BusCom01.ppt 284KB Mar 29 2010 04:55:17 AM

Achieving Success
Through Effective
Business
Communication

©

Business Communicat

Chapter 1 - 1

Improved
Stakeholder
Response

Quicker
Problem
Solving

Stronger
Decision

Making

Enhanced
Professional
Image

Komunikasi
Efektif

Increased
Productivity

Clearer
Promotional
Materials

Stronger
Business
Relationships

Steadier
Work Flow

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Business Communicat

Chapter 1 - 2

Characteristics
of Effective Messages

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Practicality

Factual Basis

Clarity
and Conciseness

Precision

Persuasion

Recommendations

Business Communicat

Chapter 1 - 3

Verbal

Intent

Less Structured
Harder to Classify

More Spontaneous
Less Control

More Structured
Easier to Study

Conscious Purpose
More Control

Verbal

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Structure

Nonverbal

Nonverbal

Basic Communication

Business Communicat

Chapter 1 - 4

Usage of Business Communication Channels

Speaking
30%

Listening
45%

Receiving

Sending

Writing
9%

Reading
16%

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Business Communicat

Chapter 1 - 5

Communication
Challenges in Today’s
Workplace
Advances
in Technology

Globalization

Workforce
Diversity

Team-Based
Organizations

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Business Communicat

Chapter 1 - 6

Internal Communication
Official Structure

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The Grapevine

Formal Chain
of Command

Informal
Networking

Up, Down, Across
Formal Power Lines

Unofficial Lines
of Power

Business Communicat

Chapter 1 - 7

External Communication
Formal Contacts

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Informal Contacts

Marketing

Employees

Public Relations

Managers

Business Communicat

Chapter 1 - 8

The Communication Process
Phase 1:
Sender Has
an Idea

Channel
And Medium

Phase 2:
Sender Encodes
Idea

Phase 3:
Sender Transmits
Message

Phase 6:
Receiver
Sends Feedback

Phase 5:
Receiver Decodes
Message

Six-Phase
Process

Phase 4:
Receiver Gets
Message

Situation

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Business Communicat

Chapter 1 - 9

Communication Barriers
• Perception and language
• Restrictive environments
• Distractions
• Deceptive tactics
• Information overload
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Business Communicat

Chapter 1 -

Overcoming Barriers
Audience-Centered
Approach

Open
Communication

Ethical
Communication

Efficient
Messages

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Business Communicat

Chapter 1 -

Biases

Audience-Centered
Approach

Education
Age
Status
Style
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Business Communicat

Chapter 1 -

Communication Climate
Overall
Structure

Corporate
Culture

Level of
Feedback

Flat

More Open

High

Tall

Less Open

Low

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Business Communicat

Chapter 1 -

Ethical
Communication

Recognize
Ethical Choices

Make
Ethical Choices

Business Principles
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Motivate
Ethical Choices

Business Communicat

Chapter 1 -

Efficient Messages

Send Fewer
Messages

Minimize
Distractions

Concise Business Communication

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Develop
Communication
Skills

Business Communicat

Chapter 1 -