RHETORICAL ANALYSIS ON MARIO TEGUH GOLDEN WAYS SHOW IN METRO TV.

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RHETORICAL ANALYSIS ON MARIO TEGUH GOLDEN

WAYS SHOW IN METRO TV

A THESIS

Submitted to Partial Fulfillment of the Requirement for the Degree of Sarjana Sastra

By:

YANTI JOSEVA MUNTE

NIM. 2103220046

ENGLISH AND LITERATURE DEPARTMENT

FACULTY OF LANGUAGES AND ARTS

STATE UNIVERSITY OF MEDAN

2014

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ACKNOWLEDGEMENT

First and foremost the writer would like to express her praises to God Almighty, Jesus Christ, for the strengths, blessings, and guidance which have been given to her in completing this thesis. This thesis is aimed to fulfill the requirements for the degree of SarjanaSastra (S-1) at the English Department Faculty of Language and Arts, Sate University of Medan.

This thesis would not have been possible without the guidance and help of several individuals who always contribute and extend their valuable assistances in the preparation and the completion of this thesis. The writer’s special appreciation goes to:

In completing this thesis, the writer has received a lot of assistance and academic support from some people. Therefore, the writer would like to express her sincere gratitude, love and special thanks to:

 Prof. Dr. IbnuHajarDamanik, M.Si., as the Rector of State University of

Medan.

 Dr. IsdaPramuniati, M.Hum., the Dean of Faculty of Language and Arts

for her leadership and administrative assistance during the process of writing this thesis.

 Prof. Dr. Hj. Sumarsih, M.Pd., as the Head of English Department, Rika S.Pd., M.Hum., as Secretary of Englisg Department, Dra. Meisuri, M.A.,

as the head of English Literature Department, and Dra. Marsitowarni,

M.Ed., as the Head of English Education Department.

 Prof. Amrin Saragih, M.A.,Ph.D as her thesis advisor, for the advice,

guidance, constructive comment, valuable knowledge, and precious time he spent in correcting and supervising the draft of writing during the completion of this thesis. And also thanks to all beloved lecturers in

English and Literature Department who advised and guided the writer

during academic years.

 Dr. Siti Aisah Ginting, M.Pdas the writer’s Academic counselor who has

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 MaamEuisandMaamEndahfor helping the writer in preparing the files

for the purposes of this thesis.

 Her beloved parents; her beloved father Mr. Anthonius Munte, her

beloved motherMrs. Rely Nababan for being her angels, and for their endless love. To her brothers Candra Sofan Sofyan Munte, and Herman Flani Lamhot Munte. And to her sister Ropita Nova Yana Munte, thank you for supporting and motivating the writer during her life. The writer loves her family so much.

 Her lover Maradu Parsaoran Tampubolon for love, happiness,

motivation and support.

 All her beloved Classmate of Applied linguistics Regular 2010 especially

kurcaci;Octhaviani Tinambunan, Sumarni Parapat, and Vivien Rismawati Banurea. Her friends Dwi Rizky Nurkusuma, Siti Huzaifah Tanjung, and Ulan Trilestari and others that cannot be

mentioned all. Thanks for their support, information, encouragement, and beautiful day spent together.

 All her beloved Boarding housemate, Putri Elperida Pasaribu, Morina

Ginting, Nancy Alretni, RirisManihuruk, DeslynaZebua, Santi Sidabutar, Helen Soraya,Hotlas, Sihotang, Peace Martua, and others

whom cannot be mentioned all for being her friends and family.

Without their deep and sympathetic understanding, this thesis could not complete. Over all, the writer hopes this thesis can give a bit contribution to the Applied Linguistics. Therefore, comments, critics, suggestions, and advices are accepted from the readers.

Medan, Apri 2014 The writer,

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ABSTRACT

Munte, Yanti J. 2103220046. A study of Rhetorical Analysis on Mario Teguh

Golden Ways Show in Metro TV. A Thesis. Faculty of Language and Arts,

State University of Medan, 2014.

