PENGANTAR KARYA TUGAS AKHIR PERANCANGAN KOMUNIKASI VISUAL IKLAN TOMODACHI DI SOLO.
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PENGANTAR KARYA TUGAS AKHIR
PERANCANGAN KOMUNIKASI VISUAL IKLAN
TOMODACHI DI SOLO
Diajukan Guna Mencapai Gelar Ahli Madya Diploma III
Program Studi Desain Komunikasi Visual
Oleh :
Elsa Aristiana Dewi
C 9512026
PROGRAM STUDI D III DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
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MOTTO
Keberuntungan adalah sesuatu yang terjadi ketika kesempatan bertemu dengan
kesiapan.
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PERSEMBAHAN
Karya Tugas Akhir ini penulis persembahkan untuk :
1. Ibunda dan Ayah tercinta yang selalu mendukung
apapun yang penulis kerjakan, bekerja keras
tanpa lelah dalam menjadikan penulis manusia
yang lebih baik dari hari ke hari serta berguna
untuk manusia lainnya.
2. Diploma III Desain Komunikasi Visual, Fakultas
Sastra dan Seni Rupa, Universitas Sebelas Maret
Surakarta.
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v
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KATA PENGANTAR
Puji syukur atas kehadirat Allah SWT yang telah melimpahkan segala
hidayah, inayah dan segala pertolongan dan keridhaan-Nya, sehingga dapat
diselesaikannya
Laporan Kerja Profesi dengan judul
“PERANCANGAN
KOMUNIKASI VISUAL IKLAN TOMODACHI DI SOLO” Adapun laporan
kerja profesi ini disusun guna menyelesaikan mata kuliah Kerja Profesi yang
merupakan mata kuliah di Diploma III program studi D III Desain Komunikasi
Visual Fakultas Seni Rupa dan Desain Universitas Sebelas Maret Surakarta.
Tugas Akhir tersebut dapat terselesaikan dengan baik dan lancar yang
tidak terlepas dari bantuan semua pihak baik dari lingkungan keluarga, lingkup
kampus Universitas Sebelas Maret maupun dari lembaga/perusahaan/perorangan
tempat penelitian ini dilakukan. Maka ungkapan rasa terima kasih serta segala
penghargaan yang pantas untuk disampaikan kepada:
1.
Drs. Ahmad Adib M.Hum., Ph.D , selaku Dekan Fakultas Seni Rupa dan
Desain UNS.
2.
Hermansyah Muttaqin, S.Sn, M.Sn, selaku Ketua Program Studi D III Desain
Komunikasi Visual sekaligus selaku Ketua Sidang Tugas Akhir.
3.
Esty Wulandari S.Sos.,M.Si, selaku Pembimbing Akademis sekaligus selaku
Sekretaris Sidang Tugas Akhir Pembimbing Akademis yang senantiasa sabar
dalam membimbing dan mengarahkan hingga terselesaikannya konsep Tugas
Akhir ini.
4.
Sayid Mataram S.Sn,M.Sn selaku Pembimbing I
yang senantiasa sabar
dalam membimbing dan mengarahkan hingga terselesaikannya konsep Tugas
Akhir ini.
5.
Cindyawan S.Sn, selaku Pembimbing II yang senantiasa sabar dalam
membimbing dan mengarahkan hingga terselesaikannya konsep Tugas Akhir
ini.
6.
Seluruh keluarga besar D III Desain Komunikasi Visual UNS tanpa terkecuali
yang tidak dapat disebutkan secara satu persatu.
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Dengan
digilib.uns.ac.id
segala
keterbatasan
dan
kekurangan
yang
ada
karena
kesempurnaan itu hanyalah milik Allah SWT, maka penulis menyadari bahwa
Laporan Kerja Profesi ini jauh dari kesempurnaan dan segala kritik dan saran
yang bersifat membangun sangatlah diharapkan. Semoga penulisan Tugas Akhir
ini bermanfaat bagi kita semua, amin.
