Pengaruh Brand Equity Terhadap Kepuasan Pelanggan Untuk Meningkatkan Positive Word Of Mouth (Studi Pada Pelanggan Toko Online Lazada.co.id)
LAMPIRAN KUESIONER
Saya mohon kesediaan anda untuk mengisi kuesioner ini sesuai dengan yang saudara rasakan mengenai Lazada.co.id. Data yang anda berikan tidak akan disalahgunakan, dan hanya digunakan untuk kepentingan akademis.
Jenis Kelamin : ☐Laki-Laki ☐Perempuan
Usia : ☐15 tahun ☐16 tahun ☐17 tahun Agama : ☐Islam ☐Kristen ☐Hindu ☐Buddha Frekuensi berbelanja online di www.lazada.co.id :
☐2 kali ☐3 kali☐4 kali☐5 kali☐>5 kali
Kapan anda pertama kali berbelanja online di www.lazada.co.id : ☐2010☐2011☐2012☐2013☐2014☐2015
--- Berilah jawaban yang paling sesuai dengan pendapat saudara:
SS: Sangat Setuju S: SetujuK: Kurang SetujuTS: Tidak SetujuSTS: Sangat Tidak Setuju Brand awareness (X1)
Pernyataan STS TS KS S SS
1 Ketika ingin belanja online, saya selalu mengunjungi lazada.co.id
2 Saya langsung mengenali lazada.co.id hanya dengan melihat simbol, logo, dan atribut lainnya
3 Saya dapat mengenali merek lazada.co.id dengan mudah
Brand association (X2)
Pernyataan STS TS KS S SS
1 Harga produk di lazada.co.id murah
2 Produk yang dijual di lazada.co.id beraneka ragam
3 Belanja online di lazada.co.id memberikan kemudahan dan keamanan.
4 Lazada.co.id merupakan situs belanja online yang terpercaya.
berkualitas dibandingkan produk yang ditawarkan situs lain.
3 Saya merasa mudah dalam mencari produk di lazada.co.id
4 Produk yang dibeli sesuai dengan tampilan produk di situs lazada.co.id
Brand Loyalty (X4)
Pernyataan STS TS KS S SS
1 Saya akan mengunjungi Lazada.co.id setiap kali mencari produk yang saya inginkan 2 Saya akan merekomendasikan orang lain
untuk berbelanja di Lazada.co.id
3 Saya tidak akan berpindah ke situs belanja online lain meskipun ada tawaran menarik dari situs tersebut
4 Lazada.co.id adalah pilihan utama saya dalam berbelanja online
5 Saya bersedia membeli produk Lazada.co.id lainnya
Kepuasan Pelanggan (Y1)
Pernyataan STS TS KS S SS
1 Saya puas dengan pelayanan yang diberikan lazada.co.id
2 Saya puas dengan keamanan bertansaksi di lazada.co.id
3 Saya tidak memiliki keluhan dalam berbelanja online di lazada.co.id
4 Saya bangga berbelanja di lazada.co.id 5 Saya suka berbelanja di lazada.co.id
Positive Word of Mouth (Y2)
