A. IDENTITAS RESPONDEN - Pengaruh Produk, Faktor Sosial, Harga, Iklan, Dan Word Of Mouth Terhadap Keputusan Pembelian Sony Xperia Pada Mahasiswa Universitas Sumatera Utara
Produk, faktor Sosial, Harga, Iklan, dan Word Of Mouth Terhadap Keputusan Pembelian Sony Xperia”. Saya sangat menghargai kejujuran Saudara/i dalam mengisi kuesioner ini.
Saya menjamin kerahasiaan Saudara/i yang terkait dengan kuesioner. Hasil survei ini semata- mata akan digunakan sebagai salah satu syarat untuk memperoleh gelar sarjana ekonomi dan bukan untuk tujuan komersial. Terima kasih atas waktu dan partipasi saudara/i yang secara sukarela mengisi kuesioner ini.
Hormat saya, Rahmat Hidayatullah NIM. 090502222 A.
IDENTITAS RESPONDEN
a. Nama :
b. Angkatan :
c. Jenis kelamin : laki-laki / perempuan
d. Tipe Sony Xperia yang digunakan ………………………………………………………
e. Berapa lama Anda menggunakan smartphone Sony Xperia? (1) ≤ 6 Bulan (2) 6 – 12 Bulan (3) 1 – 2 Tahun (4) ≥ 2 Tahun
f. Apakah Anda pernah melihat iklan smartphone Sony Xperia? (1) Tidak Pernah (2) Pernah, di media ……………………………………………….
g. Apakah Anda ada menggunakan produk selain Sony Xperia? (1) Tidak (2) Ya, merek……………………………………………………….
h. Apakah sebelum membeli, Anda mencari informasi terlebih dahulu mengenai smartphone Sony Xperia? (1) Ya (2) Tidak
B. PERTANYAAN PENELITIAN
Beri jawaban atas pernyataan berikut ini sesuai dengan pendapat Bapak/Ibu, dengan cara memberi tanda (
√ ) pada kolom yang tersedia. Variabel Produk ( ) No Pertanyaan
1 2 3 4 5
Kinerja
1 Smartphone Sony Xperia memiliki kinerja yang lebih memuaskan dibandingkan dengan smartphone lain di kelas yang sama.
2 Smartphone Sony Xperia tidak mengalami lag (respon yang terlambat).
Reliabilitas atau Keandalan
3 Smartphone Sony memiliki fitur yang lebih variatif dibandingkan dengan Smartphone lain.
4 Desain smartphoneSony Xperia lebih nyaman digunakan.
Daya Tahan
5 Mesin smartphone Sony Xperia lebih tahan lama dibandingkan dengan dengan Smartphone lain.
6 Baterai smartphone Sony Xperia memiliki daya tahan yang lebih baik dibandingkan dengan Smartphone yg lain.
Keamanan
7 Keamanan Sony Xperia lebih baik dibandingkan dengan smartphone sejenis.8 Keamanan Sony Xperia memiliki backup data yang lebih baik dibanding smartphone yang lain.
Faktor Sosial ( ) No Pertanyaan 1 2 3 4 5
Kelompok Rujukan
9 Komunitas smartphone Sony Xperia mudah ditemukan.
10 Di lingkungan saya banyak pengguna Smartphone sony Xperia.
Keluarga
11 Kerabat dekat saya menyarankan untuk menggunakan smartphone Sony Xperia.
Peran dan Status
12 Menggunakan smartphone Sony Xperia membuat saya lebih percaya diri.13 Smartphone Sony Xperia membuat saya lebih trendy dan elegan.
