Group Japan Report – SURIYANTI Testimony Batch6, The International Joint Seminar & Visit to Clean Authority of Tokyo, 1519 May 2017 – Program MM FE Unpad
THE INTERNATIONAL JOINT SEMINAR
and
VISIT TO FP CORPORATION
Tokyo, Japan 31 January – 4 February 2017
between Indonesia & Japan
Arranged by
Suriyanti Gaffar – NPM 120820160042
Graduate School of International Cooperation Studies
Master of Management Program Faculty of Economics and
Business University of Padjadjaran
2017
1
THE INTERNATIONAL JOINT SEMINAR
AND VISIT TO FP CORPORATION
On January 31 - February 4, 2017, I participated in The International Joint Seminar of Padjadjaran
University, Bandung with Rikkyo University, Tokyo. There are several activities conducted during Japan, first,
cultural analysis at Asakusa Kannon Temple, and Tokyo Sky Tree. Second, The International Joint Seminar at
Rikkyo University. Third, visit FP Corporation factory. Fourth, conducting Tokyo Pop Marketing analysis in
Harajuku, Ginza, and Odaiba. Fifth, visit Gotemba Premium Factory Outlet as Tourism Marketing Site. At Rikkyo
University, the joint seminar was attended by eight presentations of Padjadjaran University students' papers
and reviewed by three professors from Rikkyo University.
1). In front of Rikkyo University 2). History of Rikkyo University Room.
I.
Marketing Analysis Report
Marketing Analysis is an analytical activity undertaken to support the implementation of marketing. In general,
marketing analysis is a study that analyzes market activity. In general, marketing analysis is a business analysis
that can provide information about the markets we install. I will do a marketing analysis for the stores I see in
Japan that is Ginza and Daiso; a linear program, there are 20 units of slack for a constraint.
GINZA
Ginza is located in Tokyo, not so far from Shibuya and Harajuku Streets.
This area is known as a luxury area in Tokyo. In this place, there are various department stores, boutiques,
restaurants, and cafes. Ginza is known as one of the most luxurious shopping centers in the world. The main
shops of the elite fashion brand are here, Chanel, Dior, Abercrombie & Fitch, Gucci, and Louis Vuitton. Here
also there is a Sony showroom and Apple Store Ginza. The city's design for this area was designed by an Irishborn architect named Thomas Waters. The executor of the construction is the Bureau of Contractors Ministry
of Finance.
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Transport to Ginza is not difficult. Tourists
can catch trains from various areas in Tokyo and
drop directly at Ginza Station. From the station
stay only walk to Chuo Dori and various areas in
Ginza. In addition to luxury branded goods, there
are other brands more friendly in price like GU,
Uniqlo and so forth. They are also an average of
more than 2 floors so that many choices of goods
that can be purchased. Uniqlo even has 12 floors
with a wide selection of fashion items for children
to grown men and women.
Source: https://en.wikipedia.org/wiki/Ginza
Ginza is never empty of visitors, both
domestic and foreign tourists. The number of Ginza
visitors shows the successful implementation of
the marketing strategy. Therefore, we can do
marketing analysis to Ginza through Pestle analysis
to be applied in Indonesia.
Pestle analysis is a tool that is used to understand the environment of business. How the operations,
opportunities, and threats that surround them. With a thorough understanding of the business environment,
we can take advantage of opportunities and minimize risks or threats. PESTLE analysis is a method used to
understand all threats associated with business development or setbacks, as well as strategic positions,
potentials, and goals for businesses and organizations.
In this case, PESTLE's analysis of Ginza is as follows:
1. Politics
Political factors include applicable laws, government policies, and formal or informal rules in the corporate
environment (eg. taxation policies and local regulations). Based on field observations, the government supports
the development of the Ginza region.
2. Economics
Economic factors include all factors that affect the ability of consumers to buy products and factors that affect
the business climate of a company (Example: exchange rate standards, interest rates, and economic growth).
Based on observations in the field, the price of similar products in Japan with Indonesia is cheaper in Japan.
Like the iPhone and also goods sold in Ginza Japan. This is because the value of the yen currency strengthened.
On the other hand, when buying mobile phones, the price minus 7% tax for foreign tourists.
3. Social Factors
Social Factors include all the factors that can affect what the customer needs and which affect the size of the
existing market share (eg. community education level, population growth rate, social environment and work
environment). Based on observations in the field, in addition, there are shops that sell high quality branded
products, there are also shops that sell low price is also of high quality. It is very interesting visitors.
DAISO
From some shopping places I visited, I was excited and impressed to shop at Tokyo Daiso. Daiso Shop can
provide its own pleasure for customers in shopping. Daiso provides a unique experience for thousands of
customers in shopping based on curiosity and enjoyment back home with groceries. Besides in Japan, Daiso
stores now exist throughout the world including Indonesia. Daiso's business concept is able to satisfy smart
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customers. Smart customers will buy the same quality product but at a cheaper price than other stores. There
are 3 values that become a power that can not be imitated by Daiso competitors, namely Quality, Variety, and
Uniqueness. These three forces are the basis of Daiso's success.
Daiso wants to help customers “Find Surprises & Fun!” By creating a store with unique value.
Daiso wants to make his customers stunned and happy to shop at Daiso “Wow, can I really buy all the unique
items at a cheap price?”. Customers can look around for special products that provide quality, variety, and
uniqueness, this is what we do in Daiso.
At Daiso, customers can get new products that can not be compared with the existing one dollar store. This
provides excitement and surprises for our customers worldwide by delivering this new and unique value, and
by using sophisticated systems that no one else can. This is the reason for the existence of Daiso.
From the beginning, Daiso was known as a 100 yen store, which made it surprising for major global
competitors. Mr. Hiroteke Yano's philosophy, as the founder of Daiso, greatly influenced Daiso's success. His
personal business philosophy is rather frank, “Chasing after profits will chase away your customers,” and
“businesses evolve best in a tough environment.” A philosophy unprecedented in Japan or even the world.
Japan’s top business magazine selected Mr. Yano as their “Famed Owner of the New Era.”
Upstream Daiso
From my the observation, most of the products produced in China are produced specifically for Daiso. Daiso's
price is unique that is all “100 yen” (RP 11.900). Although the price is cheap the quality is maintained due to the
design, quality control and presale of Daiso Japan. The price is influenced by the concept of imports of goods in
very large quantities, in addition, Daiso has a plastic factory in The world's largest plastic factory in Thailand at
890,000 ft.
Downstream
Store Locator Toward a more global Daiso Track record of opening 700 stores in 25 overseas countries and
regions. Currently, Daiso has 3.000 stores in Japan and 522 stores abroad.
