o r a n g y a ti u h a r g a b a r a n g y a n g d i d i s k o n , b e s a r d a n k e c li n y a d i s k o n y a n g d i b e ir k a n d a n j u g a s y a r a t p e m b e ir a n d i s k o n s y a r a t p e m b e ir a n d i s k o n t e r s e b u t
7
5 S n a r a 3 .
5
, n a k u j a i d t a p a d a k a m h e l o r e p i d g n a y n a it il e n e p l i s a h n a k r a s a d r e B : t u k ir e b i a g a b e s n a r a s a p a r e b e b . 1 n a it il e n e p k e j b u s i g a B
T g n a y l a h n a k a p u r e m n o k s i d i d g n a y g n a r a b p a d a h r e t k ir a tr e , n u m a n r a j a w .
2 i r a h a t a M i g a B e r o t S t n e m tr a p e D , i k il i m e m h a l e t n e m u s n o k i n i n a it il e n e p l i s a h n a k r a s a d r e B , i s n e t n i n u m a n n o k s i d i d g n a y g n a r a b p a d a h r e t i g g n it g n a y i s p e s r e p
S n a k ir e b i ti l e n e p t a p a d g n a y n a r a . g n a d e s i k il i m a k e r e m g n a y i l e b m e m M i r a h a t a r a g a e r o t S t n e m tr a p e D a l P n a g n u j n u T i l a g g n e m a y a b a r u S a z r o t k a f - g n a r o e s e s i l e b m e m i s n e t n i i h u r a g n e p m e m t a p a d g n a y r o t k a f
. a d a g y n a r a s a m e p i g e t a rt s i p a k g n e l e m t a p a d a g g n i h e s . 3 a y n t u j n a l e s it il e n e p i g a B
P n a k h a b m a n e m n a g n e d n a k g n a b m e k i d t a p a d i n i n a it il e n e k i h u r a g n e p i tr e p e s n i a l g n a y l e b a ir a v , s i n e j n a g n u k g n il h u r a g n e p , n a l
B n a k if i s e p s i d t a p a d k e j b u s n a s a t a . g n a r o e s e s n a t a p a d n n e p n a d n a a jr e k e p M i r a h a t a i d a y n a h k a d it s a u lr e p i d t a p a d k e j b u s h a l m u j n a d
D t n e m tr a p e S e r o t
. a j a s a y a b a r u S a z a l P n a g n u j n u T
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Data Mentah Skala Intensi Membeli
Data Mentah Skala Persepsi Terhadap Barang DiskonData Aitem Valid Skala Intensi Membeli Data Aitem Valid Skala Persepsi Terhadap Barang Diskon
Validitas dan Reliabilitas Skala Intensi Membeli Putaran I
Case Processing Summary Reliability Statistics
N % Valid
70
98.6 Cases Excluded
1
1.4 (a) Total 71 100.0
Cronbach's Alpha N of Items
.889
32
Item-Total Statistics
VAR00025 82.83 118.637 .127 .890
VAR00019 83.93 107.893 .583 .883
VAR00020 83.26 111.962 .462 .885
VAR00021 83.17 115.448 .267 .889
VAR00022 83.53 109.876 .483 .885
VAR00023 83.49 107.007 .607 .882
VAR00024 82.90 116.091 .273 .889
VAR00026 82.74 117.237 .251 .889
VAR00017 82.90 115.106 .411 .887
VAR00027 83.67 103.441 .731 .878
VAR00028 83.36 109.769 .648 .882
VAR00029 83.21 112.316 .516 .885
VAR00030 83.67 107.963 .551 .883
VAR00031 83.53 114.485 .323 .888
VAR00032
VAR00018 82.81 116.791 .326 .888
Scale Mean if Item Deleted
Scale
Variance if
Item Deleted
Corrected Item-Total CorrelationVAR00006 84.03 113.535 .377 .887
Cronbach's Alpha if Item Deleted
VAR00001 83.19 113.980 .441 .886
VAR00002 82.91 118.369 .176 .890
VAR00003 82.91 117.587 .244 .889
VAR00004 83.36 111.595 .579 .883
VAR00005 84.17 112.695 .427 .886
