ANALISIS DAN PERANCANGAN APLIKASI E-MARKETING PADA PT. ALPHA CIPTA COMPUTINDO - Binus e-Thesis

  Jurusan Sistem Informasi Skripsi Sarjana Komputer

  Semester Ganjil tahun 2006/2007

  

ANALISIS DAN PERANCANGAN APLIKASI E-MARKETING

PADA PT. ALPHA CIPTA COMPUTINDO

Winny Olivia (0700679985)

Megaria (0700680015)

Christina (0700680021)

  

Kelas/Kelompok : 07 PAM/04

Abstrak

  PT. Alpha Cipta Computindo (ACICO) adalah perusahaan penyedia perangkat keras dan perangkat lunak teknologi informasi di Indonesia. Saat ini strategi pemasaran PT. Alpha Cipta Computindo terbatas pada komunikasi tatap muka, telepon, faksimili, dan portfolio perusahaan. Metode-metode tersebut memiliki kekurangan. E-marketing akan sangat tepat diterapkan untuk mengatasi masalah dalam pemasaran yang dihadapi oleh PT. Alpha Cipta Computindo. Tujuan penelitian ialah untuk menganalisis proses pemasaran, permasalahan dan kebutuhan informasi dalam merancang aplikasi e-

  

marketing , dan merancang aplikasi e-marketing yang ditujukan untuk meningkatkan

  pemasaran PT. Alpha Cipta Computindo. Metode penelitian terdiri dari metode pengumpulan data, studi pustaka, metode analisis dan metode perancangan. Metode analisis dilakukan melalui beberapa tahapan, yaitu membentuk peluang pasar, menyusun strategi pemasaran, dan merancang pengalaman pelanggan. Metode perancangan dilakukan melalui beberapa tahapan, yaitu membangun hubungan antarmuka dengan pelanggan, merancang program pemasaran, meningkatkan informasi pelanggan melalui teknologi, dan mengevaluasi program pemasaran. Dari penulisan ini dihasilkan aplikasi

  

e-marketing yang memiliki fasilitas-fasilitas seperti media pemasaran online, penyediaan

  katalog online, layanan komunikasi yang interaktif, sarana pelayanan pelanggan, dan pemesanan produk secara online untuk melayani kebutuhan pelanggan.

  Kata Kunci

  Analisis, Perancangan, Aplikasi E-Marketing

PRAKATA

  Puji syukur penulis panjatkan kepada Tuhan Yang Maha Esa atas segala berkat dan rahmat yang telah dilimpahkan-Nya, akhirnya penulis dapat menyelesaikan skripsi ini sebagai persyaratan untuk mendapatkan gelar kesarjanaan Strata-1 (S1) di Universitas Bina Nusantara.

  Dalam penyusunan skripsi ini, penulis telah banyak memperoleh bantuan, dukungan, semangat dan doa dari berbagai pihak baik secara langsung maupun tidak langsung sehingga pada akhirnya penulis dapat menyelesaikan skripsi ini dengan baik. Maka pada kesempatan ini, penulis ingin menyampaikan rasa terima kasih yang sebesar- besarnya kepada:

  1. Bapak Prof. Dr. Gerardus Polla, M.App.Sc., selaku Rektor Universitas Bina Nusantara.

  2. Bapak Ir. Harjanto Prabowo, MM., selaku dekan Fakultas Ilmu Komputer Universitas Bina Nusantara.

  3. Bapak Siswono, S.Kom., MM., selaku Ketua Jurusan Sistem Informasi Universitas Bina Nusantara.

  4. Ibu Indrajani, S.Kom., MM., selaku dosen pembimbing yang telah memberikan bimbingan, dorongan, informasi, petunjuk, nasehat serta motivasi yang sangat bermanfaat dalam penyusunan skripsi ini.

  5. Pimpinan beserta segenap staf PT. Alpha Cipta Computindo yang telah membantu penulis dalam memberikan data dan informasi guna penyusunan skripsi ini.

  6. Seluruh dosen Universitas Bina Nusantara yang telah memberikan ilmu dan pengetahuan kepada penulis selama masa perkuliahan.