Surakarta, 9 Juli 2015
Elsa Aristiana Dewi
commit to user
vii
perpustakaan.uns.ac.id
digilib.uns.ac.id
DAFTAR ISI
HALAMAN JUDUL ................................................................................................
i
HALAMAN PERSETUJUAN ................................................................................
ii
HALAMAN PENGESAHAN ..................................................................................
iii
HALAMAN MOTTO .............................................................................................
iv
HALAMAN PERSEMBAHAN .............................................................................
v
KATA PENGANTAR .............................................................................................
vi
DAFTAR ISI .............................................................................................................
ix
DAFTAR GAMBAR ................................................................................................
x
DAFTAR BAGAN ....................................................................................................
xii
DAFTAR TABEL ....................................................................................................
xiii
BAB I PENDAHULUAN .........................................................................................
1
A. Latar Belakang ............................................................................................
1
B. Rumusan Masalah .......................................................................................
2
C. Tujuan Perancangan....................................................................................
2
BAB II IDENTIFIKASI DATA ..............................................................................
3
A. Profil Tomodachi ........................................................................................
3
1. Riwayat Tomodachi ..........................................................................
3
2. Kepemilikan Tomodachi ...................................................................
4
3. Struktur Organisasi ............................................................................
5
4. Outlet Tomodachi ..............................................................................
6
5. Nama dan Logo Tomodachi ..............................................................
14
B. Data Produk ................................................................................................
15
C. Target Market .............................................................................................
21
a. Geografis ............................................................................................
21
b. Demografis .........................................................................................
21
D. Aktivitas Marketing yang Pernah Dilakukuan ...........................................
22
E. Kompetitor ..................................................................................................
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28
viii
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1. Rocku Ramen ....................................................................................
28
2. Popipop Noodles Soup ......................................................................
31
BAB III PROSES PERANCANGAN .....................................................................
34
A. Konsep Kreatif ............................................................................................
34
1. Konsep Karya ...............................................................................
34
a. Pendekatan Kreatif............................................................
34
b. Target Audience................................................................
35
c. Positioning ........................................................................
36
d. Unique Selling Preportition ..............................................
36
2. Konsep Perancangan ....................................................................
37
a. Logo ..................................................................................
37
b. Layout ...............................................................................
38
c. Warna................................................................................
40
d. Text ...................................................................................
41
e. Tipografi ...........................................................................
42
f. Ilustrasi .............................................................................
44
3. Target Karya .................................................................................
44
a. Media Lini Atas ................................................................
44
b. Media Lini Bawah ............................................................
44
c. Marchandise ......................................................................
45
4. Teknis Pelaksanaan ......................................................................
45
5. Biaya Produksi..............................................................................
64
B. Referensi Karya ..........................................................................................
65
1. Referensi Acuan ...........................................................................
65
2. Referensi Pemabanding ................................................................
65
C. Visualisai Karya..........................................................................................
69
BAB IV PENUTUP ..................................................................................................
91
DAFTAR PUSTAKA ...............................................................................................
commit to user
LAMPIRAN ..............................................................................................................
93
ix
95
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DAFTAR GAMBAR
Gambar 1 ....................................................................................................................
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Gambar 2 ....................................................................................................................
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Gambar 3 ....................................................................................................................
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Gambar 4 ....................................................................................................................
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Gambar 28 ..................................................................................................................
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Gambar 29 ..................................................................................................................
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Gambar 30 ..................................................................................................................
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Gambar 31 ..................................................................................................................
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Gambar 32 ..................................................................................................................
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Gambar 33 ..................................................................................................................
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Gambar 36 ..................................................................................................................
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Gambar 37 ..................................................................................................................
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Gambar 38 ..................................................................................................................
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Gambar 39 ..................................................................................................................
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Gambar 40 ..................................................................................................................
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Gambar 41 ..................................................................................................................
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Gambar 42 ..................................................................................................................
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Gambar 43 ..................................................................................................................
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Gambar 44 ..................................................................................................................
68
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DAFTAR BAGAN
Bagan 1.......................................................................................................................
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xii
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digilib.uns.ac.id
DAFTAR TABEL
Tabel 1........................................................................................................................