Daiso also has a high reputation abroad. Daiso excels in product quality, management, shop layout and service
so it is chosen as the top brand by consumers in Taiwan. In the Middle East, Daiso has been recognized as the
most renowned distributor in the region, with its emphasis on quality.
Dimensions of Marketing Analysis of Daiso
In doing marketing analysis, there are certain dimensions that help us. All the elements you get by doing
marketing research first.
Market Size
A key factor in marketing analysis is knowing the market size. Daiso's market size is wide enough to reach 25
countries from different continents.
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Market growth rate
market growth rate is a big factor of all factors in marketing analysis. It's because you and you already know
what. Daiso Growth is significant. The American Retailers Association has chosen Daiso as the fastest growing
retail business in the world.
Market trends - Market trends are also very important to be analyzed in marketing analysis. If we have
knowledge of trends then it can help determine what kind of product you want next. When we build a
business, remember what's going on. What are your expectations How many consumers want to buy? Is there
another trend that can attract consumers? Daiso is very concerned about market trends. Daiso cleverly targets
products related to household and women needs, as household knick-knacks will always be needed, and
women will always be attracted to unique, quality and affordable home appliances. Daiso always presents fresh
new ideas that can not be found anywhere else. Over 500 new products are designed and created every
month. It is the power of ideas and designs that can surprise and entertain customers through their products.
Market Profitability - What is your purpose in doing business? In addition to taking profitability, Daiso is very
concerned to shift its consumer growth. This corresponds to his rather honest business philosophy, “Pursuing
profits will drive your customers,” and “business thrives in a difficult environment.
Key Success Factors - a key success factor. In my opinion, the key to the success of Daiso is to provide a variety
of products and unique, quality, and affordable prices. Daiso can make the consumer stunned by its unique
product, tell the woman who will spend her time to see all her unique products.
How else is less popular again in Indonesia? One thing is certain, quality without compromise. In a developing
country like Indonesia, the quality is below price. Therefore, there is a bad picture of the 'five thousand stores'
in Indonesia. With a hyaku-en shop in Japan, quality becomes the main reward. Moreover, the price is also very
affordable. Therefore, the number of hyaku-en shops spread in Japan today has reached tens of thousands of
outlets, spread across various cities, stations, to residential areas.
Distribution Flow - Distribution flow is very important for businesses to deliver products to your customers.
Distribution channels already exist in different countries. Currently, Daiso has 3,000 stores in Japan and 522
stores abroad.
Cost Structure Industry - In conducting business, the industry cost structure is an important factor. These
factors see a lot of the cost that you needed to sell the product. I can not explain the cost structure of Daiso
Industry because nothing is available. According to Information, Daiso can sell products at affordable prices to
buy their products from very large quantities at high discounts from countries with low production rates and
labor costs.
Recommendation
After conducting marketing analysis in Daiso shop and Ginza, business practices in Indonesia can:
1.
2.
II.
create the concept of shops such as Ginza, for branded products with high product quality, and products
that are slightly cheaper but still qualified, to attract consumers in Indonesia to no longer shop abroad
and attract customers from abroad to shop branded products in Indonesia.
apply the concept of the household supermarket like Daiso, with typical products coming from various
regions in Indonesia, with affordable price. Both central and regional governments can work together with
business people in Indonesia.
Cross-Cultural Analysis Report
Cross-cultural consumer analysis is an attempt to determine the degree of similarity and difference
between two or more countries. Such an analysis can provide an understanding of the social, psychological,
and consumer culture characteristics targeted by market participants so they can develop effective marketing
plans and strategies.
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Value, Believes, and Policy
Based on observations from a visit to the Tokyo Sky Tree, the officers are very friendly and smiling to
serve the visitors, even though they all use the Japanese language that we do not understand. The Japanese
have a friendly and respectful attitude to every guest. The common practice in Japan in introducing,
welcoming, or greeting is by '' bowing ''. Welcoming and greeting should be done with courtesy and reasonable
respect. If your relationship is bent, make sure that you reply, bending as low as your relations do. In some
cases, just shake hands.
In Japanese business culture, seniority is highly respected. Age and status are usually closely related. In a
business meeting, the seating position is based on the level of seniority. In Japan, a business contract is not
automatically interpreted as a final agreement. More important than that is to maintain good relationships for
the long term.
Visiting Japan, many things amaze me. On a visit to Tokyo Sky Tree, I can see the excellent management
of Tokyo Sky Tree. The officers were very swift and disciplined, it started to look from the parking area when
we arrived. The entourage that descends from the bus directly directed by the parking attendant to go the
route of the road according to the color of the line on the parking floor, must walk orderly and neatly should
not cluster. Tokyo Sky Tree is similar to the National Monument (Monas) in Jakarta. As the tallest building in
Tokyo with a height of 624 meters, we can see the panorama of Tokyo from its tower. In addition to the tower,
Tokyo Sky Tree consists of aquariums, shops, restaurants and other entertainment facilities. So that visitors can
enjoy the typical Japanese food while enjoying the panorama of Tokyo and buy souvenirs. This concept is very
good applied in Monas because its facilities are still minimal. Implementation of the concept can increase the
visits of domestic and foreign tourists to Monas.
The streets in Japan are not jammed
By looking into the streets of Tokyo's city from above the Tokyo Sky Tree, the streets seem lonely from
vehicles and people passing by. This is very much different when compared with the streets of Jakarta that are
very crowded and jammed because the number of cars in Jakarta continues to grow every day. In Tokyo,
although included as one of the busiest cities in the world, the streets of Tokyo seem felt free from motor
vehicles. The streets look deserted because the Japanese generally use public transportation such as trains. For
Tokyo residents, they do not need a car. In everyday life, they use the train as a means of transportation. While
the school children, also prefer to use a bicycle than a car or motorcycle. According to information, Tokyo
residents do not need a car because it is not necessary. All areas can be reached by train. In addition, the price
of car taxes in Japan is also very high, and for those who want to buy a car is required to have a parking lot in
his residence or pay a daily parking rent that is very expensive. Tokyo residents are more concerned with the
cost of renting an apartment than buying a car. If they have more money, they will be saved it for other
purposes. Buying a car is not a priority for Tokyo residents.
There are other things that make me amaze to Japanese, the officer of the sky tree that welcomes in
front of the elevator that will take us to the top floor is very friendly but gives the explanation in Japanese
although she can see us with as tourist. Why Not using a universal English language? Is she unable to speak
English? According to information, the Japanese are conservative or do not want to absorb massively foreign
languages. In Tokyo, rarely encounter any English-speaking signage, mostly Japanese. The Japanese do not start
learning English until the age of 12 years. Of the few places I visited, one of the things I love most about life in
Japan is its very disciplined and orderly people while waiting in line. It is already a culture in Japan. In a very
long queue, it is very rare to find anyone break through the queue. This discipline culture is very well imitated
in Indonesia, of course, we already know how queuing system in Indonesia. Everyone wants to be in the front
of the queue without paying attention to the surrounding people.
