Bahan Workshop “Executive Program for Sustainable Partnership (EPSP)” | lppm.ut.ac.id

PROTOTYPING
FRANS Sugiarta
United in Diversity (UID)
@franssugiarta

United in Diversity ⏐ http://www.unitedindiversity.org ⏐

Entering
The Age of Disruption
The journey ahead of us is
INCREASINGLY becoming
more CHALLENGING and
INTERESTING both for us
as individuals and also for
our organisation
United in Diversity ⏐ http://www.unitedindiversity.org ⏐

DRIVERS
OF CHANGE

erged from our research as the most that

important
andfrom
relevant
to future as
work
emerged
our research
theskills.
most important and relevant to future work skills.

1
extreme
longevity:
Increasing global
lifespans change the
nature of careers
and learning

2


SENSEMAKING

rise of
smart machines
and systems:

CROSSBOUNDARIESIncreasing global Workplace automation
LEARNINGlifespans change the nudges human

Workplace automation
nudges human
workers out of rote,
repetitive tasks

nature of careers workers out of rote,
and learning
repetitive tasks

SOCIAL
INTELLIGENCE


onthe
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and
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e
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he lens
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macro-level
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dent world,and
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and tapping resources
embedded
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Source:

United in Diversity ⏐ http://www.unitedindiversity.org ⏐

DR. Peter Senge
MIT Senior Lecturer
Founder of SoL
Named by The Journal of Business Strategy as
“The Strategist of The Century”

LEARNING
ORGANISATION

DR. Otto Scharmer
MIT Senior Lecturer
Founder of Presencing Institute
Receiver of Jamieson Prize from MIT

THEORY
U

United in Diversity ⏐ http://www.unitedindiversity.org ⏐

LEAD

ER

SHIP

Action

Subject

Process

Movement towards
a certain direction

a person who is under the
dominion or rule of a sovereign.
(in control)

the journey

QUALITY
SHARING
VISION
(belief)

MAKING
DECISION
(responsiveness)

AWARENESS

LEARNING

(purpose)

(adaptiveness)

SHARING
VISION
(belief)

CONNECTIVITY
(relationship)

LEADERSHIP
AWARENESS
(purpose)

MAKING
DECISION
(responsiveness)

LEARNING
(adaptiveness)

Ecological Divide: 1.5 

Self - Nature
Social Divide: 2.5
Self - Other
Inner (Spiritual) Divide: ≈ 3
Self - Self

Ecological divide
1,5
Income
Bubble

Technological
Bubble
Financial
Bubble

Infinite
Growth
Bubble

Real
Economy

Spiritual divide
3,0
Ownership
Bubble

Consumerism
Bubble
Leadership
Bubble

Real
Needs

Human
Rights

Finite
Resource

Social divide
2,5

Governance
Bubble

Best
Societal
Use

GDP vs
Happiness
Collective
Paralysis
Voice-less

“ Successful leadership in 21st
century depends on the
QUALITY OF INTENTION and
QUALITY OF ATTENTION “
- C. Otto Scharmer senior lecturer of MIT Sloan School of Management
author of Theory U
www.presencing.com

3H

IMPACTFUL
LEADERSHIP

TECHNICAL KNOWLEDGE
KNOW - WHAT

(HEAD INTELLIGENCE)
PRACTICAL KNOWLEDGE
KNOW - HOW

(HANDS INTELLIGENCE)
TRANSFORMATIONAL KNOWLEDGE
KNOW - WHY

(HEART INTELLIGENCE)

LEADERSHIP CAPACITY 2.0
LOOKING
at the ordinary

SEEING
the extra-ordinary

HEARING
problems

LISTENING
opportunities

TALKING
bla - bla - bla

SPEAKING
with conviction

REACTING
business as usual

CREATING
innovative

Key Competencies in Leadership of the 21st Century

Learning
from
the past

Learning
from
the future

Systems Thinking

Design Thinking

understand complexities
judgemental

===>

reflective

silos

===>

collective

competition

===> collaboration

innovation
customer’s needs and
wants
(User’s Led Innovations /
Human Centered Design))
prototyping (action-learning)
Shared Value Creation