Harga ( ) No Pertanyaan 1 2 3 4 5
Keterjangkauan Harga
14 Harga Smartphone sony Xperia lebih terjangkau dibandingkan dengan Smartphone lain untuk kelas yang sama.
15 Harga Smartphone sony Xperia sesuai dengan spesifikasi yang dimilikinya.
Kesesuaian Harga dengan Kualitas Produk
16 Harga smartphone Sony Xperia yang ditawarkan sesuai dengan kualitas yang di dapat.
17 Harga perangkat pendukung Sony Xperia sesuai dengan kualitas yang ditawarkan.
Harga yang dibandingkan dengan pesaing
18 Harga smartphone Sony Xperia yang lebih murah dibandingkan dengan smartphone yang lain, untuk spesifikasi yang sama.
19 Harga perangkat pendukung Sony Xperia lebih murah dibandingkan dengan smartphone yang lain.
Kesesuaian Harga dengan Kualitas Manfaat
20 Harga smartphone Sony Xperia yang ditawarkan sesuai dengan manfaat yang di dapat.
21 Harga perangkat pendukung Sony Xperia sesuai dengan manfaat yang ditawarkan.
Iklan ( ) No Pertanyaan 1 2 3 4 5
Penyampaian
22 Pesan yang disampaikan iklan smartphone Sony Xperia mudah dimengerti.23 Iklan smartphone Sony Xperia menarik.
Media
24 Iklan smartphone Sony Xperia mudah diakses dari media elektronik.25 Iklan smartphone Sony Xperia di media cetak mudah dikenali.
Word Of Mouth ( ) No Pertanyaan 1 2 3 4 5
Dibicarakan (Talk)
26 Saya membeli smartphone Sony Xperia karena mendapatkan rekomendasi positif dari lingkungan.
27 Saya menyampaikan pengalaman menggunakan smartphone Sony Xperia kepada orang lain.
Promosi (Promotion)
28 Pegawai toko smartphone merekomendasikan saya Sony Xperia.29 Teman saya mempromosikan smartphone Sony Xperia kepada orang lain.
Rekomendasi
30 Saya menggunakan Smartphone Sony Xperia karena melihat teman saya menggunakannya.
31 Saya membeli smartphone Sony Xperia karena merupakan smartphone berpredikat bestseller.
Keputusan Pembelian (Y)
No Pertanyaan 1 2 3 4 5
Zero Moment of Truth (ZMOT)
32 Pengetahuan tentang smartphone mempengaruhi keputusan saya untuk membeli smartphone Sony Xperia.
33 Saya mencari tahu spesifikasi Sony Xperia sebelum saya membelinya.
First Moment of Truth (FMOT)
34 Ketika berada di toko saya membandingkan Sony Xperia dengan smartphone lain yang tersedia di toko tersebut.
35 Saya semakin tertarik menggunakan smartphone Sony Xperia ketika saya melihatnya secara langsung di toko.
Analisis Deskriptif Responden Case Processing Summary
Cases Valid Missing Total N Percent N Percent N Percent Agkatan * JenisKelamin
97 100.0% .0%
97 100.0%Agkatan * JenisKelamin Crosstabulation Count JenisKelamin Total
1
12
22
6
3
50 Perempuan
4
5
24
10
4
47 Total
4
4
6
17
46
16
7
97 Case Processing Summary Cases Valid Missing Total N Percent N Percent N Percent
Fakultas * JenisKelamin 97 100.0% .0% 97 100.0%
