Subject E commerce e-commerce e-commerce e-commerce
Subject: E-commerce
Full name: Lê Phước Quyền Anh
ID: BAIU08084
I.
VIRTUAL MERCHANTS
5GIAY.VN
1. The Vision
In Vietnam, 5giay.vn is the biggest ecommerce website. It’s based on a free
domain name http://batda.com which was retrieved after 3 months activity.
5giay.vn had land mark with the strong development that make the forum out of
the home page, was oriented be the first ecommerce forum of Vietnam. The site
appeared on April, 26th 2004 and during these 6 years, it has become the most
useful and interesting online merchants’ website in Vietnam. According to its
slogan “5 seconds for every seeing”, each product is which sell on 5giay.vn will
be sold out after 5 seconds.
The original vision of founders was that making 5giay.vn be the first forum has
merchant mainly. However, that time was the explosion of Internet in Vietnam
and so many of pure online retail stores tried to follow this business way. 5giay.vn
had the most succeed because it had the right way, even slowly but surely. For
customer, 5giay.vn has satisfied the demand of Vietnamese consumer. In this site,
you can have the fastest way to find whatever you want, from electronic, mobile,
devices, games or software, house equipments, fashion, books, etc. The sellers can
upload the information and picture about the product in 5giay.vn and the buyers
can search and buy after 5 seconds. Besides that, the server has “Man cry” for the
illegal and cheating of customers, they make sure that their customers have the
reputation for product and the customer who cheats will be banned. The site also
has envisioned systems for helping customer find their necessary products at
online merchants who create space on 5giay.vn, or even at other places on the
Web.
2. Business Model
5giay.vn generates revenue primarily by taking money from merchandisers who
want to let their banner to advertise their products on the website. 5giay.vn has
seven boxes: Small Market Box, Large Market Box, Laptop Box, Digital Box,
Game Box, Fashion Box and Sale off Box. 5giay.vn’s business model has changed
several times. It started originally as a spontaneous forum that has the same
advertising as other websites. 5giay.vn was a specialized online store in this
phase. At first, 5giay.vn has some boxes to exchange the merchandise and one box
to auction which has survived up to now. At that time, 3 forums were exist in
parallel but in different way. 5giay.vn tends to e-commerce and had the helping of
Mods. When 5giay.vn has been developing and becoming a familiar merchandiser
to people, it formed the C2C model. Customer can exchange the product directly,
check the commercial and another option that no websites have. We can see the
yahoo spam link of 5giay.vn that consumers send to other people to introduce the
product, and that formed a merchant community. 5giay.vn became the first
website in Vietnam that make the forum be a merchant website. 5giay.vn get the
percentage fee of the price’s product in trading. For instance, a single product on
5giay.vn may be listed for sale simultaneously by 5giay.vn, by a participant in
5giay.vn, or by a business or individual selling a new, used, or collectible version
of the product through 5giay.vn.
II.
CLICKS AND BRICKS
THEGIOIDIDONG.COM
1. The Vision
Thegioididong.com (Digiworld Corporation) was established in 1997, now is the
official distributor of Acer, Hp-Compaq, Toshiba, Dell, Fujitsu, Lexmark,
Infocus… Over 10 years to promote, thegioididong.com expend the distributed
system by over 800 custom-house brokers.
The vision of thegioididong.com is the connection between the production and the
consumer, to make the chance for people to use the best digital technology with
the reasonable price and services –Digicare, for consumer. Thegioididong.com
deliveries the standard guarantee under supervisor of production.
The product of thegioididong.com is the information product of the world-top
companies with the guarantee stamp which stick in each of product.
Thegioididong.com slogan is that always update the new technology and the
useful information product with the high quality, the reasonable price.
Thegioididong.com brings the product to serve work, studying, entertainment for
Vietnamese people. The excess development of thegioididong.com tend to goal
“Digitalize your world”
2. Business Model
By the experience of the mobile market since the 1990s and the research the habit
of Vietnamese consumer, thegioididong.com built the new business model that
has never ever been in Vietnam. The Company has built the guidance style by the
professional staff and the website thegioididong.com which support like a
handbook about the mobile at the top in Vietnam.
At this time, the amount of sold out mobile at thegioididong.com is over
60,000product/month and the revenue is average 7 milions USD. Beside the
merchant website and delivery goods in nation, the amount of consumer through
the site thegioididong.com and office 1900561292 is developing strongly with 2030 bill/day. Thegioididong.com is a useful tool to help far-place consumers buy
the interesting product without direct seeing.