Reinventing organisation for 21st Century
SHIFTS
WHAT
Traditional

Innovative

RELATIONSHIP

WE - THEM
(Competition)

WE - US

(Competitive Collaborative)

LEARNING METHOD

LINEAR
(SCIENCE 1.0)

REFLECTIVE
(SCIENCE 2.0)

HR Capacity Building Process

CLASSROOM

O2O 

(ONLINE TO OFFLINE)

COMMUNICATION MODEL

2D
(DOWNLOAD - DEBATE)

3D
DOWNLOAD & DEBATE & DIALOG

LEADERSHIP INSTRUMENTS

2H
(HEAD - HANDS)

3H

(HEAD - HANDS - HEART)

RESEARCH & DEVELOPMENT

PRODUCT FOCUSED
(SILOS)

PURPOSE FOCUSED

(NETWORK)

SUSTAINABILITY

EGO-CENTRIC
(SELF GROW)

ECOSYSTEM-CENTRIC

(COLLECTIVE GROW)

The Iceberg Model

Mitigate the effect
(Fire Fight)
Run Away
(Flight)

EVENT

REACTING

Adaptive

PATTERNS of BEHAVIOR

REFRAMING

Innovative

SYSTEM
STRUCTURE

REDESIGNING

Creative

MENTAL
MODEL

RETHINKING

MENTAL MODELS
can be

INACCURATE

WHAT do you
SEE?
PERCEPTION

HOW do you
SEE?
PERSPECTIVE

Persepsi Objek

Design & Delivered by :

Persepsi Objek (Wrong Angle)
Design & Delivered by :

Design & Delivered by :

Design & Delivered by :

THE TALE OF THE TWO SHOES SALESMEN

MENTAL MODEL
LADDER OF
INFERENCE

OBSERVABLE

OBSERVABLE
data

data

data

data
data
data

data
data

data

data
data
SELECT observable
data

data

data
data

MENTAL MODEL
ACTION
belief

LADDER OF
INFERENCE

make conclusion

OBSERVABLE

OBSERVABLE
data

make assumption

data
data
data

data

data
data
data

data

add meanings

data
select observable
data

data

data

data
data

MENTAL MODEL
ACTION
belief

LADDER OF
INFERENCE

make conclusion

OBSERVABLE

OBSERVABLE
data

make assumption

data
data
data

data

data
data
data

data

add meanings

data
select observable
data

data

data

data
data

ACTION

Never Vote

Belief

No hope and no future in
current democracy system

Conclusions

All politicians are liars

Assumptions

No integrity in politics

Add meaning

It’s another political sell out

Select Data
DATA

Politician who do things that
contradict with his promises
Politicians

Pengetahuan, persepsi, dan pemahaman
yang dimiliki secara kolektif dan disharing-kan melalui KOMUNIKASI.

1. Sadari dan kenali ‘mental model’ anda sendiri.
2. Kemukakan ‘mental model’ anda kepada orang
lain.
3. Cari tahu dan pahami ‘mental model’ orang
lain

ACTION

ACTION

belief

belief

make conclusion

make conclusion

make assumption

IMPROVED
INQUIRY

make assumption

add meanings

add meanings

select observable
data

select observable
data

"What leads you to conclude that?"
"What data do you have for that?"
"What causes you to say that?"

ACTION
belief

make conclusion

make assumption

IMPROVED
INQUIRY

Instead of "What do you
mean?" 
or 
"What's your proof?" 
say, "Can you help me
understand your thinking here?"
"I'm asking you about
your assumptions here
because. . ."

add meanings

"Am I correct that you're saying. . .?"

select observable
data

"Can you describe a typical
example. . .?"

