Analisis Bauran Pemasaran yang Mempengaruhi Tingkat Kepuasan Konsumen dan Jumlah Pembelian Manisan Manisan Halua di Kota Stabat Kabupaten Langkat
8 Rusnanida
15 Siti Kamaliah
47 Puas
14 Rusmawati
47 Puas
13 Indah Sari
44 Puas
12 Ima
44 Puas
11 May Shella Artika
46 Puas
10 Suci Narawati
46 Puas
9 Suryani
48 Puas
49 Puas
Lampiran 1. Tingkat Kepuasan Konsumen Manisan Halua di Kota Stabat
3 M.Yasir Fahri
No Nama Konsumen Total Skor Tingkat
Kepuasan Tingkat Kepuasan
1 Edy Baskoro
43 Puas
2 Syafrini Amanita
46 Puas
46 Puas
7 Nani
4 Rita
46 Puas
5 Siti Yashinta
49 Puas
6 Wahyuni
36 Cukup Puas
48 Puas
29 Debitha Yolanda
26 Seno Tri Praptono
47 Puas
27 Ayu Ningrum
47 Puas
28 Novi
46 Puas
49 Puas
25 Saddam Hussen
30 Popi Afriza
49 Puas
31 Lilis Tika Sari
43 Puas
32 Atasliah
49 Puas
33 Ervina
50 Sangat Puas
42 Puas
16 Oriza khafis
42 Puas
46 Puas
17 Nardi Gunawan
45 Puas
18 Juliati
46 Puas
19 Rahmad Hsb
20 Hestu Purwanti
24 Ulida Hassanah
48 Puas
21 M. Yunan
47 Puas
22 Ani Lestari
42 Puas
23 Rangga Harahap
47 Puas
47 Puas
46 Puas
46 Syahraini
48 Puas
45 Siti Rahmah
48 Puas
44 Ratnawati
46 Puas
43 Ratna Fradifta
46 Puas
42 Srianti
48 Puas
41 Anggia Silvia
40 Ayu Miftahul J
34 Marliani Sarimah
49 Puas
39 Kaptiah Nur
47 Puas
38 Sugi Sunardi
50 Sangat Puas
37 Elba
48 Puas
36 Khairul Azham
45 Puas
35 Bella Veronika
49 Puas
44 P uas Skor Tingkat Kepuasan Rentang Skala Tingkat Kriteria Kepuasan Bobot Kepuasan
12-21,6 Sangat Tidak Puas
1 21,6 -31,2 Tidak Puas 2 31,2- 40,8 Cukup Puas 3 40,8- 50,4 Puas 4 50,4- 60 Sangat Puas
5
Lanjutan lampiran 1. Jumlah Skor Kepuasan dari Masing- masing Komponen Bauran Pemasaran.
46
7 Keramahan dan Kecepatan Pelayanan 6
36
4
46
8 Kebersihan dan kenyamanan
1
35
10
46
9 Fasilitas parkir kendaraan bermotor
1
15
27
3
10 Keterjangkauan harga
3
2
34
9
1
46
11 Kesesuaian harga dengan kualitas
41
5
46
12 Daya saing harga
1
35
10
46
46
12
No Komponen Bauran Pemasaran Sangat Puas Puas
34
Cukup
Puas
Tidak PuasSangat Tidak Puas Total
1 Daya tahan simpan
15
28
3
46
2 Rasa
15
28
3
46
3 Warna
9
3
13
7
18
6 Lokasi
46
1
2
36
5 Variasi Produk
46
46
1
3
38
4
4 Bentuk
20 14 4 4 4 4 4 4 4 4 3 4 4 4
46
20 11 4 3 4 4 4
3
4
4 3 3 4
4
44 2,5 12 4 4 3 3 4 4 4 3 3 4 4 4
44
30 13 5 4 4 4 4 4 5 3 2 4 4 4
47
47
46
20 15 4 4 4 4 4 4 5 4 3 4 4 4
48
10 16 4 4 4 4 4 3 4 4 3 4 4 4
46
30 17 4 4 4 4 4 3 4 4 4 3 4 3
45
15 18 4 4 4 4 4 3 4 4 3 4 4 4
46
20 19 4 4 4 4 4 2 4 3 2 3 4 4
42
30 10 5 4 4 4 4 4 4 3 3 3 4 4
10 9 4 4 4 4 4 4 4 4 3 4 4 3
Lampiran 2. Tabulasi Skor Tingkat Kepuasan dan Jumlah Pembelian Konsumen Toko Manisan Halua Terhadap Indikator dari Komponen Bauran Pemasaran.