This study deals with the types of rhetorical strategy of Mario Teguh Golden

Ways show. The objectives of this study were to identify the kinds of rhetorical

logos strategy which were applied in Mario Teguh Golden Ways Show, to analyze

why those rhetorical strategies were applied. This research applied descriptive

qualitative method. It took two episodes of Mario Teguh Golden Ways Show

which were downloaded from internet. Based on the analysis, there were five

rhetorical logos strategy occured in the show namely Satire, Diction, Parody

Sarcasm, Repetition. However there was one kind of rhetoric which was not listed

in the kinds of rhetoric itself. The writer named it Miscellaneous as part of

deviation. These logos strategy were effective to be used in affecting people

persuasively. And miscellaneous occured because Mario Teguh used it in an

entertainment program.

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ABSTRACT……….i

ACKNOWLEDGEMENT……….ii

TABLE OF CONTENTS………..iv

LIST OF TABLES………vi

LIST OF APPENDICES……….vii

CHAPTER I INTRODUCTION A. The Background of Study ... 1

B. The Problem of Study ... 3

C. The Objective of Study ... 4

D. The Scope of Study ... 4

E. The Significance of Study ... 4

CHAPTER II REVIEW OF RELATED LITERATURE A. Definition of Rhetoric ... 5

B. The History of Rhetoric ... 6

C. Rhetorical Strategy ... 9

1. Logos ... 10

a) Deductive Logical Argument ... 11

b) Inductive Logical Argument ... 12

2. Basic Rhetorical Strategy for Effective Communication ... 15

D. Station of Television ... 17

E. Metro Television ... 18

F. Television Programs ... 18

G. Talk Show ... 19

H. Mario Teguh Golden Ways Show ...20

CHAPTER III RESEARCH DESIGN A. Research Design ...22

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1. Data ... 22

2. Source of Data ... 23

C. Technique of Collecting Data ... 23

D. Technique of Data Analysis ... 23

CHAPTER IV DATA AND DATA ANALYSIS A. Data ...25

B. Data Analysis ...25

1. Cinta Lama Belum Kelar (December1, 2013) ...26

2. Jika Dia Mencintaimu (December 8, 2013) ... 32

C. Research Findings ...38

D. Discussion ...39

CHAPTER V CONCLUSIONS AND SUGGESTIONS A. Conclusions ...40

B. Suggestions ...41

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LIST OF TABLES

Table 2.1 Basic Rhetorical Strategy ... 15

Table 3.1 The Episode of Mario Teguh Golden Ways Show ... 24

Table 4.1 The Numbers of the Types of Rhetorical Strategy ... 27

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CHAPTER I

INTRODUCTION

A. The Background of Study

Rhetoric as the art of using language could be applied in some aspects human life. Rhetoric is applicable in daily conversation, in a campaign, in a talk show, in a text , and including in an art. One of a talk show which applied rhetoric is Mario Teguh Golden Ways Show.The speaker of this talk show program is famous motivator namely Mario Teguh. However this study will analyze how does Mario Teguh’s rhetoric affect the people persuasively.

This study is focused on the rhetorical appeals strategy by employing the theory proposed by Aristotle, namely the common used are the triangle of rhetorical analysis (persuasive appeals) namely ethos or ethical appeals is focusing on the author’s, speaker’s persona. Logos or logical appeal is focusing on the message or subject or the text itself. And finally, pathos or path ethic appeal is focusing on the use of emotional appeals to alter the audience. The other two persuasive strategy are telos which is focusing on the purposes, while kairos is focusing on the setting. In order to limit the scope of the analysis the writer mainly focused on the logical function or logos namely reasoning.

For example

We often do more regret because we speak, than silence. People who often regret have to think it at least twice about goodness of his words. If you don’t have good thing to talk about, just silence.