  7. Orang tua yang telah memberikan dukungan secara moril dan material kepada penulis selama ini.

  8. Saudara dan sahabat penulis yang selalu menyemangati penulis untuk lebih giat dalam berusaha dan bekerja.

  9. Semua pihak yang bersangkutan dan telah membantu penulis baik secara langsung maupun tidak langsung yang tidak dapat penulis sebutkan satu-persatu.

  Dalam penulisan ini, penulis pun telah berusaha semaksimal mungkin dalam menyempurnakan tugas ini. Namun penulis juga menyadari bahwa skripsi yang dibuat ini mungkin masih jauh dari sempurna, karena pengetahuan dan pengalaman yang masih terbatas. Oleh karena itu, penulis mengharapkan saran dan kritik yang dapat menjadi masukan bagi penulis untuk memperbaiki dan meningkatkan kualitas skripsi ini.

  Akhir kata, semoga penulisan skripsi ini dapat memberikan manfaat bagi para pembaca.

  Jakarta, Februari 2007 Penulis

DAFTAR ISI

  Halaman Judul Luar .................................................................................................. i Halaman Judul Dalam............................................................................................... ii Halaman Persetujuan Soft Cover .............................................................................. iii Abstrak ...................................................................................................................... iv Prakata....................................................................................................................... v Daftar Isi ................................................................................................................... vii Daftar Tabel .............................................................................................................. xiii Daftar Gambar........................................................................................................... xv Daftar Lampiran........................................................................................................ xxiii

  BAB 1 PENDAHULUAN ....................................................................................... 1

  1.1 Latar Belakang ........................................................................................ 1

  1.2 Ruang Lingkup........................................................................................ 3

  1.3 Tujuan dan Manfaat ................................................................................ 3

  1.4 Metodologi .............................................................................................. 5

  1.5 Sistematika Penulisan ............................................................................. 6

  BAB 2 LANDASAN TEORI .................................................................................. 8

  2.1 Teori-teori Dasar/Umum......................................................................... 8

  2.1.1 Internet ........................................................................................... 8

  2.1.1.1 Definisi.................................................................................. 8

  2.1.1.2 Karakteristik.......................................................................... 9

  2.3.2 Komponen...................................................................................... 20

  2.3.3.7 Tahap Ketujuh: Mengevaluasi Program Pemasaran ............. 44

  2.3.3.6 Tahap Keenam: Meningkatkan Informasi Pelanggan Melalui Teknologi................................................................. 44

  2.3.3.5 Tahap Kelima: Merancang Program Pemasaran................... 40

  2.3.3.4 Tahap Keempat: Membangun Hubungan Antarmuka dengan Pelanggan ................................................................. 37

  2.3.3.3 Tahap Ketiga: Merancang Pengalaman Pelanggan............... 36

  2.3.3.2 Tahap Kedua: Menyusun Strategi Pemasaran ...................... 30

  2.3.3.1 Tahap Pertama: Membentuk Peluang Pasar.......................... 22

  2.3.3 Tahapan.......................................................................................... 21

  2.3.1 Definisi........................................................................................... 19

  2.1.1.3 Keuntungan ........................................................................... 9

  2.3 E-Marketing ............................................................................................ 19

  2.2.2 Karakteristik................................................................................... 17

  2.2.1 Definisi........................................................................................... 17

  2.2 Pemasaran ............................................................................................... 17

  2.1.4 Database ........................................................................................ 15

  2.1.3 Delapan Aturan Emas Perancangan Interface ............................... 13

  2.1.2.2 Keuntungan Web ................................................................... 12

  2.1.2.1 Definisi.................................................................................. 10

  2.1.2 World Wide Web ............................................................................ 10

  2.3.4 Keuntungan .................................................................................... 46

  2.3.5 Tujuan ............................................................................................ 47

  

BAB 3 ANALISIS SISTEM YANG BERJALAN ................................................ 49

  3.1 Riwayat Perusahaan ................................................................................ 49

  3.2 Struktur Organisasi Perusahaan .............................................................. 50

  3.3 Pembagian Tugas, Wewenang, dan Tanggung Jawab ............................ 51

  3.4 Analisis Kebutuhan ................................................................................. 55

  3.4.1 Membentuk Peluang Pasar............................................................. 55

  3.4.1.1 Menyelidiki Peluang dalam Nilai Sistem yang Ada atau yang Baru ...................................................................... 55

