PENGARUH WORD OF MOUTH DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BROWNIES VANNISA JL.Soekarno Hatta Bandung

DAFTAR TABEL

Tabel 1.1 Data Kunjungan Wisatawan yang Datang Ke Indonesia Tahun 2013 – 2016
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1

Tabel 1.2 Data Kunjungan Wisatawan yang Datang Ke Kota Bandung Tahun 2013 – 2015
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2

Tabel 1.3 Data Jumlah Pembelian Produk Brownies Di Kota Bandung Dalam Satu Hari
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3

Tabel 1.4 Daftar Harga Produk Vannisa Brownies ..................................................

5

Tabel 1.5 Penjualan Produk Vannisa Brownies Jl. Soekarno Hatta Tahun 2014 – 2015
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7

Tabel 3.1 Operasional Variabel.................................................................................

43

Tabel 3.2 Skor/Bobot Nilai Berdasarkan Skala Likert..............................................

47

Tabel 3.3 Alternatif Jawaban Interval .......................................................................

48

Tabel 4.1 Jenis Kelamin Responden .........................................................................

55

Tabel 4.2 Usia Responden.........................................................................................

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Tabel 4.3 Pekerjaan Responden ................................................................................

56

Tabel 4.4 Pendapatan Perbulan Responden ..............................................................

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Tabel 4.5 Alternatif Jawaban dan Skor .....................................................................

57

Tabel 4.6 Tanggapan Responden Mengenai Word of Mouth....................................

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Tabel 4.7 Tanggapan Responden Mengenai Kualitas Produk ..................................

60

Tabel 4.8 Tanggapan Responden Mengenai Keputusan Pembelian .........................

64

Tabel 4.9 Uji Validitas Data Variabel Word of Mouth .............................................

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Tabel 4.10 Uji Validitas Data Variabel Kualitas Produk..........................................

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Tabel 4.11 Uji Validitas Data Variabel Keputusan Pembelian.................................

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Tabel 4.12 Uji Reliabilitas Variabel Word of Mout..................................................

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Tabel 4.13 Uji Reliabilitas Variabel Kualitas Produk...............................................

68

Tabel 4.14 Uji Reliabilitas Variabel Keputusan Pembelian......................................

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Tabel 4.15 Uji Normalitas Kolmogorov-Smirnov Test.............................................

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Tabel 4.16 Uji Multikolinieritas................................................................................

70

Tabel 4.17 Analisis Regresi Linier Berganda...........................................................

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Tabel 4.18 Hasil Uji Hipotesis Secara Parsial..........................................................

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Tabel 4.19 Hasil Uji Hipotesis Secara Simultan.......................................................

75

xi

Tabel 4.20 Hasil Uji Korelasi dan Uji Determinasi................................................. .

xii

75