Hubungan Faktor-Faktor Sosial Ekonomi dengan Perilaku Konsumen dalam Mengkonsumsi Kopi di Kota Medan
Lampiran 1. Karakteristik Konsumen Sampel
Umur
No
Sampel
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Nama
Abdul Razak
Fitri Apriana
Reza Handoko Lubis
Istieqa Dhienia
Rosa Melda L
Neni Tries Diana
Eltavip Mandala
S. Pramono
Fathania Mastura
M. Fadhlullah Hsb
Datin Vivi
Bobby A. Siagian
Reza Pahlevi
Rizki Andini
Kiagoos Kurnia F.
Sundari
Arni Prayogi
Leonardo S.
M. Riadi
Marlon B. Sitorus
Riri H. Karni
Willy Dinata
Vicks Maulana
Mei Wulandari
Tommy Kurniawan
Sentosa Gurusinga
Suci Afdina
Marwansyah Lbs
Charles Thamrin
Salman Alfarisi
Jumlah
Rata - Rata
(Tahun)
29
26
25
23
27
24
28
31
21
35
38
36
25
33
27
24
27
29
30
19
32
24
29
26
35
23
27
28
22
33
836
27.87
Tingkat
Pendidikan
(Tahun)
12
16
15
12
16
16
16
15
12
18
16
16
12
16
12
12
16
15
16
12
16
12
15
12
16
12
12
16
12
18
432
14.4
Pendapatan
(Rupiah)
3.120.000
3.025.000
2.850.000
2.600.000
3.000.000
2.650.000
2.790.000
3.110.000
1.000.000
3.340.000
3.504.000
3.400.000
2.570.000
2.920.000
2.700.000
2.460.000
2.450.000
2.500.000
3.100.000
1.200.000
3.210.000
2.370.000
3.000.000
2.480.000
2.980.000
2.500.000
2.860.000
3.200.000
2.530.000
2.700.000
82.119.000
2.737.300
Jumlah
Tanggungan
(Jiwa)
3
2
2
1
2
1
2
2
0
3
4
3
2
4
3
0
1
1
2
0
2
1
2
1
3
1
1
2
0
2
53
1.77
Universitas Sumatera Utara
Lampiran 2. Skoring Perilaku Konsumen Sampel
No Sampel
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
1
5
3
2
3
4
1
2
3
1
5
5
4
3
2
3
4
3
5
2
1
5
3
3
5
5
2
5
2
1
4
2
3
5
4
4
5
4
3
4
3
5
5
5
2
5
5
1
3
4
5
3
5
4
5
3
4
3
2
3
5
5
Skor
Pernyataan
3
4
5
4
3
4
3
5
3
5
3
5
4
3
3
4
5
4
3
3
5
1
5
4
5
4
3
4
2
4
4
5
5
5
5
5
5
5
5
4
3
4
5
3
5
3
2
4
4
2
4
2
3
5
3
4
3
4
5
4
2
4
3
4
5
3
4
2
4
5
4
3
4
4
3
5
5
4
4
3
4
5
4
3
5
4
5
2
3
2
4
5
4
Jumlah
6
5
4
3
2
5
4
5
5
4
4
5
5
4
5
4
3
3
4
5
4
5
2
5
4
5
4
5
5
4
5
7
5
5
5
4
4
5
5
4
5
5
5
5
4
5
5
4
5
5
4
3
5
5
4
2
4
4
5
4
5
4
8
5
4
4
5
2
4
5
5
4
5
5
5
5
5
4
4
5
3
5
5
4
3
3
4
5
4
2
5
2
5
Jumlah
Skor
34
32
31
28
33
29
30
33
27
38
40
39
29
35
30
26
29
31
34
25
36
27
32
29
37
28
31
33
24
36
946
Universitas Sumatera Utara
Lampiran 3. Skoring Faktor – Faktor yang Berhubungan dengan Perilaku
Konsumen Sampel
Skor
Sampel
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Jumlah
1
5
5
3
2
2
5
5
5
2
2
5
5
3
5
3
4
4
4
5
2
3
3
5
4
5
3
2
3
3
3
Budaya
Jlh
2 3 Skor
5 5
15
4 5
14
5 4
12
3 5
10
4 5
11
5 5
15
4 4
13
4 5
14
4 1
7
3 5
10
5 5
15
5 4
14
4 2
9
4 5
14
3 5
11
2 2
8
5 3
12
3 3
10
4 4
13
5 2
9
4 4
11
2 1
6
4 5
14
5 3
12
5 5
15
1 2
6
3 5
10
5 5
13
1 3
7
5 4
12
342
1
5
4
5
3
4
5
5
5
1
5
5
5
4
2
3
2
1
4
5
2
4
3
3
5
5
2
1
3
2
4
Sosial
Jlh
2 3 Skor
5 5
15
4 5
13
4 5
14
4 4
11
3 5
12
4 5
14