  3.4.1.2 Mengidentifikasi Kebutuhan yang Belum Dipenuhi atau Dilayani ......................................................................... 56

  3.4.1.3 Menentukan Segmen Target Pelanggan................................ 57

  3.4.1.4 Menilai Kebutuhan Sumber Daya Untuk Memberikan Penawaran ............................................................................. 58

  3.4.1.5 Menilai Faktor Persaingan, Teknologi, dan Keuangan dari Peluang ......................................................... 60

  3.4.1.6 Melakukan Penilaian Go/No-Go........................................... 64

  3.4.2 Menyusun Strategi Pemasaran ....................................................... 65

  3.4.2.1 Segmentation...................................................................... 65

  3.4.2.2 Targeting............................................................................ 66

  3.4.2.3 Positioning ......................................................................... 67

  3.4.3 Merancang Pengalaman Pelanggan ............................................... 68

  3.4.3.1 Functionality ...................................................................... 68

  3.4.3.2 Intimacy.............................................................................. 71

  3.4.3.3 Evangelism ......................................................................... 74

  3.5 Hasil Kuisioner Analisis Kebutuhan Pelanggan PT. Alpha Cipta Computindo ................................................................. 76

  3.6 Permasalahan yang Dihadapi .................................................................. 83

  3.7 Usulan Pemecahan Masalah ................................................................... 84

  

BAB 4 RANCANGAN DAN IMPLEMENTASI.................................................. 86

  4.1 Membangun Hubungan Antarmuka dengan Pelanggan ......................... 86

  4.1.1 Context ........................................................................................... 86

  4.1.2 Content ........................................................................................... 88

  4.1.3 Community ..................................................................................... 90

  4.1.4 Customization ................................................................................ 90

  4.1.5 Communication .............................................................................. 90

  4.1.6 Connection ..................................................................................... 91

  4.1.7 Commerce ...................................................................................... 92

  4.2 Merancang Program Pemasaran.............................................................. 92

  4.2.1 Customer Relationship................................................................... 92

  4.2.1.1 Awareness .......................................................................... 93

  4.2.1.2 Exploration/Expansion....................................................... 94

  4.2.1.3 Commitment ....................................................................... 96

  4.2.1.4 Dissolution ......................................................................... 97

  4.2.2 Internet Marketing Mix .................................................................. 98

  4.2.2.1 Product............................................................................... 98

  4.2.2.2 Pricing................................................................................ 101

  4.2.2.3 Communication .................................................................. 104

  4.2.2.4 Community ......................................................................... 108

  4.2.2.5 Distribution ........................................................................ 110

  4.2.2.6 Branding ............................................................................ 113

  4.2.3 Marketspace Matrix ....................................................................... 116

  4.3 Meningkatkan Informasi Pelanggan Melalui Teknologi ........................ 118

  4.3.1 Rancangan Database ..................................................................... 118

  4.3.2 Kebutuhan Implementasi ............................................................... 127

  4.3.2.1 Kebutuhan Perangkat Keras.................................................. 127

  4.3.2.2 Kebutuhan Perangkat Lunak................................................. 128

  4.3.2.3 Kebutuhan Sumber Daya Manusia ....................................... 128

  4.4 Mengevaluasi Program Pemasaran ......................................................... 129

  4.4.1 Financial Metrics........................................................................... 129

  4.4.2 Customer-Based Metrics................................................................ 130

  4.4.3 Marketing Implementation Metrics................................................ 133

  4.5 Rancangan Tampilan Halaman Web ....................................................... 136

  4.5.1 Tampilan bagi Front Office ........................................................... 136

  4.5.2 Tampilan bagi Back Office............................................................. 169

  4.6 Navigasi Situs Web ................................................................................. 245

  4.7 Hasil Kuisioner Evaluasi Situs Web PT. Alpha Cipta Computindo ....... 254

  

BAB 5 SIMPULAN DAN SARAN......................................................................... 263

  5.1 Simpulan ................................................................................................. 263

  5.2 Saran ....................................................................................................... 264

  

