Communication channels in favehotel adisucipto and favehotel solo baru 1. HALAMAN JUDUL
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COMMUNICATION CHANNELS IN FAVEHOTEL
ADISUCIPTO AND FAVEHOTEL SOLO BARU
FINAL PROJECT REPORT
FINAL PROJECT REPORT
Submitted as a Partial Requirement in Obtaining Degree in English
Diploma Program, Faculty of Letters and Fine Art.
SebelasMaret University
By:
Faisal Agata Ardiarta
C9310026
ENGLISH DIPLOMA PROGRAM
FACULTY OF LETTERS AND FINE ARTS
SEBELAS MARET UNIVERSITY
SURAKARTA
2013
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MOTTO
“Karena sesungguhnya sesudah kesulitan itu ada kemudahan.
Sesungguhnya sesudah kesulitan itu ada kemudahan.”
(QS Al-Insyirah: 5-6).
“Berharap itu seperti memanjat tebing,makin tinggi makin melelahkan dan beresiko,
tetapi seburuk-buruknya kegagalah ialah tak pernah mencoba”
(The Writer)
“Success is the ability to go from failure to failure without losing your enthusiasm”.
(Winston Churchill )
“Do not give up whatever happens, if We give up then We are finished for sure”.
( Aitthipat Kulapongvanich )
“Hidup pasti ada masalah, karena tiap kita pasti punya masa-masa salah. Tapi
namanya juga masa, akan ada akhirnya”.
(The Writer)
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DEDICATION
I would like to dedicate this Final Project Report for :
My beloved parent
All of my best friends
My beloved girlfriend
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PREFACE
I would like to be thankful to Allah SWT for giving me opportunity in
composing this final project report. This report is written to fulfill the requirement in
obtaining degree the English Diploma program of Sebelas Maret University. I did the
job training in Marketing and Sales Department in Public Relations section of
Favehotel Adisucipto and Favehotel Solo Baru.
The aims of this final project report are to evaluate the communication
channels, especially internet by mentioning, explaining and analyzing (both strengths
and weaknesses) all of them more detail and to propose improvement of
communication channels which have existed in Favehotel Adisucipto and Favehotel
Solo Baru.
Finally, I realize that the report might be flaw, so I feel that this report should
have any suggestion and criticisms for better improvement. I will be welcome for any
advice for this final project report.
Hopefully this final project can be useful to the readers, especially for those
who are interested in Public Relations in hotel industry.
Surakarta, Agustus 2013
Faisal Agata Ardiarta
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ACKNOWLEDGEMENT
Bismillahirrahmanirrahim
In the name of Allah SWT, the most gracious and merciful, all praise for His
mercy, guidance and loving care which have been given to the writer so this final
project report entitled “Communication Channels in Favehotel Adisucipto and
Favehotel Solo Baru” could be completed well. This final project report is aimed to
obtaining degree the English Diploma program of Sebelas Maret University.
In the process of finishing this final project, I faced a lot of difficulties, but,
because of the assistance of many sides, this final project finally could be completed.
Thus, I would like to express my sincere gratitude to:
1. Drs. Riyadi Santosa, M.Ed, Ph.D. the Dean of Faculty of Letters and Fine
Arts, Sebelas Maret University
2. Mr. Yusuf Kurniawan, S.S., M.A as the head of English Diploma Program
3. Mr. Bayu Budiharjo, S.S., M.Hum as my supervisor for his great care,
patience, comments and suggestions in guiding me in the process of preparing
this final project until it appears as it should be
4. All Lectures of English Diploma Program
5. General Manager of Favehotel Adisucipto and Favehotel Solo Baru, Mrs. Aris
Retnowaty, and Executive Assistant Manager, Mr. Moch Muchlis.