Pernyataan STS TS KS S SS
1 Saya bersedia merekomendasikan lazada.co.id kepada rekan saya.
2 Saya selalu menceritakan pengalaman saya berbelanja di lazada.co.id kepada rekan saya
(2)
HASIL UJI VALIDITAS DAN RELIABILITAS
Reliability Statistics
Cronbach's Alpha N of Items
.934 25
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbach's Alpha if Item Deleted
VAR00001 99.3333 130.299 .389 .934
VAR00002 99.4667 123.223 .644 .930
VAR00003 99.7000 124.976 .647 .930
VAR00004 99.3000 128.838 .521 .932
VAR00005 99.5667 122.668 .584 .931
VAR00006 98.9000 127.197 .619 .931
VAR00007 99.2667 123.030 .698 .929
VAR00008 98.7000 130.286 .553 .932
VAR00009 98.8333 126.075 .706 .930
VAR00010 99.4333 122.116 .721 .929
VAR00011 99.8333 124.489 .554 .932
VAR00012 99.1333 125.016 .456 .934
VAR00013 99.6667 125.885 .600 .931
VAR00014 100.5000 127.155 .423 .934
VAR00015 98.9333 126.340 .683 .930
VAR00016 99.5000 121.776 .745 .928
VAR00017 98.8667 126.533 .669 .930
VAR00018 98.7000 129.872 .593 .932
VAR00019 98.8000 126.855 .653 .930
VAR00020 98.9667 128.171 .466 .933
VAR00021 99.2000 123.821 .708 .929
VAR00022 99.2667 129.513 .503 .932
VAR00023 99.5333 123.568 .549 .932
VAR00024 98.9667 127.757 .532 .932
(3)
DISTRIBUSI JAWABAN UJI VALIDITAS
NO 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
1 4 5 4 4 3 5 3 5 5 4 2 3 4 3 5 4 5 4 5 5 4 4 3 5 3
2 5 4 4 5 3 5 5 4 4 4 4 4 4 5 4 4 4 5 4 5 5 5 3 3 5
3 4 3 3 4 4 5 4 5 5 4 3 4 3 3 4 5 4 5 5 4 4 4 4 5 4
4 3 5 3 3 3 3 3 5 4 5 3 2 3 4 4 3 5 5 4 5 4 4 3 3 4
5 4 3 3 4 3 4 3 4 4 3 3 4 4 2 4 3 4 4 4 4 3 4 4 4 4
6 5 5 3 5 3 5 4 5 5 5 3 5 3 3 5 5 5 5 5 4 4 5 3 5 4
7 5 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 5 5 5 5 5 5 5 5 5
8 4 4 4 3 2 4 4 4 4 4 4 4 4 2 4 4 4 4 4 4 4 3 2 4 4
9 5 4 3 5 4 5 4 5 5 4 3 1 3 2 5 4 5 5 5 5 4 5 4 5 4
10 5 5 4 5 3 5 4 5 5 5 4 5 4 2 4 5 5 5 5 5 4 5 3 5 4
11 5 5 5 5 5 5 5 5 5 5 5 5 5 3 5 5 5 5 5 5 5 5 5 5 5
12 4 4 5 4 5 4 5 5 5 4 5 5 5 2 5 4 5 5 5 5 5 4 5 4 5
13 4 4 4 4 2 4 5 4 5 4 4 5 4 2 4 4 4 4 5 5 5 4 2 4 5
14 3 5 4 4 5 5 5 5 5 5 4 5 4 3 5 5 5 5 5 5 5 4 5 5 5
15 3 4 4 4 3 4 3 5 5 4 4 5 4 3 5 4 5 5 5 4 3 4 3 4 3