20 4 3 4 4 4 4 3 4 4 4 4 4 4
No Produk X1 Tempat X2 Harga X3
Total Skor Tingkat
Kepuasan Jumlah Pembelian
(ons)
X1.1 X1.2 X1.3 X1.4 X1.5 X2.1 X2.2 X2.3 X2.4 X3.1 X3.2 X3.3 1 4 3 4 4 5 3 4 3 2 4 3 4
43
10 2 4 4 4 4 4 4 4 4 3 4 4 3
46
30 3 4 4 4 4 4 4 4 3 3 4 4 4
46
46
48
10 5 5 4 4 4 5
4
4
4 3 4 4
4
49
20 6 3 3 3 3 3 3 3 3 3 3 3 3
36
2 7 4 4 4 4 4 4 5 4 4 4 4 4
49
30 8 4 4 4 4 4 4 4 4 4 4 4 4
20
20 3 5 4 4 4 4 4 4 4 4 4 4
48
47
20 34 5 5 5 4 4 3 4 4 3 4 4 4
49
30 35 4 4 4 4 4 1 4 4 4 4 4 4
45
20 36 5 5 4 5 4
2
4
4 3 4 4
4
20 37 5 5 5 4 4 3 4 4 4 4 4 4
49
50
10 38 5 4 5 5 4 2 4 4 4 4 3 3
47
30 39 5 5 5 5 2 4 4 4 3 4 4 4
49
15 40 5 4 4 4 4 1 4 4 4 4 4 4
46
20 41 5 4 4 4 5 2 4 4 4 4 4 4
48 2,5 42 4 5 4 4 4 4 4 4 3 3 4 3
46
30 43 4 4 4 4 5 2 4 4 3 4 4 4
10 33 4 4 4 4 4 3 5 4 3 4 4 4
30 32 5 5 5 4 4 2 4 4 3 5 4 4
48
10 27 5 4 4 4 4 2 4 4 4 4 4 4
20 21 4 4 4 4 4 4 4 4 3 4 4 4
47
5 22 4 5 4 4 4 3 3 3 3 3 3 3
42 2,5 23 4 5 4 1 5 4 3 3 5 4 4 5
47
15 24 4 4 3 3 4 4 4 3 3 3 4 3
42
1 25 4 5 4 4 3 4 5 5 4 5 4 3
50
30 26 5 5 5 4 4 3 4 4 3 3 3 4
47
47
43
30 28 4 5 4 4 4 2 4 4 3 4 4 4
46
5 29 5 5 4 4 5 3 3 4 4 4 4 4
49
20 30 5 5 5 5 5
2
4
4 3 4 4
3
49
10 31 4 4 4 4 4 2 4 4 3 2 4 4
46 2,5
5 44 4 5 5 4 4
2
4
4 4 4 4
4
48
30 45 4 4 4 4 2 5 4 4 4 4 4 48
5 46 4 4 4 4 4 1 4 4 3 4 4 4
44 Total 196 196 190 182 187 138 186 175 152 175 179 175 2131 778 Keterangan: X1.1 : Daya tahan simpan X1.2 : Rasa X1.3 : Warna X1.4 : Bentuk X1.5 : Variasi produk X2.1 : Lokasi X2.2 : Keramahan dan kecepatan pelayanan X2.3 : Kebersihan dan kenyamanan X2.4 : Fasisiltas parkir kendaraan bermotor X3.1 : Keterjangkauan harga X3.2 : Kesesuaian harga dengan kualitas X3.3 : Daya saing harga
Lanjutan lampiran 2. Tabulasi Total Scor Jumlah Kepuasan dan Jumlah Pembelian Konsumen Toko Manisan Halua Terhadap Indikator dari Komponen Bauran Pemasaran setelah data di intervalkan dengan menggunakan MSI (Method Sucsessive Interval)
No Produk Tempat Harga
Jumlah kepuasan Jumlah
Pembelian (ons)
X1.1 X1.2 X1.3 X1.4 X1.5 X2.1 X2.2 X2.3 X2.4 X3.1
X3.2 X3.3 1 2,566 1,000 2,747 3,390 4,937 2,866 2,752 1,000 1,000 3,663 1,000 2,671 29,592 10 2 2,566 2,566 2,747 3,390 3,252 3,931 2,752 2,671 2,536 3,663 2,924 1,000 33,998 30 3 2,566 2,566 2,747 3,390 3,252 3,931 2,752 1,000 2,536 3,663 2,924 2,671 33,998 20 4 1,000 2,566 2,747 3,390 3,252 2,866 2,752 2,671 3,923 3,663 2,924 2,671 34,425 10 5 4,054 2,566 2,747 3,390 4,937 3,931 2,752 2,671 2,536 3,663 2,924 2,671 38,842 20 6 1,000 1,000 1,000 1,760 1,661 2,866 1,000 1,000 2,536 2,153 1,000 1,000 17,976
