SPEECH FUNCTION ON THE CAMPAIGN BILLBOARD FOR ELECTING THE REGENT OF DELI SERDANG REGENCY YEAR 2013-2018.
SPEECH FUNCTION ON THE CAMPAIGN BILLBOARD FOR
ELECTING THE REGENT OF DELI SERDANG REGENCY
YEAR 2013-2018
A THESIS
Submitted to the English Department of UNIMED Medan
In Partial as Fulfillment of the Requirement for
The Degree of Sarjana Sastra
BY
Irwan Saputra
Registration Number: 2102220006
ENGLISH AND LITERATURE DEPARTMENT
FACULTY OF LANGUAGES AND ARTS
STATE UNIVERSITY OF MEDAN
2014
DECLARATION
I have familiarized myself with the University’s Policy on Academic integrity.
Except where appropriately acknowledged, this thesis is my own work, has been
expressed in my own words, and has not been previously been submitted for
assessment.
I understand that this paper may be screened electronically or otherwise for
plagiarism.
Medan,
July 2014
Irwan Saputra
NIM. 2102220006
ACKNOWLEDGEMENT
First and foremost, the writer would like to express his deepest gratitude to
Allah SWT, the Almighty and the Most Beneficial for His Blessing, Grace,
Guidance, and Mercy that have been given to the writer until this thesis could be
completed. This thesis has been written in partial fulfillment of the requirements
for the degree of Sarjana Sastra (S.S.) at English and Literature Department,
Faculty of Languages and Arts, State University of Medan.
In the process of accomplishing this thesis, many people have shown their
care and assistance, therefore, the writer would like to express his gratitude and
special thanks to:
Prof. Dr. Ibnu Hajar Damanik, M.Si., Rector, State University of
Medan.
Dr. Isda Pramuniati, M.Hum., Dean, Faculty of Languages and Arts and
Vice Dean I, II, and III and all administrative staffs.
Prof. Dr. Hj. Sumarsih, M.Pd., the Head of English and Literature
Department and also as his Thesis Examiner; Rika, S.Pd., M.Hum.,
Secretary of English and Literature Department; Dra. Masitowarni
Siregar, M.Ed., Head of English Education Study Program; Dra.
Meisuri, M.A. Head of English Literature Study Program.
Dra. Rahmah, M.Hum. his Thesis Consultant. Drs. Lidiman Sahat
Martua Sinaga, M.Hum. his Academic Supervisor and also Thesis
Examiner, and Drs. Bachtiar, M.Pd. as the thesis examiner, the writer is
also very grateful to all Lecturers who have taught, guided, and advised
him throughout the academic years.
His special sincere gratitude goes to his wonderful beloved parents (Allah
Swt. blesses them), his lovely father Amir Syam, and his mother Nur
Aini, for their endless love, mental and financial support, understanding,
spirit, motivation, and the main part, prayers, during the writer’s whole
life.
His thankfulness is also directed to his seniors in Students’ Council of
English and Literature Department (HMJ BSI Unimed), Dedi Sanjaya,
Azhar Aziz Lubis, Budiyanto, Benny Ichsanda, Faisal Hakim, Sukma
Septian, for their guidance, spirit, and motivation in the organization and
campus daily life. He thanks you all so much.
All his best friends, Husein, Yusuf, Muis, Zahrina, Devi, Kiki, Bintang,
Desi, Dona and also his dear brothers and Sisters in HMJ BSI Unimed,
thank you so much for every single smile, laugh, tear, help, struggle that
we have passed and for sweet and happy memories we shared together.
All his classmates in Sastra A 2010 who cannot be mentioned one by one
that conquered the lectures and shared knowledge, ideas, and bitter-sweet
of campus life together and have been cooperatively in supporting the
writer as the class monitor.
His special girl, R. A. Wulaningtyas K, for special care, kindness, love
and patience in accompanying the writer time by time.
ii
The writer realizes that the content of his thesis is still far from being
perfect, but he warmly welcomes any constructive suggestions that will improve
the quality of this thesis. He also hopes it would be useful for those who are
interested in this field of study.
Medan,
The writer,
Irwan Saputra
Registration Number: 2102220006
iii
LIST OF TABLES
Table 2.1 Cross-Classifying of Speech Function. ...................................
Table 2.2 Speech Function as Statement.................................................
Table 2.3 Speech Function as Question. .................................................
Table 2.4 Speech Function as Offer ........................................................
Table 2.5 Speech Function as Command ................................................