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This utterance classified as Cause and effect as the basic rhetorical strategy. The rule is that when people are talking they will regret after realizing that they have some mistakes while speaking.

In some other countries rhetoric has become the part of subject in universities such as University of Texas English Department, in the Department of English at Miami University, Oxford, Ohio. There have been some researches on rhetoric; three of them are explained in the following. The first is Rhetorical

Empathy in Dustin Lance Black’s 8: A Play on (Marriage) Words by Lisa

Blankenship, 2013. She focused on rhetorical empathy functions in 8 on a number of levels: by appealing to emotion and pathos, to shared identity, and to shared experiences that attempt to reduce the Other’s sense of threat and promote empathy. And she said that rhetorical empathy functions in the play as a form of strategic essentialism; the characters are, for the most part, hetero-normative in their appearance and gender performance and, except for the fact that they’re gays; they could easily be a member of any one of the straight couples in the audience.

The other previous researcher is James J. Brown 2012 with his article Louis C.K.’s ‘Weird Ethic’: Kairos and Rhetoric in the Network. In his article he mainly focused on the rhetorical kairos strategy. Louis C.K as a comedian employed method by his own way; attunes himself to the possibilities and predicaments of kairos by not only responding to unpredictable rhetorical situations but also by constructing his own predicaments. C.K.’s method is a response to the vulnerability of life in a networked society. C.K. is showing

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progymnasmata for attuning to the unpredictability of kairos. In his own words,

he does things in “the most complicated way possible.

The last is A Rhetorical Analysis Approach to Natural Language

Processing by Benjamin Englard 2007. This research presents a novel approach,

Rhetorical Analysis, to solving problems in Natural Language Processing (NLP). The NLP problems investigated with Rhetorical Analysis were the Author Identification problem - predicting the author of a piece of text based on its rhetorical strategies, Election Prediction - predicting the winner of a presidential candidate's re-election campaign based on rhetorical strategies within that president's inaugural address, Natural Language Generation - having a computer produce text containing rhetorical strategies, and Document Summarization. The writer in this article focused on the writers’ credibility namely ethos or ethical appeals.

From these journals, Louis C.K.’s ‘Weird Ethic’: Kairos and Rhetoric in the Network by James J. Brown, Jr., 2012 is the most relevant. This journal is about how a particular person do interaction with people in a right and interesting. It is close related to about Mario Teguh’s interaction in order to affect people as he intended.

B. The Problem of the Study

With reference to the background, the problems of the study are formulated as the following.

1. What kinds of rhetorical logos strategy are applied in Mario Teguh Golden

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2. Why are they applied as they are?

C. The Objective of the Study

In line with the problems, the objectives are

1. to identify the kinds of rhetorical logos strategy which are applied in

Mario Teguh Golden Ways Show,

2. to elaborate why are they applied as they are.

D. The Scope of the Study

This study is focused on the observing of the rhetorical strategy logos or logical appeals namely reasoning or giving the argumentations by dealing with the theory proposed by Aristotle.

E. The Significance of the Study

Findings of the study are expected to offer theoretical and practical significances.

Theoretically, the findings can be applied in order to improve readers’ ability or skill in speaking effectively. The findings are expected to be used as evidence that rhetorical strategies; especially logical appeals are effective to be applied in public speaking or debating and even daily speaking.

Practically the findings are relevant and useful

1. for those readers especially the students of English Department to those in

term of having more information and competence about rhetoric, and

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CHAPTER V

CONCLUSIONS AND SUGGESTIONS

A. Conclusions

After analyzing and determining the types of rhetorical strategy in transcript of the two episodes Mario Teguh Golden Ways Show, Cinta Lama Belum Kelar and Jika Dia Mencintaimu, conclusions are drawn as the following

1. There are six types of rhetorical strategy occured in Mario Teguh Golden

Ways Show namely, Satire, Diction, Parody, Sarcasm Repetition and

Miscellaneous. But the last one is not included in the strategy itself, because it is the combination of whole.