2 7 2,566 2,566 2,747 3,390 3,252 3,931 4,446 2,671 3,923 3,663 2,924 2,671 38,750 30 8 2,566 2,566 2,747 3,390 3,252 3,931 2,752 2,671 3,923 3,663 2,924 2,671 37,056 10 9 2,566 2,566 2,747 3,390 3,252 3,931 2,752 2,671 2,536 3,663 2,924 1,000 33,998 30 10 4,054 2,566 2,747 3,390 3,252 3,931 2,752 1,000 2,536 2,153 2,924 2,671 33,976 20 11 2,566 1,000 2,747 3,390 3,252 2,866 2,752 2,671 2,536 2,153 2,924 2,671 31,528
2,5 12 2,566 2,566 1,000 1,760 3,252 3,931 2,752 1,000 2,536 3,663 2,924 2,671 30,621
30
13 4,054 2,566 2,747 3,390 3,252 3,931 4,446 1,000 1,000 3,663 2,924 2,671 35,644 20 14 2,566 2,566 2,747 3,390 3,252 3,931 2,752 2,671 2,536 3,663 2,924 2,671 35,669 20 15 2,566 2,566 2,747 3,390 3,252 3,931 4,446 2,671 2,536 3,663 2,924 2,671 37,363 10 16 2,566 2,566 2,747 3,390 3,252 2,866 2,752 2,671 2,536 3,663 2,924 2,671 34,604 30 17 2,566 2,566 2,747 3,390 3,252 2,866 2,752 2,671 3,923 2,153 2,924 1,000 32,810 15 18 2,566 2,566 2,747 3,390 3,252 2,866 2,752 2,671 2,536 3,663 2,924 2,671 34,604 20 19 2,566 2,566 2,747 3,390 3,252 2,055 2,752 1,000 1,000 2,153 2,924 2,671 29,076 20 20 1,000 4,054 2,747 3,390 3,252 3,931 2,752 2,671 3,923 3,663 2,924 2,671 36,978 20 21 2,566 2,566 2,747 3,390 3,252 3,931 2,752 2,671 2,536 3,663 2,924 2,671 35,669
5 22 2,566 4,054 2,747 3,390 3,252 2,866 1,000 1,000 2,536 2,153 1,000 1,000 27,564 2,5 23 2,566 4,054 2,747 1,000 4,937 3,931 1,000 1,000 5,339 3,663 2,924 4,743 37,904
15 24 2,566 2,566 1,000 1,760 3,252 3,931 2,752 1,000 2,536 2,153 2,924 1,000 27,440 1 25 2,566 4,054 2,747 3,390 1,661 3,931 4,446 4,743 3,923 5,511 2,924 1,000 40,896
30 26 4,054 4,054 4,361 3,390 3,252 2,866 2,752 2,671 2,536 2,153 1,000 2,671 35,760 10 27 4,054 2,566 2,747 3,390 3,252 2,055 2,752 2,671 3,923 3,663 2,924 2,671 36,668
30
28 2,566 4,054 2,747 3,390 3,252 2,055 2,752 2,671 2,536 3,663 2,924 2,671 35,281 5 29 4,054 4,054 2,747 3,390 4,937 2,866 1,000 2,671 3,923 3,663 2,924 2,671 38,900