Table 2.6 The Scheme of Mood Structure of Clause ..............................
Table 2.7. Realization of Speech Funtion in Mood Structure of Clause.
Table 4.1 The Number of The Types of Speech Function in Each
Candidate’s Billboard.. ...........................................................
Table 4.2 The Number of The mood structure of the clause in Each
Candidate’s Billboard. ............................................................
v
Page
11
12
12
13
13
14
15
29
32
LIST OF FIGURE
Page
Figure 2.1 Parameters of Context of Situation..……………………………. 8
vi
LIST OF APPENDICES
Page
APPENDIX I The Analysis of Speech Function in The Billboards of
Electing The Regent of Deli Serdang Regency Year 2013-2018....
....................................................................................... 43
APPENDIX II Photo of The Billboards of Electing The Regent of Deli
Serdang Regency Year 2013-2018................................ 47
vii
1
CHAPTER I
INTRODUCTION
A.
Background of The Study
In an ordinary living, people live using language constantly. In The theory
of Systemic Functional Linguistics (SFL), every language used by people has its
own meaning. For SFL, the language is a „system of meaning‟, in other words a
language consists of a set of system, which offer the speaker or writer an
unlimited choice of ways of creating meaning. So when people use the language
to make meaning, they do so in specific situations, and the form of the language
they use in discourse is influenced by the complex aspect of those situations
(Bloor, 2004: 2-4).
Saragih (2013) stated that nobody can live harmoniously in the society
without the acts of giving and asking or demanding for something in interactions.
There are three factors necessitating human being to be interactive in lives: 1)
Human beings are social creatures and social beings and therefore they cannot live
isolated, 2) nobody can fulfill his or her needs completely by himself, 3) among
the living creatures only human beings are destined (by god) to store the
information and pass the information from one human being to others and pass it
on from one generation to the next generations.
Indeed, the appropriate theory is needed to analyze the meaning of
language. In analyzing the meaning of a clause in a dialogue, it can be done by
theory of interpersonal metafunctions, specifically cross-classifying these two
dimensions of “speech role‟ and „commodity‟, and they can be divided into the
1
2
four basic „moves‟. These four basic move types are statement, question, offer and
command as what Halliday refers to speech function (Eggins, 2004: 145).
Appropriately, in the theory of speech function, the clause is organized as an
interactive event involving speaker or writer and audience.
Speech function can be defined as the way speaker or writer conveys his
idea in order to make listener or reader understanding the idea. As stated by
Martin (1992) that speech function is a semantic aspect of meaning which is
realized by mood at level of lexicogramar. So, through speech function, the
speaker or writer can determine the moods of his speech that are coded by the
three moods namely declarative, interrogative, and imperative.
In talking about meaning of languages, it cannot be detached by the using
of mass media as the conveyor of language from a speaker or writer towards the
audiences. It should be known consciously that media convey the ideologies,
perceptions, opinions and others through languages (Sobur, 2004: 111). Actually,
media is placed in the middle of social reality that full of self-interests, conflicts
and variation of facts (Sobur, 2004: 29-30).
Nowadays, the using of mass media as the medium of the political
campaign is one of the favorite strategies used by political candidates to socialize
them and draw sympathy of the people as voters. According to Mc Nair in Hamad
(2004: 1) the functions of the mass media in political communication can be a
transmitter of political messages, as well as a sender of political messages made
by candidates (as a speaker or writer) to audiences.
3
In designing a political advertising through mass media, the political
candidates follow the four of moves such as giving or demanding information and
good-service through a statement or offer and command or question. Those
meanings will influence public‟s perception especially voters to choose the
candidates. Perception according to Effendy in Triastari (2011: 37) is the sensory
of an impression that emerge in environment, and that is influenced by an
experience, habits, and needs. So creating a political advertising in the mass
media, people who read and observe the billboards will have their own perception
toward the candidates, and the perception that determines whether people will
choose that candidate or not.
Recently, “the war of billboard” as the medium of the political campaign
has been just occured in election of the Regent of Deli Serdang regency, North
Sumatra. There are eleven pairs of candidates that have made their own variation
of billboard using language varieties to socialize them and draw sympathy of
voters. The election has been done on the 29 October 2013 in all area of Deli
Serdang, North Sumatra. There are two pairs of candidates that got the highest
votes, namely Ashari Tambunan – Zainuddin Mars (AZAN) and Tengku Akhmad
Thala‟a – Hardi Mulyono (ABDI).