ACTION

ACTION

belief

belief

make conclusion

make conclusion

make assumption

IMPROVED
ADVOCACY

make assumption

add meanings

add meanings

select observable
data

select observable
data

ACTION

"Here's what I think and
here's how I got there."

belief
"I assumed that. . ."
make conclusion

IMPROVED
ADVOCACY

"I came to this conclusion
because. . ."

make assumption

add meanings
select observable
data

"To get a clear picture of what
I'm talking about, imagine the
you're a customer who will be
affected. . ."

LEADING THROUGH LISTENING

EXAMPLE

TWO ORCHESTRA
ZUBIN
MEHTA
PLACIDO
DOMINGO

SMALL GROUP DIALOGUE
what caught your interest?

apa yang menarik perhatian
anda?

what are their keys for
success?

apa kunci keberhasilan atau
sukses mereka?

what is the most crucial
leadership moment?

apa momen kepemimpinan
yang paling krusial?

what can you learn from this
example for your own
leadership?

pembelajaran apa yang anda
peroleh dan berguna buat
kepemimpinan anda?

THE ART OF GENERATIVE CONVERSATION

PEMUSIK

Percakapan yang MENDENGARKAN
sebagai pemusik kita mendengarkan dengan
seksama serta menemukan nada-nada sumbang
yang ada didalamnya.

PELUKIS

Percakapan yang MEMPERJELAS
melukiskan sebuah gambaran dengan
menggunakan pertanyaan-pertanyaan
yang membantu (powerful question)

arkeolog
Percakapan yang
MENYINGKAPKAN
kita ingin menggali
sejarah &
menyingkapkan
hambatan yang
sebenarnya
membelenggu
kita
(mental blocks)

ARCHITECT
Percakapan yang

MEMBANGUN
kita ingin membangun
sebuah maha karya di
masa depan

Two Sources of Learning, Two Learning Cycles

A. Learning by reflecting on the experiences of the past
act - observe - reflect - plan - act
is it still relevant?
B. Learning from the future as it emerges (presencing)

Movements of the U
Downloading

Observe,
observe,
observe

Retreat and reflect:
Allow the inner knowing to
emerge

Act in an
Instant:
prototype

Theory U
Downloading


Performing by 


past patterns

operating from the whole

suspending

VoJ

Seeing

with fresh eyes

redirecting

VoC

Sensing 


embodying

Open
Mind
Open
Heart

VoF

linking head, heart, hand

enacting
Crystallizing 

vision and intention

from the field

letting go

Prototyping the new by 


Open
Will
Presencing 

connecting to Source

Who is my Self?
What is my Work?

letting come

Theory U
Downloading


Performing by 


past patterns

operating from the whole

suspending

VoJ

Seeing

with fresh eyes

redirecting

VoC

Sensing 


embodying
open
Open
mind
Mind

Open
open
heart
Heart

VoF

linking head, heart, hand

enacting
Crystallizing 

vision and intention

from the field

letting go

Prototyping the new by 


open
Open
will
Will
Presencing 

connecting to Source

Who is my Self?
What is my Work?

letting come

Prototyping is

HEAD

the first step in

H

exploring the future
by DOING

H
HEART

H
HANDS

and
RAPID
LEARNING PROCESS

United in Diversity ⏐ http://www.unitedindiversity.org ⏐

Why prototyping is important?

To get a
QUICK FEEDBACK
to REFINE the idea

IDEO philosophy about
prototyping
“fail often to succeed
sooner”

United in Diversity ⏐ http://www.unitedindiversity.org ⏐

MINDLESS
ACTIONS
ACTION-LESS
MINDS

PROTOTYPING
Building upon ideas

PROBLEM
STATEMENT
(current reality)

INNOVATIVE
SOLUTION
(future reality)
United in Diversity ⏐ http://www.unitedindiversity.org ⏐

Step 1: Set your collective
focus (uncovering common
ground)

Step 9: Lab #3
Integrate it within the
system

co-initiate

co-evolve
Step 2: Preparation for
your sensing.