3 4
12
4 4
13
3 4
8
5 5
15
5 4
14
4 4
13
5 1
10
5 5
12
3 5
11
3 2
7
5 4
10
3 5
12
5 4
14
3 1
6
4 3
11
2 2
7
5 5
13
3 4
12
5 5
15
3 4
9
4 5
10
5 4
12
3 3
8
2 5
11
344
Pribadi
1
5
3
4
2
3
5
3
3
2
5
5
4
3
5
4
3
2
5
4
2
1
2
5
3
5
4
5
5
3
5
2
5
4
5
5
4
3
4
5
4
3
5
5
4
4
5
4
5
4
4
5
4
1
3
3
2
5
4
5
4
5
3
5
5
5
4
5
3
5
5
4
4
5
5
3
5
3
2
3
4
5
3
4
4
5
5
5
2
5
5
3
5
4
4
4
5
3
5
5
4
4
3
5
5
5
5
4
3
1
5
3
4
2
5
4
4
2
4
5
4
5
4
5
5
5
5
4
2
5
4
5
5
4
3
5
4
4
3
3
4
2
4
3
4
5
3
5
5
5
3
5
4
3
4
Jlh
Skor
24
21
23
16
22
20
21
22
17
20
25
23
19
21
18
14
17
20
20
16
19
14
22
18
21
19
23
24
17
24
600
1
5
5
5
3
5
2
4
2
3
5
3
5
4
5
5
3
4
5
2
3
5
4
3
2
5
3
4
5
5
5
Psikologis
Jlh
2 3 4 Skor
5 5 5
20
5 4 5
19
4 5 4
18
5 3 5
16
5 5 5
20
4 5 5
16
5 5 5
19
5 4 4
15
4 5 5
17
5 5 5
20
5 5 5
18
5 5 4
19
3 5 5
17
5 5 5
20
5 5 3
18
4 5 2
14
5 3 5
17
3 4 3
15
3 4 3
12
5 3 5
16
4 5 5
19
3 2 4
13
5 5 4
17
1 5 3
11
5 5 5
20
4 5 4
16
5 4 5
18
5 5 4
19
4 5 3
17
5 5 5
20
516
Universitas Sumatera Utara
Lampiran 4. Output SPSS Korelasi Rank Spearman antara Faktor-Faktor Sosial Ekonomi dengan Perilaku Konsumen
Correlations
budaya
Spearman's rho
budaya
Correlation Coefficient
Sig. (2-tailed)
N
sosial
Correlation Coefficient
Sig. (2-tailed)
N
pribadi
Correlation Coefficient
Sig. (2-tailed)
N
psikologis
Correlation Coefficient
Sig. (2-tailed)
N
perilaku konsumen
Correlation Coefficient
Sig. (2-tailed)
N
sosial
pribadi
psikologis
perilaku konsumen
1.000
.809**
.681**
.387*
.672**
.
.000
.000
.035
.000
30
30
30
30
30
.809**
1.000
.655**
.381*
.737**
.000
.
.000
.038
.000
30
30
30
30
30
.681**
.655**
1.000
.593**
.761**
.000
.000
.
.001
.000
30
30
30
30
30
.387*
.381*
.593**
1.000
.645**
.035
.038
.001
.
.000
30
30
30
30
30
.672**
.737**
.761**
.645**
1.000
.000
.000
.000
.000
.
30
30
30
30
30
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Universitas Sumatera Utara
Lampiran 5. Output SPSS Korelasi Rank Spearman antara Karakteristik Sosial Ekonomi Konsumen dengan Perilaku Konsumen
Correlations
umur
Spearman's rho
umur
Correlation Coefficient
tingkat pendidikan
tingkat pendidikan
Correlation Coefficient
Sig. (2-tailed)
N
pendapatan
Correlation Coefficient
Sig. (2-tailed)
N
jumlah tanggungan
Correlation Coefficient
Sig. (2-tailed)
N
perilaku konsumen
Correlation Coefficient
Sig. (2-tailed)
N
pendapatan
perilaku konsumen
1.000
.699**
.774**
.813**
.942**
.
.000
.000
.000
.000
30
30
30
30
30
.699**
1.000
.592**
.547**
.735**
.000
.
.001
.002
.000
30
30
30
30
30
.774**
.592**
1.000
.796**
.876**
.000
.001
.
.000
.000
30
30
30
30
30
**
**
**
1.000
.858**
Sig. (2-tailed)
N
jumlah
tanggungan
.813
.547
.796
.000
.002
.000
.
.000
30
30
30
30
30
.942**
.735**
.876**
.858**
1.000
.000
.000
.000
.000
.