2. The function of those rhetorical strategy; Satire, Diction, Parody, Sarcasm

and Repetition is to criticize the human corruption through humor by diction and clarifying those corruption of man, with the purpose to affect the behavioural aspect or moving into an action. The existence of Miscellaneous is due to the speaker used his language in an entertainment or it is called as deviation.

B. Suggestions

In relation to the conlcusions suggestions are staged as the following

1. The students who learned Speaking, Poetry and Writing subjects need to

comprehend this rhetorical so that they can improve their ability in speaking, making poems and writing systematically and effectively.

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2. For students who are going to join the Speech contest or Debating contest

could apply this strategy. By applying this strategy their arguments will be more effective and accurate.

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REFERENCES

Al – Qaradhawi, Yusuf. 2004. Retorika Islam; Bagaimana Seharusnya

Menampilkan Wajah Islam. Jakarta: Pustaka Al – Kautsar.

Blankship, Lisa. 2013. Rhetorical Empathy in Dustin Lance Blak’s 8: A play on

Words. InJAL. The international journal of applied linguistics.Vol 13,

p354- 369

Breteton, John C. 1982. A Plan for Writing. New York: The Dryden Press

Brown, James J. 2012.Louis C.K.’s ‘Weird Ethic’: Kairos and Rhetoric in the

Network. InJAL. the international journal of applied linguistics. Vol 7,

p223-238

Carter, Ronald. 2004. Language and Creativity (The Art of Common Talk). Great Britain: Anthony Rowe Ltd.

Coulthard, Malcolm. 2007. An Introduction to Discourse Analysis. India: Dorling Kindersley

Crusius, Timothy W & Channel, Carolyn E. 2003. The Aims of Argument. New York: Mc.Graw_ Hill companies

Effendy, Onong Uchanda. 2000. Komunikasi, Teori dan Praktek. Bandung: PT Remaja Yosdakarya

Englard, Benjamin. 2007. A Rhetorical Analysis Approach to Natural Language

Processing. InJAL. the international journal of applied linguistics. Vol 2,

p194-210

Hairstone, Maxine & Ruz Kiewik, John J. 1993. The Scott, Foresman Handbook for Writers (Third Edition). New York: Harper Collins College

Hendrikus, Dori Wuwur. 1991. Retorika (Terampil berpidato, Berdiskusi,

Berargumentasi, Bernegosiasi). Yogyakarta: Penerbit Kanisius

Hidajat, M.S. 2006. Public Speaking & Teknik Presentasi. Yogyakarta: Graha Ilmu

Rakhmat, Jalaluddin. 2006. Retorika Modern Pendekatan Praktis. Bandung: PT. Remaja Rosda Karya.

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http://en.wikipedia.org/wiki/Motivation. Accessed on December 22, 2013

http://id.wikipedia.org/wiki/MarioTeguhtheSuperHuman. Accessed on December

22, 2013

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progymnasmata for attuning to the unpredictability of kairos. In his own words, he does things in “the most complicated way possible.

The last is A Rhetorical Analysis Approach to Natural Language Processing by Benjamin Englard 2007. This research presents a novel approach, Rhetorical Analysis, to solving problems in Natural Language Processing (NLP). The NLP problems investigated with Rhetorical Analysis were the Author Identification problem - predicting the author of a piece of text based on its rhetorical strategies, Election Prediction - predicting the winner of a presidential candidate's re-election campaign based on rhetorical strategies within that president's inaugural address, Natural Language Generation - having a computer produce text containing rhetorical strategies, and Document Summarization. The writer in this article focused on the writers’ credibility namely ethos or ethical appeals.

B. The Problem of the Study

With reference to the background, the problems of the study are formulated as the following.

1. What kinds of rhetorical logos strategy are applied in Mario Teguh Golden Ways show?

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2. Why are they applied as they are?

