PRAKTISI IF Inovasi Produk dan daya saing Industri Farmasi rev

Inovasi Produk dalam meningkatkan
daya saing Industri Farmasi

Key Drivers of Change in

Global Pharma Industry

“Kegagalan”
Increasing regulatory
pharmaceutical R&D
(biaya Penemuan obat baru (NAS) scrutiny
measures/reforms
: 1300-2000 juta US$)

Increasing acceptance of
generics and pricing
pressures

?

Pharma Industry


Innovative Dosage form (DDS) &
“supergeneric”

Changing Technology
Landscape
1.
2.
3.

Biotechnology
Stem-cell
Future :”Personalized
Medicine”

Trends that will impact the Pharmaceutical
Industry: Indonesia
• BPOM following PIC
regulation for GMP
implementation

• Asia harmonization
implementation

Social

• Growing middle class customer
in 11.3% (151 million to 168
million).
• Trend using technology savvy
and globally interconnected (in
virtual world).

Regulation
Technology

Political
• Implementation of
universal coverage
(BPJS) to all citizen
• Increasing pressure

for good and clean
government

• E-commerce spending is
increasing (expected to
increase by 28% in 2014 
5.9M)
• Health care mobile
application (IVD)
• Developing Biotechnology

Economy

Environment
• Environmentfriendly / green
manufacture

• Indonesia economy is
expected to growth +/6%
• Indonesia healthcare

spending projected 2.75% of GDP
• Pharma market growth
10.7% by 2017
• Exchange rate volatility
• Cheap revolution

Growth engine
Indonesia Pharma Market

•GDP GROWTH
•SJSN (Universal Coverage)

Who has the right to get SJSN?
All Citizens of Indonesia (UUD 45 ps. 28 & 34)
Existing Healthcare Insurance Coverage
54 % of Indonesia population
without health insurance
coverage
TOTAL POPULATION = 234.18 MIO


46
%

54
%

Pasien

Layanan kesehatan
Fasilitas kesehatan baik
pemerintah maupun sebagian
besar swasta akan ikut dalam
program JKN
COB & OPE menjadi pilihan pada
private sector untuk menjaga
sustainabilitynya
Challenge di profitability outlet
Primary care akan makin
berkembang terkait perbaikan JKN


Pasien lower segment dan
chronic disease menikmati
layanan JKN
Saat ini upper level masih
berobat seperti semula (OPE)

Private insurance
Diduga Peran asuransi swasta
akan makin meningkat jika ada
implementasi yg jelas dari JKN
untuk layanan COB & TopUp
market

Profesi kesehatan
Pengaruh JKN-BPJS
terhadap Industri
kesehatan
Indonesia

Industri Farmasi

Market obat2 untuk common
diseases akan terjadi
commoditization
Market share obat2 generik akan
terus meningkat (2014 :13.8% 
2020 :20%)
Pengembangan produk dengan
added value menjadi pilihan ke
depan (Orphan drugs, Biology, DDS,
Vaccine )

Pada layanan kesehatan yang
menerima JKN, terjadi load
pelayanan pasien yang tinggi,
namun terjadi
penurunan/peningkatan income
Pilihan obat possibility ke low
cost product

Prediksi dampak JKN/PKJS terhadap Industri Farmasi

Non BPJS

Kondisi
sebelum JKN

• Innovative products,
biosimilar, biology
products, etc
• Special Product for Private
Insurance
• M&A

BPJS
•OGB
•Common Dissease
•Brandedd Generic
(Increased in Volume)

2015


2019

OBAT PATENT, OFF PATENT & GENERIK
OBAT

PATENT
− UU Paten
− Privilege
− Biaya R & D sangat tinggi ( > USD
350 juta )
− Research based comp

BOLAR PROVISION
≤ 2 tahu dapat

OFF PATENT

e gajuka Registrasi

Generik

INN

• OGB
• Commodity
• Social marketing
• Peraturan
penggunaan OGB
di sarana R.S.
Pemerintah

Branded

Follower/me too
• Marketing cost
• Corporate image
• Brand/product value
• Intangible asset
• Same playing field
• Pilihan dokter
• Pilihan pasien


Off Patent/
Originator

Indonesia

Arah Strategi Inovasi Industri Farmasi Indonesia
Inovasi Produk

Industri
Farmasi
• UU Paten
•Harmonisasi
•Price
•CGMP-Regulated
Business

• Formulasi “me too”,
BA/BE
• Pengembangan Produk
lisensi
• OTC, Natural Prod,
Health food
• DDS / Innovative
Dosage Form
Inovasi Proses