6. All Management of Favehotel Adisucipto, Mr Edi Syumardi as Director of
Sales and Marketing, Ms Ayu, Ms Mela, Ms Restu, Ms Anita, Mr Rizal, Mr
Willy, Mr Huda and Mrs Herlin
7. All Management of Favehotel Solo Baru, Mr Iwan, Ms Intan, Ms Ela, Mr
Bowo, Mr Catur, Mr Aris, Mr Galih, Mrs Nesa, Mrs Riska and Mrs Tata
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8. Public Relations Officer of Favehotel Ms Sasha, my job training supervisor. I
thank for the advice and knowledge
9. My Beloved Parent Sugiyarto S.Pd and Tri Wardiningsih thankyou very much
they always supporting and encouraging me with their best wishes
10. All of my friends during completing this final project, Bayu, Fathony, Fajar,
Fahrul, Ahmad, Satria, Eksan, Wiji, Suci, Wulan, and Lia
11. My Beloved Mammbuu, she always there cheers me up and stands by me
through the good times and bad
12. All of my family members
13. I also expressed to everyone who cannot mentioned one by one.
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ABSTRACT
Faisal Agata Ardiarta. 2013. Communication Channels in FavehotelAdisucipto
and Favehotel Solo Baru. English Diploma Program, Faculty of Letters and Fine
Arts, SebelasMaret University.
This final project is written based on job training done at Favehotel Adisucipto and
Favehotel Solo Baru for three months in Marketing and Sales Department. I did some
jobs along with the Public Relations Officer of Favehotel Adisucipto and Favehotel
Solo Baru by helping her making press release, attending events, meeting journalists,
writing response in internet, etc.
The aims of present study are to evaluate communication channels, especially internet
communication in Favehotel Adisucipto and Favehotel Solo Baru and to propose
improvement in the existing communication channel (internet) in these hotels.
Internet as one of communication channels is effective because the purpose of using
official website, Agoda, Tripadvisor and email has been achieved.
Thus, I propose improvement to make the use of internet more effective. The
proposals are using communicative languages to respond to the comments and
reviews from guests via email or websites, being active in responding all of the
reviews form guests via email and websites from the guests, providing computer to
access Tripadvisor or Agoda, updating the information in the official hotel website
and Tripadvisor or Agoda to spread information and news about both hotels, and
designing attractive website layout.
Hopefully, this final project report can be a reference for the Public Relations Officer
of Favehotel Adisucipto and Favehotel Solo Baru to make the existing
communication channels more effective.
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TABLE OF CONTENTS
TITTLE …………………………………………………………………….. i
APPROVAL OF SUPERVISOR…………………………………………… ii
APPROVAL OF THE BOARD EXAMINERS……………………………. iii
MOTTO…………………………………………………………………….. iv
DEDICATION……………………………………………………………… v
PREFECE…………………………………………………………………… vi
ACKNOWLEDGEMENT………………………………………………….. vii
ABSTRACT………………………………………………………………... ix
TABLE OF CONTENTS…………………………………………………... x
CHAPTER I INTRODUCTION……………………………………………
1
A. Background…………………………………………………………
1
B. Objectives…………………………………………………………..
4
C. Benefits……………………………………………………………..
4
CHAPTER II LITERATURE REVIEW…………………………………… 5
A. Public Relations…………………………………………………… 5
B. Public……………………………………………………………… 6
C. Communication……………………………………………….......
6
D. Communication Channels…………………………………………
7
E. Hotel………………………………………………………………. 12
F. Internet……………………………………………………………. 13
CHAPTER III JOB TRAINING RESULT…………………………………. 16
A. Favehotel Adisucipto and Favehotel Solo Baru……………….…... 16
B. Archipelago International………………………………………….. 22
C. Activities During Job Training…………………………………….. 23
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D. Communication Channels used in Favehotel Adisucipto
And Favehotel Solo Baru………………………………………….. 24
E. Proposal to Improve Communication Channels of Favehotel
Adisucipto and Favehotel Solo Baru……………………………… 34
CHAPTER IV CONCLUSION AND SUGGESTION……………………. 36
A. Conclusion………………………………………………………... 36
B. Suggestion………………………………………………………… 38
BIBLIOGRAPHY
APPENDICES
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COMMUNICATION CHANNELS IN FAVEHOTEL
ADISUCIPTO AND FAVEHOTEL SOLO BARU
FINAL PROJECT REPORT
FINAL PROJECT REPORT
Submitted as a Partial Requirement in Obtaining Degree in English
Diploma Program, Faculty of Letters and Fine Art.