16 4 5 5 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 5
17 4 3 3 4 4 4 4 5 5 3 3 5 3 3 5 3 5 5 5 5 4 4 4 4 4
18 4 2 3 4 3 3 3 4 3 2 3 3 3 2 3 2 3 4 3 2 3 4 3 3 3
19 4 4 3 4 3 4 3 5 5 4 2 5 3 3 5 4 5 5 5 5 3 4 3 4 3
20 4 4 3 4 4 4 4 5 5 4 2 5 3 3 5 4 5 5 5 5 4 4 4 4 4
(4)
22 4 3 4 4 3 5 3 5 4 3 3 4 4 3 4 3 4 5 4 4 3 4 3 5 3
23 3 4 3 3 4 4 4 4 4 4 4 4 3 3 4 4 4 4 4 4 4 3 4 4 4
24 3 2 2 3 5 5 5 5 4 2 2 4 2 1 4 2 4 5 5 4 5 3 5 5 5
25 4 3 4 4 4 4 4 4 4 3 4 4 4 3 4 3 4 4 4 4 4 4 4 4 4
26 4 3 3 4 3 4 3 4 4 3 3 4 3 2 4 3 4 4 4 4 3 4 3 4 3
27 4 4 4 4 5 5 5 5 5 4 4 5 4 3 5 4 5 5 5 4 5 4 5 5 5
28 4 4 4 4 4 5 4 4 3 4 4 3 4 3 3 4 3 4 3 5 4 4 4 5 4
29 4 4 4 4 5 5 5 5 5 4 4 5 4 3 5 4 5 5 5 4 5 4 5 5 5
(5)
DISTRIBUSI JAWABAN RESPONDEN
NO
Brand Awareness
Brand Association
Perceived
Quality Brand Loyalty Kepuasan Pelanggan
Positive Word Of Mouth 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 1
3 4 3 4 5 5 4 4 5 3 4 4 4 4 3 3 4 4 4 4 3 4 4 4 4
2
3 4 4 4 4 5 4 4 4 2 4 4 4 4 4 4 3 4 4 4 3 4 4 4 4
3
3 4 4 4 4 4 4 4 4 3 4 4 4 4 4 3 4 4 4 4 4 4 4 4 5
4
4 3 3 4 4 4 5 4 4 3 4 4 4 3 3 4 4 3 3 4 4 3 4 4 4
5
3 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
6
3 4 5 5 5 5 5 4 5 2 4 5 4 4 5 5 4 4 4 5 5 4 4 4 4
7
4 5 4 5 4 5 5 4 5 5 5 5 4 4 4 5 4 4 4 4 5 4 4 5 5
8
4 4 5 5 4 4 4 3 4 4 4 4 4 4 5 5 5 5 5 4 5 4 4 4 4
9
4 4 4 4 4 4 5 4 4 4 4 5 5 5 4 4 5 4 4 4 4 3 3 4 4
10
4 4 4 4 4 3 3 4 4 4 3 5 4 4 5 4 4 4 5 4 4 3 3 4 4
11
(6)
12
4 5 4 5 4 4 4 5 5 4 4 5 5 4 4 2 4 3 4 4 4 4 3 4 5
13
3 4 4 4 4 4 3 3 3 4 4 4 4 3 3 3 4 4 4 4 4 4 4 4 4
14
3 4 4 4 4 4 4 4 4 3 4 4 4 4 4 3 4 4 4 3 4 3 3 4 4
15
5 4 5 4 5 4 5 3 5 5 4 4 4 5 2 3 4 3 4 3 4 3 5 4 4
16
4 4 4 4 4 4 4 4 4 4 4 5 5 4 4 3 4 4 4 4 4 4 4 4 4
17
4 3 4 5 5 5 5 5 5 4 4 5 4 5 4 4 4 4 4 5 4 4 4 5 5
18
5 4 5 5 5 5 5 4 3 4 4 4 4 5 5 4 5 4 4 2 5 4 3 4 4
19
4 3 4 4 4 5 5 3 3 4 4 5 5 3 4 4 4 4 3 3 4 3 3 4 4
20
4 5 3 4 4 4 5 4 4 4 4 4 4 5 4 4 4 4 4 3 3 4 4 4 5
21
4 5 5 5 5 4 4 5 5 5 4 5 4 4 5 5 4 5 5 4 4 4 4 5 4
22
4 3 4 5 4 5 4 5 4 4 4 5 4 3 4 4 5 5 4 5 3 5 4 4 5
23
3 2 4 4 4 4 5 2 3 4 4 4 3 3 4 4 4 5 3 2 3 3 3 4 4
24