What makes the Japanese can be very orderly in the queue?
It turns out the attitude of discipline has been taught early on in Japan. According to information, in
Primary School, students in Japan will not take the test until they are grade 4. At the first three levels, they will
be taught moral education to make them honest and disciplined. The queue is one of the values implanted in
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Elementary School. According to teachers in Japan, from the queue will be a lot of lessons learned that will
affect to other positive values in everyday life. If they want to be in the front queue, they had to get up early
and leave early. This is also one of the reasons why the Japanese are on time. While in the queue, the lesson
learned is to be patient. Waiting is one of the most uncomfortable things, but they are accustomed to being
patient. The Japanese will usually read while waiting in line.
Recommendation
Based on the cross-cultural analysis, Indonesia can imitate the cross-cultural process in Japan, among
others, as follows:
1.
To increase tourist visits to tourist attractions such as Monas, the Government of DKI Jakarta needs to do
a good management that pays attention to all things that can satisfy consumers.
2.
To reduce road traffic, the Government needs to build good and easy public transportation, connecting all
areas of the city so that people no longer use their own vehicles. Transportation can be a commuter train
or fast train like in Japan.
3.
To be able to grow the attitude of discipline and queuing habits of people in Indonesia, we can start from
the education system. Children from kindergarten or elementary school need to be taught high moral
values such as being patient in the queue and paying attention to each other. This should be noted by the
Ministry of Education and Education Office in the regions.
III.
Study Visit In FP Corporation Report
The company we visited was factory recycling. This factory is very special because they manage the
waste from their own plastic waste that is the waste of food containers made of foamed polystyrene. I think a
company like this is very good as an example for Indonesia. The Government of Indonesia can encourage
companies that produce non-environmentally friendly goods such as plastics in order to establish recycling
factories for their waste. It is very important to keep the environment from waste contamination. The results of
this visit may be useful for me as well as for the government and people of Indonesia as input in managing
waste.
FP Corporation is the maker of food containers in Japan. FP Corporation produces food containers used
for items such as perishable pre cooked food and bento lunch boxes at supermarkets, groceries, and other
stores. FP Corporation headquarters is located in Fukuyama and Tokyo. We visited one of the recycling
factories located in Fukuyama.
The trip to FP Corporation in Fukuyama was about 2 hours from Tokyo. Padjdjaran University students
group departed from Hotel Shibuya, Tokyo around 08.00 local times and arrived at Fukuyama around 10.00.
Getting there, we were greeted by one of the FP Corporation employees and immediately directed to the
meeting room. According to the company's rules before entering the room, everyone was asked to take off
their shoes and replace with slippers that have been provided to ensure the cleanliness of the room.
In the meeting room, one of the employees explained about the history of FP Corporation and the
company's activities in Japanese language and translated by our guide. FP Corporation (FPCO) is a leading
manufacturer of “simple food containers” in Japan which has a long-term commitment to the environment
with a recycling system using the unique method of FP Corporation. FP Corporation was established in July
1962 under the name Fukuyama Pearl Paper Manufacturing Co. And based in Kasumi-cho, Fukuyama-shi,
Hiroshima. Then the headquarters moved to the present location at Akebono-cho, Fukuyama-shi in March
1968 due to business growth. In January 1971, FP Co began to make wooden containers. To distribute the
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product, the company established a distribution center in Fukuyama. The logistics company was built in July
1979 to strengthen the delivery system.
FP Corporation products
FP Corporation is a factory producing disposable food containers from foamed polystyrene materials.
In order to support market changes and customer needs, FP Corporation develops environment-based
products, health, safety, and safety, which is more concerned with customers. These disposable food
containers serve to protect food and maintain freshness of food. In addition, the use of disposable food
containers can reduce food disposal, while reducing waste.
Currently, FP Corporation produces food packaging for stores throughout the Japan. To reach the
entire Japan area and simplify and efficient distribution of products, factories have been established in almost
all major cities in Japan, ie.
1.
Hokkaido Plant (Ishikari-shi, Hokkaido)
2.
Yamagata Plant (Sagae-shi, Yamagata)
3.
Kanto Plant (Yachiyo-machi, Ibaraki)
4.
Kanto Yachiyo Plant (Yachiyo-machi, Ibaraki)
5.
Kanto Shimodate Plant (Chikusei-shi, Ibaraki)
6.
Chikusei Plant (Chikusei-shi, Ibaraki)
7.
Kanto Tsukuba Plant (Shimotsuma-shi, Ibaraki)
8.
Chubu Plant (Wanouchi-cho, Gifu)
9.
Kinki Kameoka Plant (Kameoka-shi, Kyoto)
10.
Kasaoka Plant (Kasaoka-shi, Okayama)
11.
Fukuyama Plant (Fukuyama-shi, Hiroshima)
12.
Kannabe Plant (Fukuyama-shi, Hiroshima)
13.
Shikoku Plant (Nankoku-shi, Kochi)
14.
Kyushu Plant (Yoshinogari-cho, Saga)
15.
Nango Plant (Nichinan-shi, Miyazaki)
16.
Kagoshima Plant (Kagoshima-shi, Kagoshima)
Product Development to meet market and Customer needs
It used to be just simple food containers with white color. FP Corporation then produces more
fashionable food containers and becomes the first manufacturer and seller of food containers with different
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colors and patterns in the Japanese territory. Do not stop here alone, FP Corporation keeps upgrading its
products with advanced facilities and technologies such as reducing the weight of food container products,
developing food container functions, using new materials. The development of these products to meet the
needs of customers and in order to contribute to the development of Japanese culinary culture.
According to information from FP Corporation's website, the polystyrene foamed material made into
the tray is environmentally friendly and can be recycled. The product can be recycled because the product can
be returned to the raw material, then it can be reused as raw material. Recyclable materials can repeatedly
reduce the burden on the environment and use a small amount of energy.
Recycling Plants
Recycling is one of solid waste management strategy which consists of sorting, collection, processing,
distribution, and manufacture of used products/materials. Broadly speaking, recycling is the process of garbage
collection, sorting, cleaning, and processing new materials for the production process. On a limited
understanding, the recycling process must produce items that are similar to the original goods of the same
material, for example, the waste paper should be of the same quality paper, or used polystyrene foams should
be of the same quality of polystyrene. Often, this is difficult because it is more expensive than the
manufacturing process with new materials. But FP Corporation has made it true.