VAR00007 83.79 114.026 .313 .889
VAR00015 83.69 108.856 .506 .885
VAR00008 83.36 114.784 .316 .888
VAR00009 83.14 113.313 .522 .885
VAR00010 83.80 108.626 .635 .882
VAR00011 83.10 115.338 .309 .888
VAR00012 83.13 112.519 .505 .885
VAR00013 83.77 113.744 .319 .889
VAR00014 83.39 114.559 .384 .887
VAR00016 83.24 113.665 .393 .887
Scale Statistics
Mean Variance Std. Deviation N of Items 86.04 119.955 10.952
32 Putaran II
Case Processing Summary Reliability Statistics
N % Cases Valid
70
98.6 Exclude
1
1.4 d(a) Total 71 100.0
Cronbach's N of Alpha Items
.891
25
Item-Total Statistics
VAR00023 62.01 86.855 .618 .882
VAR00016 61.77 93.019 .396 .888
VAR00017 61.43 94.712 .378 .889
VAR00018 61.34 96.055 .309 .890
VAR00019 62.46 87.585 .598 .883
VAR00020 61.79 91.852 .438 .887
VAR00022 62.06 89.707 .478 .887
VAR00027 62.20 83.930 .725 .879
VAR00014 61.91 93.964 .377 .889
VAR00028 61.89 89.349 .663 .882
VAR00029 61.74 92.513 .462 .887
VAR00030 62.20 87.641 .566 .884
VAR00031 62.06 93.997 .308 .890
Scale Statistics
Mean Variance Std. Deviation N of Items
VAR00015 62.21 88.490 .517 .886
Scale Mean if
Item Deleted
VAR00001 61.71 93.308 .445 .887
Scale Variance if
Item Deleted Corrected
Item- Total
Correlati on Cronbac h's
Alpha if Item
Deleted
VAR00004 61.89 91.349 .566 .885
VAR00012 61.66 91.910 .516 .886
VAR00005 62.70 91.865 .450 .887
VAR00006 62.56 92.946 .377 .889
VAR00007 62.31 93.233 .322 .890
VAR00008 61.89 93.929 .327 .890
VAR00009 61.67 92.601 .537 .886
VAR00010 62.33 88.369 .645 .882
VAR00011 61.63 94.701 .299 .890
VAR00013 62.30 92.822 .338 .890
Putaran III
Case Processing Summary Reliability Statistics
N % Cases Valid
70
98.6 Excluded(a)
1
1.4 Total 71 100.0 Cronbach's
Alpha N of
Items .890
24
Item-Total Statistics
Scale Mean if
VAR00023 59.07 82.908 .624 .882
VAR00017 58.49 90.746 .373 .888
VAR00018 58.40 91.983 .313 .889
VAR00019 59.51 83.790 .594 .883
VAR00020 58.84 87.960 .433 .887
VAR00022 59.11 85.523 .494 .886
VAR00028 58.94 85.417 .666 .881
VAR00027 59.26 80.281 .717 .878
VAR00015 59.27 84.490 .524 .885
VAR00029 58.80 88.481 .467 .886
VAR00030 59.26 83.614 .575 .883
VAR00031 59.11 89.929 .313 .890
Mean Variance Std. Deviation N of Items 61.63 94.701 9.731
24
VAR00016 58.83 88.869 .409 .887
VAR00014 58.97 90.057 .368 .888
Item Deleted
VAR00004 58.94 87.243 .580 .884
Scale Variance if Item
Deleted Corrected
Item-Total Correlation
Cronbach' s Alpha if Item
Deleted
VAR00001 58.77 89.309 .446 .887
VAR00005 59.76 88.100 .435 .887
VAR00013 59.36 89.045 .324 .890
VAR00006 59.61 89.081 .368 .888
VAR00007 59.37 89.309 .318 .890
VAR00008 58.94 89.939 .326 .889
VAR00009 58.73 88.606 .539 .885
VAR00010 59.39 84.704 .630 .882
VAR00012 58.71 87.946 .516 .885
Scale Statistics
Validitas dan Reliabilitas Skala Persepsi Terhadap Barang
Diskon
Putaran I
Case Processing Summary Reliability Statistics
N % Cases Valid
70
98.6 Excluded
1
1.4 (a) Total 71 100.0
Cronbach's Alpha N of Items
.907
32
Item-Total Statistics
VAR00022 100.97 147.970 .478 .904
VAR00016 100.49 150.137 .584 .902
VAR00017 100.46 151.788 .563 .903
VAR00018 100.47 154.282 .433 .904
VAR00019 100.67 148.340 .500 .903