4 4 5 3 4 4 5 4 5 4 5 5 4 3 5 5 5 4 4 4 5 5 4 4 4
25
(7)
26
4 5 4 4 5 4 5 4 5 4 5 5 4 5 5 4 5 4 5 4 5 4 5 4 5
27
5 4 5 4 4 5 4 5 4 5 4 5 5 3 4 5 4 5 4 5 4 5 4 5 4
28
4 4 4 5 4 5 5 4 4 4 4 5 5 4 4 4 4 4 4 4 4 4 3 5 5
29
4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
30
4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
31
4 4 4 4 5 4 5 4 4 4 4 4 4 4 4 4 5 4 4 4 4 4 4 5 5
32
4 4 4 5 4 5 5 5 5 4 4 4 4 4 4 4 4 4 4 4 4 4 3 3 4
33
4 4 4 4 4 4 4 4 5 4 4 4 4 4 4 3 4 4 4 3 4 4 4 5 5
34
4 4 4 4 4 4 4 4 4 4 4 5 5 4 4 3 4 4 4 4 4 4 4 5 5
35
3 4 4 4 4 4 4 4 3 3 4 4 5 4 3 3 4 3 4 3 4 4 2 4 4
36
4 5 4 5 5 5 5 4 4 4 4 5 5 5 4 4 4 4 4 4 4 4 4 4 4
37
4 5 4 5 4 4 4 4 4 4 5 4 4 4 4 4 4 4 4 3 4 4 4 4 4
38
4 4 4 4 4 5 5 5 4 4 4 4 4 4 3 3 4 4 4 4 4 4 4 4 4
39
(8)
40
3 4 5 5 5 5 5 5 4 4 4 4 4 4 5 3 4 4 4 2 4 4 3 4 4
41
4 4 4 5 4 4 5 5 4 4 4 5 5 4 4 4 4 4 4 4 4 4 4 4 4
42
4 4 4 5 5 5 5 4 4 4 4 5 4 4 4 4 4 4 4 3 4 5 4 5 4
43
3 4 4 5 4 4 4 4 3 4 4 4 4 4 4 3 4 4 2 4 4 3 3 4 4
44
4 4 5 5 4 4 5 5 4 4 4 5 5 5 5 4 5 5 4 4 4 4 4 5 5
45
3 4 4 5 5 4 5 4 4 4 5 4 4 4 4 3 5 4 5 4 4 4 4 5 5
46
5 4 3 4 4 4 4 4 4 3 5 4 4 4 3 3 4 4 4 4 5 4 4 4 5
47
3 3 3 4 4 4 4 4 5 3 4 4 4 4 3 3 4 4 4 4 3 5 4 4 4
48
3 3 4 5 4 4 4 3 4 4 4 4 5 4 4 3 4 3 3 3 4 4 4 3 4
49
4 3 4 4 4 4 4 3 3 3 3 4 4 3 4 3 4 4 4 3 4 4 4 3 4
50
3 3 4 5 4 4 4 4 3 3 4 4 4 5 4 3 4 4 3 3 4 3 3 4 4
51
4 4 4 4 4 4 4 3 3 3 3 4 4 3 4 3 4 4 4 3 4 4 3 5 5
52
4 3 4 4 3 4 4 3 4 4 3 4 4 3 4 3 4 3 3 3 4 4 4 4 4
53
(9)
54
4 3 4 5 3 4 4 3 4 3 3 4 4 4 3 3 4 3 4 4 4 3 3 3 4
55
4 3 4 4 4 4 4 4 4 3 3 4 4 3 4 4 3 4 4 4 3 3 4 3 4
56
5 5 3 4 4 4 4 3 2 4 4 5 5 4 3 3 4 4 4 4 3 4 3 4 4
57
4 4 4 5 4 4 5 4 4 4 4 4 4 3 4 3 4 4 4 3 4 4 4 4 4
58
5 4 4 5 5 5 5 5 5 3 4 1 4 5 4 4 4 4 4 3 4 4 2 5 5
59
4 3 4 3 4 4 4 3 3 3 4 4 4 3 4 4 3 3 3 3 3 3 3 4 4
60
4 4 5 5 5 4 5 3 3 3 4 4 4 4 4 4 4 4 5 4 5 4 3 3 5
61
2 4 3 4 4 4 4 4 2 4 3 3 3 3 3 2 4 4 4 3 3 3 2 4 4
62
3 2 2 2 2 3 2 2 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2
63
4 5 4 5 4 4 4 4 3 3 4 4 5 4 4 3 3 4 4 5 3 5 3 4 4
64
4 4 4 3 3 4 4 4 3 3 4 4 4 4 4 3 4 4 4 4 4 4 3 4 4
65
4 4 4 5 4 4 4 4 5 4 4 4 4 4 4 4 4 5 4 4 4 4 4 4 4
66