As a trend, green product demand is increasingly and FP Corporation has always made an innovation
especially in its products are made from Styrofoam since 1990, FP Corporation introduces new and unique
methods to recycling used trays into new trays. FPCO established a recycling plant a year before the law came
into force, in September 1990. A circular recycles called “Tray to Tray”. Used food containers and self-produced
PET bottles are recycled as food containers, to reduce environmental pollution through reducing raw materials
of crude oil as the main ingredient. FP Corporation started producing Eco Tray. In addition, FP Corporation
starts its recycling program. Waste from food packaging was collected back from local stores and brought to FP
Corporation's recycling plant to be recycled into Eco tray. This recycling system is called “tray to tray”.
This recycling plant has been built in several cities in the Japan area ie:
1.
2.
3.
Kanto Recycling Plant (Yachiyo-machi, Ibaraki) is what we visited,
Chubu Recycling Plant, (Wanouchi-cho, Gifu),
Fukuyama Recycling Plant (Fukuyama-shi, Hiroshima).
In the process of recycling, there are four entities that play a role in collecting trays and used bottles.
- First, consumers, FP Corporation can not collect trash recycling trays by itself, so FP Corporation persuades
consumers to participate in a collection of used trays and PET bottles manufactured by FP Corporation.
Consumers are asked to separate trays and PET bottles from other garbage, then wash them, dry them, and
put them in a collection box that is already available in stores or supermarkets.
- Secondly, Supermarkets, etc., FP Corporation places a collection box inside supermarkets and other stores,
so that trays that have been purchased and used by consumers can be collected into the collection box.
- The third is Packaging Wholesale Dealers, FP Corporation asks the dealers who distribute the products to
supermarkets and shops to pick up used food containers and PET bottles that have been collected in
collection boxes in supermarkets and stores on regular basis. So when dealers are distributing new
products, they also take the used containers that have accumulated in the supermarket and then store
them at the dealer's place for a while before they are picked up by FP Corporation.
- Fourth is FP Corporation, trucks from FP Corporation who are responsible for distributing new products to
dealers are required to pick up used food trays, used containers and used PET bottles when they return.
They are then taken to Sorting Plants for sorting. They compress sorted trays and containers before they
transport to the recycling plant. This reduces the impact on the environment in the process of transporting
trays and containers trays to recycling plants. There are nine Sorting Plants scattered in Japan, three
recycling trays plants, and one recycling PET plant. At FP Corporation through a recycling plant, used trays
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and used PET bottles are recycled into pellets and flakes, that serve as raw materials for new food
containers called Eco trays.Through the role of these four entities, FP Corporation can minimize waste,
allowing them to collect a large number of trays from 8,400 locations and teach people to take care of their
own garbage. This process makes FP Corporation create a good brand image to consumers. For the
environment, FP Corporation has calculated its impact by reducing carbon dioxide (CO2) emissions through
recycling. The recycling of self-produced food packaging and PET packaging containers is undertaken by FP
Corporation in cooperation with consumers and stores selling FP Corporation products.
So there are four entities that come together to facilitate the recycling of used and used PET bottles, ie
consumers, sellers, distributors, and manufacturers. So there are four entities that participate together to
smooth the recycling of used trash and used PET bottles, namely family home, sales, distribution, and
manufacturing.
Pictures of four entities participating together to recycle as follows:
FP Co Method Recycling In Recycling Plant
1.
1. Hauling: Collected trays and containers are hauled to the sorting plant located in that particular
region.
2.
Sorting: by removing non-recyclable trays, etc. and sort them into white and colored.
3.
Air Classification and primary pulverizing: using air jet to remove other particles from trays.
4.
Primary washing: washed in water
5.
Secondary washing: Trays, etc. washed in hot alkaline water
6.
Rinsing and drying: Drying after rinsing with water.
7.
Secondary pulverizing: Crushed into small pieces
8.
Melting and extrusion: Dried chips are melted and converted into pellets
9.
Pellets: Pellets are ready to be used as raw materials for an Eco tray.
10. The Eco Tray
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The recycling activities are undertaken by FP Corporation since 1999 greatly protect the earth by
recycling the used trays, food containers, and PET bottles that produced by the company. From information on
FPCo website since 1999-2014, FPCo has collected 113,472 tons of used trays, 6,006 tons transparent
containers, and PET bottles of 1,716,800,000 bottles. Social Effects resulting from this activity are able to
reduce CO2 gas emissions by 89,000 tons in 2013.
Manufacturing, distribution, and recycling network that covers all of Japan
Based on the above explanation (SCM), it shows that FP Corporation is an example of a company that
successfully implementing and innovating in this Supply Chain Management. FP Corporation has implemented
an efficient supply management process. This is because FP Corporation has a supply chain of raw materials
that ensure the availability of raw materials from the waste of their tray production and recycling of trays from
8400 supermarkets in Japan. The company has an agreement with the supermarket as a supplier. FP
Corporation also has a supply chain that ensures the distribution of products to all areas of Japan. The policies
and innovations applied by the company have successfully transformed FP Corporation into one of the best
Efficiency Sources Management and Management practices in Japan.
FP Corporation was awarded by the Ministry of Environment Masatoshi Wakabayashi, Gold Prize at
the 2010 Eco Mark Award, and Eco Commitment Certification. The award was obtained as part of FP
Corporation's efforts to create unique methods of recycling (actively working to create sustainable
communities by producing, selling, promoting and raising awareness of eco-friendly products), commitment to
the environment and successful partnerships between companies, consumer, and supermarket do 3R (reduce,
reuse, recycle).
Factory Tour
To instill awareness of the importance of safeguarding the environment through recycling, FP Corporation
actively provides the extension to consumers and the public. FP Corporation held a tour of recycling plants and
lectures to the community and school children.
Recommendation
Given the success of FP Corporation's efforts to create a unique recycling method, it is possible for
governments and business actors in Indonesia to adapt their business practices through:
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a.
The government makes regulations on waste management and business actors should pay attention to
waste treatment and waste processing application standards for the company.
b.
The company is required to make the product in such a way that it is environmentally friendly and can be
recycled.
c.
The government works with the private sector to create a recycling plant to reduce waste.
d.
Inculcate the value of environmental awareness and awareness of the cleanliness and sustainability of
natural resources in the minds of every citizen.
