Pengaruh Celebrity Endorsers (Siti Nurhaliza) Terhadap Minat Beli Konsumen Pada Produk Pantene.
!
"
!
#
$
"
&'(
%
)
"
# $
!
"
!
&&%*!
+
"
,
-! +
"
"
,
&& .
(!((&%
"
"
"
-
/0 .
2
-
! 1
!
%
%
"
-
"
"
-
2 " !
"
"
2
!
"
"
%
%
%
"
!
"
3
"
% "
2
%
%
%
Universitas Kristen Maranatha
!
$
"
################## $
"
%
%&
%
'
$
%
(
########
)
*
+
,
-
Universitas Kristen Maranatha
$
$
"
"
$
.
"
, 0
$
,
######
/
##########
/
'
1
2 3 0
$
%
. "
%
0
.
)
2
"
$
!
%
)
)
)
2+
2,
!
2
*
"
2
#####
*
!
4"
! !!
,
42
!2
.
"
.
&
$
7 5
$
7 &
"
$
)
2
2
$ 5
5
2
!
6
!
2
)
)
,
"
.
*
-
"
$'
Universitas Kristen Maranatha
8
"
7
2
& 2!
$
!
2
$$
2
,
& 2!
2
2
/.
2
,
& 2!
/.
& 2!
2
/.
2
:
:
9
; 1## ###$*
9
,
2
; 1
& 2!
%'
!
2!
%
################ %$
2!
%$
2!
%%
2!
%*
2!
%-
7 5
&
"
5
&
$ <
$
; 1##### $%
2
2
2
:
9
<
2
######### #### )'
"
############# )
##########
########
)
)$
Universitas Kristen Maranatha
$
.
))
Universitas Kristen Maranatha
!
"
#
$%
'& (
)
*
Universitas Kristen Maranatha
!
"#
$
"
#
% &
%
*
"
'
+
&&
'
+
&&
+
"
, &-
/ '
0
"1
/ '
, & 0
* &
*
.
)
*
.
)
*
.
)
# *
.
)
'
"
0
'
.
3
/ '
+
&&
(
, & -
'
.
4
) *
"
.
1
'(
"
%
&&
2
%
3
*
%
'
*
'
'
%
"
*
2
*
1
5
5
*
4
$6
78
2
$6
7 '
2#
$6 +
2
Universitas Kristen Maranatha
!
"## $ %&
&
&
$
&
&
&
'
Universitas Kristen Maranatha
!
"
#
"
%
$
#
&
"
#
" "%
"
"
"
"
"
"
" "
"
#
"
" #
"
!
"
#
"
!
"
"
'
(
"
"
#
)
" *
#
$
#
"
"
#
"
"
%
*
#
"
"
*
"
"
"
!
" #
"
+
"
#
"
"
"
"
"
" "
" "
"
%
,
"
+
"
"
#
"
-
#
%
"
.
#
"
+
,
"
"
"
"
"
"
*
"
0 "
"
%
"
#
*
"
+
"
"
,
/
!
#
"
"
0
! *
2 3
1
.
Universitas Kristen Maranatha
!
*" +
"
"
"
"
/ #
#
#
#
*
"
$
*
"#
"
$
#
"
#
"
#
"
#
*
"
#
"
#
"
4
5( (
"
" "
#
* #
'
"
"
#
#
%
"
"
"
" "
"
"
"
" %
"
5( (
&
"
"
"
$
"
#
6
#
"
&
#
1
"
!
" "
, "
7!
!
"
"
4
' "
"
!
6
8
-
&
7
"
#
"
"
"
(
"
Universitas Kristen Maranatha
"
#
"
#
0
#
!
0
9
* #
!
(
0
*
!
5
0
9
9
*
"
!
"
" #
9
0
#
-
""
#
!
-
""
* #
*
!
(
-
""
*
!
5
-
""
*
"
"
" #
!
5
Universitas Kristen Maranatha
"
%
"
"
"
*
"
- %
"
:
"
" " #
#
"
#
"
*
"
:
%
"
"
#
"
*
!
"
- %
"
-
"
%
" #
"
#
#
(
"
#
"
- %
!
&
#
/
#
"
%
"
"
" *
%
# "
"
"
"
;
/
"
*
" " #
Universitas Kristen Maranatha
"
"
"
#
#
""
#
"
#
: , "
"' "
"
1
6
#
' "
-
8
"
#
!
!
"
"
"
" "
"
"
"
#
!
" #
"
*
#
"
"
*
" "
"
"
&
!
"
"
*
"
$
"
"##8
#
- .9
# ,
6
/ 0
$
"## !
6 (7
%
#
1
5 (
! (7 0
"##,
*
+ "##
(
' (
$
=
7
%
-5&
'
Universitas Kristen Maranatha
'+
)
'+
)
9 *
*
< $
* "###
2
"
' (
9 *
(
7
+
Universitas Kristen Maranatha
"
!
