Pengaruh Celebrity Endorsers (Indy Barends) terhadap Minat Beli Konsumen pada Produk Susu Anlene.

!
!

!

!

!

!

!

!
! !

-

!
-

)

!

6 <

#
(

+

&-#

(

-

(

)

!

!
!
=

+

!

?&)&D-

!

%$)BD

: 2
( -

)

v

i

i

Universitas Kristen Maranatha

.
:
=
: : :
: -8 !
:
:
=:
:
!

<
.

=

8

!

"

"

::

28

?&-&D"
= :
: ) :-!

:
:

: "

:

=
:

:

:
:

=

! !
:

(

:

:

:

!

!

2

)

)!
=

GGGGGGGGGGGGGGGGG '&

x

i

i

i

Universitas Kristen Maranatha

7
. !

9

. !

!

=

GGGGGGGGGGGGGGGGGGG
!

. !
. !

&##C J &# #GGG--

$

$$$$$$$$$$$$$$$$%% &'
H

H

H

!

GGGGG--

'%

. ! H

9

. ! H

6 H

GGGGGGG ?&

. ! H

6 H

GGGGGG- ?'

. ! H

6 H

GGGGGGGGG ??

. !

6 H

I

:

!

GGGGGGGGGGGGGGGGGGGG-- ?

+

(

GGGGGGGG-- ?%

. ! I

6

!

GGGGGG ?$

. ! I

6

!

GGGGG- ?$

. ! I

6

!

GGGGGGGG ?B

. ! I

6

!

+

(

. ! IH

(

*

. ! IH

(

6

. ! IH

(

. ! IH

(

GGGGGGG-- ?C
GGGG- %
GGGGGGGG
(

---

%&
%'

+

GGGGGGGGGGGGGGGGGG %?
. ! IH
. ! II
. ! II

+

GGGGGGGGGGGGGGGGGG--

%%

3 H GGGGGGGGGGGGGGGGGGGGG--

%>

8 == :

GGGGGGGGGGGGGGGGGGGG-

x

i

%>

v

Universitas Kristen Maranatha

7
9

GGGGGGGGGGGGGGGGGGGG-)))) >$

9

(

6 H

9

8

7

!

GGGGGGGGGGGGG--- >C
F:

x

GGGGGGGGG---- $?

v

Universitas Kristen Maranatha

!
#

" "

"

#

"

"
"

&

$%

!

"

&

'

"

!

!

!

"

# $"

( "

)!*+ ,

-

%!

,

.

"

)!/) ,

0 1

"

)!22 ,

3

"

$!)% ,
"

$!* ,

&

)!++ ,
-

)!

,

1
Universitas Kristen Maranatha

-

$! $ ,

4

+! ) ,

&

2!/ ,

4

2!+2 ,

( "

2!* ,

-

2!% ,

.

"

/

!%* ,

0 1

"

/

!+ ,

3

"

/
"

!$% ,
/

&

!*2 ,

/
-

!%$ ,

/

!% ,

" 5

"

6

!

/
6

"

"

6

7

68
"

"

"

"

.

"
"

'

$%

/

!

8

/2

"

"

6

6

7

68

7

68

"

!

"
"

'

/
"

"

"
'

8

"

%/

"

/)

2/

#
)

2
Universitas Kristen Maranatha

!

**
"
"

8

"

'

'

" 5

"

"

6

)!2 ,

'

!

'

"

#
'

"

'

" 5.

"

7

"

!

"

#

8

6

'

5

8

"

"

!
'

8
"

"

)

6

'

"

'

"

!

6
"

!.

'

"

" "

#

'

" '

#

#

"

!

.
" '

"

'

#

!

'
'
'

'
"

"

' !

#
'

!

'

3
Universitas Kristen Maranatha

8

'

"
"

'

"

" 5

$5 *$ !

.

"
#

"

"

"

'

!

"

"

'
"

"

'

'

!

#

"

'
"
5

/!

'

"

#

#

"

'

!

"

'

'

'

9

9
!

'

'

"

" "

9
' !:

"

"

'

'

"

'
"
' !
6

"

"
"

'

"

'

'
"

'
!

"

'
"

'

#

4
Universitas Kristen Maranatha

"

"

"

25 )* ! 3

"

'

'

!

'

'

"

'

' !
6
! 6

"

8

#

'
"

'

"
#

" '

#

-

"

//%5 $ ! -

"

!

'

!

"
"

"

'

'

'
!:

'

"

"

"

"

'

"

!

#

"

'

'

'

'
" !

"

'

"

"

'

"

!
"

#

'
#

"

#

"

"
"

#

!

'

"

#

"
'

" '

5
Universitas Kristen Maranatha

" '

'
' !

4

"
'

"

'

"

"

"

!
"
#

&

"

//$

"

"

'

!

"

"
"

.

'

" "

!

-

6

1

'
'
!

'

" #

<

2

=

#

"
"

'

#

"

"

7

"
"

;

"

"

'

#
4

!

"

"

'

"

'

"

"

!
3

"

"

'

#
"

'
#

'

$5% !

"

" "

'

"
'

'
"

'

'
'

$5

!

'
'

6
Universitas Kristen Maranatha

!

#
&

'

6 '

"

! . "
" "

"

7 " 66 "

/

'

!

%&&' ( %& &
"

&

#

#

#
#

#

$"##%

#

/

>
?

@

"

$

#%

$&##%

#

/

/

/

) )*

) +''

+ ,*

) &+

) %)

) +%,

) &--

) ,

+! %

+! $$

2!/%

+!+ 2

+! *+

2!%**

+! +%

2!/**

2!/ )

2!/ 2

2!*/+

2!$ *

2!*

2!)$2

2!*)

2!%/$

2!%%2

2!% +

2!%%+

2!$/%

2!*/*

2!$2%

2!* 2

2!)$

54