REFFERENCES
http://pestleanalysis.com/japan-pestle-analysis
https://www.academia.edu/5345140/
http://www.id.emb-japan.go.jp
http://www.fpco.jp/
http://www.japan.go.jp/
http://www.japan-guide.com
http://www.investopedia.com
http://pestleanalysis.com/
http://nation-brands.gfk.com
https://kbritokyo.jp
http://www.daisoglobal.com/
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and
VISIT TO FP CORPORATION
Tokyo, Japan 31 January – 4 February 2017
between Indonesia & Japan
Arranged by
Suriyanti Gaffar – NPM 120820160042
Graduate School of International Cooperation Studies
Master of Management Program Faculty of Economics and
Business University of Padjadjaran
2017
1
THE INTERNATIONAL JOINT SEMINAR
AND VISIT TO FP CORPORATION
On January 31 - February 4, 2017, I participated in The International Joint Seminar of Padjadjaran
University, Bandung with Rikkyo University, Tokyo. There are several activities conducted during Japan, first,
cultural analysis at Asakusa Kannon Temple, and Tokyo Sky Tree. Second, The International Joint Seminar at
Rikkyo University. Third, visit FP Corporation factory. Fourth, conducting Tokyo Pop Marketing analysis in
Harajuku, Ginza, and Odaiba. Fifth, visit Gotemba Premium Factory Outlet as Tourism Marketing Site. At Rikkyo
University, the joint seminar was attended by eight presentations of Padjadjaran University students' papers
and reviewed by three professors from Rikkyo University.
1). In front of Rikkyo University 2). History of Rikkyo University Room.
I.
Marketing Analysis Report
Marketing Analysis is an analytical activity undertaken to support the implementation of marketing. In general,
marketing analysis is a study that analyzes market activity. In general, marketing analysis is a business analysis
that can provide information about the markets we install. I will do a marketing analysis for the stores I see in
Japan that is Ginza and Daiso; a linear program, there are 20 units of slack for a constraint.
GINZA
Ginza is located in Tokyo, not so far from Shibuya and Harajuku Streets.
This area is known as a luxury area in Tokyo. In this place, there are various department stores, boutiques,
restaurants, and cafes. Ginza is known as one of the most luxurious shopping centers in the world. The main
shops of the elite fashion brand are here, Chanel, Dior, Abercrombie & Fitch, Gucci, and Louis Vuitton. Here
also there is a Sony showroom and Apple Store Ginza. The city's design for this area was designed by an Irishborn architect named Thomas Waters. The executor of the construction is the Bureau of Contractors Ministry
of Finance.
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Transport to Ginza is not difficult. Tourists
can catch trains from various areas in Tokyo and
drop directly at Ginza Station. From the station
stay only walk to Chuo Dori and various areas in
Ginza. In addition to luxury branded goods, there
are other brands more friendly in price like GU,
Uniqlo and so forth. They are also an average of
more than 2 floors so that many choices of goods
that can be purchased. Uniqlo even has 12 floors
with a wide selection of fashion items for children
to grown men and women.
Source: https://en.wikipedia.org/wiki/Ginza
Ginza is never empty of visitors, both
domestic and foreign tourists. The number of Ginza
visitors shows the successful implementation of
the marketing strategy. Therefore, we can do
marketing analysis to Ginza through Pestle analysis
to be applied in Indonesia.
Pestle analysis is a tool that is used to understand the environment of business. How the operations,
opportunities, and threats that surround them. With a thorough understanding of the business environment,
we can take advantage of opportunities and minimize risks or threats. PESTLE analysis is a method used to
understand all threats associated with business development or setbacks, as well as strategic positions,
potentials, and goals for businesses and organizations.
In this case, PESTLE's analysis of Ginza is as follows:
1. Politics
Political factors include applicable laws, government policies, and formal or informal rules in the corporate
environment (eg. taxation policies and local regulations). Based on field observations, the government supports
the development of the Ginza region.
2. Economics
Economic factors include all factors that affect the ability of consumers to buy products and factors that affect
the business climate of a company (Example: exchange rate standards, interest rates, and economic growth).
Based on observations in the field, the price of similar products in Japan with Indonesia is cheaper in Japan.
Like the iPhone and also goods sold in Ginza Japan. This is because the value of the yen currency strengthened.
On the other hand, when buying mobile phones, the price minus 7% tax for foreign tourists.
3. Social Factors
Social Factors include all the factors that can affect what the customer needs and which affect the size of the
existing market share (eg. community education level, population growth rate, social environment and work
environment). Based on observations in the field, in addition, there are shops that sell high quality branded
products, there are also shops that sell low price is also of high quality. It is very interesting visitors.
DAISO
From some shopping places I visited, I was excited and impressed to shop at Tokyo Daiso. Daiso Shop can
provide its own pleasure for customers in shopping. Daiso provides a unique experience for thousands of
customers in shopping based on curiosity and enjoyment back home with groceries. Besides in Japan, Daiso
stores now exist throughout the world including Indonesia. Daiso's business concept is able to satisfy smart
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customers. Smart customers will buy the same quality product but at a cheaper price than other stores. There
are 3 values that become a power that can not be imitated by Daiso competitors, namely Quality, Variety, and
Uniqueness. These three forces are the basis of Daiso's success.
Daiso wants to help customers “Find Surprises & Fun!” By creating a store with unique value.
Daiso wants to make his customers stunned and happy to shop at Daiso “Wow, can I really buy all the unique
items at a cheap price?”. Customers can look around for special products that provide quality, variety, and
uniqueness, this is what we do in Daiso.
At Daiso, customers can get new products that can not be compared with the existing one dollar store. This
provides excitement and surprises for our customers worldwide by delivering this new and unique value, and
by using sophisticated systems that no one else can. This is the reason for the existence of Daiso.
From the beginning, Daiso was known as a 100 yen store, which made it surprising for major global
competitors. Mr. Hiroteke Yano's philosophy, as the founder of Daiso, greatly influenced Daiso's success. His
personal business philosophy is rather frank, “Chasing after profits will chase away your customers,” and
“businesses evolve best in a tough environment.” A philosophy unprecedented in Japan or even the world.
Japan’s top business magazine selected Mr. Yano as their “Famed Owner of the New Era.”
Upstream Daiso
From my the observation, most of the products produced in China are produced specifically for Daiso. Daiso's
price is unique that is all “100 yen” (RP 11.900). Although the price is cheap the quality is maintained due to the
design, quality control and presale of Daiso Japan. The price is influenced by the concept of imports of goods in
very large quantities, in addition, Daiso has a plastic factory in The world's largest plastic factory in Thailand at
890,000 ft.
Downstream
Store Locator Toward a more global Daiso Track record of opening 700 stores in 25 overseas countries and
regions. Currently, Daiso has 3.000 stores in Japan and 522 stores abroad.
