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Financial Accounting:
Tools for Business Decision Making

Kimmel, Weygandt, Kieso

S
EL

1

Chapter 5

Chapter 5
Merchandising Operations
After studying Chapter 5, you should be able to :
 Identify the differences between a service enterprise and a
merchandising company.
 Explain the recording of purchases under a perpetual inventory
system.
 Explain the recording of sales revenues under a perpetual inventory
system.

 Identify the unique features of the financial statements for a
merchandising company.
 Explain the factors affecting the profitability.
3

Service enterprises
perform services as
their primary source
of revenue
Merchandising
companies buy
and sell
merchandise

Differences Between a Service Enterprise
and a Merchandising Company
 In a merchandising company, the primary source of
revenues is the sale of merchandise, referred to as sales
revenue or sales.
 Unlike expenses for a service company, expenses for a

merchandising company are divided into two categories:
 Cost of goods sold - the total cost of merchandise sold
during the period.
 Operating expenses - selling and administrative
expenses.
5

Terms
 Sales revenue or sales = sale of
merchandise
 Cost of goods sold = total cost of
merchandise sold

6

Page 202 in book
Page 202 in book

How Income is Measured in a
Merchandising Company

Sales
Revenue

Less

Cost of
Goods Sold

Equals

Gross
Profit

Less

Operating
Expenses

Equals


Net Income
(Loss)
7

Page 213 in book
PW AUDIO SUPPLY, INC.
Income Statement (Partial)
For the Year Ended December 31, 1998

Sales revenues
Sales
Less: Sales returns and allowance
Sales discounts
Net sales
Cost of goods sold
Gross profit
Operating expenses
Store salaries expense
Rent expense
Utilities expense

Advertising expense
Depreciation expense
Freight-out
Insurance expense
Total operating expenses
Net Income

$ 480,000
$12,000
8,000

20,000
460,000
316,000
144,000

45,000
19,000
17,000
16,000

8,000
7,000
2,000
114,000
$ 30,000

Operating cycle of a
company is...
the average time it takes to
go from cash to cash in
producing revenues.
TO

9

Operating cycle of a
merchandising company is...
 ordinarily longer than than
that of a service company;
 purchase of merchandise and

its sale lengthens the cycle.

10

Page 203 in book

Service Company
Receive Cash

Cash

Perform Services

Accounts
Receivable

Merchandising Company
Receive Cash

Cash


Buy Inventory

Sell Inventory

Accounts
Receivable

Merchandise
11
Inventory

Page 203 in book

Inventory Systems
 Perpetual - detailed inventory system in
which the cost of inventory is maintained
and the records continuously show the
inventory that should be on hand
 Periodic -inventory system in which

detailed records are not maintained and
the cost is goods sold is determined only
at end of accounting period
12

Page 204 in the book

Comparing Periodic and
Perpetual Inventory Systems
Inventory
Purchased

Item Sold

Point of Sale

End of
Period

Perpetual

Perpetual

Inventory
Purchased

Cost of Goods
Sold Computed
Item Sold

Point of Sale

End of
Period

Periodic
Cost of Goods
Sold
13
Computed


Computers

14

and
electronic
scanners
have
enabled
many
companies
to install
perpetual
inventory
systems

What Is Charged to
Merchandise Inventory?
 All Costs of getting the inventory to
company and ready to sell
 +Freight-In
 +Special Permits

 Only costs associated with merchandise
purchased for resale - not assets acquired
for use, such as supplies

16

Merchandise Purchases
On May 4 the company bought $ 3,800
worth of merchandise from PW Audio
Supply, Inc.

Task:Record the purchase by getting
information from the Purchase Invoice.
The Purchase Invoice is just a copy of
the sales invoice.

17

•1. Seller
•2.Invoice
Date
•3.Purchaser
•4.Salesperso
n
•5.Credit
terms
•6.Freight
terms
•7.Goods
sold: catalog
no.,descriptio
n,quantity,
price per unit
•8.Total
invoice price

Invoice No. 731

Page 206 in book

Firm Name: Sauk Stero
Attention o f James Hoover, Purchasing Agent
Address 125 Main Street
City Chelsea State Illinois Zip 60915
Date 8/4/98 Salesperson Maone Terms 2/10,n/30 Freight Paid by Buyer
Catalog No. Description

QTY

Price

Amount

18

Merchandise Purchases
On May 4 the company bought $ 3,800
worth of merchandise from PW Audio
Supply, Inc.
Merchandise
Accounts
Inventory
Payable
Freight-out
May 4 3,800

May 4 3,800

GENERAL JOURNAL
May 4

Merchandise Inventory
Accounts Payable

Debit

Credit

3,800
3,800

To record goods purchased on account
19

Purchases Returns and Allowances
On May 8 the company returned $300 worth
of merchandise to PW Audio Supply, Inc.
Merchandise
Inventory
May 4 3,800 May 8 300

Accounts
Payable

Freight-out

May 8 300 May 4 3,800

GENERAL JOURNAL
May 8 Accounts Payable
Merchandise Inventory

Debit

Credit

300
300

To record goods returned that were purchased on account
20

Freight Costs - On Incoming
Inventory

21

Freight Costs - On Incoming Inventory
On May 6 the company paid $ 150 to have
the merchandise inventory delivered to
them.
Merchandise
Inventory
Cash
Freight-Out
May 4 3,800 May 8 300
May 6

May 6 150

150

GENERAL JOURNAL
May 6 Merchandise Inventory
Cash
To record payment of freight.