30
30
30
30
30
**. Correlation is significant at the 0.01 level (2-tailed).
Universitas Sumatera Utara
Umur
No
Sampel
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Nama
Abdul Razak
Fitri Apriana
Reza Handoko Lubis
Istieqa Dhienia
Rosa Melda L
Neni Tries Diana
Eltavip Mandala
S. Pramono
Fathania Mastura
M. Fadhlullah Hsb
Datin Vivi
Bobby A. Siagian
Reza Pahlevi
Rizki Andini
Kiagoos Kurnia F.
Sundari
Arni Prayogi
Leonardo S.
M. Riadi
Marlon B. Sitorus
Riri H. Karni
Willy Dinata
Vicks Maulana
Mei Wulandari
Tommy Kurniawan
Sentosa Gurusinga
Suci Afdina
Marwansyah Lbs
Charles Thamrin
Salman Alfarisi
Jumlah
Rata - Rata
(Tahun)
29
26
25
23
27
24
28
31
21
35
38
36
25
33
27
24
27
29
30
19
32
24
29
26
35
23
27
28
22
33
836
27.87
Tingkat
Pendidikan
(Tahun)
12
16
15
12
16
16
16
15
12
18
16
16
12
16
12
12
16
15
16
12
16
12
15
12
16
12
12
16
12
18
432
14.4
Pendapatan
(Rupiah)
3.120.000
3.025.000
2.850.000
2.600.000
3.000.000
2.650.000
2.790.000
3.110.000
1.000.000
3.340.000
3.504.000
3.400.000
2.570.000
2.920.000
2.700.000
2.460.000
2.450.000
2.500.000
3.100.000
1.200.000
3.210.000
2.370.000
3.000.000
2.480.000
2.980.000
2.500.000
2.860.000
3.200.000
2.530.000
2.700.000
82.119.000
2.737.300
Jumlah
Tanggungan
(Jiwa)
3
2
2
1
2
1
2
2
0
3
4
3
2
4
3
0
1
1
2
0
2
1
2
1
3
1
1
2
0
2
53
1.77
Universitas Sumatera Utara
Lampiran 2. Skoring Perilaku Konsumen Sampel
No Sampel
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
1
5
3
2
3
4
1
2
3
1
5
5
4
3
2
3
4
3
5
2
1
5
3
3
5
5
2
5
2
1
4
2
3
5
4
4
5
4
3
4
3
5
5
5
2
5
5
1
3
4
5
3
5
4
5
3
4
3
2
3
5
5
Skor
Pernyataan
3
4
5
4
3
4
3
5
3
5
3
5
4
3
3
4
5
4
3
3
5
1
5
4
5
4
3
4
2
4
4
5
5
5
5
5
5
5
5
4
3
4
5
3
5
3
2
4
4
2
4
2
3
5
3
4
3
4
5
4
2
4
3
4
5
3
4
2
4
5
4
3
4
4
3
5
5
4
4
3
4
5
4
3
5
4
5
2
3
2
4
5
4
Jumlah
6
5
4
3
2
5
4
5
5
4
4
5
5
4
5
4
3
3
4
5
4
5
2
5
4
5
4
5
5
4
5
7
5
5
5
4
4
5
5
4
5
5
5
5
4
5
5
4
5
5
4
3
5
5
4
2
4
4
5
4
5
4
8
5
4
4
5
2
4
5
5
4
5
5
5
5
5
4
4
5
3
5
5
4
3
3
4
5
4
2
5
2
5
Jumlah
Skor
34
32
31
28
33
29
30
33
27
38
40
39
29
35
30
26
29
31
34
25
36
27
32
29
37
28
31
33
24
36
946
Universitas Sumatera Utara
Lampiran 3. Skoring Faktor – Faktor yang Berhubungan dengan Perilaku
Konsumen Sampel
Skor
Sampel
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Jumlah
1
5
5
3
2
2
5
5
5
2
2
5
5
3
5
3
4
4
4
5
2
3
3
5
4
5
3
2
3
3
3
Budaya
Jlh
2 3 Skor
5 5
15
4 5
14
5 4
12
3 5
10
4 5
11
5 5
15
4 4
13
4 5
14
4 1
7
3 5
10
5 5
15
5 4
14
4 2
9
4 5
14
3 5
11
2 2
8
5 3
12
3 3
10
4 4
13
5 2
9
4 4
11
2 1
6
4 5
14
5 3
12
5 5
15
1 2
6
3 5
10
5 5
13
1 3
7
5 4
12
342
1
5
4
5
3
4
5
5
5
1
5
5
5
4
2
3
2
1
4
5
2
4
3
3
5
5
2
1
3
2
4
Sosial
Jlh
2 3 Skor
5 5
15
4 5
13
4 5
14
4 4
11
3 5
12
4 5
14
3 4
12
4 4
13
3 4
8
5 5
15
5 4
14
4 4
13
5 1
10
5 5
12
3 5
11
3 2
7
5 4