C. The Objective of the Study

In line with the problems, the objectives are

1. to identify the kinds of rhetorical logos strategy which are applied in Mario Teguh Golden Ways Show,

2. to elaborate why are they applied as they are.

D. The Scope of the Study

This study is focused on the observing of the rhetorical strategy logos or logical appeals namely reasoning or giving the argumentations by dealing with the theory proposed by Aristotle.

E. The Significance of the Study

Findings of the study are expected to offer theoretical and practical significances.

Practically the findings are relevant and useful

1. for those readers especially the students of English Department to those in term of having more information and competence about rhetoric, and 2. to be a reference for further study who want to investigate rhetoric aspects

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CHAPTER V

CONCLUSIONS AND SUGGESTIONS

A. Conclusions

1. There are six types of rhetorical strategy occured in Mario Teguh Golden Ways Show namely, Satire, Diction, Parody, Sarcasm Repetition and Miscellaneous. But the last one is not included in the strategy itself, because it is the combination of whole.

2. The function of those rhetorical strategy; Satire, Diction, Parody, Sarcasm and Repetition is to criticize the human corruption through humor by diction and clarifying those corruption of man, with the purpose to affect the behavioural aspect or moving into an action. The existence of Miscellaneous is due to the speaker used his language in an entertainment or it is called as deviation.

B. Suggestions

In relation to the conlcusions suggestions are staged as the following 1. The students who learned Speaking, Poetry and Writing subjects need to

comprehend this rhetorical so that they can improve their ability in speaking, making poems and writing systematically and effectively.

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2. For students who are going to join the Speech contest or Debating contest could apply this strategy. By applying this strategy their arguments will be more effective and accurate.

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REFERENCES

Al – Qaradhawi, Yusuf. 2004. Retorika Islam; Bagaimana Seharusnya Menampilkan Wajah Islam. Jakarta: Pustaka Al – Kautsar.

Blankship, Lisa. 2013. Rhetorical Empathy in Dustin Lance Blak’s 8: A play on Words. InJAL. The international journal of applied linguistics.Vol 13, p354- 369

Breteton, John C. 1982. A Plan for Writing. New York: The Dryden Press

Brown, James J. 2012.Louis C.K.’s ‘Weird Ethic’: Kairos and Rhetoric in the Network. InJAL. the international journal of applied linguistics. Vol 7, p223-238

Carter, Ronald. 2004. Language and Creativity (The Art of Common Talk). Great Britain: Anthony Rowe Ltd.

Coulthard, Malcolm. 2007. An Introduction to Discourse Analysis. India: Dorling Kindersley

Crusius, Timothy W & Channel, Carolyn E. 2003. The Aims of Argument. New York: Mc.Graw_ Hill companies

Effendy, Onong Uchanda. 2000. Komunikasi, Teori dan Praktek. Bandung: PT Remaja Yosdakarya

Englard, Benjamin. 2007. A Rhetorical Analysis Approach to Natural Language Processing. InJAL. the international journal of applied linguistics. Vol 2, p194-210

Hairstone, Maxine & Ruz Kiewik, John J. 1993. The Scott, Foresman Handbook for Writers (Third Edition). New York: Harper Collins College

Hendrikus, Dori Wuwur. 1991. Retorika (Terampil berpidato, Berdiskusi, Berargumentasi, Bernegosiasi). Yogyakarta: Penerbit Kanisius

Hidajat, M.S. 2006. Public Speaking & Teknik Presentasi. Yogyakarta: Graha Ilmu

Rakhmat, Jalaluddin. 2006. Retorika Modern Pendekatan Praktis. Bandung: PT. Remaja Rosda Karya.

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http://en.wikipedia.org/wiki/Motivation. Accessed on December 22, 2013

http://id.wikipedia.org/wiki/MarioTeguhtheSuperHuman. Accessed on December 22, 2013

RHETORICAL ANALYSIS ON MARIO TEGUH GOLDEN WAYS SHOW IN METRO TV.