Reference with this case, the writer aims to do research on the speech
function on the billboards made by candidates of the regent of Deli Serdang
regency year 2013-2018. Since candidates have their own style to socialize
themselves and draw sympathy of voters through their campaign billboard.
Therefore, next political candidates who would like to make a political advertising
4
through mass media will express the appropriate language to socialize themselves
and draw sympathy of the people as voters.
B.
The Problems of The Study
In this case, the problems of the study are formulated as in the following:
1) What types of speech function are used in the billboard of electing the
regent of Deli Serdang regency year 2013-2018?
2) What type of speech function is the most dominant in the billboard of
electing the regent of Deli Serdang regency year 2013-2018?
C.
The Objectives of The Study
Based on the problems of the study above, therefore the objectives of the
study is to find out:
1) The types of speech function are used in the billboard of electing the
regent of Deli Serdang regency year 2013-2018.
2) The type of speech function is the most dominant in the billboard of
electing the regent of Deli Serdang regency year 2013-2018.
D.
The Scope of The Study
For facilitating, the scope of the study will be limited on the use of speech
function in the billboard of electing the regent of Deli Serdang regency year 20132018.
5
E.
The Significances of The Study
Theoretically, from this study is expected to develop a linguistic analysis of
the speech function, especially the use of speech function on political advertising.
Meanwhile practically, the political candidates or the advertisers are expected to
be able to choose the right languages used in the mass media in order to stimulate
the perception of the voters to choose the candidate.
CHAPTER V
CONCLUSIONS AND SUGESTIONS
A.
Conclusions
After analyzing the data, the conclusions can be drawn as the following:
1) There are three kinds of speech function that are used in the billboard
of electing the regent of Deli Serdang regency year 2013-2018,
namely offer, statement, and command. And there are two types of
typical mood in the clause, namely declarative moods and imperative
moods.
2) The most dominant type of speech function that is used in the
billboard of electing the regent of Deli Serdang regency year 20132018 is statement. Meanwhile the most dominant type of typical mood
in the clause is declarative moods.
B.
Suggestions
The suggestions that are given by the writer relate to this topic namely:
1) It is suggested for the advertiser especially for the campaign billboard
maker to learn more about speech functions and how to apply it in the
context of situation relate to the billboard that he makes. The most
important, the advertiser should determine the appropriate speech
function that suitable with the characteristic of the good campaign
billboard namely: 1) socialization and reminding of symbol, number
and candidate, 2) the invitation to vote that party in general election
39
40
time. So, the advertiser can use the speech function in the clause
correctly.
2) As this study deals with campaign billboard, other researcher are
suggested to conduct further studies on the use of speech function in
other billboard such as governmental billboard, commercial billboard,
and others. So, the knowledge and references about this study will be
better and more valid.
REFERENCE
Baiquni, Adi. 2009. Pengaruh Tingkat Pengetahuan Tentang Iklan Politik Televisi
Terhadap Sikap Politik Pemilih Pemula di Kecamatan Klojen Kota Malang.
Skripsi.
Malang:
UIN
Maulana
Malik
Ibrahim.
URL:
http://freedownload7.files.wordpress.com/2012/05/sp-1.pdf.
Bloor, T. and Bloor, M. 2004. The Functional Analysis of English Second Edition.
A Halliday Aproach. London: Oxford University Press Inc.
Butt, David. At. all. 1995. Using Functional Grammar. Sydney: Macquarie
University.
. 2000. Using Functional Grammar Second Edition. Sydney:
Macquarie University.
Eggins, S. 2004. An Introduction to Systemic Funtional Linguistics. London:
Continuum International Publishing Group.
Gay, L. R. 1987. Educational Research: Competencies for Analysis and
Aplications. Columbus. Merrill Collage.
Grolier, A. 1992. New Webster’s Dictionary. Connecticut: Grolier Inc.
Halliday, M.A.K. 2009. The Essential Halliday. London: Continuum International
Publishing Group.
Halliday, M.A.K. and Matthiessen, C. 2004. An Introduction to Functional
Grammar Third Edition. London: Hodder Education.
Hamad, Ibnu. 2004. Konstruksi Realitas Politik dalam Dunia Massa. Jakarta:
Granit.
http://www.billboardindonesia.com/billboard.html/ 28 February 2014. 11:15:30.
