Menciptakan Nilai Untuk Nasabah Dengan S
Menciptakan Nilai Untuk Nasabah Dengan Strategi Customer
Relationship Marketing
RONI ANDESPA
Sekolah Tinggi Ilmu Ekonomi Riau (STIER)
Jln. HR. Subrantas 57 Panam Pekanbaru 28293 Telp. (0761) 63237
E-mail : [email protected]
Abstract: This study is located in the city of Pekanbaru, in order to see the effect of customer
relationship marketing variables on the variable banking customer value. With a sample of
clients is 300. The results showed significant values among the variables of customer
relationship marketing on customer value variables simultaneously is sig. 0,000 (
Relationship Marketing
RONI ANDESPA
Sekolah Tinggi Ilmu Ekonomi Riau (STIER)
Jln. HR. Subrantas 57 Panam Pekanbaru 28293 Telp. (0761) 63237
E-mail : [email protected]
Abstract: This study is located in the city of Pekanbaru, in order to see the effect of customer
relationship marketing variables on the variable banking customer value. With a sample of
clients is 300. The results showed significant values among the variables of customer
relationship marketing on customer value variables simultaneously is sig. 0,000 (