DAFTAR PUSTAKA.............................................................................................. 265

RIWAYAT HIDUP ................................................................................................. 267

LAMPIRAN-LAMPIRAN ..................................................................................... L1

FOTOCOPY SURAT SURVEI

DAFTAR TABEL

Tabel 2.1 Pendekatan-pendekatan Segmentasi ......................................................... 26Tabel 2.2 Keuntungan Berwujud dan Tidak Berwujud dari Internet marketing ...... 47Tabel 3.1 Segmen Target Pelanggan PT. Alpha Cipta Computindo ........................ 67Tabel 3.2 Tingkat Pengalaman Pelanggan PT. Alpha Cipta Computindo................ 89Tabel 4.1 Tabel Marketspace Matrix........................................................................ 123Tabel 4.2 Tabel MsPelanggan................................................................................... 125Tabel 4.3 Tabel Jabatan ............................................................................................ 126Tabel 4.4 Tabel Kota................................................................................................. 126Tabel 4.5 Tabel Provinsi ........................................................................................... 127Tabel 4.6 Tabel MsKaryawan................................................................................... 127Tabel 4.7 Tabel Password ......................................................................................... 127Tabel 4.8 Tabel Levels.............................................................................................. 128Tabel 4.9 Tabel MsProduk........................................................................................ 128Tabel 4.10 Tabel Kategori ........................................................................................ 129Tabel 4.11 Tabel DtKategori .................................................................................... 129Tabel 4.12 Tabel Merek ............................................................................................ 129Tabel 4.13 Tabel Cart ............................................................................................... 130Tabel 4.14 Tabel TrHd.............................................................................................. 130Tabel 4.15 Tabel TrDt............................................................................................... 131Tabel 4.16 Tabel TJ .................................................................................................. 131Tabel 4.17 Tabel Kontak........................................................................................... 132Tabel 4.18 Tabel FAQ .............................................................................................. 133Tabel 4.19 Tabel Polling........................................................................................... 134Tabel 4.20 Tabel DtPolling....................................................................................... 135Tabel 4.21 Tabel Request.......................................................................................... 135Tabel 4.22 Tabel Quotation ...................................................................................... 136Tabel 4.23 Tabel DtQuotation .................................................................................. 136

DAFTAR GAMBAR

Gambar 2.1 Tujuh Tahap dalam Internet Marketing ................................................ 22Gambar 2.2 Competitor Profiling ............................................................................. 29Gambar 2.3 Penilaian Peluang .................................................................................. 30Gambar 2.4 Skenario Segmentasi Bricks-and-Mortar.............................................. 31Gambar 2.5 Skenario Targeting Bricks-and-Mortar ................................................ 33Gambar 2.6 Skenario dan Pedoman Positioning Bricks-and-Mortar ....................... 35Gambar 2.7 Marketspace Matrix .............................................................................. 44Gambar 3.1 Bagan Struktur Organisasi PT. Alpha Cipta Computindo .................... 51Gambar 3.2 Diagram Hasil Kuisioner Koneksi Perusahaan Pelanggan ke Internet ................................................................................................................. 56Gambar 3.3 Diagram Hasil Kuisioner Jumlah Komputer yang Terhubung ke Internet ................................................................................................................. 57Gambar 3.4 Diagram Hasil Kuisioner Pemenuhan Kebutuhan Informasi................ 58Gambar 3.5 Diagram Hasil Kuisioner Kemudahan Menghubungi

  Staf Penjualan dan Layanan...................................................................................... 59

Gambar 3.6 Diagram Hasil Kuisioner Penyampaian Kritik dan Saran..................... 60Gambar 3.7 Diagram Hasil Kuisioner Kecepatan Memberikan Jawaban ................ 61Gambar 3.8 Diagram Hasil Kuisioner Ketertarikan Penggunaan Internet ............... 62Gambar 3.9 Kebutuhan Pelanggan yang Belum Dipenuhi atau Dilayani pada PT. Alpha Cipta Computindo ........................................................................... 66Gambar 3.10 Competitor Profiling—PT. Alpha Cipta Computindo ........................ 74Gambar 3.11 Penilaian Peluang PT. Alpha Cipta Computindo................................ 76Gambar 3.12 Skenario Segmentasi PT. Alpha Cipta Computindo ........................... 79Gambar 3.13 Skenario Targeting PT. Alpha Cipta Computindo.............................. 81Gambar 3.14 Skenario dan Pedoman Positioning PT. Alpha Cipta Computindo .... 82Gambar 4.1 Diagram Hasil Kuisioner Tampilan