4 4 5 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
67
(10)
68
4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 4 4 5 4 4 4 4 4 5 4
69
4 4 5 5 4 5 5 5 5 4 4 4 4 4 4 4 4 5 4 4 4 4 4 5 5
70
4 4 4 5 4 5 5 5 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5
71
4 4 4 5 4 5 5 5 5 4 4 5 4 4 4 4 4 4 5 4 4 4 5 5 5
72
4 4 4 4 4 4 5 5 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
73
4 5 5 4 4 4 4 4 5 5 4 4 5 4 4 4 4 4 4 4 4 4 4 5 5
74
5 5 4 5 4 5 5 4 4 4 4 5 4 4 4 4 4 4 4 5 5 4 4 4 4
75
4 4 4 4 4 4 4 5 5 4 4 4 5 4 5 4 4 4 4 5 4 5 4 4 4
76
4 4 5 5 5 5 4 4 5 4 4 5 4 4 5 4 4 4 4 4 4 4 4 5 5
77
4 4 4 5 4 4 5 5 4 4 4 4 4 5 4 4 5 4 5 4 4 4 5 5 5
78
4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 4 4 5 5 4 5
79
4 4 4 4 4 4 4 4 4 4 4 5 5 5 4 4 4 4 4 4 4 4 4 4 4
80
4 4 4 5 4 5 5 4 4 4 4 5 5 5 4 4 4 4 4 4 4 4 4 4 4
81
(11)
82
4 4 4 4 4 5 5 5 5 4 4 5 5 4 4 4 4 4 4 4 4 4 4 4 4
83
4 4 4 4 4 4 5 5 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
84
4 4 4 4 4 4 4 5 5 4 4 4 4 4 4 5 5 5 4 4 5 5 4 4 4
85
4 4 4 4 4 4 4 5 5 4 4 5 5 4 4 4 4 4 4 4 5 5 5 4 5
86
4 4 4 4 4 4 4 4 4 4 4 4 5 4 4 4 5 4 5 4 4 4 4 5 5
87
4 4 2 4 4 4 3 2 4 3 4 4 4 4 2 3 4 3 4 1 4 2 2 2 4
88
2 4 2 4 2 3 4 3 3 3 2 4 2 3 2 2 4 2 3 2 4 3 2 4 2
89
3 4 3 4 4 3 3 3 4 4 4 4 4 3 3 3 3 3 3 3 4 4 4 4 4
90
4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 3 3 4 4 4 4 4 4 4 4
91
4 4 4 5 4 5 5 4 5 4 4 5 5 5 3 2 4 4 4 4 4 4 4 4 4
92
4 4 3 5 4 3 3 4 3 4 4 4 3 3 4 3 4 4 4 4 5 4 4 4 4
93
3 3 3 4 4 4 4 3 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4
94
4 4 4 4 4 5 5 5 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4
95
(12)
96
5 4 5 5 5 5 5 4 3 4 5 4 4 5 5 5 4 5 5 4 5 5 3 4 4
97
5 4 5 4 4 5 5 5 3 4 4 5 4 4 5 4 4 4 5 3 5 4 3 5 5
98
4 4 4 4 4 4 4 4 3 4 4 4 4 2 4 4 4 4 4 4 4 4 4 3 3
99
4 3 3 4 5 5 4 4 3 3 4 4 3 4 3 3 4 4 4 3 5 4 4 4 4
100
(13)
HASIL UJI ANALISIS REGRESI BERGANDA SUBSTRUKTUR I
Variables Entered/Removeda
Model Variables Entered Variables Removed Method 1 Loyalty,
Association, P.Quality, Awarenessb
. Enter
a. Dependent Variable: Satisfaction b. All requested variables entered.