Step 3: Go to the field
(shadowing &
stakeholders interviews)

co-sensing

Step 4: Refine your datas
and repeat the sensing
process deem necessary

Step 8: Lab #2
after some refinement, test your idea
with
real stakeholders in a real
environment (online)
Step 7: Lab #1
1st real test of your collective
idea.
Engage real stakeholders in
a “safe” environment (offline)
to test your idea

Step 5: Connect to your source.
does this rough idea meaningful
and bring positive differences?

presencing

Action-less
Minds

co-create

Step 6: Lab #0
Test your collective idea.
Role play by members of
team in a “safe” environment
(offline)
Mind-less
Actions

United in Diversity ⏐ http://www.unitedindiversity.org ⏐

United in Diversity ⏐ http://www.unitedindiversity.org ⏐

adapted from IDEO Human-Centered Design (HCD)

HOW MIGHT WE INCREASE THE NUMBER OF
PUBLIC TRANSPORTATION USERS IN JAKARTA TO
REDUCE THE POLLUTION LEVEL?

HOW MIGHT WE REDUCE EMPLOYEES
ATTRITION RATE IN OUR COMPANY?

PEOPLE
desirability
START HERE

INNOVATIVE
SOLUTION

ECONOMY
viability

HOW MIGHT WE INCREASE COMMUNITY’S
ENGAGEMENT IN DEVELOPING A
SUSTAINABLE WASTE MANAGEMENT?

INFRASTRUCTURE
feasibility

United in Diversity ⏐ http://www.unitedindiversity.org ⏐

Step 6: Lab #0
Test your collective idea.
Role play by members of team in a “SAFE”
environment (offline)
How’s the IDEA
(product / process)
looks like?
How are we
feeling?

4F debrief process
FACTS
FINDINGS
FEELINGS
FUTURE

OBSERVE
OBSERVE
OBSERVE
United in Diversity ⏐ http://www.unitedindiversity.org ⏐

Step 7: Lab #1
1st real test of your collective idea.
Engage real stakeholders in a “safe”
environment (offline) to test your idea

HOW MIGHT WE INCREASE PATIENTS INNER HEALING
PROCESS BY IMPROVING THE RELATIONSHIP QUALITY
BETWEEN NURSES WITH THE PATIENTS?
Source: https://stinelin.wordpress.com/tag/edg/

United in Diversity ⏐ http://www.unitedindiversity.org ⏐

Step 8: Lab #2
after some refinement, test your idea with
real stakeholders in a real environment (online)

IDEO PROJECT IN GHANA TO INCREASE
THE USAGE OF MOBILE MONEY
Source: https://www.ideo.org/projects/new-mobile-money-solutions-in-low-income-communities
United in Diversity ⏐ http://www.unitedindiversity.org ⏐

Step 9: Lab #3
Integrate it within the system

United in Diversity ⏐ http://www.unitedindiversity.org ⏐

Step 1: Set your collective
focus (uncovering common
ground)

Step 9: Lab #3
Integrate it within the
system

co-initiate

co-evolve
Step 2: Preparation for
your sensing.

Step 3: Go to the field
(shadowing &
stakeholders interviews)

co-sensing

Step 4: Refine your datas
and repeat the sensing
process deem necessary

Step 8: Lab #2
after some refinement, test your idea
with
real stakeholders in a real
environment (online)
Step 7: Lab #1
1st real test of your collective
idea.
Engage real stakeholders in
a “safe” environment (offline)
to test your idea

Step 5: Connect to your source.
does this rough idea meaningful
and bring positive differences?

presencing

Action-less
Minds

co-create

Step 6: Lab #0
Test your collective idea.
Role play by members of
team in a “safe” environment
(offline)
Mind-less
Actions

United in Diversity ⏐ http://www.unitedindiversity.org ⏐

VALUE OF PROTOTYPING

(Leading from the future)

PERSONAL

ECOSYSTEMS

TRANSFORMATION
INSTITUTIONAL

SYSTEM

1. COORDINATION: 

How might we:

CREATE A WEB OF VALUE CREATION that allows all
key players to see each other and to navigate the
system from an AWARENESS OF THE WHOLE?