Fakultas * JenisKelamin Crosstabulation Count JenisKelamin Total
Laki-laki Perempuan Laki-laki Fakultas Ekonomi
25
11
2
1
Laki-laki Perempuan Laki-laki Agkatan 2008
24
1
1 2009
4
4 2010
2
4
6 2011
12
5
17 2012
22
46 2013
2008 2009 2010 2011 2012 2013 2014 2008 Jenis Kelamin Laki-laki
6
10
16 2014
3
4
7 Total
50
47
97 Case Processing Summary Cases Valid Missing Total N Percent N Percent N Percent
JenisKelamin * Agkatan 97 100.0% .0% 97 100.0%
JenisKelamin * Agkatan Crosstabulation Count Agkatan Total
36 FIB FK
2
5
1
4 M2 Aqua
4
2 M2
2
12 M Dual
7
1
10 M
5
5
1 L
1
1 J
1
1 P
1 Pro
3
1
3
5 ZR
5
1 Z3
1
2 Z2
1
2
8 Z1
8
1 Z Ultra
1
1 Z
1
2 T2 Ultra Dual
7 E4
4
2 FKG
12
8 Total
8
6 Teknik
4
2
13 Pertanian
1
47
9 MIPA
9
6 Hukum
6
16 FKM
13
3
50
97 Case Processing Summary Cases Valid Missing Total N Percent N Percent N Percent
5 E3
15
3
2
1 E1
1
1 E
1
18 C3 Dual
3
Tipe * JenisKelamin 97 100.0% .0% 97 100.0%
1 C3
1
9 C2
8
1
Laki-laki Perempuan Laki-laki Tipe C
Tipe * JenisKelamin Crosstabulation Count JenisKelamin Total
3 Total
50
47
97 Case Processing Summary Cases Valid Missing Total N Percent N Percent N Percent
LamaPenggunaan * 97 100.0% .0% 97 100.0% JenisKelamin
LamaPenggunaan * JenisKelamin Crosstabulation Count JenisKelamin Total
Laki-laki Perempuan Laki-laki LamaPenggunaan <6 Bulan
16
16
32 6-12 Bulan
17
23
40 1-2 Tahun
13
8
21 >2 Tahun
4
4 Total
50
47
97 Case Processing Summary Cases Valid Missing Total N Percent N Percent N Percent
Iklan * JenisKelamin 97 100.0% .0% 97 100.0%
Iklan * JenisKelamin Crosstabulation Count JenisKelamin Total
Laki-laki Perempuan Laki-laki Iklan Tidak Pernah
7
4
11 Pernah
43
43
86 Total
50
47
97 Case Processing Summary Cases Valid Missing Total N Percent N Percent N Percent
MerekLain * 97 100.0% .0% 97 100.0% JenisKelamin Count
JenisKelamin Total
Laki-laki Perempuan Laki-laki MerekLain -15
1 VAR0000
91 Tidak
5
1
6 Total
50
47
97 Analisis Deskriptif Variabel
Statistics
VAR0000
2 VAR0000
45
3 VAR0000
4 VAR0000
5 VAR0000
6 N Valid
97
97
97
97
97
97
46
Laki-laki Perempuan Laki-laki PencarianInformasi Ya
14
2
29 Acer
1
1 Asus
1
1 Blackberry
4
3
7 Iphone
4
6 Nokia
PencarianInformasi * JenisKelamin Crosstabulation Count JenisKelamin Total
13
11
24 Samsung
12
17
29 Total
50
47
97 Case Processing Summary Cases Valid Missing Total N Percent N Percent N Percent
PencarianInformasi * JenisKelamin 97 100.0% .0% 97 100.0%
Produk
Missing Mean
3.7216 3.3711 3.5876 3.7938 3.8247 3.6495
VAR0000
VAR0000
7
8 N Valid
97
97 Missing Mean 3.5258 3.5464
Frequency Table
VAR00001
Valid Cumulative Frequency Percent Percent Percent
Valid 1.00
2
2.1
2.1
2.1
2.00
6
6.2
6.2
8.2
3.00
28
28.9
28.9
37.1
4.00