(14)
UJI MULTIKOLINEARITAS
Coefficientsa
Model
Collinearity Statistics
Tolerance VIF
1
(Constant)
BRAND_AWARENESS .803 1.245
BRAND_ASSOCIATION .671 1.491
PERCEIVED_QUALITY .524 1.908
BRAND_LOYALTY .647 1.546
KOEFISIEN DETERMINASI
Model Summaryb
Model R R Square Adjusted R Square Std. Error of the
Estimate
Durbin-Watson
(15)
STATISTIK DESKRIPTIF
Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
BRAND_AWARENESS 100 7.00 15.00 11.1700 1.47062
BRAND_ASSOCIATION 100 9.00 20.00 15.8100 2.01357
PERCEIVED_QUALITY 100 4.00 20.00 15.3100 2.54929
BRAND_LOYALTY 100 5.00 24.00 16.9400 3.46940
KEPUASAN_PELANGGAN 100 8.00 25.00 19.2500 3.05959
Valid N (listwise) 100
UJI SIGNIFIKAN SIMULTAN
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 223.486 4 55.872 30.689 .000b
Residual 172.954 95 1.821
Total 396.440 99
UJI SIGNIFIKAN PARSIAL
Coefficientsa
Model
Unstandardized Coefficients
Standardized Coefficients
t Sig.
B Std. Error Beta
1
(Constant) .450 1.779 .253 .801
BRAND_AWARENESS -.139 .139 -.067 -.998 .321
BRAND_ASSOCIATION .548 .111 .361 4.938 .000
PERCEIVED_QUALITY .417 .099 .347 4.198 .000
BRAND_LOYALTY .313 .066 .355 4.770 .000
a. Dependent Variable: KEPUASAN_PELANGGAN
(16)
KORELASI
Correlations
Awareness Association P.Quality Loyalty Satisfaction
Awareness Pearson Correlation 1 .505** .572** .691** .648**
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
Association Pearson Correlation .505** 1 .512** .557** .504**
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
P.Quality Pearson Correlation .572** .512** 1 .604** .601**
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
Loyalty Pearson Correlation .691** .557** .604** 1 .686**
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
Satisfaction Pearson Correlation .648** .504** .601** .686** 1
Sig. (2-tailed) .000 .000 .000 .000
(17)
HASIL UJI ANALISIS REGRESI BERGANDA SUBSTRUKTUR II
Variables Entered/Removeda
Model Variables Entered Variables Removed Method 1 Loyalty,
Association, P.Quality, Awarenessb
. Enter
a. Dependent Variable: P.WoM b. All requested variables entered.
(18)
UJI GLEJSER
Coefficientsa
Model
Unstandardized Coefficients
Standardized Coefficients
t Sig.
B Std. Error Beta
1
(Constant) 1.660 1.216 1.366 .175
BRAND_AWARENESS -.102 .095 -.121 -1.072 .286
BRAND_ASSOCIATION -.008 .076 -.012 -.101 .920
PERCEIVED_QUALITY .088 .068 .182 1.303 .196
BRAND_LOYALTY -.011 .045 -.030 -.242 .809
a. Dependent Variable: absut
UJI MULTIKOLINEARITAS
Coefficientsa
Model
Collinearity Statistics Tolerance VIF
1
(Constant)
BRAND_AWARENESS .803 1.245
BRAND_ASSOCIATION .671 1.491
PERCEIVED_QUALITY .524 1.908
BRAND_LOYALTY .647 1.546
a. Dependent Variable:
(19)
KOEFISIEN DETERMINASI
Model Summaryb
Model R R Square Adjusted R Square Std. Error of the
Estimate
Durbin-Watson
1 .703a .495 .473 1.37998 1.967
a. Predictors: (Constant), Loyalty, Association, P.Quality, Awareness b. Dependent Variable: P.WoM
STATISTIK DESKRIPTIF
Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
BRAND_AWARENESS 100 7.00 15.00 11.1700 1.47062
BRAND_ASSOCIATION 100 9.00 20.00 15.8100 2.01357
PERCEIVED_QUALITY 100 4.00 20.00 15.3100 2.54929
BRAND_LOYALTY 100 5.00 24.00 16.9400 3.46940