10
3 5
12
5 4
14
3 1
6
4 3
11
2 2
7
5 5
13
3 4
12
5 5
15
3 4
9
4 5
10
5 4
12
3 3
8
2 5
11
344
Pribadi
1
5
3
4
2
3
5
3
3
2
5
5
4
3
5
4
3
2
5
4
2
1
2
5
3
5
4
5
5
3
5
2
5
4
5
5
4
3
4
5
4
3
5
5
4
4
5
4
5
4
4
5
4
1
3
3
2
5
4
5
4
5
3
5
5
5
4
5
3
5
5
4
4
5
5
3
5
3
2
3
4
5
3
4
4
5
5
5
2
5
5
3
5
4
4
4
5
3
5
5
4
4
3
5
5
5
5
4
3
1
5
3
4
2
5
4
4
2
4
5
4
5
4
5
5
5
5
4
2
5
4
5
5
4
3
5
4
4
3
3
4
2
4
3
4
5
3
5
5
5
3
5
4
3
4
Jlh
Skor
24
21
23
16
22
20
21
22
17
20
25
23
19
21
18
14
17
20
20
16
19
14
22
18
21
19
23
24
17
24
600
1
5
5
5
3
5
2
4
2
3
5
3
5
4
5
5
3
4
5
2
3
5
4
3
2
5
3
4
5
5
5
Psikologis
Jlh
2 3 4 Skor
5 5 5
20
5 4 5
19
4 5 4
18
5 3 5
16
5 5 5
20
4 5 5
16
5 5 5
19
5 4 4
15
4 5 5
17
5 5 5
20
5 5 5
18
5 5 4
19
3 5 5
17
5 5 5
20
5 5 3
18
4 5 2
14
5 3 5
17
3 4 3
15
3 4 3
12
5 3 5
16
4 5 5
19
3 2 4
13
5 5 4
17
1 5 3
11
5 5 5
20
4 5 4
16
5 4 5
18
5 5 4
19
4 5 3
17
5 5 5
20
516
Universitas Sumatera Utara
Lampiran 4. Output SPSS Korelasi Rank Spearman antara Faktor-Faktor Sosial Ekonomi dengan Perilaku Konsumen
Correlations
budaya
Spearman's rho
budaya
Correlation Coefficient
Sig. (2-tailed)
N
sosial
Correlation Coefficient
Sig. (2-tailed)
N
pribadi
Correlation Coefficient
Sig. (2-tailed)
N
psikologis
Correlation Coefficient
Sig. (2-tailed)
N
perilaku konsumen
Correlation Coefficient
Sig. (2-tailed)
N
sosial
pribadi
psikologis
perilaku konsumen
1.000
.809**
.681**
.387*
.672**
.
.000
.000
.035
.000
30
30
30
30
30
.809**
1.000
.655**
.381*
.737**
.000
.
.000
.038
.000
30
30
30
30
30
.681**
.655**
1.000
.593**
.761**
.000
.000
.
.001
.000
30
30
30
30
30
.387*
.381*
.593**
1.000
.645**
.035
.038
.001
.
.000
30
30
30
30
30
.672**
.737**
.761**
.645**
1.000
.000
.000
.000
.000
.
30
30
30
30
30
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Universitas Sumatera Utara
Lampiran 5. Output SPSS Korelasi Rank Spearman antara Karakteristik Sosial Ekonomi Konsumen dengan Perilaku Konsumen
Correlations
umur
Spearman's rho
umur
Correlation Coefficient
tingkat pendidikan
tingkat pendidikan
Correlation Coefficient
Sig. (2-tailed)
N
pendapatan
Correlation Coefficient
Sig. (2-tailed)
N
jumlah tanggungan
Correlation Coefficient
Sig. (2-tailed)
N
perilaku konsumen
Correlation Coefficient
Sig. (2-tailed)
N
pendapatan
perilaku konsumen
1.000
.699**
.774**
.813**
.942**
.
.000
.000
.000
.000
30
30
30
30
30
.699**
1.000
.592**
.547**
.735**
.000
.
.001
.002
.000
30
30
30
30
30
.774**
.592**
1.000
.796**
.876**
.000
.001
.
.000
.000
30
30
30
30
30
**
**
**
1.000
.858**
Sig. (2-tailed)
N
jumlah
tanggungan
.813
.547
.796
.000
.002
.000
.
.000
30
30
30
30
30
.942**
.735**
.876**
.858**
1.000
.000
.000
.000
.000
.
30
30
30
30
30
**. Correlation is significant at the 0.01 level (2-tailed).
Universitas Sumatera Utara