Pengaruh Celebrity Endorsers (Luna Maya) terhadap Minat Beli Konsumen pada Iklan XL.
!
"
#
$ %
$
&
'
())
*
& '
$
"
+
"
(( ,
-
.
$
.
// 0 1
) )))
22 2 1
#
3
$
+
3
3
.
3
3
.
3
"
" 3
!
Universitas Kristen Maranatha
! "#
$
%%%%%%%%%%%%%%%%%%
&
'
"
'
' (
)
!
# #
!
# #
'
Universitas Kristen Maranatha
*
%%%%%%%%
+
"
,
! -
.
.
"
$
(
/
$
/ 1
%%%%%%
0
%%%%%%%%%% !
0
2
!!
" 3 4 1
!
"
!'
'
( $
'
1
(
)
3
!)
$
!)
"#
!+
)
,
)
3.
3/
#
" 3
+
$
3
,
$
3#
%%%%%
"#
%%%%%%%%%%%%%%%%
)
+
# ##
,
/
,
53
#3
(
!
6
$
3
"
-
#
#
(
3
$
(
3
3
/
Universitas Kristen Maranatha
7
7 6
7 8
$
3#
!
!
'
$
"
7
!
"
!
/
)
8 3#
+
7
3
8 3#
"#
-
"
+
3
9
'
!
3
:
/
!
!
0
8 3#
8 3#
3
8 3#
7 6
!
7 8
''
9
),
$
%%%%%%%%% %%%%%% % )
$
3#
1 2
#
8
!
!!
:
0
7 6
!!
1 2% %%%%% '!
3
3
!
:
0
3
1 2%% % '
3
3
!
/
3
3
3
/
!
8 3#
%%%%%%%%%%%%%%
% )!
%%%%%%%%%%%%%%%% )
3#
)
Universitas Kristen Maranatha
!!
3#
)
!!
3#
)'
!!!
3#
6
$
))
!
$
"
(
%%%%%%%%%%
3
%%%%%%%%
+,
+
+
Universitas Kristen Maranatha
! "
)
"
#
$%
'& (
)
*
Universitas Kristen Maranatha
#
!
"
$
%&
'
(
'
+
)+
.
//
(
%
(
1 /
2
0
+ *
1 /
//
0
+ *
(
2
//
"
0
+ /
+
%.
1 /
-
3
%#
(
2
%
*
,-
0
//
()
+ *
%%
+
'
,-
4
& 5
%&
3&
3#
6
3
$7 0
3
# +
8
*
+
8
*
+
8
*
. +
8
*
9
(
+
(
(
3.
+
3
+
3%
9
(
+
33
Universitas Kristen Maranatha
!
!
"
!
!
!
"
"
"
#
"
Universitas Kristen Maranatha
%
!
!
"
!
"
"
&
'
(
(
!&
)
$**+'$"
,
!
"
-
$
,
Universitas Kristen Maranatha
(
!
(
"
/
!
"
&
(
!
.
-
$**0"
Universitas Kristen Maranatha
2
-
-
3
&
&
43
43 3
$**0
&
43
%
&
5
,
3
3
$**0
3
&
&
3
&
666
+
7
.* 9
8% 7 /
&
3
&
8
%
:
8
%
;
-
-
/
. / (
(
3
3
<
&
&
&
&
1
Universitas Kristen Maranatha
43
3
3
&
&
3
3
&
&
-
<
>
/0 -?
@
+
+'
/05023 7 6 5/&
+
7 ,
8
+ 3 )&
&
;&
$
>
;
#
&
7&
&
A ' &*
& & <
"
#
$ %
$
&
'
())
*
& '
$
"
+
"
(( ,
-
.
$
.
// 0 1
) )))
22 2 1
#
3
$
+
3
3
.
3
3
.
3
"
" 3
!
Universitas Kristen Maranatha
! "#
$
%%%%%%%%%%%%%%%%%%
&
'
"
'
' (
)
!
# #
!
# #
'
Universitas Kristen Maranatha
*
%%%%%%%%
+
"
,
! -
.
.
"
$
(
/
$
/ 1
%%%%%%
0
%%%%%%%%%% !
0
2
!!
" 3 4 1
!
"
!'
'
( $
'
1
(
)
3
!)
$
!)
"#
!+
)
,
)
3.
3/
#
" 3
+
$
3
,
$
3#
%%%%%
"#
%%%%%%%%%%%%%%%%
)
+
# ##
,
/
,
53
#3
(
!
6
$
3
"
-
#
#
(
3
$
(
3
3
/
Universitas Kristen Maranatha
7
7 6
7 8
$
3#
!
!
'
$
"
7
!
"
!
/
)
8 3#
+
7
3
8 3#
"#
-
"
+
3
9
'
!
3
:
/
!
!
0
8 3#
8 3#
3
8 3#
7 6
!
7 8
''
9
),
$
%%%%%%%%% %%%%%% % )
$
3#
1 2
#
8
!
!!
:
0
7 6
!!
1 2% %%%%% '!
3
3
!
:
0
3
1 2%% % '
3
3
!
/
3
3
3
/
!
8 3#
%%%%%%%%%%%%%%
% )!
%%%%%%%%%%%%%%%% )
3#
)
Universitas Kristen Maranatha
!!
3#
)
!!
3#
)'
!!!
3#
6
$
))
!
$
"
(
%%%%%%%%%%
3
%%%%%%%%
+,
+
+
Universitas Kristen Maranatha
! "
)
"
#
$%
'& (
)
*
Universitas Kristen Maranatha
#
!
"
$
%&
'
(
'
+
)+
.
//
(
%
(
1 /
2
0
+ *
1 /
//
0
+ *
(
2
//
"
0
+ /
+
%.
1 /
-
3
%#
(
2
%
*
,-
0
//
()
+ *
%%
+
'
,-
4
& 5
%&
3&
3#
6
3
$7 0
3
# +
8
*
+
8
*
+
8
*
. +
8
*
9
(
+
(
(
3.
+
3
+
3%
9
(
+
33
Universitas Kristen Maranatha
!
!
"
!
!
!
"
"
"
#
"
Universitas Kristen Maranatha
%
!
!
"
!
"
"
&
'
(
(
!&
)
$**+'$"
,
!
"
-
$
,
Universitas Kristen Maranatha
(
!
(
"
/
!
"
&
(
!
.
-
$**0"
Universitas Kristen Maranatha
2
-
-
3
&
&
43
43 3
$**0
&
43
%
&
5
,
3
3
$**0
3
&
&
3
&
666
+
7
.* 9
8% 7 /
&
3
&
8
%
:
8
%
;
-
-
/
. / (
(
3
3
<
&
&
&
&
1
Universitas Kristen Maranatha
43
3
3
&
&
3
3
&
&
-
<
>
/0 -?
@
+
+'
/05023 7 6 5/&
+
7 ,
8
+ 3 )&
&
;&
$
>
;
#
&
7&
&
A ' &*
& & <