20 30 4,054 4,054 4,361 5,210 4,937 2,055 2,752 2,671 2,536 3,663 2,924 1,000 40,217 10 31 2,566 2,566 2,747 3,390 3,252 2,055 2,752 2,671 2,536 1,000 2,924 2,671 31,130 30 32 4,054 4,054 4,361 3,390 3,252 2,055 2,752 2,671 2,536 5,511 2,924 2,671 40,231 10 33 2,566 2,566 2,747 3,390 3,252 2,866 4,446 2,671 2,536 3,663 2,924 2,671 36,298 20 34 4,054 4,054 4,361 3,390 3,252 2,866 2,752 2,671 2,536 3,663 2,924 2,671 39,194 30 35 2,566 2,566 2,747 3,390 3,252 1,000 2,752 2,671 3,923 3,663 2,924 2,671 34,125 20 36 4,054 4,054 2,747 5,210 3,252 2,055 2,752 2,671 2,536 3,663 2,924 2,671 38,589 20 37 4,054 4,054 4,361 3,390 3,252 2,866 2,752 2,671 3,923 3,663 2,924 2,671 40,581 10 38 4,054 2,566 4,361 5,210 3,252 2,055 2,752 2,671 3,923 3,663 1,000 1,000 36,507 30 39 4,054 4,054 4,361 5,210 1,000 3,931 2,752 2,671 2,536 3,663 2,924 2,671 39,827 15 40 4,054 2,566 2,747 3,390 3,252 1,000 2,752 2,671 3,923 3,663 2,924 2,671 35,613 20 41 4,054 2,566 2,747 3,390 4,937 2,055 2,752 2,671 3,923 3,663 2,924 2,671 38,353
2,5 42 2,566 4,054 2,747 3,390 3,252 3,931 2,752 2,671 2,536 2,153 2,924 1,000 33,976
30
43 2,566 2,566 2,747 3,390 4,937 2,055 2,752 2,671 2,536 3,663 2,924 2,671 35,478 2,5 44 2,566 4,054 4,361 3,390 3,252 2,055 2,752 2,671 3,923 3,663 2,924 2,671 38,282
5 45 2,566 2,566 4,361 3,390 3,252 2,055 4,446 2,671 3,923 3,663 2,924 2,671 38,488 30 46 2,566 2,566 2,747 3,390 3,252 1,000 2,752 2,671 2,536 3,663 2,924 2,671 32,738
5
Lanjutan lampiran 2. Tabulasi Skor Tingkat Kepuasan dan Jumlah Pembelian Konsumen Toko Manisan Halua Terhadap Indikator dari Komponen Bauran Pemasaran setelah data di intervalkan dengan menggunakan MSI (Method Sucsessive Interval) kemudian diskor.
No Produk Tempat Harga
Total Skor Tingkat
Kepuasan Jumlah
Pembelian (ons)
X1.1 X1.2 X1.3 X1.4 X1.5 X2.1 X2.2 X2.3 X2.4 X3.1
X3.2 X3.3 1 2,566 1,000 2,747 3,390 4,937 2,866 2,752 1,000 1,000 3,663 1,000 2,671 2,000 10 2 2,566 2,566 2,747 3,390 3,252 3,931 2,752 2,671 2,536 3,663 2,924 1,000 3,000 30 3 2,566 2,566 2,747 3,390 3,252 3,931 2,752 1,000 2,536 3,663 2,924 2,671 3,000 20 4 1,000 2,566 2,747 3,390 3,252 2,866 2,752 2,671 3,923 3,663 2,924 2,671 3,000 10 5 4,054 2,566 2,747 3,390 4,937 3,931 2,752 2,671 2,536 3,663 2,924 2,671 3,000 20 6 1,000 1,000 1,000 1,760 1,661 2,866 1,000 1,000 2,536 2,153 1,000 1,000 1,000