Ibrahim, Natsir. 2007. Analisis Pengaruh Media Iklan Terhadap Pengambilan
Keputusan Membeli Air Minum dalam Kemasan Merek Aqua pada
Masyarakat Kota Palembang. Palembang: Jurnal Manajemen & Bisnis
Sriwijaya
Vol.
5,
No
9.
URL:
http://referensiagribisnis.files.wordpress.com/2011/12/analisis-pengaruhmedia-iklan-terhadap-pengambilan-keputusan-membeli-air-minum-dalamkemasan-merek-aqua-pada-masyarakat-kota-palembang1.pdf.
Krippendorf, Klaus. 2004. Content Analysis: An Introduction to Its Methodology.
California: Sage Publication.
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Mahsun, M.S. 2005. Metode Penelitian Bahasa, Tahapan, Strategi, Metode, dan
Tekniknya. Jakarta: PT. Raja Grafindo Persada.
Martin, J. R. 1992. English Text: System ans Structure. Philadelpia: John
Benjamins Publishing Company.
McNair, Brian. 2011. An Introduction to Political Communication Fift Edition.
London and New York: Routledge.
Miles, M. B. and Huberman, A.M. 1994. Qualitative Data Analysis. London:
Sage Publication.
Morley, D. 2000. Syntax in Functional Grammar. London: Biddles.
Rahmah. 2012. Fungsi Ujar dalam Layanan Pesan Singkat (SMS Broadcast) pada
Flexi. Bengkulu: Prosiding Seminar Nasional “Bahasa dalam Perspektif
Globalisasi”.
Rakhmat, Jalaluddin. 1986. Psikologi Komunikasi. Bandung: Remadja Karya.
Rosaen, Arta. and Sinaga, Lidiman. 2011. Speech Function in Feature Stories in
Reader Digest. Medan: Jurnal Linguistika.
Rozak, Achmad. 2009. Iklan Politik Caleg dalam Persepsi Pemilih Pemula (Studi
Deskriptif Kualitatif Tentang Persepsi Pemilih Pemula di SMA Negeri III
Surakarta Terhadap Strategi Komunikasi Caleg DPRD II Surakarta Melalui
Media Luar Ruang). Skripsi. Surakarta: Universitas Sebelas Maret. URL:
http://eprints.uns.ac.id/2211/1/99230209200908201.pdf.
Saragih, Amrin. 2013. Discourse Analysis: A Study on Discourse Based on
Systemic Functional Theory. Medan: Universitas Negeri Medan.
Sobur, A. 2004. Analisis Teks Media. Bandung: PT. Remaja Rosdakarya.
. 2004. Semiotika Komunikasi. Bandung: PT. Remaja Rosdakarya.
Sulakmono, Bimo. 2008. Tahapan dalam Pembuatan Baliho dan Billboard di PT.
Pradita Adipariwara. Laporan Tugas Akhir Diploma III. Surakarta:
Universitas
Sebelas
Maret.
URL:
http://eprints.uns.ac.id/9671/1/93500508200903451.pdf.
S.Y.B.A/S.Y.B.Com. Advertising. 2011. Mumbai: University of Mumbai.
Triastari, Diajeng. 2011. Persepsi Iklan Politik terhadap Pemilih Pemula (Studi
Deskriptif Kualitatif Persepsi Pemilih Pemula Terhadap Iklan Politik
Kampanye Pasangan Calon Presiden dan Wakil Presiden pada Pemilu
2009
di
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Televisi).
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Surakarta:
UNS.
http://eprints.uns.ac.id/6393/1/211380811201112011.pdf.
ELECTING THE REGENT OF DELI SERDANG REGENCY
YEAR 2013-2018
A THESIS
Submitted to the English Department of UNIMED Medan
In Partial as Fulfillment of the Requirement for
The Degree of Sarjana Sastra
BY
Irwan Saputra
Registration Number: 2102220006
ENGLISH AND LITERATURE DEPARTMENT
FACULTY OF LANGUAGES AND ARTS
STATE UNIVERSITY OF MEDAN
2014
DECLARATION
I have familiarized myself with the University’s Policy on Academic integrity.
Except where appropriately acknowledged, this thesis is my own work, has been
expressed in my own words, and has not been previously been submitted for
assessment.
I understand that this paper may be screened electronically or otherwise for
plagiarism.