VAR00020 101.04 148.824 .472 .904
VAR00021 100.71 152.294 .357 .906
VAR00023 100.70 150.619 .493 .903
VAR00014 100.61 154.327 .372 .905
VAR00024 100.43 151.785 .541 .903
VAR00025 100.57 154.190 .360 .905
VAR00026 100.56 150.482 .663 .902
VAR00027 100.71 151.048 .383 .905
VAR00028 100.64 149.885 .624 .902
VAR00029 100.61 149.342 .610 .902
VAR00030 100.43 155.582 .357 .905
VAR00015 100.71 147.743 .545 .902
Scale Mean if
Item Deleted
VAR00003 100.67 149.963 .537 .903
Scale Variance if Item
Deleted Corrected
Item-Total Correlation
Cronbach 's Alpha if Item
Deleted
VAR00001 101.26 141.121 .642 .900
VAR00002 101.31 150.016 .417 .905
VAR00004 100.69 151.958 .407 .905
VAR00012 100.87 155.302 .250 .907
VAR00005 100.69 149.436 .554 .902
VAR00006 100.89 151.407 .375 .906
VAR00007 100.56 155.323 .329 .906
VAR00008 100.70 149.923 .562 .902
VAR00009 100.56 155.352 .312 .906
VAR00010 100.53 159.151 .066 .909
VAR00011 100.93 152.270 .371 .905
VAR00013 100.91 145.442 .642 .900
Scale Statistics
Mean Variance Std. Deviation N of Items 103.96 160.592 12.673
32 Putaran II
Case Processing Summary Reliability Statistics
N % Cases Valid
70
98.6 Excluded
1
1.4 (a) Total 71 100.0
Cronbach's Alpha N of Items
.909
30
Item-Total Statistics
VAR00023 94.19 143.719 .502 .906
VAR00017 93.94 145.243 .548 .906
VAR00018 93.96 147.346 .442 .907
VAR00019 94.16 141.381 .512 .906
VAR00020 94.53 142.108 .473 .907
VAR00021 94.20 145.438 .361 .909
VAR00022 94.46 141.469 .470 .907
VAR00024 93.91 144.949 .546 .906
VAR00015 94.20 141.351 .531 .906
VAR00025 94.06 147.475 .354 .908
VAR00026 94.04 143.839 .657 .904
VAR00027 94.20 144.365 .379 .908
VAR00028 94.13 143.215 .621 .905
VAR00029 94.10 142.526 .616 .904
VAR00030 93.91 148.746 .356 .908
VAR00031 94.19 145.777 .440 .907
VAR00016 93.97 143.275 .593 .905
Scale Mean if
Item Deleted
VAR00002 94.80 143.061 .427 .908
Scale Variance if Item
Deleted Corrected
Item-Total Correlation
Cronbach 's Alpha if Item
Deleted
VAR00001 94.74 134.629 .641 .904
VAR00003 94.16 143.410 .527 .906
VAR00013 94.40 138.620 .651 .903
VAR00004 94.17 145.477 .392 .908
VAR00005 94.17 142.724 .554 .905
VAR00006 94.37 144.614 .377 .908
VAR00007 94.04 148.302 .341 .908
VAR00008 94.19 143.168 .564 .905
VAR00009 94.04 148.592 .307 .909
VAR00011 94.41 145.377 .377 .908
VAR00014 94.10 147.628 .364 .908
Scale Statistics
Mean Variance Std. Deviation N of Items 97.44 153.642 12.395
30
Uji Asumsi
Case Processing Summary
Cases Valid Missing Total N Percent N Percent N Percent
Intensi 70 100.0% .0% 70 100.0% persepsi
70 100.0% .0% 70 100.0%
Descriptives
Std.Statistic Error Intensi Mean
64.57 1.188 95% Confidence Lower Bound
62.20 Interval for Mean Upper Bound
66.94 5% Trimmed Mean
64.26 Median
62.50 Variance 98.799
Std. Deviation 9.940
Minimum
45 Maximum
90 Range
45 Interquartile Range
13 Skewness .522 .287
Kurtosis .037 .566 persepsi Mean
97.44 1.482 95% Confidence Lower Bound
94.49 Interval for Mean Upper Bound
100.40 5% Trimmed Mean
97.67 Median
99.00 Variance 153.642
Std. Deviation 12.395
Minimum
65 Maximum 118
Range
53 Interquartile Range
19 Skewness
- .235 .287 Kurtosis -.570 .566
88
83
55.00 1 .