Daiso also has a high reputation abroad. Daiso excels in product quality, management, shop layout and service
so it is chosen as the top brand by consumers in Taiwan. In the Middle East, Daiso has been recognized as the
most renowned distributor in the region, with its emphasis on quality.
Dimensions of Marketing Analysis of Daiso
In doing marketing analysis, there are certain dimensions that help us. All the elements you get by doing
marketing research first.
Market Size
A key factor in marketing analysis is knowing the market size. Daiso's market size is wide enough to reach 25
countries from different continents.
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Market growth rate
market growth rate is a big factor of all factors in marketing analysis. It's because you and you already know
what. Daiso Growth is significant. The American Retailers Association has chosen Daiso as the fastest growing
retail business in the world.
Market trends - Market trends are also very important to be analyzed in marketing analysis. If we have
knowledge of trends then it can help determine what kind of product you want next. When we build a
business, remember what's going on. What are your expectations How many consumers want to buy? Is there
another trend that can attract consumers? Daiso is very concerned about market trends. Daiso cleverly targets
products related to household and women needs, as household knick-knacks will always be needed, and
women will always be attracted to unique, quality and affordable home appliances. Daiso always presents fresh
new ideas that can not be found anywhere else. Over 500 new products are designed and created every
month. It is the power of ideas and designs that can surprise and entertain customers through their products.
Market Profitability - What is your purpose in doing business? In addition to taking profitability, Daiso is very
concerned to shift its consumer growth. This corresponds to his rather honest business philosophy, “Pursuing
profits will drive your customers,” and “business thrives in a difficult environment.
Key Success Factors - a key success factor. In my opinion, the key to the success of Daiso is to provide a variety
of products and unique, quality, and affordable prices. Daiso can make the consumer stunned by its unique
product, tell the woman who will spend her time to see all her unique products.
How else is less popular again in Indonesia? One thing is certain, quality without compromise. In a developing
country like Indonesia, the quality is below price. Therefore, there is a bad picture of the 'five thousand stores'
in Indonesia. With a hyaku-en shop in Japan, quality becomes the main reward. Moreover, the price is also very
affordable. Therefore, the number of hyaku-en shops spread in Japan today has reached tens of thousands of
outlets, spread across various cities, stations, to residential areas.
Distribution Flow - Distribution flow is very important for businesses to deliver products to your customers.
Distribution channels already exist in different countries. Currently, Daiso has 3,000 stores in Japan and 522
stores abroad.
Cost Structure Industry - In conducting business, the industry cost structure is an important factor. These
factors see a lot of the cost that you needed to sell the product. I can not explain the cost structure of Daiso
Industry because nothing is available. According to Information, Daiso can sell products at affordable prices to
buy their products from very large quantities at high discounts from countries with low production rates and
labor costs.
Recommendation
After conducting marketing analysis in Daiso shop and Ginza, business practices in Indonesia can:
1.
2.
II.
create the concept of shops such as Ginza, for branded products with high product quality, and products
that are slightly cheaper but still qualified, to attract consumers in Indonesia to no longer shop abroad
and attract customers from abroad to shop branded products in Indonesia.
apply the concept of the household supermarket like Daiso, with typical products coming from various
regions in Indonesia, with affordable price. Both central and regional governments can work together with
business people in Indonesia.
Cross-Cultural Analysis Report
Cross-cultural consumer analysis is an attempt to determine the degree of similarity and difference
between two or more countries. Such an analysis can provide an understanding of the social, psychological,
and consumer culture characteristics targeted by market participants so they can develop effective marketing
plans and strategies.
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Value, Believes, and Policy
Based on observations from a visit to the Tokyo Sky Tree, the officers are very friendly and smiling to
serve the visitors, even though they all use the Japanese language that we do not understand. The Japanese
have a friendly and respectful attitude to every guest. The common practice in Japan in introducing,
welcoming, or greeting is by '' bowing ''. Welcoming and greeting should be done with courtesy and reasonable
respect. If your relationship is bent, make sure that you reply, bending as low as your relations do. In some
cases, just shake hands.
In Japanese business culture, seniority is highly respected. Age and status are usually closely related. In a
business meeting, the seating position is based on the level of seniority. In Japan, a business contract is not
automatically interpreted as a final agreement. More important than that is to maintain good relationships for
the long term.
Visiting Japan, many things amaze me. On a visit to Tokyo Sky Tree, I can see the excellent management
of Tokyo Sky Tree. The officers were very swift and disciplined, it started to look from the parking area when
we arrived. The entourage that descends from the bus directly directed by the parking attendant to go the
route of the road according to the color of the line on the parking floor, must walk orderly and neatly should
not cluster. Tokyo Sky Tree is similar to the National Monument (Monas) in Jakarta. As the tallest building in
Tokyo with a height of 624 meters, we can see the panorama of Tokyo from its tower. In addition to the tower,
Tokyo Sky Tree consists of aquariums, shops, restaurants and other entertainment facilities. So that visitors can
enjoy the typical Japanese food while enjoying the panorama of Tokyo and buy souvenirs. This concept is very
good applied in Monas because its facilities are still minimal. Implementation of the concept can increase the
visits of domestic and foreign tourists to Monas.
The streets in Japan are not jammed
By looking into the streets of Tokyo's city from above the Tokyo Sky Tree, the streets seem lonely from
vehicles and people passing by. This is very much different when compared with the streets of Jakarta that are
very crowded and jammed because the number of cars in Jakarta continues to grow every day. In Tokyo,
although included as one of the busiest cities in the world, the streets of Tokyo seem felt free from motor
vehicles. The streets look deserted because the Japanese generally use public transportation such as trains. For
Tokyo residents, they do not need a car. In everyday life, they use the train as a means of transportation. While
the school children, also prefer to use a bicycle than a car or motorcycle. According to information, Tokyo
residents do not need a car because it is not necessary. All areas can be reached by train. In addition, the price
of car taxes in Japan is also very high, and for those who want to buy a car is required to have a parking lot in
his residence or pay a daily parking rent that is very expensive. Tokyo residents are more concerned with the
cost of renting an apartment than buying a car. If they have more money, they will be saved it for other
purposes. Buying a car is not a priority for Tokyo residents.
There are other things that make me amaze to Japanese, the officer of the sky tree that welcomes in
front of the elevator that will take us to the top floor is very friendly but gives the explanation in Japanese
although she can see us with as tourist. Why Not using a universal English language? Is she unable to speak
English? According to information, the Japanese are conservative or do not want to absorb massively foreign
languages. In Tokyo, rarely encounter any English-speaking signage, mostly Japanese. The Japanese do not start
learning English until the age of 12 years. Of the few places I visited, one of the things I love most about life in
Japan is its very disciplined and orderly people while waiting in line. It is already a culture in Japan. In a very
long queue, it is very rare to find anyone break through the queue. This discipline culture is very well imitated
in Indonesia, of course, we already know how queuing system in Indonesia. Everyone wants to be in the front
of the queue without paying attention to the surrounding people.