2 7 2,566 2,566 2,747 3,390 3,252 3,931 4,446 2,671 3,923 3,663 2,924 2,671 3,000 30 8 2,566 2,566 2,747 3,390 3,252 3,931 2,752 2,671 3,923 3,663 2,924 2,671 3,000 10 9 2,566 2,566 2,747 3,390 3,252 3,931 2,752 2,671 2,536 3,663 2,924 1,000 3,000 30 10 4,054 2,566 2,747 3,390 3,252 3,931 2,752 1,000 2,536 2,153 2,924 2,671 3,000 20 11 2,566 1,000 2,747 3,390 3,252 2,866 2,752 2,671 2,536 2,153 2,924 2,671 3,000
2,5 12 2,566 2,566 1,000 1,760 3,252 3,931 2,752 1,000 2,536 3,663 2,924 2,671 2,000 30 13 4,054 2,566 2,747 3,390 3,252 3,931 4,446 1,000 1,000 3,663 2,924 2,671 3,000 20 14 2,566 2,566 2,747 3,390 3,252 3,931 2,752 2,671 2,536 3,663 2,924 2,671 3,000 20 15 2,566 2,566 2,747 3,390 3,252 3,931 4,446 2,671 2,536 3,663 2,924 2,671 3,000 10 16 2,566 2,566 2,747 3,390 3,252 2,866 2,752 2,671 2,536 3,663 2,924 2,671 3,000 30 17 2,566 2,566 2,747 3,390 3,252 2,866 2,752 2,671 3,923 2,153 2,924 1,000 3,000 15 18 2,566 2,566 2,747 3,390 3,252 2,866 2,752 2,671 2,536 3,663 2,924 2,671 3,000
20
19 2,566 2,566 2,747 3,390 3,252 2,055 2,752 1,000 1,000 2,153 2,924 2,671 2,000 20 20 1,000 4,054 2,747 3,390 3,252 3,931 2,752 2,671 3,923 3,663 2,924 2,671 3,000 20 21 2,566 2,566 2,747 3,390 3,252 3,931 2,752 2,671 2,536 3,663 2,924 2,671 3,000
5 22 2,566 4,054 2,747 3,390 3,252 2,866 1,000 1,000 2,536 2,153 1,000 1,000 2,000 2,5 23 2,566 4,054 2,747 1,000 4,937 3,931 1,000 1,000 5,339 3,663 2,924 4,743 2,000
15 24 2,566 2,566 1,000 1,760 3,252 3,931 2,752 1,000 2,536 2,153 2,924 1,000 2,000 1 25 2,566 4,054 2,747 3,390 1,661 3,931 4,446 4,743 3,923 5,511 2,924 1,000 4,000
30 26 4,054 4,054 4,361 3,390 3,252 2,866 2,752 2,671 2,536 2,153 1,000 2,671 3,000 10 27 4,054 2,566 2,747 3,390 3,252 2,055 2,752 2,671 3,923 3,663 2,924 2,671 3,000 30 28 2,566 4,054 2,747 3,390 3,252 2,055 2,752 2,671 2,536 3,663 2,924 2,671 3,000
5 29 4,054 4,054 2,747 3,390 4,937 2,866 1,000 2,671 3,923 3,663 2,924 2,671 3,000 20 30 4,054 4,054 4,361 5,210 4,937 2,055 2,752 2,671 2,536 3,663 2,924 1,000 4,000 10 31 2,566 2,566 2,747 3,390 3,252 2,055 2,752 2,671 2,536 1,000 2,924 2,671 3,000 30 32 4,054 4,054 4,361 3,390 3,252 2,055 2,752 2,671 2,536 5,511 2,924 2,671 4,000 10 33 2,566 2,566 2,747 3,390 3,252 2,866 4,446 2,671 2,536 3,663 2,924 2,671 3,000 20 34 4,054 4,054 4,361 3,390 3,252 2,866 2,752 2,671 2,536 3,663 2,924 2,671 3,000 30 35 2,566 2,566 2,747 3,390 3,252 1,000 2,752 2,671 3,923 3,663 2,924 2,671 3,000 20 36 4,054 4,054 2,747 5,210 3,252 2,055 2,752 2,671 2,536 3,663 2,924 2,671 3,000 20 37 4,054 4,054 