42
43.3
43.3
80.4
5.00
19
19.6 19.6 100.0 Total 97 100.0 100.0
VAR00002
Valid Cumulative Frequency Percent Percent Percent
Valid 1.00
4
4.1
4.1
4.1
2.00
15
15.5
15.5
19.6
3.00
29
29.9
29.9
49.5
4.00
39
40.2
40.2
89.7
5.00
10
10.3 10.3 100.0 Total 97 100.0 100.0
VAR00003
Valid Cumulative Frequency Percent Percent Percent
Valid 1.00
5
5.2
5.2
5.2
2.00
5
5.2
5.2
10.3
3.00
41.2
Percent Cumulative
Frequency Percent Valid
VAR00006
26.8 26.8 100.0 Total 97 100.0 100.0
26
5.00
73.2
41.2
40
3
4.00
32.0
21.6
21.6
21
3.00
10.3
8.2
8.2
Percent Valid 1.00
3.1
2.00
38.1
18.6 18.6 100.0 Total 97 100.0 100.0
18
5.00
81.4
43.3
43.3
42
4.00
25.8
3.1
25.8
25
3.00
12.4
9.3
9.3
9
2.00
3.1
8
2.1
28
13.4 13.4 100.0 Total 97 100.0 100.0
3.1
3.1
3.1
3
Percent Valid 1.00
Percent Cumulative
Frequency Percent Valid
VAR00004
13
5
5.00
86.6
47.4
47.4
46
4.00
39.2
28.9
28.9
2.00
5.2
2.1
79.4
2.1
2
Percent Valid 1.00
Percent Cumulative
Frequency Percent Valid
VAR00005
20.6 20.6 100.0 Total 97 100.0 100.0
20
5.00
49.5
5.2
49.5
48
4.00
29.9
21.6
21.6
21
3.00
8.2
VAR00007
Valid Cumulative Frequency Percent Percent Percent
Valid 1.00
2
2.1
2.1
2.1
2.00
9
9.3
9.3
11.3
3.00
30
30.9
30.9
42.3
4.00
48
49.5
49.5
91.8
5.00
8
8.2 8.2 100.0 Total 97 100.0 100.0
VAR00008
Valid Cumulative Frequency Percent Percent Percent
Valid 1.00
1
1.0
1.0
1.0
2.00
9
9.3
9.3
10.3
3.00
30
30.9
30.9
41.2
4.00
50
51.5
51.5
92.8
5.00
7
7.2 7.2 100.0 Total 97 100.0 100.0
Faktor Sosial Frequencies Statistics
VAR0000
VAR0000
VAR0000
VAR0000
VAR0000
1
2
3
4
5 N Valid
97
97
97
97
97 Missing
78
78
78
78
78 Mean 3.1134 3.0103 2.8351 3.5876 3.5979
Frequency Table
VAR00001
Valid Cumulative Frequency Percent Percent Percent
Valid
1.00
8
4.6
8.2
8.2
2.00
18
10.3
18.6
26.8
3.00
36
20.6
37.1
63.9
4.00
25
14.3
25.8
89.7
5.00
10
5.7 10.3 100.0 Total
97 55.4 100.0 Missing System
78
44.6 Total 175 100.0
VAR00002
78
2.3
4
1.00
Percent Valid
Percent Cumulative
Frequency Percent Valid
VAR00005
44.6 Total 175 100.0
97 55.4 100.0 Missing System
4.1
5.7 10.3 100.0 Total
10
5.00
89.7
15.5
8.6
15
4.00
74.2
4.1
2.00
19.4
28.6
44.6 Total 175 100.0
78
97 55.4 100.0 Missing System
6.9 12.4 100.0 Total
12
5.00
87.6
51.5
50
8
4.00
36.1
23.7
13.1
23
3.00
12.4
8.2
4.6
35.1
34
Frequency Percent Valid
16.5
27
4.00
66.0
38.1
21.1
37
3.00
27.8
9.1
27.8
16
2.00
11.3
11.3
6.3
11
1.00
Percent Valid
Percent Cumulative
15.4
93.8
3.00
13
39.2
25.8
14.3
25
2.00
13.4
13.4
7.4
1.00
5.00
Percent Valid
Percent Cumulative
Frequency Percent Valid
VAR00003
44.6 Total 175 100.0
78
97 55.4 100.0 Missing System
3.4 6.2 100.0 Total
6
Harga Frequencies
Statistics
VAR0000
VAR0000
VAR0000
VAR0000
VAR0000
VAR0000
1
2
3
4
5
6 N Valid 175 175 175 175 175
