Chapter.3 Linear programming Modeling applications

Chapter 3:
Linear Programming
Modeling Applications

© 2007 Pearson Education

Linear Programming (LP) Can Be
Used for Many Managerial Decisions:








Product mix
Make-buy
Media selection
Marketing research
Portfolio selection

Shipping & transportation
Multiperiod scheduling

For a particular application we begin with
the problem scenario and data, then:
1) Define the decision variables
2) Formulate the LP model using the
decision variables



Write the objective function equation
Write each of the constraint equations

3) Implement the model in Excel
4) Solve with Excel’s Solver

Product Mix Problem:
Fifth Avenue Industries
• Produce 4 types of men's ties

• Use 3 materials (limited resources)
Decision: How many of each type of tie to
make per month?
Objective: Maximize profit

Resource Data

Material
Silk

Yards available
Cost per yard
per month
$20
1,000

Polyester

$6


2,000

Cotton

$9

1,250

Labor cost is $0.75 per tie

Product Data
Type of Tie
Silk
Selling Price

Polyester Blend 1 Blend 2

$6.70

$3.55


$4.31

$4.81

Monthly
Minimum

6,000

10,000

13,000

6,000

Monthly
Maximum

7,000


14,000

16,000

8,500

0.125

0.08

0.10

0.10

(per tie)

Total material
(yards per tie)


Material Requirements
(yards per tie)
Type of Tie
Material

Silk

Blend 1
Polyester
(50/50)

Blend 2
(30/70)

Silk

0.125

0


0

0

Polyester

0

0.08

0.05

0.03

Cotton

0

0


0.05

0.07

0.125

0.08

0.10

0.10

Total yards

Decision Variables
S = number of silk ties to make per month
P = number of polyester ties to make per
month
B1 = number of poly-cotton blend 1 ties to
make per month

B2 = number of poly-cotton blend 2 ties to
make per month

Profit Per Tie Calculation
Profit per tie =
(Selling price) – (material cost) –(labor cost)
Silk Tie
Profit = $6.70 – (0.125 yds)($20/yd) - $0.75
= $3.45 per tie

Objective Function (in $ of profit)
Max 3.45S + 2.32P + 2.81B1 + 3.25B2
Subject to the constraints:

Material Limitations (in yards)
0.125S

< 1,000 (silk)

0.08P + 0.05B1 + 0.03B2 < 2,000 (poly)

0.05B1 + 0.07B2

< 1,250 (cotton)

Min and Max Number of Ties to Make
6,000 < S < 7,000
10,000 < P < 14,000
13,000 < B1 < 16,000
6,000 < B2 < 8,500
Finally nonnegativity S, P, B1, B2 > 0
Go to file 3-1.xls

Media Selection Problem:
Win Big Gambling Club
• Promote gambling trips to the Bahamas
• Budget: $8,000 per week for advertising
• Use 4 types of advertising
Decision: How many ads of each type?
Objective: Maximize audience reached


Data
Advertising Options
Radio

Radio

TV Spot

Newspaper

(prime time)

(afternoon)

Audience
Reached
(per ad)

5,000

8,500

2,400

2,800

Cost
(per ad)

$800

$925

$290

$380

Max Ads
Per week

12

5

25

20

Other Restrictions
• Have at least 5 radio spots per week
• Spend no more than $1800 on radio
Decision Variables
T = number of TV spots per week
N = number of newspaper ads per week
P = number of prime time radio spots per
week
A = number of afternoon radio spots per week

Objective Function (in num. audience reached)
Max 5000T + 8500N + 2400P + 2800A
Subject to the constraints:

Budget is $8000
800T + 925N + 290P + 380A < 8000
At Least 5 Radio Spots per Week
P+A>5

No More Than $1800 per Week for Radio
290P + 380A < 1800
Max Number of Ads per Week

T < 12
N< 5
Finally nonnegativity

P < 25
A < 20
T, N, P, A > 0

Go to file 3-3.xls

Portfolio Selection:
International City Trust
Has $5 million to invest among 6 investments
Decision: How much to invest in each of 6
investment options?
Objective: Maximize interest earned

Data
Interest
Rate

Risk Score

Trade credits

7%

1.7

Corp. bonds

10%

1.2

Gold stocks

19%

3.7

Platinum stocks

12%

2.4

Mortgage securities

8%

2.0

Construction loans

14%

2.9

Investment

Constraints
• Invest up to $ 5 million
• No more than 25% into any one investment
• At least 30% into precious metals
• At least 45% into trade credits and
corporate bonds
• Limit overall risk to no more than 2.0