  Situs Web PT. Alpha Cipta Computindo .................................................................. 140

Gambar 4.2 Diagram Hasil Kuisioner Navigasi dalam

  Situs Web PT. Alpha Cipta Computindo .................................................................. 141

Gambar 4.3 Diagram Hasil Kuisioner Lama Adaptasi dalam Situs Web PT. Alpha Cipta Computindo........................................................ 142Gambar 4.4 Diagram Hasil Kuisioner Pemenuhan Kebutuhan

  Informasi dalam Situs Web PT. Alpha Cipta Computindo ....................................... 143

Gambar 4.5 Diagram Hasil Kuisioner Kelengkapan Menu dalam Situs Web PT. Alpha Cipta Computindo........................................................ 144Gambar 4.6 Diagram Hasil Kuisioner Penggunaan E-mail Newsletter .................... 145Gambar 4.7 Diagram Hasil Kuisioner Penggunaan FAQ,

  

Contact , Live Online Chat, Q & A, dan Tell A Friend ............................................. 146

Gambar 4.8 Diagram Hasil Kuisioner Kemudahan Melakukan

  Pemesanan Melalui Situs Web PT. Alpha Cipta Computindo .................................. 147

Gambar 4.9 Diagram Hasil Kuisioner Pemecahan Masalah dalam

  Pemesanan Melalui Telepon, Faksimili, atau Datang Langsung .............................. 148

Gambar 4.10 Rancangan Halaman Index.................................................................. 149Gambar 4.11 Rancangan Halaman Sign-Up ............................................................. 150Gambar 4.12 Rancangan Halaman Sign-In............................................................... 151Gambar 4.13 Rancangan Halaman Forgot Password............................................... 152Gambar 4.14 Rancangan Halaman Index Setelah Sign-In ........................................ 153Gambar 4.15 Rancangan Halaman Company ........................................................... 154Gambar 4.16 Rancangan Halaman Company Profile ............................................... 155Gambar 4.17 Rancangan Halaman Vision & Mission............................................... 156Gambar 4.18 Rancangan Halaman Vendor Partnership........................................... 157Gambar 4.19 Rancangan Halaman Certification ...................................................... 158Gambar 4.20 Rancangan Halaman Service & Support ............................................. 159Gambar 4.21 Rancangan Halaman Service & Support Policies ............................... 160Gambar 4.22 Rancangan Halaman Maintenance Contract ...................................... 161Gambar 4.23 Rancangan Halaman Networking Installation .................................... 162Gambar 4.24 Rancangan Halaman Member ............................................................. 163Gambar 4.25 Rancangan Halaman My Profile ......................................................... 164Gambar 4.26 Rancangan Halaman Change Password ............................................. 165Gambar 4.27 Rancangan Halaman Why Register ..................................................... 166Gambar 4.28 Rancangan Halaman Q & A................................................................ 167Gambar 4.29 Rancangan Halaman Product Categories ........................................... 168Gambar 4.30 Rancangan Halaman Product Brand................................................... 169Gambar 4.31 Rancangan Halaman Search Result .................................................... 170Gambar 4.32 Rancangan Halaman Advanced Search............................................... 171Gambar 4.33 Rancangan Halaman Advanced Search Result.................................... 172Gambar 4.34 Rancangan Halaman Quotation .......................................................... 173Gambar 4.35 Rancangan Halaman Quotation Request............................................. 174Gambar 4.36 Rancangan Halaman Request Confirmation ....................................... 175Gambar 4.37 Rancangan Halaman My Quotation .................................................... 176Gambar 4.38 Rancangan Halaman Quotation Detail ............................................... 177Gambar 4.39 Rancangan Halaman Check-Out ......................................................... 178Gambar 4.40 Rancangan Halaman Order Confirmation .......................................... 179Gambar 4.41 Rancangan Halaman Order History.................................................... 180Gambar 4.42 Rancangan Halaman Order Detail...................................................... 181Gambar 4.43 Rancangan Halaman Contact.............................................................. 182Gambar 4.44 Rancangan Halaman Help................................................................... 183Gambar 4.45 Rancangan Halaman FAQ................................................................... 184Gambar 4.46 Rancangan Halaman Site Map ............................................................ 185Gambar 4.47 Rancangan Halaman Polling Result.................................................... 186Gambar 4.48 Rancangan Halaman Terms & Conditions.......................................... 187Gambar 4.49 Rancangan Halaman Tell A Friend ..................................................... 188Gambar 4.50 Rancangan Halaman Login ................................................................. 189Gambar 4.51 Rancangan Halaman Index Back Office.............................................. 190Gambar 4.52 Rancangan Halaman Company Back Office ....................................... 191Gambar 4.53 Rancangan Halaman Company Profile Back Office ........................... 192Gambar 4.54 Rancangan Halaman Vision & Mission Back Office........................... 193Gambar 4.55 Rancangan Halaman Vendor Partnership Back Office....................... 194Gambar 4.56 Rancangan Halaman Certification Back Office .................................. 195Gambar 4.57 Rancangan Halaman Product Back Office.......................................... 196Gambar 4.58 Rancangan Halaman Product Back Office

