2 Use an effective advertisement language in order to make people easily
understand.
1.6 Research Method
The methods used by the writer, are the qualitative and descriptive method. Gogdan and Biklen 1982,p.145 stated qualitative data analysis as
“working with data, organizing it, breaking it into manageable units, synthesizing it, searching for patterns, discovering what is important and what is to be learned,
and deciding what you will tell others”. Best 1982:162 as cited Hartoto 2009 define that “Metode penelitian deskriptif merupakan metode penelitian yang
berusaha menggambarkan dan menginterpretasi objek sesuai dengan apa adanya
”. It means that this method is focused on systematic description regarding the data found during identification of tenses on promoting poster on Facebook.
The data obtained are sequenced as follows: 1.
Collecting data on Facebook Note which contains advertisement poster 2.
Analyzing the advertising language 3.
Revising the advertisement by using tenses and advertising language correctly
These several steps further will be described in Chapter II.
1.7 Place and Time
The writer did the job training in the office of Si Dupan Poster which is located at Jl. Tubagus Ismail Bawah No. 40, Bandung. It was conducted on July
1
st
, 2011 to September 14
th
.
6
CHAPTER II THE BUSSINESS OF SI DUPAN POSTER
2.1 The General Description of Si Dupan Poster
Si Dupan Poster is abbreviation for Sastra Inggris Dua Ribu Delapan Poster. This company which was built by five students in SI-08 established on
July 2011 at 40 Tubagus Ismail Bawah Street, Bandung, West Java. We built this company to fulfill job training on entrepreneurship. This company is focused on
producing educational English poster for beginner. This company works on gathering and printing English poster. The
materials are those that are required by the students who are in elementary and junior high school. We have observed that many students still use conventional
media, such as book, student worksheets and etc. In this case, we found new innovation to learn English more fun by using posters which contain English
language learning materials with some attractive pictures and simple understanding example materials in order to facilitate students in learning English.
The company did printing all the posters at Tirta Anugrah Digital Printing, which is located 65c Taman Sari Street, Bandung, West Java. Printing posters was
done by the design manager and transporting manager. The posters which have already printed were promoted by the promotion manager to several stationeries.
In marketing, the company provides a variety ways of ordering. The most effective one is ordering by online, such as via email, telephone, Facebook,
Kategori