admin social media management
Social Media Management 101
Donna Gilliland, Founder of MOSTraining, Inc.
The right way to use social media
Listen and Engage
Customer Service
Increase brand visibility
Build authority
The Do Not List…
Do ’t ignore your customers.
Do ’t post the same thing to all social channels.
Do ’t post questionable comments or photos.
Do ’t sell first. Engagement should be first.
Social Media Etiquette for Business
Suggested read…
Follow Rebekah
Social Media Business Plan
Social Audit
• Example: Make a list of your social channels.
Set Goals
• Example: Create a YouTube channel to
showcase new products.
Mission Statement
• Example: We will use a Facebook business page
as an informational and engagement portal for
our non-profit. Engage the community, donors
and potential donors.
Conduct a Social Media Audit
Use the S.M.A.R.T. method to set goals and objectives
pecific
easurable
ttainable
ealistic
ime-related
Your S.M.A.R.T. Worksheet
S.M.A.R.T. Worksheet
Specific
Target a specific area of improvement.
Measurable
500 new email subscribers.
Attainable
Resources to accomplish the tasks.
Realistic
Can you achieve with the number of resources available?
Time-related
When does the goal have to be met?
Let’s Talk Co te t Strategies
One size does not fit all.
Customize your content to fit your audience.
80% Content and 20% Selling
Be creative. Mix a d
atch co te t…
Daily
Quotes
Make it a out your usto er…
Si ple Gree S oothies case exa ple….
•
•
•
•
30-day smoothie challenge.
Beautiful photos with smoothie recipes.
They engage with their customers.
Post on a regular basis.
Use your social channels to keep
customers informed.
Posts about programs your
company sponsors.
Video Tips
Teaser posts to direct traffic back to your Web site
Plan ahead for your posts. Create a scheduling document.
•Spreadsheet
•Calendar
Social Media Content Scheduling
Organization
• Create and curate content for publishing.
Scheduling
• Include dates for key events.
Assign
• Assign each post to a specific social channel.
• Where applicable assign to a specific team member.
Word of caution about pre-scheduling
Pay attention!
• World events
• Local/regional events
Be prepared to quickly change pre-scheduled posts when needed.
Pre-scheduling tools
• HootSuite
• Post Planner
• BufferSocial
• ScheduGram (Instagram
scheduler)
Think visually when creating
content on social media.
Canva is a FREE online graphics tool.
Easily create graphics with just a
drag and drop.
Photo Editing
More Design Tools
Instagram App
Create Infographics
Editorial Calendar Sources
http://blog.marketo.com/2014/08/why-you-need-an-editorial-calendar-for-social.html
S eak peek i to ho Ca a orks…
More FREE Content Planning Templates
1
https://blog.bufferapp.com/schedule-social-media-contentplan
2
http://blog.hootsuite.com/how-to-create-a-social-media-contentcalendar/
3
http://offers.hubspot.com/social-media-content-calendar
Social Tools Recommended Read
http://www.razorsocial.com/12-social-media-tools-from-socialmedia-marketing-world/
Read to learn. Blogs are great resources.
Sig up for y ewsletter…
www.DonnaGilliland.com/blog
Social Media Blogs – the best of the best!
www.OhSoPinteresting.com
www.JennyBrennan.me
www.AndreaVahl.com
www.SueBZimmerman.com
www.PegFitzpatrick.com
www.RazorSocial.com
http://www.martinshervington.com
www.MikeGingerich.com
www.linkedintobusiness.com
www.SociallySorted.com
www.TopDogSocialMedia.com
www.JennsTrends.com
www.MariSmith.com
Let’s Co
e t…
Read my blog at: www.DonnaGilliland.com
Sign up for my Saturday Social Newsletter.
www.MOSTraining.com
Donna Gilliland, Founder of MOSTraining, Inc.
The right way to use social media
Listen and Engage
Customer Service
Increase brand visibility
Build authority
The Do Not List…
Do ’t ignore your customers.
Do ’t post the same thing to all social channels.
Do ’t post questionable comments or photos.
Do ’t sell first. Engagement should be first.
Social Media Etiquette for Business
Suggested read…
Follow Rebekah
Social Media Business Plan
Social Audit
• Example: Make a list of your social channels.
Set Goals
• Example: Create a YouTube channel to
showcase new products.
Mission Statement
• Example: We will use a Facebook business page
as an informational and engagement portal for
our non-profit. Engage the community, donors
and potential donors.
Conduct a Social Media Audit
Use the S.M.A.R.T. method to set goals and objectives
pecific
easurable
ttainable
ealistic
ime-related
Your S.M.A.R.T. Worksheet
S.M.A.R.T. Worksheet
Specific
Target a specific area of improvement.
Measurable
500 new email subscribers.
Attainable
Resources to accomplish the tasks.
Realistic
Can you achieve with the number of resources available?
Time-related
When does the goal have to be met?
Let’s Talk Co te t Strategies
One size does not fit all.
Customize your content to fit your audience.
80% Content and 20% Selling
Be creative. Mix a d
atch co te t…
Daily
Quotes
Make it a out your usto er…
Si ple Gree S oothies case exa ple….
•
•
•
•
30-day smoothie challenge.
Beautiful photos with smoothie recipes.
They engage with their customers.
Post on a regular basis.
Use your social channels to keep
customers informed.
Posts about programs your
company sponsors.
Video Tips
Teaser posts to direct traffic back to your Web site
Plan ahead for your posts. Create a scheduling document.
•Spreadsheet
•Calendar
Social Media Content Scheduling
Organization
• Create and curate content for publishing.
Scheduling
• Include dates for key events.
Assign
• Assign each post to a specific social channel.
• Where applicable assign to a specific team member.
Word of caution about pre-scheduling
Pay attention!
• World events
• Local/regional events
Be prepared to quickly change pre-scheduled posts when needed.
Pre-scheduling tools
• HootSuite
• Post Planner
• BufferSocial
• ScheduGram (Instagram
scheduler)
Think visually when creating
content on social media.
Canva is a FREE online graphics tool.
Easily create graphics with just a
drag and drop.
Photo Editing
More Design Tools
Instagram App
Create Infographics
Editorial Calendar Sources
http://blog.marketo.com/2014/08/why-you-need-an-editorial-calendar-for-social.html
S eak peek i to ho Ca a orks…
More FREE Content Planning Templates
1
https://blog.bufferapp.com/schedule-social-media-contentplan
2
http://blog.hootsuite.com/how-to-create-a-social-media-contentcalendar/
3
http://offers.hubspot.com/social-media-content-calendar
Social Tools Recommended Read
http://www.razorsocial.com/12-social-media-tools-from-socialmedia-marketing-world/
Read to learn. Blogs are great resources.
Sig up for y ewsletter…
www.DonnaGilliland.com/blog
Social Media Blogs – the best of the best!
www.OhSoPinteresting.com
www.JennyBrennan.me
www.AndreaVahl.com
www.SueBZimmerman.com
www.PegFitzpatrick.com
www.RazorSocial.com
http://www.martinshervington.com
www.MikeGingerich.com
www.linkedintobusiness.com
www.SociallySorted.com
www.TopDogSocialMedia.com
www.JennsTrends.com
www.MariSmith.com
Let’s Co
e t…
Read my blog at: www.DonnaGilliland.com
Sign up for my Saturday Social Newsletter.
www.MOSTraining.com