SebelasMaret University
By:
Faisal Agata Ardiarta
C9310026
ENGLISH DIPLOMA PROGRAM
FACULTY OF LETTERS AND FINE ARTS
SEBELAS MARET UNIVERSITY
SURAKARTA
2013
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ii
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MOTTO
“Karena sesungguhnya sesudah kesulitan itu ada kemudahan.
Sesungguhnya sesudah kesulitan itu ada kemudahan.”
(QS Al-Insyirah: 5-6).
“Berharap itu seperti memanjat tebing,makin tinggi makin melelahkan dan beresiko,
tetapi seburuk-buruknya kegagalah ialah tak pernah mencoba”
(The Writer)
“Success is the ability to go from failure to failure without losing your enthusiasm”.
(Winston Churchill )
“Do not give up whatever happens, if We give up then We are finished for sure”.
( Aitthipat Kulapongvanich )
“Hidup pasti ada masalah, karena tiap kita pasti punya masa-masa salah. Tapi
namanya juga masa, akan ada akhirnya”.
(The Writer)
commit to user
iv
perpustakaan.uns.ac.id
digilib.uns.ac.id
DEDICATION
I would like to dedicate this Final Project Report for :
My beloved parent
All of my best friends
My beloved girlfriend
commit to user
v
perpustakaan.uns.ac.id
digilib.uns.ac.id
PREFACE
I would like to be thankful to Allah SWT for giving me opportunity in
composing this final project report. This report is written to fulfill the requirement in
obtaining degree the English Diploma program of Sebelas Maret University. I did the
job training in Marketing and Sales Department in Public Relations section of
Favehotel Adisucipto and Favehotel Solo Baru.
The aims of this final project report are to evaluate the communication
channels, especially internet by mentioning, explaining and analyzing (both strengths
and weaknesses) all of them more detail and to propose improvement of
communication channels which have existed in Favehotel Adisucipto and Favehotel
Solo Baru.
Finally, I realize that the report might be flaw, so I feel that this report should
have any suggestion and criticisms for better improvement. I will be welcome for any
advice for this final project report.
Hopefully this final project can be useful to the readers, especially for those
who are interested in Public Relations in hotel industry.
Surakarta, Agustus 2013
Faisal Agata Ardiarta
commit to user
vi
perpustakaan.uns.ac.id
digilib.uns.ac.id
ACKNOWLEDGEMENT
Bismillahirrahmanirrahim
In the name of Allah SWT, the most gracious and merciful, all praise for His
mercy, guidance and loving care which have been given to the writer so this final
project report entitled “Communication Channels in Favehotel Adisucipto and
Favehotel Solo Baru” could be completed well. This final project report is aimed to
obtaining degree the English Diploma program of Sebelas Maret University.
In the process of finishing this final project, I faced a lot of difficulties, but,
because of the assistance of many sides, this final project finally could be completed.
Thus, I would like to express my sincere gratitude to:
1. Drs. Riyadi Santosa, M.Ed, Ph.D. the Dean of Faculty of Letters and Fine
Arts, Sebelas Maret University
2. Mr. Yusuf Kurniawan, S.S., M.A as the head of English Diploma Program
3. Mr. Bayu Budiharjo, S.S., M.Hum as my supervisor for his great care,
patience, comments and suggestions in guiding me in the process of preparing
this final project until it appears as it should be
4. All Lectures of English Diploma Program
5. General Manager of Favehotel Adisucipto and Favehotel Solo Baru, Mrs. Aris
Retnowaty, and Executive Assistant Manager, Mr. Moch Muchlis.