POSITIVE_WOM 100 4.00 20.00 14.2000 2.85332
Valid N (listwise) 100
UJI SIGNIFIKAN SIMULTAN
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 177.047 4 44.262 23.243 .000b
Residual 180.913 95 1.904
Total 357.960 99
a. Dependent Variable: P.WoM
(20)
UJI SIGNIFIKAN PARSIAL
Coefficientsa
Model Unstandardized Coefficients Standardized
Coefficients
t Sig. Collinearity
Statistics
B Std. Error Beta Tolerance
1 (Constant) 1.898 1.556 1.219 .226
Awareness .178 .152 .124 1.175 .243 .476
Association .082 .099 .077 .835 .406 .629
P.Quality .440 .103 .415 4.251 .000 .559
Loyalty .185 .099 .207 1.864 .065 .430
(21)
KORELASI
Correlations
Awareness Association P.Quality Loyalty P.WoM
Awareness Pearson Correlation 1 .505** .572** .691** .544**
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
Association Pearson Correlation .505** 1 .512** .557** .467**
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
P.Quality Pearson Correlation .572** .512** 1 .604** .650**
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
Loyalty Pearson Correlation .691** .557** .604** 1 .586**
Sig. (2-tailed) .000 .000 .000 .000
N 100 100 100 100 100
P.WoM Pearson Correlation .544** .467** .650** .586** 1
Sig. (2-tailed) .000 .000 .000 .000
(22)
HASIL UJI ANALISIS REGRESI BERGANDA SUBSTRUKTUR III
Variables Entered/Removeda
Model Variables Entered Variables Removed Method 1 Satisfaction,
Association, P.Quality, Awareness, Loyaltyb
. Enter
a. Dependent Variable: P.WoM b. All requested variables entered.
(23)
UJI GLEJSER
Coefficientsa
Model Unstandardized Coefficients Standardized
Coefficients
t Sig. Fraction Missing Info.
B Std. Error Beta
1 (Constant) .541 1.498 .361 .719
Awareness .035 .147 .024 .235 .814
Association .049 .093 .046 .527 .600
P.Quality .352 .099 .331 3.536 .001
Loyalty .065 .098 .073 .667 .506
(24)
KOEFISIEN DETERMINASI
Model Summaryb
Model R R Square Adjusted R Square Std. Error of the
Estimate
Durbin-Watson
1 .750a .563 .539 1.29049 1.889
a. Predictors: (Constant), Satisfaction, Association, P.Quality, Awareness, Loyalty b. Dependent Variable: P.WoM
UJI SIGNIFIKAN SIMULTAN
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 1.480 5 .296 .497 .778b
Residual 55.986 94 .596
Total 57.467 99
UJI SIGNIFIKAN PARSIAL
Coefficientsa
Model Unstandardized Coefficients Standardized
Coefficients
t Sig. Fraction Missing Info.
B Std. Error Beta
1 (Constant) 1.974 .896 2.203 .030
Awareness -.006 .088 -.011 -.072 .943
Association -.039 .055 -.091 -.704 .483
P.Quality -.047 .059 -.110 -.789 .432
(25)
KORELASI
Correlations
Awareness Association P.Quality Loyalty P.WoM Satisfaction
Awareness Pearson Correlation 1 .505** .572** .691** .544** .648**
Sig. (2-tailed) .000 .000 .000 .000 .000
N 100 100 100 100 100 100
Association Pearson Correlation .505** 1 .512** .557** .467** .504**
Sig. (2-tailed) .000 .000 .000 .000 .000
N 100 100 100 100 100 100
P.Quality Pearson Correlation .572** .512** 1 .604** .650** .601**
Sig. (2-tailed) .000 .000 .000 .000 .000
N 100 100 100 100 100 100
Loyalty Pearson Correlation .691** .557** .604** 1 .586** .686**
Sig. (2-tailed) .000 .000 .000 .000 .000
N 100 100 100 100 100 100
P.WoM Pearson Correlation .544** .467** .650** .586** 1 .683**