Thegioididong.com is the e-commerce website with the mount of access is
500,000 times/day, and is rank at 25th of top website in Vietnam to provide detail
information about the quality, price and technology function.
III.
CATALOG MERCHANTS
LANCÔME
1. The Vision
Lancôme Paris is a luxury beauty brand. It was founded by Armand Petit Jean, in
France. Lancôme will celebrate its 75th anniversary in 2010. Owned by L'Oréal
since 1964, Lancôme is part of the Luxury Products division, which offers skin
care, fragrances, and makeup at higher-end price points. After 2 years, Lancôme
was the top cosmetic in Asia, beside the famous name, such as L'Oreal Paris,
Vichy, Maybeline, La Roche-Posay, Ralph Lauren, and so on.
Lancôme is a direct mail specialty catalog company concentrating on the
marketing of luxury products. Since born, Lancôme bring the natural beauty for
women in 160 countries, through 28,000 stores around the world. Lancôme is a
top trade mark of Europe cosmetic. It is not only a trend but also a way to make
the life more beautifully. You can see that 60% sold-out product in shopping
centre is Lancôme product, and that means it has a great of consumer who use and
believe in Lancôme’s products. Through that, the strength of advanced
technology, the agitation of sense, the art of life, all of them make the style of
Lancôme: femininity, fascinating, attractive.
The vision of Lancôme are to satisfy the demand of taking care of skin for women
over the world and see the mystery dreaming of them through the different period
of their lives. Lancôme is the combination of model trend, professional, and
indulgence of beauty. It always brings the suitable care for each of kind of skin by
the perfect products.
2. Business Model
Lancôme offer products through its catalogs, online Websites and outlet stores
around the world. The company’s catalog are designed to capture the interest
through the colorful product, the product description with the special features,
even the perfume stick the paper to help the consumer can smell and have the
right decision. The companies hire the creative freelance staff to produce and sell
the product. Lancôme has 3 researching center in France, USA, and Japan, beside
over 3,000 researchers. It usually pronounces the new invention product in
research science council. Besides the choice of top magazine, Lancôme request
their product be always the first page and the marketer see the clearly about the
trade mark. They also have the sale campaigns to sell for the variety of
consumers. The catalogs are created and produced to people. Lancôme holds the
interest of women and the skincare for them.
IV.
MANUFACTURER-DIRECT
APPLE INC.
1. The Vision
Apple Inc. is an American multinational corporation that designs and
manufactures consumer electronics, computer software, and personal computers.
The company's best-known hardware products include Macintosh computers, the
iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating
system; the iTunes media browser; the iLife suite of multimedia and creativity
software; the iWork suite of productivity software; Aperture, a professional
photography package; Final Cut Studio, a suite of professional audio and filmindustry software products; and Logic Studio, a suite of audio tools.
Established in Cupertino, California on April 1, 1976 and incorporated January 3,
1977, the company was called Apple Computer, Inc. for its first 30 years, but
removed the word "Computer" on January 9, 2007, to reflect the company's
ongoing expansion into the consumer electronics market in addition to its
traditional focus on personal computers. Apple has established a unique reputation
in the consumer electronics industry. This includes a customer base that is devoted
to the company and its brand, particularly in the United States.
Apple operates internationally. Apple Inc. designs, manufactures, and markets
personal computers, mobile communication devices, and portable digital music
and video players, and sells a variety of related software, services, peripherals,
and networking solutions. In addition, the Company sells a variety of third-party
Macintosh (Mac), iPhone and iPod compatible products, including application
software, printers, storage devices, speakers, headphones, and various other
accessories and peripherals through its online and retail stores, and digital content
and applications through the iTunes Store. The Company sells to consumer, small
and mid-sized business (SMB), education, enterprise, government and creative
customers.
2. Business Model
The direct model helps the Company’s operations, eliminating the need to support
a wholesale and retail sales network. The Company sells its products worldwide
through its online stores, its retail stores, its direct sales force, and third-party
wholesalers, resellers, and value-added resellers. The Company offers a range of
personal computing products, including desktop and notebook computers, servers,
related devices and peripherals, and various third-party hardware products. Apple
can build and ship custom computers nearly as fast as a mail-order supplier can
pull a computer out of inventory and ship it to the customer.
Apple recently acquired an online music service called Lala that allows users to
pay 10 cents for permanent access to songs that can be streamed via a Web
browser but cannot be downloaded to a user's computer hard drive or to portable
players like iPods. Lala has an inventory of over 8 million songs that can be
streamed. We think Apple is positioning its iTunes business to benefit from trends
that are making mobile data more readily available and decreasing the need for
local storage of information.