• New Molekul??
• Lean Mnufacturing, Lean
Supply Chain
•Improved lead time
•Improved cost, NOC

PROGRAM PENUNJANG:
• ‘Networking’ antara Industri, Pemerintah dgn
Institusi/Lembaga penelitian

The Innovation Approach
•Short term range
•Improves BA-BE Product
•Natural product

•Process Innovation
•Medium term range
•Small Molecule & Super Generics
• NDDS, Nanotechnology
•Long term range (NCE/NAS ??)

•Biotechnology & Genomics
• Stem Cell

Produksi BBO

Short term range
• Generic Dosage Form

– Pengembangan Produk dalam bentuk sediaan yang umum seperti effervescent, tablet,
kapsul, sirup, powder, injeksi dan sebagainya.
– Dalam kategori ini tidak diperlukan uji klinis hanya BA/BE saja kalau diperlukan
– Kunci utama : Speed and Cost

- 12 -

Process Innovation
Lean production
Goals - highest quality, lowest cost,
shortest lead times

Business as usual

Wastes:

Overproduction
Transportion
Inventory
Waiting
Overprocessing
Rework
Motion
Ignorance of Employee intellectual

Lean system

Waste
• Faster Leadtime
• Optimum cost
• High Quality

13

3 MUSUH UTAMA LEAN:
Pemborosan, tidak fleksibel dan variasi pada seluruh proses
Menghilangkan waste /
pemborosan

Mengurangi ketidak-fleksibelan

("mura"): mampu

("muda") :

mengirimkan barang sesuai dengan
kebutuhan pelanggan sesuai dengan
waktu dan jumlah yang diminta

menurunkan biaya,
meningkatkan kualitas dan
mencapai hasil yang konsisten

Customer demand

Wast
e Inflexibility
Variability

Output

Customer demand
Output

Menurunkan variasi

("muri") :
memperbaiki kehandalan
proses, misal meningkatkan
kualitas dan menurunkan
biaya
14

Leadtime Study
Nonvalue
added
Assembly

Casting
Machining

Waiting
Transportation

Staging

Inv entory

Non
Value
Added

Staging

5%
Value
Added
Raw
Material

Time

= Value
Added Time

= Non-Value
Added Time
(WASTE)

Finished
Parts

 Waktu yang menghasilkan value
added hanya 5 % dari total leadtime
 Penghematan biaya dengan cara
tradisional hanya fokus pada aktivitas
Value Added
 LEAN fokus pada aktivitas NON-

VALUE ADDING
15

Contoh : Integrated Production System- Lean Manufacturing di Farmasi
Production Pull System - Value Stream Mapping

Too Many WIP
between Process
(Potential to Improve)

PPIC

RKHP

Daily

RKHP

WH
1. Weighing
2. Supply per batch
3. Over supply
4. Handling process

SCH

RKHP

RKHP

RKHP

RKHP

Daily

Daily

Daily

Daily

Daily

1. Waiting QC
2. Documentation
WH

RM
Bind
Staging

Gran
ulasi

Staging

Dry
ing

Final
Mixing

Tablet

Strip
ping

Catch
Covering
Storage

Storage
PM

1. Nonstandard handling
2. Unbalanced machine 1. Nonstandard handling
2. Over capacity
3. Other waste
3. Big production volume
4. Handling distance

Staging

Storage

1. Nonstandard handling
1. Nonstandard handling 1. Nonstandard handling
2. Waiting QC
2. Over supply
3. Transfer
2. Transfer
3. Handling distance 3. Documentation
4. Over supply

Max LT
2.00 D

0.7 D

0.3 D

0.04 D

0.26 D

2..2 D

3.2 D

3.07 D

0.5 D

4.00 D

0.3 D

0.04 D

0.26 D

1.25 D

2.09 D

1.41 D

0.5 D

4.00 D

11.39 D

Before
1,25 D

Target

16.56 D

0.625 D

0.08 D

1.25 D

1.50 D

1.0 D

0.25 D

4.00 D

8.90 D

0.625 D

0.08 D

1.25 D

1.375 D

1.0 D

0.25 D

1.15 D

6.05 D

0.625 D

0.08 D

1.25 D

1.375 D

0.68 D

0.25 D

0.77 D

0.30 D

0.08 D

0.47 D

0.625 D

0.3 D

0.25 D

0.77 D

1

2

3

4

5

5.35 D
3.09 D

Few innovation in production equipment
Some innovations
• Granulation

– Single-Pot Granulation + Microwave drying
– Closed system for solid dosage form