What makes the Japanese can be very orderly in the queue?
It turns out the attitude of discipline has been taught early on in Japan. According to information, in
Primary School, students in Japan will not take the test until they are grade 4. At the first three levels, they will
be taught moral education to make them honest and disciplined. The queue is one of the values implanted in
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Elementary School. According to teachers in Japan, from the queue will be a lot of lessons learned that will
affect to other positive values in everyday life. If they want to be in the front queue, they had to get up early
and leave early. This is also one of the reasons why the Japanese are on time. While in the queue, the lesson
learned is to be patient. Waiting is one of the most uncomfortable things, but they are accustomed to being
patient. The Japanese will usually read while waiting in line.
Recommendation
Based on the cross-cultural analysis, Indonesia can imitate the cross-cultural process in Japan, among
others, as follows:
1.
To increase tourist visits to tourist attractions such as Monas, the Government of DKI Jakarta needs to do
a good management that pays attention to all things that can satisfy consumers.
2.
To reduce road traffic, the Government needs to build good and easy public transportation, connecting all
areas of the city so that people no longer use their own vehicles. Transportation can be a commuter train
or fast train like in Japan.
3.
To be able to grow the attitude of discipline and queuing habits of people in Indonesia, we can start from
the education system. Children from kindergarten or elementary school need to be taught high moral
values such as being patient in the queue and paying attention to each other. This should be noted by the
Ministry of Education and Education Office in the regions.
III.
Study Visit In FP Corporation Report
The company we visited was factory recycling. This factory is very special because they manage the
waste from their own plastic waste that is the waste of food containers made of foamed polystyrene. I think a
company like this is very good as an example for Indonesia. The Government of Indonesia can encourage
companies that produce non-environmentally friendly goods such as plastics in order to establish recycling
factories for their waste. It is very important to keep the environment from waste contamination. The results of
this visit may be useful for me as well as for the government and people of Indonesia as input in managing
waste.
FP Corporation is the maker of food containers in Japan. FP Corporation produces food containers used
for items such as perishable pre cooked food and bento lunch boxes at supermarkets, groceries, and other
stores. FP Corporation headquarters is located in Fukuyama and Tokyo. We visited one of the recycling
factories located in Fukuyama.
The trip to FP Corporation in Fukuyama was about 2 hours from Tokyo. Padjdjaran University students
group departed from Hotel Shibuya, Tokyo around 08.00 local times and arrived at Fukuyama around 10.00.
Getting there, we were greeted by one of the FP Corporation employees and immediately directed to the
meeting room. According to the company's rules before entering the room, everyone was asked to take off
their shoes and replace with slippers that have been provided to ensure the cleanliness of the room.
In the meeting room, one of the employees explained about the history of FP Corporation and the
company's activities in Japanese language and translated by our guide. FP Corporation (FPCO) is a leading
manufacturer of “simple food containers” in Japan which has a long-term commitment to the environment
with a recycling system using the unique method of FP Corporation. FP Corporation was established in July
1962 under the name Fukuyama Pearl Paper Manufacturing Co. And based in Kasumi-cho, Fukuyama-shi,
Hiroshima. Then the headquarters moved to the present location at Akebono-cho, Fukuyama-shi in March
1968 due to business growth. In January 1971, FP Co began to make wooden containers. To distribute the
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product, the company established a distribution center in Fukuyama. The logistics company was built in July
1979 to strengthen the delivery system.
FP Corporation products
FP Corporation is a factory producing disposable food containers from foamed polystyrene materials.
In order to support market changes and customer needs, FP Corporation develops environment-based
products, health, safety, and safety, which is more concerned with customers. These disposable food
containers serve to protect food and maintain freshness of food. In addition, the use of disposable food
containers can reduce food disposal, while reducing waste.
Currently, FP Corporation produces food packaging for stores throughout the Japan. To reach the
entire Japan area and simplify and efficient distribution of products, factories have been established in almost
all major cities in Japan, ie.
1.
Hokkaido Plant (Ishikari-shi, Hokkaido)
2.
Yamagata Plant (Sagae-shi, Yamagata)
3.
Kanto Plant (Yachiyo-machi, Ibaraki)
4.
Kanto Yachiyo Plant (Yachiyo-machi, Ibaraki)
5.
Kanto Shimodate Plant (Chikusei-shi, Ibaraki)
6.
Chikusei Plant (Chikusei-shi, Ibaraki)
7.
Kanto Tsukuba Plant (Shimotsuma-shi, Ibaraki)
8.
Chubu Plant (Wanouchi-cho, Gifu)
9.
Kinki Kameoka Plant (Kameoka-shi, Kyoto)
10.
Kasaoka Plant (Kasaoka-shi, Okayama)
11.
Fukuyama Plant (Fukuyama-shi, Hiroshima)
12.
Kannabe Plant (Fukuyama-shi, Hiroshima)
13.
Shikoku Plant (Nankoku-shi, Kochi)
14.
Kyushu Plant (Yoshinogari-cho, Saga)
15.
Nango Plant (Nichinan-shi, Miyazaki)
16.
Kagoshima Plant (Kagoshima-shi, Kagoshima)
Product Development to meet market and Customer needs
It used to be just simple food containers with white color. FP Corporation then produces more
fashionable food containers and becomes the first manufacturer and seller of food containers with different
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colors and patterns in the Japanese territory. Do not stop here alone, FP Corporation keeps upgrading its
products with advanced facilities and technologies such as reducing the weight of food container products,
developing food container functions, using new materials. The development of these products to meet the
needs of customers and in order to contribute to the development of Japanese culinary culture.
According to information from FP Corporation's website, the polystyrene foamed material made into
the tray is environmentally friendly and can be recycled. The product can be recycled because the product can
be returned to the raw material, then it can be reused as raw material. Recyclable materials can repeatedly
reduce the burden on the environment and use a small amount of energy.
Recycling Plants
Recycling is one of solid waste management strategy which consists of sorting, collection, processing,
distribution, and manufacture of used products/materials. Broadly speaking, recycling is the process of garbage
collection, sorting, cleaning, and processing new materials for the production process. On a limited
understanding, the recycling process must produce items that are similar to the original goods of the same
material, for example, the waste paper should be of the same quality paper, or used polystyrene foams should
be of the same quality of polystyrene. Often, this is difficult because it is more expensive than the
manufacturing process with new materials. But FP Corporation has made it true.