Full name: Lê Phước Quyền Anh
ID: BAIU08084
I.
VIRTUAL MERCHANTS
5GIAY.VN
1. The Vision
In Vietnam, 5giay.vn is the biggest ecommerce website. It’s based on a free
domain name http://batda.com which was retrieved after 3 months activity.
5giay.vn had land mark with the strong development that make the forum out of
the home page, was oriented be the first ecommerce forum of Vietnam. The site
appeared on April, 26th 2004 and during these 6 years, it has become the most
useful and interesting online merchants’ website in Vietnam. According to its
slogan “5 seconds for every seeing”, each product is which sell on 5giay.vn will
be sold out after 5 seconds.
The original vision of founders was that making 5giay.vn be the first forum has
merchant mainly. However, that time was the explosion of Internet in Vietnam
and so many of pure online retail stores tried to follow this business way. 5giay.vn
had the most succeed because it had the right way, even slowly but surely. For
customer, 5giay.vn has satisfied the demand of Vietnamese consumer. In this site,
you can have the fastest way to find whatever you want, from electronic, mobile,
devices, games or software, house equipments, fashion, books, etc. The sellers can
upload the information and picture about the product in 5giay.vn and the buyers
can search and buy after 5 seconds. Besides that, the server has “Man cry” for the
illegal and cheating of customers, they make sure that their customers have the
reputation for product and the customer who cheats will be banned. The site also
has envisioned systems for helping customer find their necessary products at
online merchants who create space on 5giay.vn, or even at other places on the
Web.
2. Business Model
5giay.vn generates revenue primarily by taking money from merchandisers who
want to let their banner to advertise their products on the website. 5giay.vn has
seven boxes: Small Market Box, Large Market Box, Laptop Box, Digital Box,
Game Box, Fashion Box and Sale off Box. 5giay.vn’s business model has changed
several times. It started originally as a spontaneous forum that has the same
advertising as other websites. 5giay.vn was a specialized online store in this
phase. At first, 5giay.vn has some boxes to exchange the merchandise and one box
to auction which has survived up to now. At that time, 3 forums were exist in
parallel but in different way. 5giay.vn tends to e-commerce and had the helping of
Mods. When 5giay.vn has been developing and becoming a familiar merchandiser
to people, it formed the C2C model. Customer can exchange the product directly,
check the commercial and another option that no websites have. We can see the
yahoo spam link of 5giay.vn that consumers send to other people to introduce the
product, and that formed a merchant community. 5giay.vn became the first
website in Vietnam that make the forum be a merchant website. 5giay.vn get the
percentage fee of the price’s product in trading. For instance, a single product on
5giay.vn may be listed for sale simultaneously by 5giay.vn, by a participant in
5giay.vn, or by a business or individual selling a new, used, or collectible version
of the product through 5giay.vn.
II.
CLICKS AND BRICKS
THEGIOIDIDONG.COM
1. The Vision
Thegioididong.com (Digiworld Corporation) was established in 1997, now is the
official distributor of Acer, Hp-Compaq, Toshiba, Dell, Fujitsu, Lexmark,
Infocus… Over 10 years to promote, thegioididong.com expend the distributed
system by over 800 custom-house brokers.
The vision of thegioididong.com is the connection between the production and the
consumer, to make the chance for people to use the best digital technology with
the reasonable price and services –Digicare, for consumer. Thegioididong.com
deliveries the standard guarantee under supervisor of production.
The product of thegioididong.com is the information product of the world-top
companies with the guarantee stamp which stick in each of product.
Thegioididong.com slogan is that always update the new technology and the
useful information product with the high quality, the reasonable price.
Thegioididong.com brings the product to serve work, studying, entertainment for
Vietnamese people. The excess development of thegioididong.com tend to goal
“Digitalize your world”
2. Business Model
By the experience of the mobile market since the 1990s and the research the habit
of Vietnamese consumer, thegioididong.com built the new business model that
has never ever been in Vietnam. The Company has built the guidance style by the
professional staff and the website thegioididong.com which support like a
handbook about the mobile at the top in Vietnam.
At this time, the amount of sold out mobile at thegioididong.com is over
60,000product/month and the revenue is average 7 milions USD. Beside the
merchant website and delivery goods in nation, the amount of consumer through
the site thegioididong.com and office 1900561292 is developing strongly with 2030 bill/day. Thegioididong.com is a useful tool to help far-place consumers buy
the interesting product without direct seeing.