• Injection filling

– Isolators in filling machines
– Laser ampoule closing
– Pre-filled syringe & Blow-Fill-Seal technology

• Tabletting

– Fast change over : detachable turret, tool-less setting
down/up
– Fully automated production
Pharma technology trend

Single Pot Granulation
+ Microwave Drying

Ultima (Collette N.V)
ULTIMA 25

ULTIMA
75

Isolators are invading SDF
territory

Isolated tablet press with
Reference :Symposium : German Technology for The Pharmaceutical Industry
additional
mobile
isolators Pharma technology trend
Singapore,
November 22-23,
2001

Continuous coating [L.B.Bohle]

Pharma technology trend

... another provoking
concept

Pharma technology trend

Medium term range

SMALL MOLECULES & SUPERGENERICS

Dds-sistem Penghantaran Obat Inovatif
= Riset Alternatif
Riset Senyawa Obat

Sintesis
Uji Pra Klinis

Uji Klinis

success rate

Riset Penghantaran
Obat

5%
10 %
50 %

Uji Pra Klinis
Uji Klinis

Registrasi
US$ 800 juta

10-15
tahun

80 %

Registrasi

Biaya

US$ 10-20 juta

Waktu

3-5 tahun

Denti-Patch
Asthma Patch

Estrogen Patch

Impotence Patch

Supergenerics is developed to face competition in generics
markets after patent expiry or to develop modified products
with non infringe patent

•Supergenerics are developed through improvement on
drug delivery, manufacturing or reformulation technology
Efficacy of drugs are still not optimum and may have serious side effects
Modification of products for increase solubility, passing barrier and reduce
side effects

•There are top five technologies in DDS :
1. Oral thin films
2. Microneedles
3. Extended release
4. Aerosol
5. Liposomes

NANOTECHNOLOGY

Nanotech has been used widely as platform for pharmaceutical and healthcare
application due to ability of nano particles to penetrate into body, brain, cells
• New and advanced medicine and materials for treatment and drug release
• Products with better bioavailability  reduced dosing  enabled better efficacy,
reduced side effects
• Nanotech is used in drug formulation and delivery
– Doxil (doxorubicin hcl liposome)
– Abraxane (nanoparticle albumin bound paclitaxel)
– Daunoxome (daunorubicine liposome)
• Some materials are developed as nano particles  nano ginseng, nano tea,
etc
• Other forms: Nanocarbon (buckysomes) from buckyballs as nanocarrier

Nano Capsules for Endoscopies
from Given Imaging Technology.
Next: NEMO (Nano-based capsuleEndoscopy with Molecular Imaging
and Optical biopsy)

Long term range

New Chemical Entity
New Active Substances

World pharmaceutical R&D productivity declines

•  R&D productivity: Increasing R&D Spending, Less NMEs & New Biologics Approved
• Few Successful new product launch
• Only 5 Big Pharma companies earned > 10% from major products launched after 2001.
90% came from medicines that have been in market > 5 yrs.

Main Steps during Drug Development
IDEA

Clinical trial authorization
(IND)

CLINICAL DEVELOPMENT:
•Phase I

•Phase II/III

Life Cycle Management
Evaluation Report
Renewal of Registration etc

DRUG SUBSTANCE:
•Synthesis
•Analytics
•Dosage Forms

PRECLINICS:
•Pharmacology
•Toxicology
•Pharmacokinetics
Marketing authorization
(NDA, PL)
LAUNCH

Duration and Cost of Drug Development
Duration
Research

Costs (Mio US$)

3-6 yr

140
110

Phase I

1.5 yr

30

Phase II

2 yr

80

Phase III

3.5 yr

330

Authority”s
Assesment/NDA Phase

1.5 yr

60

Preclinical Phase
Development/
Clinical Phase

11 – 15 yr

ca. 750 Mio US$









STEM CELL
Cells are the basic units of all life.
Stem cells are the first cells formed in the
development of a human being,
immediately after fertilization of an ovum
by a sperm.
Stem cells are characterized by two
properties:
– replicate to form other identical stem
cells
– can alternatively give rise to
differentiated cells
Form the 200-plus cell types in the human
body.
A major object of stem cell research is to
develop the means to use them as the raw
material for tissues which are lacking in the
body due to disease.