97 Missing
78 Mean 3.2057 3.4286 3.3714 3.6114 3.3314 3.2062
VAR0000
VAR0000
7
8 N Valid
97
97 Missing
78
78 Mean 3.5258 3.5155
Frequency Table
VAR00001
Valid Cumulative Frequency Percent Percent Percent
Valid 1.00
16
9.1
9.1
9.1
2.00
21
12.0
12.0
21.1
3.00
64
36.6
36.6
57.7
4.00
59
33.7
33.7
91.4
5.00
15
8.6 8.6 100.0 Total 175 100.0 100.0
VAR00002
Valid Cumulative Frequency Percent Percent Percent
Valid 1.00
11
6.3
6.3
6.3
2.00
14
8.0
8.0
14.3
3.00
61
34.9
34.9
49.1
4.00
67
38.3
38.3
87.4
5.00
22
12.6 12.6 100.0 Total 175 100.0 100.0
VAR00003
Valid Cumulative Frequency Percent Percent Percent
Valid 1.00
11
6.3
6.3
6.3
2.00
28
16.0
16.0
22.3
3.00
49
28.0
28.0
50.3
4.00
59
33.7
33.7
84.0
5.00
28
16.0 16.0 100.0 Total 175 100.0 100.0 Frequency Percent Valid
Percent Cumulative
30
VAR00007
44.6 Total 175 100.0
78
97 55.4 100.0 Missing System
4.6 8.2 100.0 Total
8
5.00
91.8
30.9
17.1
4.00
Percent Cumulative
60.8
37.1
20.6
36
3.00
23.7
20.6
11.4
20
2.00
3.1
Frequency Percent Valid
Percent Valid
1.7
27.8
78
97 55.4 100.0 Missing System
6.3 11.3 100.0 Total
11
5.00
88.7
46.4
25.7
45
4.00
42.3
15.4
1.00
27
3.00
14.4
12.4
6.9
12
2.00
2.1
2.1
1.1
2
3.1
3
Percent Valid 1.00
26.9
Frequency Percent Valid
VAR00005
13.1 13.1 100.0 Total 175 100.0 100.0
23
5.00
86.9
48.6
48.6
85
4.00
38.3
26.9
Percent Valid 1.00
47
3.00
11.4
9.1
9.1
16
2.00
2.3
2.3
2.3
4
Percent Cumulative
11
1.00
4.00
Percent Valid
Percent Cumulative
Frequency Percent Valid
VAR00006
9.7 9.7 100.0 Total 175 100.0 100.0
17
5.00
90.3
41.1
41.1
72
49.1
6.3
28.0
28.0
49
3.00
21.1
14.9
14.9
26
2.00
6.3
6.3
44.6 Total 175 100.0
Valid Cumulative Frequency Percent Percent Percent
Valid
1.00 1 .6
1.0
1.0
2.00
13
7.4
13.4
14.4
3.00
28
16.0
28.9
43.3
4.00
45
25.7
46.4
89.7
5.00
10
5.7 10.3 100.0 Total
97 55.4 100.0 Missing System
78
44.6 Total 175 100.0
Iklan Frequencies
Statistics
VAR0000
VAR0000
VAR0000
VAR0000
1
2
3
4 N Valid
97
97
97
97 Missing
78
78
78
78 Mean 3.5670 3.7732 3.7732 3.7629
Frequency Table
VAR00001
Valid Cumulative Frequency Percent Percent Percent
Valid
1.00
4
2.3
4.1
4.1
2.00
8
4.6
8.2
12.4
3.00
28
16.0
28.9
41.2
4.00
43
24.6
44.3
85.6
5.00
14
8.0 14.4 100.0 Total
97 55.4 100.0 Missing System
78
44.6 Total 175 100.0
VAR00002
Valid Cumulative Frequency Percent Percent Percent
Valid
1.00
4
2.3
4.1
4.1
2.00
7
4.0
7.2
11.3
3.00
13.7
24
5.00
75.3
40.2
22.3
39
4.00
35.1
24.7
24
97 55.4 100.0 Missing System
3.00
10.3
7.2
4.0
7
2.00
3.1
3.1
1.7
13.7 24.7 100.0 Total
78
1.00
97
Frequency Table
78 Mean 3.5361 3.7113 3.2268 3.2371 3.0515 3.4021
78
78
78
78
78
97 Missing
97
97
44.6 Total 175 100.0
97
97
6 N Valid
5 VAR0000
4 VAR0000
3 VAR0000
2 VAR0000
1 VAR0000