Thegioididong.com is the e-commerce website with the mount of access is
500,000 times/day, and is rank at 25th of top website in Vietnam to provide detail
information about the quality, price and technology function.
III.
CATALOG MERCHANTS
LANCÔME
1. The Vision
Lancôme Paris is a luxury beauty brand. It was founded by Armand Petit Jean, in
France. Lancôme will celebrate its 75th anniversary in 2010. Owned by L'Oréal
since 1964, Lancôme is part of the Luxury Products division, which offers skin
care, fragrances, and makeup at higher-end price points. After 2 years, Lancôme
was the top cosmetic in Asia, beside the famous name, such as L'Oreal Paris,
Vichy, Maybeline, La Roche-Posay, Ralph Lauren, and so on.
Lancôme is a direct mail specialty catalog company concentrating on the
marketing of luxury products. Since born, Lancôme bring the natural beauty for
women in 160 countries, through 28,000 stores around the world. Lancôme is a
top trade mark of Europe cosmetic. It is not only a trend but also a way to make
the life more beautifully. You can see that 60% sold-out product in shopping
centre is Lancôme product, and that means it has a great of consumer who use and
believe in Lancôme’s products. Through that, the strength of advanced
technology, the agitation of sense, the art of life, all of them make the style of
Lancôme: femininity, fascinating, attractive.
The vision of Lancôme are to satisfy the demand of taking care of skin for women
over the world and see the mystery dreaming of them through the different period
of their lives. Lancôme is the combination of model trend, professional, and
indulgence of beauty. It always brings the suitable care for each of kind of skin by
the perfect products.
2. Business Model
Lancôme offer products through its catalogs, online Websites and outlet stores
around the world. The company’s catalog are designed to capture the interest
through the colorful product, the product description with the special features,
even the perfume stick the paper to help the consumer can smell and have the
right decision. The companies hire the creative freelance staff to produce and sell
the product. Lancôme has 3 researching center in France, USA, and Japan, beside
over 3,000 researchers. It usually pronounces the new invention product in
research science council. Besides the choice of top magazine, Lancôme request
their product be always the first page and the marketer see the clearly about the
trade mark. They also have the sale campaigns to sell for the variety of
consumers. The catalogs are created and produced to people. Lancôme holds the
interest of women and the skincare for them.
IV.
MANUFACTURER-DIRECT
APPLE INC.
1. The Vision
Apple Inc. is an American multinational corporation that designs and
manufactures consumer electronics, computer software, and personal computers.
The company's best-known hardware products include Macintosh computers, the
iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating
system; the iTunes media browser; the iLife suite of multimedia and creativity
software; the iWork suite of productivity software; Aperture, a professional
photography package; Final Cut Studio, a suite of professional audio and filmindustry software products; and Logic Studio, a suite of audio tools.
Established in Cupertino, California on April 1, 1976 and incorporated January 3,
1977, the company was called Apple Computer, Inc. for its first 30 years, but
removed the word "Computer" on January 9, 2007, to reflect the company's
ongoing expansion into the consumer electronics market in addition to its
traditional focus on personal computers. Apple has established a unique reputation
in the consumer electronics industry. This includes a customer base that is devoted
to the company and its brand, particularly in the United States.
Apple operates internationally. Apple Inc. designs, manufactures, and markets
personal computers, mobile communication devices, and portable digital music
and video players, and sells a variety of related software, services, peripherals,
and networking solutions. In addition, the Company sells a variety of third-party
Macintosh (Mac), iPhone and iPod compatible products, including application
software, printers, storage devices, speakers, headphones, and various other
accessories and peripherals through its online and retail stores, and digital content
and applications through the iTunes Store. The Company sells to consumer, small
and mid-sized business (SMB), education, enterprise, government and creative
customers.
2. Business Model
The direct model helps the Company’s operations, eliminating the need to support
a wholesale and retail sales network. The Company sells its products worldwide
through its online stores, its retail stores, its direct sales force, and third-party
wholesalers, resellers, and value-added resellers. The Company offers a range of
personal computing products, including desktop and notebook computers, servers,
related devices and peripherals, and various third-party hardware products. Apple
can build and ship custom computers nearly as fast as a mail-order supplier can
pull a computer out of inventory and ship it to the customer.
Apple recently acquired an online music service called Lala that allows users to
pay 10 cents for permanent access to songs that can be streamed via a Web
browser but cannot be downloaded to a user's computer hard drive or to portable
players like iPods. Lala has an inventory of over 8 million songs that can be
streamed. We think Apple is positioning its iTunes business to benefit from trends
that are making mobile data more readily available and decreasing the need for
local storage of information.