• Transparency of supply-demand chain

• Inclusion of most marginalized voices

• Empowerment at the base of the economic pyramid

• Putting a human face on the other (e.g., smallholders)

• Infrastructures for seeing the whole

• etc.

2. NATURE:
How might we:
DESIGN ECONOMIC CYCLES EARTH TO EARTH based on
zero waste and on returning everything we take from nature at
the same or higher level of quality?
• Closed loop design
• Recycle, reuse, reduce
• Organic farming, urban micro-farming

3. PARTNERING:
How might we:
CREATE PLATFORMS OF COLLABORATIVE VALUE
CREATION based on transparency, inclusion and fairness in
order to allow all partners to realize their highest potential?

• Working conditions for employees, partners, etc…
• How to build corporate/societal networks and platforms that facilitate
entrepreneurial and co-creative activities
• Human rights based approach: economic human rights

4. CAPITAL:
How might we:
CREATE INTENTIONAL CAPITAL that is dedicated to generate
value and wellbeing for all (partners, community, planet,
shareholders)?

• How is your capital structure supporting the 99% (vs. 1%)?
• How is your governance structured to support the growth of all five forms
of capital:


Natural capital



Human capital



Social capital



Financial capital



Collectively creative (“spiritual”) capital

5. TECHNOLOGY:
How might we:
CREATE TECHNOLOGIES THAT EMPOWER PEOPLE TO
COLLECTIVELY CREATE?

• Are the technologies choice and creativity-enhancing or reducing – and for
whom?
• From systems-centric to human centric technologies
• Creative commons (IP) to democratize access to technology
• Open Source: How can we become the next linux?
• etc

6. LEADERSHIP: In multi-stakeholder settings
How might we:
CREATE THE COLLECTIVE CAPACITY OF LEADERS TO
CO-SENSE AND CO-CREATE THE EMERGING FUTURE?

• Learning from the past vs. from the emerging future
• Collective leadership for innovating at the scale of the whole system
• Governance systems that allow all key stakeholders to sense and act
from a common awareness of the whole

7. CITIZEN and CONSUMER EMPOWERMENT:
How might we
turn citizens and users into the 

co-creators and sources of innovation and creation?

• Citizens as Source of innovation and value creation
• Reinventing democracy (direct, distributed, dialogic)
• Participatory public planning
• Conscious consuming

8. OWNERSHIP:
How might we:
CREATE OWNERSHIP STRUCTURES THAT FACILITATE THE
BEST SOCIETAL USE OF RESOURCES?

• From owning to using
• From ownership by the 1% to ownership of the 99%
• Community ownership
• Commons based property rights (neither private nor public but civil society
based)
• etc

EIGHT (8) AREAS OF COLLECTIVE ATTENTION
(Capacity of Team Build - Work - Learn)
AREA

COORDINATION
NATURE
PARTNERING
CAPITAL
TECHNOLOGY
LEADERSHIP

GUIDING QUESTION
How might we create a web of value creation that allows all key players to see each other
and to navigate the system from an awareness of the whole (shared vision & shared values)?
How might we design economic cycles earth to earth based on zero waste and on returning
everything we take from nature at the same or higher level of quality?
How might we create platforms, of collaborative value creation based, on transparency, inclusion
and fairness, in order to allow all partners to realize their highest potential?
How might we create intentional capital, that is dedicated to generate value and wellbeing for all
(partners, community, planet, shareholders)?
How might we create technologies that empower people to collectively create?

In multi-stakeholder settings, how might we create the collective capacity of leaders to co-sense
and co-create the emerging future?

CITIZEN and CONSUMER
EMPOWERMENT

How might we, turn citizens into the source and users into co-creators of economic value

OWNERSHIP

How might we, create ownership structures that facilitate the best societal use of resources?

creation?

Peter M Senge,
The Fifth Discipline:
www.solonline.org
www.pegasus.com

C. Otto Scharmer,
Theory U:
www.presencing.com

SOURCE

David L Cooperrider &
Diana Whitney,
Appreciative Inquiry:
www.centerforappreciat

IDEO Human Centered
Design
www.ideo.com
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