84
57.50 2 .707
87
56.00 1 .
45.00 1 .
82
89
68.33 3 10.116
90
49.00 2 1.414
91
70.50 4 10.630
92
52.00 1 .
59.00 4 3.651
Tests of Normality
Intensi persepsi Mean N Std. Deviation
Kolmogorov-Smirnov(a) Shapiro-Wilk Statistic df Sig. Statistic df Sig. Intensi
.102 70 .068 .972 70 .122 persepsi .067 70 .200(*) .975 70 .168
Uji Linieritas
Case Processing Summary
Cases Included Excluded Total N Percent N Percent N Percent
Intensi * persepsi 70 100.0% .0% 70 100.0%
65
81
47.00 1 .
72
58.00 1 .
78
74.00 1 .
80
61.00 3 10.000
71.00 1 .
persepsi Mean N Std. Deviation
61.00 1 . 103
72.00 5 12.207 Total
69.50 2 .707 118
69.00 1 . 114
59.00 1 . 113
61.50 2 .707 112
61.00 2 7.071 111
63.75 4 4.349 110
70.00 1 . 109
58.00 1 . 108
83.00 1 . 107
79.50 2 12.021 106
62.50 2 2.121 105
65.50 2 12.021 104
58.33 3 8.505 102
93
62.50 2 2.121 101
73.00 4 7.789 100
99
65.00 1 .
98
63.00 2 2.828
97
77.00 3 11.269
95
62.00 1 .
94
1 .
53.00
64.57 70 9.940
ANOVA Table Sum of Mean uares df Square F Sig. Intensi * Between (Combined
4440.560
35 126.873 1.815 .043 persepsi Groups ) Linearity
764.723
1 764.723 10.940 .002 Deviation from 3675.837 34 108.113 1.547 .104 Linearity
Within Groups
2376.583
34 69.900 Total
6817.143
69
Measures of Association
R R Squared Eta Eta Squared Intensi * persepsi
.335 .112 .807 .651
Uji Hipotesis Correlations
Intensi persepsi Intensi Pearson Correlation 1 .335(**)
Sig. (2-tailed) .005
N
70
70 persepsi Pearson Correlation .335(**)
1 Sig. (2-tailed) .005
N
70
70
Crosstabulation antara Intensi Membeli dengan Persepsi Terhadap Barang Diskon
Case Processing SummaryCases Valid Missing Total N Percent N Percent N Percent intensi membeli * persepsi terhadap 70 100.0% .0%
70 100.0% barang diskon
intensi membeli * persepsi terhadap barang diskon Crosstabulation
persepsi terhadap barang diskon Total Sangat Positif Positif Sedang Negatif intensi Sangat Count
3
3 membeli Tinggi % of
4.3% .0% .0% .0% 4.3% Total
Tinggi Count
16
16 % of
22.9% .0% .0% .0% 22.9% Total
Sedang Count
7
30
2
39 % of
10.0% 42.9% 2.9% .0% 55.7% Total
Rendah Count
11
1
12 % of
.0% .0% 15.7% 1.4% 17.1% Total
Total Count
26
30
13
1
70 % of Total
37.1% 42.9% 18.6% 1.4% 100.0%