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PENGANTAR KARYA TUGAS AKHIR
PERANCANGAN KOMUNIKASI VISUAL IKLAN
TOMODACHI DI SOLO
Diajukan Guna Mencapai Gelar Ahli Madya Diploma III
Program Studi Desain Komunikasi Visual
Oleh :
Elsa Aristiana Dewi
C 9512026
PROGRAM STUDI D III DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
commit
to user
2015
i
perpustakaan.uns.ac.id
digilib.uns.ac.id
commit to user
ii
perpustakaan.uns.ac.id
digilib.uns.ac.id
commit to user
iii
perpustakaan.uns.ac.id
digilib.uns.ac.id
MOTTO
Keberuntungan adalah sesuatu yang terjadi ketika kesempatan bertemu dengan
kesiapan.
commit to user
iv
perpustakaan.uns.ac.id
digilib.uns.ac.id
PERSEMBAHAN
Karya Tugas Akhir ini penulis persembahkan untuk :
1. Ibunda dan Ayah tercinta yang selalu mendukung
apapun yang penulis kerjakan, bekerja keras
tanpa lelah dalam menjadikan penulis manusia
yang lebih baik dari hari ke hari serta berguna
untuk manusia lainnya.
2. Diploma III Desain Komunikasi Visual, Fakultas
Sastra dan Seni Rupa, Universitas Sebelas Maret
Surakarta.
commit to user
v
perpustakaan.uns.ac.id
digilib.uns.ac.id
KATA PENGANTAR
Puji syukur atas kehadirat Allah SWT yang telah melimpahkan segala
hidayah, inayah dan segala pertolongan dan keridhaan-Nya, sehingga dapat
diselesaikannya
Laporan Kerja Profesi dengan judul
“PERANCANGAN
KOMUNIKASI VISUAL IKLAN TOMODACHI DI SOLO” Adapun laporan
kerja profesi ini disusun guna menyelesaikan mata kuliah Kerja Profesi yang
merupakan mata kuliah di Diploma III program studi D III Desain Komunikasi
Visual Fakultas Seni Rupa dan Desain Universitas Sebelas Maret Surakarta.
Tugas Akhir tersebut dapat terselesaikan dengan baik dan lancar yang
tidak terlepas dari bantuan semua pihak baik dari lingkungan keluarga, lingkup
kampus Universitas Sebelas Maret maupun dari lembaga/perusahaan/perorangan
tempat penelitian ini dilakukan. Maka ungkapan rasa terima kasih serta segala
penghargaan yang pantas untuk disampaikan kepada:
1.
Drs. Ahmad Adib M.Hum., Ph.D , selaku Dekan Fakultas Seni Rupa dan
Desain UNS.
2.
Hermansyah Muttaqin, S.Sn, M.Sn, selaku Ketua Program Studi D III Desain
Komunikasi Visual sekaligus selaku Ketua Sidang Tugas Akhir.
3.
Esty Wulandari S.Sos.,M.Si, selaku Pembimbing Akademis sekaligus selaku
Sekretaris Sidang Tugas Akhir Pembimbing Akademis yang senantiasa sabar
dalam membimbing dan mengarahkan hingga terselesaikannya konsep Tugas
Akhir ini.
4.
Sayid Mataram S.Sn,M.Sn selaku Pembimbing I
yang senantiasa sabar
dalam membimbing dan mengarahkan hingga terselesaikannya konsep Tugas
Akhir ini.
5.
Cindyawan S.Sn, selaku Pembimbing II yang senantiasa sabar dalam
membimbing dan mengarahkan hingga terselesaikannya konsep Tugas Akhir
ini.
6.
Seluruh keluarga besar D III Desain Komunikasi Visual UNS tanpa terkecuali
yang tidak dapat disebutkan secara satu persatu.
commit to user
vi
perpustakaan.uns.ac.id
Dengan
digilib.uns.ac.id
segala
keterbatasan
dan
kekurangan
yang
ada
karena
kesempurnaan itu hanyalah milik Allah SWT, maka penulis menyadari bahwa
Laporan Kerja Profesi ini jauh dari kesempurnaan dan segala kritik dan saran
yang bersifat membangun sangatlah diharapkan. Semoga penulisan Tugas Akhir
ini bermanfaat bagi kita semua, amin.