4,361 3,390 3,252 2,866 2,752 2,671 3,923 3,663 2,924 2,671 4,000 10 38 4,054 2,566 4,361 5,210 3,252 2,055 2,752 2,671 3,923 3,663 1,000 1,000 3,000 30 39 4,054 4,054 4,361 5,210 1,000 3,931 2,752 2,671 2,536 3,663 2,924 2,671 3,000 15 40 4,054 2,566 2,747 3,390 3,252 1,000 2,752 2,671 3,923 3,663 2,924 2,671 3,000 20 41 4,054 2,566 2,747 3,390 4,937 2,055 2,752 2,671 3,923 3,663 2,924 2,671 3,000
2,5
42 2,566 4,054 2,747 3,390 3,252 3,931 2,752 2,671 2,536 2,153 2,924 1,000 3,000 30 43 2,566 2,566 2,747 3,390 4,937 2,055 2,752 2,671 2,536 3,663 2,924 2,671 3,000
2,5 44 2,566 4,054 4,361 3,390 3,252 2,055 2,752 2,671 3,923 3,663 2,924 2,671 3,000 5 45 2,566 2,566 4,361 3,390 3,252 2,055 4,446 2,671 3,923 3,663 2,924 2,671 3,000
30 46 2,566 2,566 2,747 3,390 3,252 1,000 2,752 2,671 2,536 3,663 2,924 2,671 3,000
5 Skor Tingkat Kepuasan
Rentang Skala Tingkat Kepuasan Kriteria Kepuasan Bobot 12-21,6 Sangat Tidak Puas
1 21,6 -31,2 Tidak Puas 2 31,2- 40,8 Cukup Puas 3 40,8- 50,4 Puas 4 50,4- 60 Sangat Puas
5
Lanjutan lampiran 2. Hasil Analisis Regresi indikator Bauran Pemasaran (Produk, Tempat, dan Harga) Terhadap Tingkat Kepuasan Konsumen Model summary
Model Adjusted R Std. Error of R R Square Square the Estimate a
1 ,912 ,831 ,769 ,264508
a. Predictors: (Constant), X33DSH, X22KKP, X11Dayatahansimpan, X24FKB, X21Lokasi, X15Variasiproduk, X31KH, X32KHK, X12Rasa, X14Bentuk, X23KK, X13Warna b ANOVA
Model Sum of Mean Squares df Square F Sig. a
1 Regression 11,343 12 ,945 13,511 ,000
Residual 2,309 33 ,070 Total 13,652
45
a. Predictors: (Constant), X33DSH, X22KKP, X11Dayatahansimpan, X24FKB, X21Lokasi, X15Variasiproduk, X31KH, X32KHK, X12Rasa, X14Bentuk, X23KK, X13Warna
Model summary Model Adjusted R Std. Error of R R Square Square the Estimate a
1 ,912 ,831 ,769 ,264508
a. Predictors: (Constant), X33DSH, X22KKP, X11Dayatahansimpan, X24FKB, X21Lokasi, X15Variasiproduk, X31KH, X32KHK, X12Rasa, X14Bentuk, X23KK, X13Warna b ANOVA
Model Sum of Mean Squares df Square F Sig. a
1 Regression 11,343 12 ,945 13,511 ,000
Residual 2,309 33 ,070 Total 13,652
45
a. Predictors: (Constant), X33DSH, X22KKP, X11Dayatahansimpan, X24FKB, X21Lokasi, X15Variasiproduk, X31KH, X32KHK, X12Rasa, X14Bentuk, X23KK, X13Warna
b. Dependent Variable: Y.TKK
Coefficients a Model Unstandardized Coefficients
Standardized Coefficients t Sig.