VAR0000
Word of Mouth Frequencies Statistics
3
Percent Valid
20
97 55.4 100.0 Missing System
1.7
3
1.00
Percent Valid
Percent Cumulative
Frequency Percent Valid
VAR00003
44.6 Total 175 100.0
78
13.7 24.7 100.0 Total
3.1
24
5.00
75.3
43.3
24.0
42
4.00
32.0
20.6
11.4
3.1
2.00
Percent Cumulative
43.3
Frequency Percent Valid
VAR00004
44.6 Total 175 100.0
78
97 55.4 100.0 Missing System
13.1 23.7 100.0 Total
23
5.00
76.3
24.0
7
42
4.00
33.0
22.7
12.6
22
3.00
10.3
7.2
4.0
VAR00001 Frequency Percent Valid
Percent Cumulative
36
4.6 8.2 100.0 Total
8
5.00
91.8
34.0
18.9
33
4.00
57.7
37.1
20.6
3.00
78
20.6
13.4
7.4
13
2.00
7.2
7.2
4.0
7
1.00
Percent Valid
Percent Cumulative
97 55.4 100.0 Missing System
44.6 Total 175 100.0
VAR00003
3.00
10
5.00
89.7
32.0
17.7
31
4.00
57.7
35.1
19.4
34
22.7
VAR00004
16.5
9.1
16
2.00
6.2
6.2
3.4
6
1.00
Percent Valid
Percent Cumulative
Frequency Percent Valid
Frequency Percent Valid
44.6 Total 175 100.0
Percent Valid
27.8
78
97 55.4 100.0 Missing System
8.6 15.5 100.0 Total
15
5.00
84.5
41.2
22.9
40
4.00
43.3
15.4
VAR00002
27
3.00
15.5
12.4
6.9
12
2.00
3.1
3.1
1.7
3
1.00
44.6 Total 175 100.0
Frequency Percent Valid
78
13.1
97 55.4 100.0 Missing System
8.6 15.5 100.0 Total
15
5.00
84.5
51.5
28.6
50
4.00
33.0
23.7
23
Percent Cumulative
3.00
9.3
7.2
4.0
7
2.00
2.1
2.1
1.1
2
1.00
Percent Valid
5.7 10.3 100.0 Total
97 55.4 100.0 Missing System
89.7
VAR0000
Statistics
44.6 Total 175 100.0
78
97 55.4 100.0 Missing System
5.7 10.3 100.0 Total
10
5.00
43.3
2 VAR0000
24.0
42
4.00
46.4
28.9
16.0
28
3.00
1 VAR0000
3 VAR0000
11.3
VAR00001
4.1
4.1
2.3
4
1.00
Percent Valid
Percent Cumulative
Frequency Percent Valid
Frequency Table
4 N Valid
78 Mean 3.6082 3.7629 3.8557 3.9072
78
78
78
97 Missing
97
97
97
17.5
6.3
78
11.3
21.1
37
3.00
25.8
14.4
8.0
14
2.00
11.3
63.9
6.3
11
1.00
Percent Valid
Percent Cumulative
Frequency Percent Valid
VAR00005
44.6 Total 175 100.0
38.1
4.00
11
Frequency Percent Valid
2.00
6.2
6.2
3.4
6
1.00
Percent Valid
Percent Cumulative
VAR00006
29
44.6 Total 175 100.0
78
97 55.4 100.0 Missing System
3.4 6.2 100.0 Total
6
5.00
93.8
29.9
16.6
Keputusan Pembelian Frequencies
2.00
33.0
97 55.4 100.0 Missing System
13.1 23.7 100.0 Total
23
5.00
76.3
43.3
24.0
42
4.00
27.8
44.6 Total 175 100.0
15.4
27
3.00
5.2
5.2
2.9
5
2.00
Percent Valid
Percent Cumulative
78
VAR00004
VAR00003
29.9
78
97 55.4 100.0 Missing System
15.4 27.8 100.0 Total
27
5.00
72.2
42.3
23.4
41
4.00
22.7
Frequency Percent Valid
12.6
22
3.00
7.2
7.2
4.0
7
2.00
Percent Valid
Percent Cumulative
Frequency Percent Valid
44.6 Total 175 100.0
8
46.4
Frequency Percent Valid
VAR00002
44.6 Total 175 100.0
78
97 55.4 100.0 Missing System