#
$
"
&'(
%
)
"
# $
!
"
!
&&%*!
+
"
,
-! +
"
"
,
&& .
(!((&%
"
"
"
-
/0 .
2
-
! 1
!
%
%
"
-
"
"
-
2 " !
"
"
2
!
"
"
%
%
%
"
!
"
3
"
% "
2
%
%
%
Universitas Kristen Maranatha
!
$
"
################## $
"
%
%&
%
'
$
%
(
########
)
*
+
,
-
Universitas Kristen Maranatha
$
$
"
"
$
.
"
, 0
$
,
######
/
##########
/
'
1
2 3 0
$
%
. "
%
0
.
)
2
"
$
!
%
)
)
)
2+
2,
!
2
*
"
2
#####
*
!
4"
! !!
,
42
!2
.
"
.
&
$
7 5
$
7 &
"
$
)
2
2
$ 5
5
2
!
6
!
2
)
)
,
"
.
*
-
"
$'
Universitas Kristen Maranatha
8
"
7
2
& 2!
$
!
2
$$
2
,
& 2!
2
2
/.
2
,
& 2!
/.
& 2!
2
/.
2
:
:
9
; 1## ###$*
9
,
2
; 1
& 2!
%'
!
2!
%
################ %$
2!
%$
2!
%%
2!
%*
2!
%-
7 5
&
"
5
&
$ <
$
; 1##### $%
2
2
2
:
9
<
2
######### #### )'
"
############# )
##########
########
)
)$
Universitas Kristen Maranatha
$
.
))
Universitas Kristen Maranatha
!
"
#
$%
'& (
)
*
Universitas Kristen Maranatha
!
"#
$
"
#
% &
%
*
"
'
+
&&
'
+
&&
+
"
, &-
/ '
0
"1
/ '
, & 0
* &
*
.
)
*
.
)
*
.
)
# *
.
)
'
"
0
'
.
3
/ '
+
&&
(
, & -
'
.
4
) *
"
.
1
'(
"
%
&&
2
%
3
*
%
'
*
'
'
%
"
*
2
*
1
5
5
*
4
$6
78
2
$6
7 '
2#
$6 +
2
Universitas Kristen Maranatha
!
"## $ %&
&
&
$
&
&
&
'
Universitas Kristen Maranatha
!
"
#
"
%
$
#
&
"
#
" "%
"
"
"
"
"
"
" "
"
#
"
" #
"
!
"
#
"
!
"
"
'
(
"
"
#
)
" *
#
$
#
"
"
#
"
"
%
*
#
"
"
*
"
"
"
!
" #
"
+
"
#
"
"
"
"
"
" "
" "
"
%
,
"
+
"
"
#
"
-
#
%
"
.
#
"
+
,
"
"
"
"
"
"
*
"
0 "
"
%
"
#
*
"
+
"
"
,
/
!
#
"
"
0
! *
2 3
1
.
Universitas Kristen Maranatha
!
*" +
"
"
"
"
/ #
#
#
#
*
"
$
*
"#
"
$
#
"
#
"
#
"
#
*
"
#
"
#
"
4
5( (
"
" "
#
* #
'
"
"
#
#
%
"
"
"
" "
"
"
"
" %
"
5( (
&
"
"
"
$
"
#
6
#
"
&
#
1
"
!
" "
, "
7!
!
"
"
4
' "
"
!
6
8
-
&
7
"
#
"
"
"
(
"
Universitas Kristen Maranatha
"
#
"
#
0
#
!
0
9
* #
!
(
0
*
!
5
0
9
9
*
"
!
"
" #
9
0
#
-
""
#
!
-
""
* #
*
!
(
-
""
*
!
5
-
""
*
"
"
" #
!
5
Universitas Kristen Maranatha
"
%
"
"
"
*
"
- %
"
:
"
" " #
#
"
#
"
*
"
:
%
"
"
#
"
*
!
"
- %
"
-
"
%
" #
"
#
#
(
"
#
"
- %
!
&
#
/
#
"
%
"
"
" *
%
# "
"
"
"
;
/
"
*
" " #
Universitas Kristen Maranatha
"
"
"
#
#
""
#
"
#
: , "
"' "
"
1
6
#
' "
-
8
"
#
!
!
"
"
"
" "
"
"
"
#
!
" #
"
*
#
"
"
*
" "
"
"
&
!
"
"
*
"
$
"
"##8
#
- .9
# ,
6
/ 0
$
"## !
6 (7
%
#
1
5 (
! (7 0
"##,
*
+ "##
(
' (
$
=
7
%
-5&
'
Universitas Kristen Maranatha
'+
)
'+
)
9 *
*
< $
* "###
2
"
' (
9 *
(
7
+
Universitas Kristen Maranatha