Burn wound

Chronic wound

Hematopoietic Stem Cells ->
Endothelial Progenitor Cells
Myocardial Infarction

Umbilical
Cord Blood

alopecia
Condition
medium
(content
media)

Bone marrow
stem cells ->
Mesenchymal
Stem Cells

Skin rejuvination

Osteoarthritis

STEM CELL u
ALLOGENEIC
cheaper and more convenient

AUTOLOGOUS
Safety - ot reje ted y the patie t’s i

u e syste

PENGEMBANGAN BAHAN BAKU OBAT
DI INDUSTRI FARMASI INDONESIA

Indonesia

Fakta-fakta
tentang BBO di Indonesia

Sekilas Industri Bahan baku obat Indonesia

• Diawal Orde baru atau tahun 70-an, dipersyaratkan
untuk MNC setelah 5 Tahun berbisnis Di Indonesia
harus membuat minimal 1 Bahan Baku Obat
– Beberapa yang pernah membuat BBO diantaranya , Merck
(Vit B1), Carlo Erba, Meiji dsb, tetapi tidak berlanjut

• Kebjakan Pemerintah memberi perlindungan
IndustrinBBO dengan pemberian tambahan Tax untuk
Bahan Import
– Beberapa sempat berproduksi seperti Sandoz (amoxicylin),
Riasima (paracetamol), tteetapi menjadi terhenti ketika
perlindungan Tax nya di cabut

• Industri BBO yang masih eksis antara lain : Kinin
(Kimia Farma), Vaksin ( Biofarma)

Pasar Bahan Baku Obat Indonesia

Nilai (Rp.Triliun)
2011 : Rp. 9,59 T
2012 : Rp.11,40 T
2013: Rp.13,00 T
4-5% Bahan Baku obat
yang di produksi
Indonesia kebanyakan
Bahan pembantu
seperti Sorbitol, ethyl
alkohol, Fructose.
Sedang API sangat
sedikit, seperti Kina,
Iodium, sedikit
Paracetamol dsb

China;
60%

India; 30%

Eropa;
10%

Tantangan Industri Bahan Baku Obat
• Konsumsi / Pasar dalam negeri relatif Kecil
(Economic of Scale)- Profit margin kecil –
Investasi awal besar
• Ketersediaan bahan dari Industri lokal Kimia
Hilir
• Ketersediaan lokal Teknologi pembuatan BBO

Tidak bisa bersaing dalam ͞global Price͟

PENUTUP

Alternative Solutions
• Companies are increasingly dispersing R&D networks to
• 1) cost-effectively access critical knowledge that
could not otherwise be tapped, and
• 2) to locate capabilities where they can deliver
results better, faster, and cheaper than elsewhere in
the network

• In-licensing new compounds
– Companies buy the rights to use compounds that others
have discovered

• Contract research organizations (CROs)
–Cost reductions less than 8% of drug development cost

Ope I

ovatio

Open Innovation

Speaker Profile
Drs Pre Agusta Siswantoro, Apt , MBA (31st July 1962)
Education Background
Pharmacy Graduated, Gadjah Mada University, 1985
MBA Graduated in IPPM Jakarta, 1992
WORKING EXPERIENCES
1. R&D - Production manager , PT PRAFA, 1987 - 1992
2. Production Manager- Assisten Director R&D, PT KALBE FARMA, 1992-2000
3. Plant /Manufacturing Director PT BINTANG TOEDJOE, 2000- 2008
4. Corporate R&D Director KALBE FARMA 2006 -2008
5. Director of PT Global Chemindo Megatrading (GCM)- Raw Material Trading, 2011- present
6. Supply Chain Director KALBE Group 2008 – present
OTHERS
1. Jury of I do esia’s I ovatio organized by BIC and KNRT, 2008 – 2010
2. Wakil Ketua, Pengurus Pusat, IKATAN APOTEKER INDONESIA, 2009 -2014
3. Ketua Hisfardis (Himpunan Seminat Farmasi Distribusi)
3.Pengurus Pusat Gabungan Perusahaan Farmasi Indonesia –GPFI ,2011-2015

Excellence

Execution