Surakarta, 9 Juli 2015
Elsa Aristiana Dewi
commit to user
vii
perpustakaan.uns.ac.id
digilib.uns.ac.id
DAFTAR ISI
HALAMAN JUDUL ................................................................................................
i
HALAMAN PERSETUJUAN ................................................................................
ii
HALAMAN PENGESAHAN ..................................................................................
iii
HALAMAN MOTTO .............................................................................................
iv
HALAMAN PERSEMBAHAN .............................................................................
v
KATA PENGANTAR .............................................................................................
vi
DAFTAR ISI .............................................................................................................
ix
DAFTAR GAMBAR ................................................................................................
x
DAFTAR BAGAN ....................................................................................................
xii
DAFTAR TABEL ....................................................................................................
xiii
BAB I PENDAHULUAN .........................................................................................
1
A. Latar Belakang ............................................................................................
1
B. Rumusan Masalah .......................................................................................
2
C. Tujuan Perancangan....................................................................................
2
BAB II IDENTIFIKASI DATA ..............................................................................
3
A. Profil Tomodachi ........................................................................................
3
1. Riwayat Tomodachi ..........................................................................
3
2. Kepemilikan Tomodachi ...................................................................
4
3. Struktur Organisasi ............................................................................
5
4. Outlet Tomodachi ..............................................................................
6
5. Nama dan Logo Tomodachi ..............................................................
14
B. Data Produk ................................................................................................
15
C. Target Market .............................................................................................
21
a. Geografis ............................................................................................
21
b. Demografis .........................................................................................
21
D. Aktivitas Marketing yang Pernah Dilakukuan ...........................................
22
E. Kompetitor ..................................................................................................
commit to user
28
viii
perpustakaan.uns.ac.id
digilib.uns.ac.id
1. Rocku Ramen ....................................................................................
28
2. Popipop Noodles Soup ......................................................................
31
BAB III PROSES PERANCANGAN .....................................................................
34
A. Konsep Kreatif ............................................................................................
34
1. Konsep Karya ...............................................................................
34
a. Pendekatan Kreatif............................................................
34
b. Target Audience................................................................
35
c. Positioning ........................................................................
36
d. Unique Selling Preportition ..............................................
36
2. Konsep Perancangan ....................................................................
37
a. Logo ..................................................................................
37
b. Layout ...............................................................................
38
c. Warna................................................................................
40
d. Text ...................................................................................
41
e. Tipografi ...........................................................................
42
f. Ilustrasi .............................................................................
44
3. Target Karya .................................................................................
44
a. Media Lini Atas ................................................................
44
b. Media Lini Bawah ............................................................
44
c. Marchandise ......................................................................
45
4. Teknis Pelaksanaan ......................................................................
45
5. Biaya Produksi..............................................................................
64
B. Referensi Karya ..........................................................................................
65
1. Referensi Acuan ...........................................................................
65
2. Referensi Pemabanding ................................................................
65
C. Visualisai Karya..........................................................................................
69
BAB IV PENUTUP ..................................................................................................
91
DAFTAR PUSTAKA ...............................................................................................
commit to user
LAMPIRAN ..............................................................................................................
93
ix
95
perpustakaan.uns.ac.id
digilib.uns.ac.id
DAFTAR GAMBAR
Gambar 1 ....................................................................................................................
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Gambar 2 ....................................................................................................................
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Gambar 3 ....................................................................................................................
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Gambar 4 ....................................................................................................................
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Gambar 5 ....................................................................................................................
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Gambar 6 ....................................................................................................................
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Gambar 7 ....................................................................................................................
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Gambar 28 ..................................................................................................................
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Gambar 29 ..................................................................................................................
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Gambar 30 ..................................................................................................................
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Gambar 40 ..................................................................................................................
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Gambar 41 ..................................................................................................................
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Gambar 42 ..................................................................................................................
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Gambar 43 ..................................................................................................................
67
Gambar 44 ..................................................................................................................
68
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DAFTAR BAGAN
Bagan 1.......................................................................................................................
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xii
5
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DAFTAR TABEL
Tabel 1........................................................................................................................
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63