Debit

Credit

150
150
22

Freight Costs - On Outgoing
Inventory

23

Freight Costs-on outgoing inventory
On May 6 the seller company paid $ 150 to
have merchandise inventory delivered to
the buyer.
Merchandise
Cash
Inventory
Freight-Out
May 6

150

GENERAL JOURNAL
May 6 Freight-Out
Cash

May 6 150

Debit

Credit

150
150

To record payment of freight on goods sold.
24

Purchase Discounts
•Credit terms of a purchase on account may
permit the buyer to claim a cash discount for
prompt payment.
•Credit terms specify the amount of cash discounts
and the time period during which it is offered.
•2/10,n/30
•1/10 EOM
25

Purchases Discounts

rchased $3800 of merchandise
he credit terms are 2/10, n/30
aid within the discount period

e

ore discount

$3,800
300
$3,500
70
$3,430
26

Purchases Discounts
Review - Company purchased $3800 of merchandise
and returned $300. The credit terms are 2/10, n/30
and the invoice was paid within the discount period.
Merchandise
Inventory

Accounts
Payable

May 4 3,800 May 8 300 May 8

Cash

300 May 4 3,800

May 14 70 May 14 3,500
GENERAL JOURNAL

Debit

May 14 Accounts Payable

Credit

3,500

Cash

3,430
Merchandise Inventory

70

May 14 3430

Sales Invoice ...
a business document that provides
written evidence of a credit sale.

28

•1. Seller
•2.Invoice Date
•3.Purchaser
•4.Salesperson
•5.Credit terms
•6.Freight
terms
•7.Goods sold:
catalog
no.,description,
quantity, price
per unit
•8.Total invoice
price

Invoice No. 731

Page 206 in book

Firm Name: Sauk Stero
Attention o f James Hoover, Purchasing Agent
Address 125 Main Street
City Chelsea State Illinois Zip 60915
Date 8/4/98 Salesperson Maone Terms 2/10,n/30 Freight Paid by Buyer
Catalog No. Description

QTY

Price

Amount

29

Sales Revenues Under a Perpetual System
 are recorded when earned-revenue
recognition principle
 must be supported by a business documentwritten evidence
 2 entries are made for each sale
 one to record sale
 one to record cost of merchandise sold
30

Sales - under a perpetual system
Assume a CASH sale of $ 2,200
For merchandise having a cost of $ 1,400
Cash

Accounts
Receivable

May 4 2,200

Merchandise
Inventory

May 4 1.400

Sales
May 4 2,200

Sales Returns &
Allowances

Cost of Goods
Sold
May 4 1.400

Sales Returns and Allowances
Flip side of purchase returns and
allowance
On buyer’s books
GENERAL JOURNAL
May 8 Accounts Payable
Merchandise Inventory

Debit

Credit

300
300

To record goods returned that were purchased on account
On seller’s books
GENERAL JOURNAL
May 8

Sales Returns and Allowance
Accounts Receivable

Debit

Credit

300

To record return of goods delivered to Sauk Stero

300
32

Sales - under a perpetual system
Assume a sale of $ 3,800 ON ACCOUNT
For merchandise having a cost of $2 ,400
Accounts
Merchandise
Receivable
Cash
Inventory
May 4 3,800

Sales
May 4 3,800

Sales Returns &
Allowances

May 4 2,400

Cost of Goods
Sold
May 2,400

What Is the Sales Returns
and Allowances Account?
 Contra Revenue Account to sales
 Used to show how much came in on returns
and allowances

Excessive returns and allowances suggest:
 inferior merchandise
 inefficiencies in filing orders
 errors in billing customers
 mistakes in delivery or shipment of goods
34

What Is the Sales Discount
Account?
 Contra Revenue Account to sales
 Used to disclose amount of cash discounts
taken by customers

35

Sales Discounts
Flip side of purchase discounts
On buyer’s books
GENERAL JOURNAL

Debit

May 14 Accounts Payable

3,500

Credit

Cash
3,430
Inventory
70
On seller’s books
To record payment within discount period
GENERAL JOURNAL
May 14 Cash
Sales Discounts
Accounts Receivable
3500

Merchandise

Debit

Credit

3,430
70
36

Page 213 in book
PW AUDIO SUPPLY, INC.
Income Statement (Partial)
For the Year Ended December 31, 1998

Sales revenues
Sales
Less: Sales returns and allowance
Sales discounts
Net sales
Cost of goods sold
Gross profit
Operating expenses
Store salaries expense
Rent expense
Utilities expense
Advertising expense
Depreciation expense
Freight-out
Insurance expense
Total operating expenses
Net Income

$ 480,000
$12,000
8,000

20,000
460,000
316,000
144,000

45,000
19,000
17,000
16,000
8,000
7,000
2,000
114,000
$ 30,000

Gross Profit Rate=
Gross Profit
Net Sales
Company’s gross profit expressed as a
percentage

38

Operating Expenses To
Sales Ratio=
Operating Expenses
Net Sales
Many companies have improved the
efficiency of their operations, thus
reducing the ratio of operating
expenses to sales.
39

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