6. All Management of Favehotel Adisucipto, Mr Edi Syumardi as Director of
Sales and Marketing, Ms Ayu, Ms Mela, Ms Restu, Ms Anita, Mr Rizal, Mr
Willy, Mr Huda and Mrs Herlin
7. All Management of Favehotel Solo Baru, Mr Iwan, Ms Intan, Ms Ela, Mr
Bowo, Mr Catur, Mr Aris, Mr Galih, Mrs Nesa, Mrs Riska and Mrs Tata
commit to user
vii
perpustakaan.uns.ac.id
digilib.uns.ac.id
8. Public Relations Officer of Favehotel Ms Sasha, my job training supervisor. I
thank for the advice and knowledge
9. My Beloved Parent Sugiyarto S.Pd and Tri Wardiningsih thankyou very much
they always supporting and encouraging me with their best wishes
10. All of my friends during completing this final project, Bayu, Fathony, Fajar,
Fahrul, Ahmad, Satria, Eksan, Wiji, Suci, Wulan, and Lia
11. My Beloved Mammbuu, she always there cheers me up and stands by me
through the good times and bad
12. All of my family members
13. I also expressed to everyone who cannot mentioned one by one.
commit to user
viii
perpustakaan.uns.ac.id
digilib.uns.ac.id
ABSTRACT
Faisal Agata Ardiarta. 2013. Communication Channels in FavehotelAdisucipto
and Favehotel Solo Baru. English Diploma Program, Faculty of Letters and Fine
Arts, SebelasMaret University.
This final project is written based on job training done at Favehotel Adisucipto and
Favehotel Solo Baru for three months in Marketing and Sales Department. I did some
jobs along with the Public Relations Officer of Favehotel Adisucipto and Favehotel
Solo Baru by helping her making press release, attending events, meeting journalists,
writing response in internet, etc.
The aims of present study are to evaluate communication channels, especially internet
communication in Favehotel Adisucipto and Favehotel Solo Baru and to propose
improvement in the existing communication channel (internet) in these hotels.
Internet as one of communication channels is effective because the purpose of using
official website, Agoda, Tripadvisor and email has been achieved.
Thus, I propose improvement to make the use of internet more effective. The
proposals are using communicative languages to respond to the comments and
reviews from guests via email or websites, being active in responding all of the
reviews form guests via email and websites from the guests, providing computer to
access Tripadvisor or Agoda, updating the information in the official hotel website
and Tripadvisor or Agoda to spread information and news about both hotels, and
designing attractive website layout.
Hopefully, this final project report can be a reference for the Public Relations Officer
of Favehotel Adisucipto and Favehotel Solo Baru to make the existing
communication channels more effective.
commit to user
ix
perpustakaan.uns.ac.id
digilib.uns.ac.id
TABLE OF CONTENTS
TITTLE …………………………………………………………………….. i
APPROVAL OF SUPERVISOR…………………………………………… ii
APPROVAL OF THE BOARD EXAMINERS……………………………. iii
MOTTO…………………………………………………………………….. iv
DEDICATION……………………………………………………………… v
PREFECE…………………………………………………………………… vi
ACKNOWLEDGEMENT………………………………………………….. vii
ABSTRACT………………………………………………………………... ix
TABLE OF CONTENTS…………………………………………………... x
CHAPTER I INTRODUCTION……………………………………………
1
A. Background…………………………………………………………
1
B. Objectives…………………………………………………………..
4
C. Benefits……………………………………………………………..
4
CHAPTER II LITERATURE REVIEW…………………………………… 5
A. Public Relations…………………………………………………… 5
B. Public……………………………………………………………… 6
C. Communication……………………………………………….......
6
D. Communication Channels…………………………………………
7
E. Hotel………………………………………………………………. 12
F. Internet……………………………………………………………. 13
CHAPTER III JOB TRAINING RESULT…………………………………. 16
A. Favehotel Adisucipto and Favehotel Solo Baru……………….…... 16
B. Archipelago International………………………………………….. 22
C. Activities During Job Training…………………………………….. 23
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D. Communication Channels used in Favehotel Adisucipto
And Favehotel Solo Baru………………………………………….. 24
E. Proposal to Improve Communication Channels of Favehotel
Adisucipto and Favehotel Solo Baru……………………………… 34
CHAPTER IV CONCLUSION AND SUGGESTION……………………. 36
A. Conclusion………………………………………………………... 36
B. Suggestion………………………………………………………… 38
BIBLIOGRAPHY
APPENDICES
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