8.6 15.5 100.0 Total
15
5.00
84.5
25.7
Percent Valid
45
4.00
38.1
25.8
14.3
25
3.00
12.4
8.2
4.6
Percent Cumulative
1.00
78
22.7
97 55.4 100.0 Missing System
14.9 26.8 100.0 Total
26
5.00
73.2
39.2
21.7
38
4.00
34.0
12.6
5
22
3.00
11.3
6.2
3.4
6
2.00
5.2
5.2
2.9
44.6 Total 175 100.0
Uji Asumsi Klasik & Analisis Regresi Linear Berganda Substruktur 1 Regression Variables Entered/Removed(b)
Model Variables
Entered Variables Removed Method
1 Iklan, Produk, Harga, . Enter FaktorSosi al(a) a All requested variables entered. b Dependent Variable: WOM
Model Summary(b)
Adjusted Std. Error of Model R R Square R Square the Estimate 1 .742(a) .551 .532 3.49565 a Predictors: (Constant), Iklan, Produk, Harga, FaktorSosial b Dependent Variable: WOM
ANOVA(b)
Sum of Model Squares df Mean Square F Sig.
1 Regression 1381.161 4 345.290 28.257 .000(a) Residual 1124.200 92 12.220 Total
2505.361
96 a Predictors: (Constant), Iklan, Produk, Harga, FaktorSosial b Dependent Variable: WOM
Coefficients(a)
Unstandardized Standardized Coefficients Coefficients t Sig. Collinearity Statistics
Model B Std. Error Beta Tolerance
VIF B Std. Error 1 (Constant)
- .591 2.370 -.249 .804 Produk .146 .067 .165 2.186 .031 .853 1.173 FaktorSosial
.487 .135 .391 3.607 .001 .414 2.415 Harga
.153 .076 .184 2.013 .047 .584 1.713 Iklan .297 .137 .198 2.178 .032 .592 1.689 a Dependent Variable: WOM
Collinearity Diagnostics(a)
Condition Model Dimension Eigenvalue Index Variance Proportions
Faktor (Constant) Produk Sosial Harga Iklan (Constant) Produk
2 .044 10.548 .08 .34 .09 .05 .10
3 .025 13.915 .08 .04 .12 .25 .59
4 .024 14.368 .19 .22 .27 .41 .02 5 .012 20.070 .65 .40 .51 .29 .29 a Dependent Variable: WOM
Residuals Statistics(a) Maximu Std.
Minimum m Mean Deviation N Predicted Value
9.7280 27.5288 20.1649 3.79303
97 Std. Predicted Value -2.752 1.941 .000 1.000
97 Standard Error of .359 1.584 .743 .280
97 Predicted Value Adjusted Predicted
8.8162 27.7707 20.1588 3.86271
97 Value
- Residual 10.47692 .00000 3.42205
97 11.20717
Std. Residual
- 3.206 2.997 .000 .979
97 Stud. Residual -3.489 3.362 .001 1.015
97
- Deleted Residual 13.18382 .00611 3.69216
97 13.27036
Stud. Deleted Residual -3.725 3.570 -.001 1.043
97 Mahal. Distance .024 18.721 3.959 3.936
97 Cook's Distance .000 .584 .017 .074
97 Centered Leverage .000 .195 .041 .041
97 Value a Dependent Variable: WOM
NPar Tests
One-Sample Kolmogorov-Smirnov Test
Unstandardized Residual
N
97 Normal Mean .0000000
Parameters(a,b) Std. Deviation 3.42204794
Most Extreme Absolute .086
Differences Positive .079 Negative
- .086 Kolmogorov-Smirnov Z .843 Asymp. Sig. (2-tailed) .476 a Test distribution is Normal. b Calculated from data.