  Setelah Memilih Kategori ......................................................................................... 197

Gambar 4.59 Rancangan Halaman Product Back Office

  Setelah Memilih Merek............................................................................................. 198

Gambar 4.60 Rancangan Halaman Search Result Back Office................................. 199Gambar 4.61 Rancangan Halaman Advanced Search Back Office........................... 200Gambar 4.62 Rancangan Halaman Advanced Search Result Back Office................ 201Gambar 4.63 Rancangan Halaman Add New Product .............................................. 202Gambar 4.64 Rancangan Halaman Add New Category ............................................ 203Gambar 4.65 Rancangan Halaman Add New Brand ................................................. 204Gambar 4.66 Rancangan Halaman Edit Product ...................................................... 205Gambar 4.67 Rancangan Halaman Edit Category .................................................... 206Gambar 4.68 Rancangan Halaman Edit Brand......................................................... 207Gambar 4.69 Rancangan Halaman Member Back Office ......................................... 208Gambar 4.70 Rancangan Halaman Member Detail .................................................. 209Gambar 4.71 Rancangan Halaman Q & A Back Office............................................ 210Gambar 4.72 Rancangan Halaman Q & A Detail..................................................... 211Gambar 4.73 Rancangan Halaman Reply Q & A...................................................... 212Gambar 4.74 Rancangan Halaman Quotation Back Office....................................... 213Gambar 4.75 Rancangan Halaman Quotation Detail Back Office............................ 214Gambar 4.76 Rancangan Halaman Why Register Back Office ................................. 215Gambar 4.77 Rancangan Halaman Order................................................................. 216Gambar 4.78 Rancangan Halaman Order Detail Back Office .................................. 217Gambar 4.79 Rancangan Halaman Add New Order ................................................. 218Gambar 4.80 Rancangan Halaman Shopping Cart Back Office ............................... 219Gambar 4.81 Rancangan Halaman Check-Out Back Office ..................................... 220Gambar 4.82 Rancangan Halaman Contact Back Office .......................................... 221Gambar 4.83 Rancangan Halaman Contact Detail................................................... 222Gambar 4.84 Rancangan Halaman Reply Contact.................................................... 223Gambar 4.85 Rancangan Halaman Contact Text ...................................................... 224Gambar 4.86 Rancangan Halaman Help Back Office ............................................... 225Gambar 4.87 Rancangan Halaman FAQ Back Office ............................................... 226Gambar 4.88 Rancangan Halaman Edit FAQ ........................................................... 227Gambar 4.89 Rancangan Halaman Add New FAQ ................................................... 228Gambar 4.90 Rancangan Halaman Site Map Back Office ........................................ 229Gambar 4.91 Rancangan Halaman User................................................................... 230Gambar 4.92 Rancangan Halaman Edit User ........................................................... 231Gambar 4.93 Rancangan Halaman Change Password User..................................... 232Gambar 4.94 Rancangan Halaman Add New User ................................................... 233Gambar 4.95 Rancangan Halaman Marketing Report .............................................. 234Gambar 4.96 Rancangan Halaman Marketing Report by Product by Day............... 235Gambar 4.97 Rancangan Halaman Marketing Report Result