Decision Variables
T = $ invested in trade credit
B = $ invested in corporate bonds
G = $ invested gold stocks
P = $ invested in platinum stocks
M = $ invested in mortgage securities
C = $ invested in construction loans

Objective Function (in $ of interest earned)
Max 0.07T + 0.10B + 0.19G + 0.12P
+ 0.08M + 0.14C
Subject to the constraints:

Invest Up To $5 Million
T + B + G + P + M + C < 5,000,000

No More Than 25% Into Any One Investment
T < 0.25 (T + B + G + P + M + C)
B < 0.25 (T + B + G + P + M + C)
G < 0.25 (T + B + G + P + M + C)
P < 0.25 (T + B + G + P + M + C)
M < 0.25 (T + B + G + P + M + C)
C < 0.25 (T + B + G + P + M + C)

At Least 30% Into Precious Metals
G + P > 0.30 (T + B + G + P + M + C)
At Least 45% Into
Trade Credits And Corporate Bonds
T + B > 0.45 (T + B + G + P + M + C)

Limit Overall Risk To No More Than 2.0
Use a weighted average to calculate portfolio risk
1.7T + 1.2B + 3.7G + 2.4P + 2.0M + 2.9C < 2.0
T+B+G+P+M+C
OR
1.7T + 1.2B + 3.7G + 2.4P + 2.0M + 2.9C <
2.0 (T + B + G + P + M + C)
finally nonnegativity: T, B, G, P, M, C > 0
Go to file 3-5.xls

Labor Planning:
Hong Kong Bank
Number of tellers needed varies by time of day

Decision: How many tellers should begin
work at various times of the day?
Objective: Minimize personnel cost

Time Period
9 – 10
10 – 11
11 – 12

Min Num. Tellers
10
12
14

12 – 1
1–2
2-3
3–4
4–5

16
18
17
15
10

Total minimum daily requirement is 112 hours

Full Time Tellers
• Work from 9 AM – 5 PM
• Take a 1 hour lunch break, half at 11, the
other half at noon
• Cost $90 per day (salary & benefits)
• Currently only 12 are available

Part Time Tellers
• Work 4 consecutive hours (no lunch break)
• Can begin work at 9, 10, 11, noon, or 1
• Are paid $7 per hour ($28 per day)
• Part time teller hours cannot exceed 50%
of the day’s minimum
requirement
(50% of 112 hours = 56 hours)

Decision Variables
F = num. of full time tellers (all work 9–5)
P1 = num. of part time tellers who work 9–1
P2 = num. of part time tellers who work 10–2
P3 = num. of part time tellers who work 11–3
P4 = num. of part time tellers who work 12–4
P5 = num. of part time tellers who work 1–5

Objective Function (in $ of personnel cost)
Min 90 F + 28 (P1 + P2 + P3 + P4 + P5)
Subject to the constraints:

Part Time Hours Cannot Exceed 56 Hours
4 (P1 + P2 + P3 + P4 + P5) < 56

Minimum Num. Tellers Needed By Hour
Time of Day

F + P1
F + P 1 + P2
0.5 F + P1 + P2 + P3
0.5 F + P1 + P2 + P3+ P4
F + P 2 + P 3 + P4 + P5
F + P3+ P4 + P5
F + P 4 + P5
F + P5

> 10
(9-10)
> 12
(10-11)
> 14
(11-12)
> 16(12-1)
> 18
(1-2)
> 17
(2-3)
> 15
(3-4)
> 10
(4-5)

Only 12 Full Time Tellers Available
F < 12
finally nonnegativity: F, P1, P2, P3, P4, P5 > 0
Go to file 3-6.xls

Vehicle Loading:
Goodman Shipping
How to load a truck subject to weight and
volume limitations
Decision: How much of each of 6 items to
load onto a truck?
Objective: Maximize the value shipped

Data
Item
1

2

3

4

5

6

Value $15,500 $14,400 $10,350 $14,525 $13,000 $9,625
Pounds

5000

4500

3000

3500

4000

3500

$ / lb

$3.10

$3.20

$3.45

$4.15

$3.25

$2.75

Cu. ft.
per lb

0.125

0.064

0.144

0.448

0.048

0.018

Decision Variables
Wi = number of pounds of item i to load onto
truck,
(where i = 1,…,6)
Truck Capacity
• 15,000 pounds
• 1,300 cubic feet

Objective Function (in $ of load value)
Max 3.10W1 + 3.20W2 + 3.45W3 + 4.15W4 +
3.25W5 + 2.75W6
Subject to the constraints:

Weight Limit Of 15,000 Pounds
W1 + W2 + W3 + W4 + W5 + W6 < 15,000

Volume Limit Of 1300 Cubic Feet
0.125W1 + 0.064W2 + 0.144W3 +
0.448W4 + 0.048W5 + 0.018W6 < 1300
Pounds of Each Item Available
W1 < 5000
W4 < 3500
W2 < 4500
W5 < 4000
W3 < 3000
W6 < 3500
Finally nonnegativity: Wi > 0, i=1,…,6
Go to file 3-7.xls

Blending Problem:
Whole Food Nutrition Center
Making a natural cereal that satisfies
minimum daily nutritional requirements
Decision: How much of each of 3 grains to
include in the cereal?
Objective: Minimize cost of a 2 ounce
serving of cereal

A
$ per pound

Grain
B

C

Minimum
$0.33 $0.47 $0.38
Daily
Requirement

Protein per
pound

22

28

21

3

Riboflavin per
pound

16

14

25

2

Phosphorus
per pound

8

7

9

1

Magnesium
per pound

5

0

6

0.425

Decision Variables
A = pounds of grain A to use
B = pounds of grain B to use
C = pounds of grain C to use

Note: grains will be blended to form a 2
ounce serving of cereal

Objective Function (in $ of cost)
Min 0.33A + 0.47B + 0.38C
Subject to the constraints:

Total Blend is 2 Ounces, or 0.125 Pounds
A + B + C = 0.125

(lbs)

Minimum Nutritional Requirements
22A + 28B + 21C > 3

(protein)

16A + 14B + 25C > 2

(riboflavin)

8A + 7B + 9C > 1

(phosphorus)

5A

+ 6C > 0.425 (magnesium)

Finally nonnegativity: A, B, C > 0
Go to file 3-9.xls

Multiperiod Scheduling:
Greenberg Motors
Need to schedule production of 2 electrical
motors for each of the next 4 months
Decision: How many of each type of motor
to make each month?
Objective: Minimize total production and
inventory cost

Decision Variables
PAt = number of motor A to produce in
month t (t=1,…,4)
PBt = number of motor B to produce in
month t (t=1,…,4)
IAt = inventory of motor A at end of
month t (t=1,…,4)
IBt = inventory of motor B at end of
month t (t=1,…,4)

Sales Demand Data
Motor
A
B

Month
1 (January)

800

1000

2 (February)

700

1200

3 (March)

1000 1400

4 (April)

1100 1400

Production Data
Motor
(values are per motor)
A
B
Production cost

$10

$6

Labor hours

1.3

0.9

• Production costs will be 10% higher in months
3 and 4
• Monthly labor hours most be between
2240 and 2560

Inventory Data
Motor
A
B
Inventory cost
$0.18 $0.13
(per motor per month)
Beginning inventory
(beginning of month 1)

0

0

Ending Inventory
(end of month 4)

450

300

Max inventory is 3300 motors

Production and Inventory Balance
(inventory at end of previous period)
+ (production the period)
- (sales this period)
= (inventory at end of this period)

Objective Function (in $ of cost)
Min 10PA1 + 10PA2 + 11PA3 + 11PA4
+ 6PB1 + 6 PB2 + 6.6PB3 + 6.6PB4
+ 0.18(IA1 + IA2 + IA3 + IA4)
+ 0.13(IB1 + IB2 + IB3 + IB4)
Subject to the constraints:
(see next slide)

Production & Inventory Balance
0 + PA1 – 800 = IA1 (month 1)
0 + PB1 – 1000 = IB1
IA1 + PA2 – 700 = IA2

(month 2)

IB1 + PB2 – 1200 = IB2
IA2 + PA3 – 1000 = IA3

(month 3)

IB2 + PB3 – 1400 = IB3
IA3 + PA4 – 1100 = IA4
IB3 + PB4 – 1400 = IB4

(month 4)

Ending Inventory
IA4 = 450
IB4 = 300
Maximum Inventory level
IA1 + IB1 < 3300 (month 1)
IA2 + IB2 < 3300 (month 2)
IA3 + IB3 < 3300 (month 3)
IA4 + IB4 < 3300 (month 4)

Range of Labor Hours
2240 < 1.3PA1 + 0.9PB1 < 2560

(month 1)

2240 < 1.3PA2 + 0.9PB2 < 2560

(month 2)

2240 < 1.3PA3 + 0.9PB3 < 2560

(month 3)

2240 < 1.3PA4 + 0.9PB4 < 2560

(month 4)

finally nonnegativity: PAi, PBi, IAi, IBi > 0
Go to file 3-11.xls