As a trend, green product demand is increasingly and FP Corporation has always made an innovation
especially in its products are made from Styrofoam since 1990, FP Corporation introduces new and unique
methods to recycling used trays into new trays. FPCO established a recycling plant a year before the law came
into force, in September 1990. A circular recycles called “Tray to Tray”. Used food containers and self-produced
PET bottles are recycled as food containers, to reduce environmental pollution through reducing raw materials
of crude oil as the main ingredient. FP Corporation started producing Eco Tray. In addition, FP Corporation
starts its recycling program. Waste from food packaging was collected back from local stores and brought to FP
Corporation's recycling plant to be recycled into Eco tray. This recycling system is called “tray to tray”.
This recycling plant has been built in several cities in the Japan area ie:
1.
2.
3.
Kanto Recycling Plant (Yachiyo-machi, Ibaraki) is what we visited,
Chubu Recycling Plant, (Wanouchi-cho, Gifu),
Fukuyama Recycling Plant (Fukuyama-shi, Hiroshima).
In the process of recycling, there are four entities that play a role in collecting trays and used bottles.
- First, consumers, FP Corporation can not collect trash recycling trays by itself, so FP Corporation persuades
consumers to participate in a collection of used trays and PET bottles manufactured by FP Corporation.
Consumers are asked to separate trays and PET bottles from other garbage, then wash them, dry them, and
put them in a collection box that is already available in stores or supermarkets.
- Secondly, Supermarkets, etc., FP Corporation places a collection box inside supermarkets and other stores,
so that trays that have been purchased and used by consumers can be collected into the collection box.
- The third is Packaging Wholesale Dealers, FP Corporation asks the dealers who distribute the products to
supermarkets and shops to pick up used food containers and PET bottles that have been collected in
collection boxes in supermarkets and stores on regular basis. So when dealers are distributing new
products, they also take the used containers that have accumulated in the supermarket and then store
them at the dealer's place for a while before they are picked up by FP Corporation.
- Fourth is FP Corporation, trucks from FP Corporation who are responsible for distributing new products to
dealers are required to pick up used food trays, used containers and used PET bottles when they return.
They are then taken to Sorting Plants for sorting. They compress sorted trays and containers before they
transport to the recycling plant. This reduces the impact on the environment in the process of transporting
trays and containers trays to recycling plants. There are nine Sorting Plants scattered in Japan, three
recycling trays plants, and one recycling PET plant. At FP Corporation through a recycling plant, used trays
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and used PET bottles are recycled into pellets and flakes, that serve as raw materials for new food
containers called Eco trays.Through the role of these four entities, FP Corporation can minimize waste,
allowing them to collect a large number of trays from 8,400 locations and teach people to take care of their
own garbage. This process makes FP Corporation create a good brand image to consumers. For the
environment, FP Corporation has calculated its impact by reducing carbon dioxide (CO2) emissions through
recycling. The recycling of self-produced food packaging and PET packaging containers is undertaken by FP
Corporation in cooperation with consumers and stores selling FP Corporation products.
So there are four entities that come together to facilitate the recycling of used and used PET bottles, ie
consumers, sellers, distributors, and manufacturers. So there are four entities that participate together to
smooth the recycling of used trash and used PET bottles, namely family home, sales, distribution, and
manufacturing.
Pictures of four entities participating together to recycle as follows:
FP Co Method Recycling In Recycling Plant
1.
1. Hauling: Collected trays and containers are hauled to the sorting plant located in that particular
region.
2.
Sorting: by removing non-recyclable trays, etc. and sort them into white and colored.
3.
Air Classification and primary pulverizing: using air jet to remove other particles from trays.
4.
Primary washing: washed in water
5.
Secondary washing: Trays, etc. washed in hot alkaline water
6.
Rinsing and drying: Drying after rinsing with water.
7.
Secondary pulverizing: Crushed into small pieces
8.
Melting and extrusion: Dried chips are melted and converted into pellets
9.
Pellets: Pellets are ready to be used as raw materials for an Eco tray.
10. The Eco Tray
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The recycling activities are undertaken by FP Corporation since 1999 greatly protect the earth by
recycling the used trays, food containers, and PET bottles that produced by the company. From information on
FPCo website since 1999-2014, FPCo has collected 113,472 tons of used trays, 6,006 tons transparent
containers, and PET bottles of 1,716,800,000 bottles. Social Effects resulting from this activity are able to
reduce CO2 gas emissions by 89,000 tons in 2013.
Manufacturing, distribution, and recycling network that covers all of Japan
Based on the above explanation (SCM), it shows that FP Corporation is an example of a company that
successfully implementing and innovating in this Supply Chain Management. FP Corporation has implemented
an efficient supply management process. This is because FP Corporation has a supply chain of raw materials
that ensure the availability of raw materials from the waste of their tray production and recycling of trays from
8400 supermarkets in Japan. The company has an agreement with the supermarket as a supplier. FP
Corporation also has a supply chain that ensures the distribution of products to all areas of Japan. The policies
and innovations applied by the company have successfully transformed FP Corporation into one of the best
Efficiency Sources Management and Management practices in Japan.
FP Corporation was awarded by the Ministry of Environment Masatoshi Wakabayashi, Gold Prize at
the 2010 Eco Mark Award, and Eco Commitment Certification. The award was obtained as part of FP
Corporation's efforts to create unique methods of recycling (actively working to create sustainable
communities by producing, selling, promoting and raising awareness of eco-friendly products), commitment to
the environment and successful partnerships between companies, consumer, and supermarket do 3R (reduce,
reuse, recycle).
Factory Tour
To instill awareness of the importance of safeguarding the environment through recycling, FP Corporation
actively provides the extension to consumers and the public. FP Corporation held a tour of recycling plants and
lectures to the community and school children.
Recommendation
Given the success of FP Corporation's efforts to create a unique recycling method, it is possible for
governments and business actors in Indonesia to adapt their business practices through:
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a.
The government makes regulations on waste management and business actors should pay attention to
waste treatment and waste processing application standards for the company.
b.
The company is required to make the product in such a way that it is environmentally friendly and can be
recycled.
c.
The government works with the private sector to create a recycling plant to reduce waste.
d.
Inculcate the value of environmental awareness and awareness of the cleanliness and sustainability of
natural resources in the minds of every citizen.
REFFERENCES
http://pestleanalysis.com/japan-pestle-analysis
https://www.academia.edu/5345140/
http://www.id.emb-japan.go.jp
http://www.fpco.jp/
http://www.japan.go.jp/
http://www.japan-guide.com
http://www.investopedia.com
http://pestleanalysis.com/
http://nation-brands.gfk.com
https://kbritokyo.jp
http://www.daisoglobal.com/
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