  

by Product by Day .................................................................................................... 236

Gambar 4.98 Rancangan Halaman Marketing Report by Product by Month ........... 237Gambar 4.99 Rancangan Halaman Marketing Report Result

  

by Product by Month ................................................................................................. 238

  Gambar 4.100 Rancangan Halaman Marketing Report by Member by Day ............ 239 Gambar 4.101 Rancangan Halaman Marketing Report Result

  

by Member by Day .................................................................................................... 240

  Gambar 4.102 Rancangan Halaman Marketing Report by Member by Month......... 241 Gambar 4.103 Rancangan Halaman Marketing Report Result by Member

  

by Month ................................................................................................................... 242

  Gambar 4.104 Rancangan Halaman Marketing Report by Sales Area by Day......... 243 Gambar 4.105 Rancangan Halaman Marketing Report Result by Sales Area

  

by Day ...................................................................................................................... 244

  Gambar 4.106 Rancangan Halaman Marketing Report by Sales Area

  

by Month .................................................................................................................. 245

  Gambar 4.107 Rancangan Halaman Marketing Report Result by Sales Area

  

by Month ................................................................................................................... 246

  Gambar 4.108 Rancangan Halaman Others.............................................................. 247 Gambar 4.109 Rancangan Halaman Polling............................................................. 248 Gambar 4.110 Rancangan Halaman Polling Detail.................................................. 249 Gambar 4.111 Rancangan Halaman Add New Polling ............................................. 250 Gambar 4.112 Rancangan Halaman What’s New ..................................................... 251 Gambar 4.113 Rancangan Halaman What’s New Setelah Memilih Kategori........... 252 Gambar 4.114 Rancangan Halaman What’s New Setelah Memilih Merek .............. 253 Gambar 4.115 Rancangan Halaman Promotion ....................................................... 254 Gambar 4.116 Rancangan Halaman Position ........................................................... 255 Gambar 4.117 Rancangan Halaman Edit Position ................................................... 256 Gambar 4.118 Rancangan Halaman Add New Position............................................ 257 Gambar 4.119 Rancangan Halaman Province .......................................................... 258 Gambar 4.120 Rancangan Halaman Edit Province .................................................. 259 Gambar 4.121 Rancangan Halaman Add New Province .......................................... 260 Gambar 4.122 Rancangan Halaman City.................................................................. 261 Gambar 4.123 Rancangan Halaman Edit City .......................................................... 262

  Gambar 4.124 Rancangan Halaman Add New City .................................................. 263 Gambar 4.125 Rancangan Halaman Service & Support Policies Back Office ......... 264 Gambar 4.126 Rancangan Halaman Maintenance Contract Back Office................. 265 Gambar 4.127 Rancangan Halaman Networking Installation Back Office............... 266 Gambar 4.128 Rancangan Halaman Welcome Text .................................................. 267 Gambar 4.129 Rancangan Halaman Footer.............................................................. 268 Gambar 4.130 Rancangan Halaman Terms & Conditions Back Office .................... 269 Gambar 4.131 Navigasi Front Office........................................................................ 270 Gambar 4.132 Navigasi Home Back Office .............................................................. 271 Gambar 4.133 Navigasi Company Back Office ........................................................ 272 Gambar 4.134 Navigasi Product Back Office........................................................... 273 Gambar 4.135 Navigasi Member Back Office .......................................................... 274 Gambar 4.136 Navigasi Order Back Office .............................................................. 275 Gambar 4.137 Navigasi Contact Back Office ........................................................... 275 Gambar 4.138 Navigasi Help Back Office ................................................................ 276 Gambar 4.139 Navigasi User Back Office ................................................................ 276 Gambar 4.140 Navigasi Marketing Report Back Office ........................................... 277 Gambar 4.141 Navigasi Others Back Office............................................................. 278