BusCom10.ppt 296KB Mar 29 2010 04:55:18 AM

Finding, Evaluating,
and Processing
Information

©

Business Communicat

Chapter 10 -

1

6

Understand
Topic and
Assignment
2

Interpret
Findings

Research
Process

5

Analyze
Data

Find and
Access
Information

3

Evaluate and
Finalize Sources
4

Process

Information

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Business Communicat

Chapter 10 -

Understand the
Topic and Assignment

Preliminary
Information

©

Problem Questions and
Statement Subquestions

Business Communicat

Chapter 10 -

Using Secondary
Sources of Information
Business
Books

Directories

©

Electronic
Databases

Newspapers

Periodicals

Almanacs

Statistical
Resources

Government
Publications

Business Communicat

Chapter 10 -

Business Information
in Cyberspace
Internet
Public Library
Company Websites

News Release Sites
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Business Communicat

Chapter 10 -

Search
Engines

Searching
The Internet

Directories

Portals
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Business Communicat

Chapter 10 -

Searching Databases

Select
Appropriate Databases

Use Short Phrases
and Single Terms

Use Multiple
Search Engines

Avoid Stopwords

Replace Concepts
with Key Words

Avoid Words in
the Database’s Name

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Business Communicat

Chapter 10 -

Searching Databases
Use Variations
of Search Terms

Use Proximity
Operators

Specify
Logical Relationships

Use Wildcards

Use Boolean
Operators

Refine Searches
as Needed

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Business Communicat

Chapter 10 -

Gathering
Information

Pull
Technology
Push
Technology

Searching in Cyberspace
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Personal
Agents

Business Communicat

Chapter 10 -

Tracking Progress

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Take Notes

Copy
Search Results

Bookmark
Websites

Record
Comments

Download
or Print Files

Prepare a
Bibliography

Business Communicat

Chapter 10 -

Primary Information

Documents Observations Experiments

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Business Communicat

Chapter 10 -

Effective Surveys
Provide
Clear Instructions

Use Short
Questionnaires

Get Easy-to-Analyze
Questions

Avoid Leading
Questions

Ask One
Question at a Time

Pretest All
Questionnaires

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Business Communicat

Chapter 10 -

©

Purpose

Structure

Collect Information

Overall Length

Make Decisions

Stylistic Issues

Clarify Issues

Organization

Business Communicat

Interview
Participants

Required
Information

Effective Interviews

Chapter 10 -

Types of Questions
More

Open-Ended

Less

©

Information Quality

Direct
Open-Ended

Restatement

Interviewer Control

Business Communicat

Less

Close-Ended

More

Chapter 10 -

Preparing Questions
Think About
Sequence

Rate the
Questions

Ask Smart
Questions

Mix Types of
Questions

Limit
the Number

Edit
Questions

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Business Communicat

Chapter 10 -

Processing
Interview
Information

Write Down
Your Ideas
Review Notes
Organize
the Material
Transcribe
Recordings

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Business Communicat

Chapter 10 -

Evaluating and
Selecting Sources
Honesty and
Reliability

Potential
Bias

Purpose of
the Material

The Author

Data Collection
Methods

Independent
Verification

Completeness

Logic and
Good Sense

Timeliness
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Business Communicat

Chapter 10 -

Process the
Information
Getting
Organized
Reading the
Material
Taking Notes
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Business Communicat

Chapter 10 -

Presenting Information

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Direct Quotes

Paraphrasing

Enhance
the Argument

Enhance
Your Understanding

Preserve
Original Text

Condense
Original Text

Business Communicat

Chapter 10 -

Documenting Sources

©

Quotations

Paraphrased
Material

General
Knowledge

Fair Use
Doctrine

Business Communicat

Chapter 10 -

Analyzing
the Data

Mean
Median
Mode
Trend
Correlation

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Business Communicat

Chapter 10 -

Interpreting Your
Findings

Conclusions

Recommendations

Facts

Values

Assumptions

Judgment

©

Business Communicat

Chapter 10 -