Substruktur 2 Regression Variables Entered/Removed(b)
Variables Variables Model Entered Removed Method
1 WOM, Produk, Iklan,
. Enter Harga, FaktorSosi al(a) a All requested variables entered. b Dependent Variable: KeputusanPembelian
Model Summary(b)
Adjusted Std. Error of Model R R Square R Square the Estimate 1 .759(a) .576 .552 2.12374 a Predictors: (Constant), WOM, Produk, Iklan, Harga, FaktorSosial b Dependent Variable: KeputusanPembelian
ANOVA(b)
Sum of Model Squares df Mean Square F Sig.
1 Regression 556.822 5 111.364 24.691 .000(a)
Residual 410.436 91 4.510 Total 967.258
96 a Predictors: (Constant), WOM, Produk, Iklan, Harga, FaktorSosial b Dependent Variable: KeputusanPembelian
Coefficients(a)
Unstandardized Standardized Coefficients Coefficients t Sig. Collinearity Statistics
Model B Std. Error Beta Tolerance
VIF B Std. Error 1 (Constant) 2.650 1.441 1.839 .069 Produk .056 .042 .102 1.350 .180 .811 1.234 FaktorSosial
.248 .088 .321 2.831 .006 .363 2.756 Harga
.060 .047 .116 1.273 .206 .559 1.789 Iklan .139 .085 .149 1.633 .106 .563 1.776 WOM
.155 .063 .249 2.442 .017 .449 2.229 a Dependent Variable: KeputusanPembelian
Collinearity Diagnostics(a)
Condition Model Dimension Eigenvalue Index Variance Proportions
Faktor (Constant) Produk Sosial Harga Iklan WOM (Constant) Produk
1
1 5.870 1.000 .00 .00 .00 .00 .00 .00 2 .046 11.259 .11 .29 .06 .02 .05 .05
3 .028 14.374 .14 .17 .05 .05 .26 .27
4 .025 15.409 .00 .02 .00 .64 .40 .02 5 .018 17.971 .08 .11 .51 .00 .00 .66
6 .012 22.015 .67 .41 .38 .29 .29 .01 a Dependent Variable: KeputusanPembelian
Residuals Statistics(a) Std.
Minimum Maximum Mean Deviation N Predicted Value 8.3744 19.9444 15.1340 2.40837
97 Std. Predicted Value -2.807 1.997 .000 1.000
97 Standard Error of .252 1.169 .497 .180
97 Predicted Value Adjusted Predicted
8.8293 20.0266 15.0944 2.44153
97 Value Residual -5.86743 5.33127 .00000 2.06770
97 Std. Residual
- 2.763 2.510 .000 .974
97 Stud. Residual
- 3.009 2.677 .009 1.028
97 Deleted Residual -6.95987 6.29896 .03962 2.31495
97 Stud. Deleted Residual
- 3.153 2.773 .011 1.044
97 Mahal. Distance .360 28.094 4.948 4.722
97 Cook's Distance .000 .444 .022 .060
97 Centered Leverage .004 .293 .052 .049
97 Value a Dependent Variable: KeputusanPembelian
Charts
NPar Tests One-Sample Kolmogorov-Smirnov Test
Unstandardiz ed Residual N
97 Mean .0000000 Normal Parameters(a,b) Std. Deviation
2.06769754 Most Extreme Absolute
.097 Differences
Positive .097 Negative
- .075 Kolmogorov-Smirnov Z .957 Asymp. Sig. (2-tailed) .319 a Test distribution is Normal. b Calculated from data.