Collinearity Statistics
B Std. Error Beta Tolerance
VIF 1 (Constant) -,150 ,416 -,360 ,721 X11Dayatahansimp an
,090 ,058 ,142 1,563 ,127 ,618 1,617 X12Rasa ,025 ,062 ,040 ,410 ,685 ,539 1,855 X13Warna ,218 ,080 ,327 2,739 ,010 ,359 2,787 X14Bentuk ,053 ,080 ,074 ,659 ,514 ,406 2,465 X15Variasiproduk ,068 ,055 ,100 1,238 ,225 ,792 1,263 X21Lokasi ,028 ,049 ,047 ,580 ,566 ,773 1,293 X22KKP ,077 ,066 ,113 1,166 ,252 ,547 1,828 X23KK ,260 ,079 ,369 3,277 ,002 ,405 2,470 X24FKB -,012 ,056 -,019 -,209 ,836 ,610 1,639 X31KH ,072 ,057 ,108 1,260 ,217 ,693 1,442 X32KHK ,286 ,084 ,314 3,387 ,002 ,596 1,678 X33DSH -,097 ,063 -,137 -1,534 ,135 ,638 1,568
a. Dependent Variable: Y.TKK
Lampiran 3. Hasil Analisis Regresi Indikator Bauran Pemasaran (Produk, Tempat, dan Harga) Terhadap Jumlah Pembelian Konsumen Model summary
Model
Std. Error of the
R R Square Adjusted R Square Estimate a1 ,444 ,197 -,094 10,399552
a. Predictors: (Constant), X33DSH, X22KKP, X11Dayatahansimpan, X24FKB, X21Lokasi, X15Variasiproduk, X31KH, X32KHK, X12Rasa, X14Bentuk, X23KK, X13Warna b ANOVA
Model Sum of Mean Squares df Square F Sig. a
1 Regression 877,680 12 73,140 ,676 ,761 Residual 3568,972 33 108,151 Total 4446,652
45
a. Predictors: (Constant), X33DSH, X22KKP, X11Dayatahansimpan, X24FKB, X21Lokasi, X15Variasiproduk, X31KH, X32KHK, X12Rasa, X14Bentuk, X23KK, X13Warna
b. Dependent Variable: Z.JPK
Coefficients a Model Unstandardized Coefficients
Standardized Coefficients t Sig.
Collinearity Statistics
B Std. Error Beta Tolerance
VIF 1 (Constant) -7,200 16,362 -,440 ,663 X11Dayatahansimp an
2,192 2,274 ,191 ,964 ,342 ,618 1,617 X12Rasa -,269 2,435 -,023 -,110 ,913 ,539 1,855 X13Warna -,727 3,132 -,060 -,232 ,818 ,359 2,787 X14Bentuk ,920 3,146 ,072 ,293 ,772 ,406 2,465 X15Variasiproduk -1,310 2,166 -,106 -,605 ,550 ,792 1,263 X21Lokasi 1,890 1,908 ,176 ,991 ,329 ,773 1,293 X22KKP 2,958 2,599 ,240 1,138 ,263 ,547 1,828 X23KK ,294 3,114 ,023 ,094 ,925 ,405 2,470 X24FKB 1,864 2,220 ,168 ,840 ,407 ,610 1,639 X31KH -,239 2,242 -,020 -,107 ,916 ,693 1,442 X32KHK 1,785 3,316 ,109 ,538 ,594 ,596 1,678 X33DSH -,951 2,481 -,075 -,383 ,704 ,638 1,568
a. Dependent Variable: Z.JPK
Lampiran 4. Hasil Analisis Regresi Tingkat Kepuasan Konsumen Terhadap Jumlah Pembelian Konsumen Model summary Model
Std. Error of the
R R Square Adjusted R Square Estimate a1 ,183 ,034 ,012 ,547592
a. Predictors: (Constant), Z.JPK b ANOVA
Model Sum of Mean Squares df Square F Sig. a
1 Regression ,458 1 ,458 1,529 ,223 Residual 13,194 44 ,300 Total 13,652
45
a. Predictors: (Constant), Z.JPK
b. Dependent Variable: Y.TKK a Coefficients
Model Unstandardized Standardized Collinearity Coefficients Coefficients Statistics B Std. Error Beta T Sig. Tolerance
VIF 1 (Constant) 2,741 ,161 17,064 ,000
Z.JPK ,010 ,008 ,183 1,237 ,223 1,000 1,000
Model
Std. Error of the
R R Square Adjusted R Square Estimate a1 ,183 ,034 ,012 ,547592
a. Dependent Variable: Y.TKK
Lampiran 5. Analisis Jalur Komponen Bauran Pemasaran Terhadap Tingkat Kepuasan dan Jumlah Pembelian Konsumen Manisan Halua.