Sig. (2-tailed) .000 .000 .000 .000 .000
N 100 100 100 100 100 100
Satisfaction Pearson Correlation .648** .504** .601** .686** .683** 1
Sig. (2-tailed) .000 .000 .000 .000 .000
(1)
UJI SIGNIFIKAN PARSIAL
Coefficients
aModel Unstandardized Coefficients Standardized
Coefficients
t Sig. Collinearity
Statistics
B Std. Error Beta Tolerance
1 (Constant)
1.898
1.556
1.219
.226
Awareness
.178
.152
.124
1.175
.243
.476
Association
.082
.099
.077
.835
.406
.629
P.Quality
.440
.103
.415
4.251
.000
.559
Loyalty
.185
.099
.207
1.864
.065
.430
(2)
KORELASI
Correlations
Awareness Association P.Quality Loyalty P.WoM
Awareness Pearson Correlation
1
.505
**.572
**.691
**.544
**Sig. (2-tailed)
.000
.000
.000
.000
N
100
100
100
100
100
Association Pearson Correlation
.505
**1
.512
**.557
**.467
**Sig. (2-tailed)
.000
.000
.000
.000
N
100
100
100
100
100
P.Quality Pearson Correlation
.572
**.512
**1
.604
**.650
**Sig. (2-tailed)
.000
.000
.000
.000
N
100
100
100
100
100
Loyalty Pearson Correlation
.691
**.557
**.604
**1
.586
**Sig. (2-tailed)
.000
.000
.000
.000
N
100
100
100
100
100
P.WoM Pearson Correlation
.544
**.467
**.650
**.586
**1
Sig. (2-tailed)
.000
.000
.000
.000
(3)
HASIL UJI ANALISIS REGRESI BERGANDA SUBSTRUKTUR III
Variables Entered/Removed
aModel Variables Entered Variables Removed Method 1
Satisfaction,
Association,
P.Quality,
Awareness,
Loyalty
b.
Enter
a. Dependent Variable: P.WoM b. All requested variables entered.
(4)
UJI GLEJSER
Coefficients
aModel Unstandardized Coefficients Standardized
Coefficients
t Sig. Fraction Missing Info.
B Std. Error Beta
1 (Constant)
.541
1.498
.361
.719
Awareness
.035
.147
.024
.235
.814
Association
.049
.093
.046
.527
.600
P.Quality
.352
.099
.331
3.536
.001
Loyalty
.065
.098
.073
.667
.506
(5)
KOEFISIEN DETERMINASI
Model Summary
bModel R R Square Adjusted R Square Std. Error of the
Estimate
Durbin-Watson
1
.750
a.563
.539
1.29049
1.889
a. Predictors: (Constant), Satisfaction, Association, P.Quality, Awareness, Loyalty b. Dependent Variable: P.WoM
UJI SIGNIFIKAN SIMULTAN
ANOVA
aModel Sum of Squares df Mean Square F Sig.
1 Regression
1.480
5
.296
.497
.778
bResidual
55.986
94
.596
Total
57.467
99
UJI SIGNIFIKAN PARSIAL
Coefficients
aModel Unstandardized Coefficients Standardized
Coefficients
t Sig. Fraction Missing Info.
B Std. Error Beta
(6)
KORELASI
Correlations
Awareness Association P.Quality Loyalty P.WoM Satisfaction
Awareness Pearson Correlation
1
.505
**.572
**.691
**.544
**.648
**Sig. (2-tailed)
.000
.000
.000
.000
.000
N
100
100
100
100
100
100
Association Pearson Correlation
.505
**1
.512
**.557
**.467
**.504
**Sig. (2-tailed)
.000
.000
.000
.000
.000
N
100
100
100
100
100
100
P.Quality Pearson Correlation
.572
**.512
**1
.604
**.650
**.601
**Sig. (2-tailed)
.000
.000
.000
.000
.000
N
100
100
100
100
100
100
Loyalty Pearson Correlation
.691
**.557
**.604
**1
.586
**.686
**Sig. (2-tailed)
.000
.000
.000
.000
.000
N
100
100
100
100
100
100
P.WoM Pearson Correlation
.544
**.467
**.650
**.586
**1
.683
**Sig. (2-tailed)
.000
.000
.000
.000
.000
N
100
100
100
100
100
100
Satisfaction Pearson Correlation
.648
**.504
**.601
**.686
**.683
**1
Sig. (2-tailed)