Medan,
July 2014
Irwan Saputra
NIM. 2102220006
ACKNOWLEDGEMENT
First and foremost, the writer would like to express his deepest gratitude to
Allah SWT, the Almighty and the Most Beneficial for His Blessing, Grace,
Guidance, and Mercy that have been given to the writer until this thesis could be
completed. This thesis has been written in partial fulfillment of the requirements
for the degree of Sarjana Sastra (S.S.) at English and Literature Department,
Faculty of Languages and Arts, State University of Medan.
In the process of accomplishing this thesis, many people have shown their
care and assistance, therefore, the writer would like to express his gratitude and
special thanks to:
Prof. Dr. Ibnu Hajar Damanik, M.Si., Rector, State University of
Medan.
Dr. Isda Pramuniati, M.Hum., Dean, Faculty of Languages and Arts and
Vice Dean I, II, and III and all administrative staffs.
Prof. Dr. Hj. Sumarsih, M.Pd., the Head of English and Literature
Department and also as his Thesis Examiner; Rika, S.Pd., M.Hum.,
Secretary of English and Literature Department; Dra. Masitowarni
Siregar, M.Ed., Head of English Education Study Program; Dra.
Meisuri, M.A. Head of English Literature Study Program.
Dra. Rahmah, M.Hum. his Thesis Consultant. Drs. Lidiman Sahat
Martua Sinaga, M.Hum. his Academic Supervisor and also Thesis
Examiner, and Drs. Bachtiar, M.Pd. as the thesis examiner, the writer is
also very grateful to all Lecturers who have taught, guided, and advised
him throughout the academic years.
His special sincere gratitude goes to his wonderful beloved parents (Allah
Swt. blesses them), his lovely father Amir Syam, and his mother Nur
Aini, for their endless love, mental and financial support, understanding,
spirit, motivation, and the main part, prayers, during the writer’s whole
life.
His thankfulness is also directed to his seniors in Students’ Council of
English and Literature Department (HMJ BSI Unimed), Dedi Sanjaya,
Azhar Aziz Lubis, Budiyanto, Benny Ichsanda, Faisal Hakim, Sukma
Septian, for their guidance, spirit, and motivation in the organization and
campus daily life. He thanks you all so much.
All his best friends, Husein, Yusuf, Muis, Zahrina, Devi, Kiki, Bintang,
Desi, Dona and also his dear brothers and Sisters in HMJ BSI Unimed,
thank you so much for every single smile, laugh, tear, help, struggle that
we have passed and for sweet and happy memories we shared together.
All his classmates in Sastra A 2010 who cannot be mentioned one by one
that conquered the lectures and shared knowledge, ideas, and bitter-sweet
of campus life together and have been cooperatively in supporting the
writer as the class monitor.
His special girl, R. A. Wulaningtyas K, for special care, kindness, love
and patience in accompanying the writer time by time.
ii
The writer realizes that the content of his thesis is still far from being
perfect, but he warmly welcomes any constructive suggestions that will improve
the quality of this thesis. He also hopes it would be useful for those who are
interested in this field of study.
Medan,
The writer,
Irwan Saputra
Registration Number: 2102220006
iii
LIST OF TABLES
Table 2.1 Cross-Classifying of Speech Function. ...................................
Table 2.2 Speech Function as Statement.................................................
Table 2.3 Speech Function as Question. .................................................
Table 2.4 Speech Function as Offer ........................................................
Table 2.5 Speech Function as Command ................................................
Table 2.6 The Scheme of Mood Structure of Clause ..............................
Table 2.7. Realization of Speech Funtion in Mood Structure of Clause.
Table 4.1 The Number of The Types of Speech Function in Each
Candidate’s Billboard.. ...........................................................
Table 4.2 The Number of The mood structure of the clause in Each
Candidate’s Billboard. ............................................................
v
Page
11
12
12
13
13
14
15
29
32
LIST OF FIGURE
Page
Figure 2.1 Parameters of Context of Situation..……………………………. 8
vi
LIST OF APPENDICES
Page
APPENDIX I The Analysis of Speech Function in The Billboards of
Electing The Regent of Deli Serdang Regency Year 2013-2018....
....................................................................................... 43
APPENDIX II Photo of The Billboards of Electing The Regent of Deli
Serdang Regency Year 2013-2018................................ 47
vii
1
CHAPTER I
INTRODUCTION
A.
Background of The Study
In an ordinary living, people live using language constantly. In The theory
of Systemic Functional Linguistics (SFL), every language used by people has its
own meaning. For SFL, the language is a „system of meaning‟, in other words a
language consists of a set of system, which offer the speaker or writer an
unlimited choice of ways of creating meaning. So when people use the language
to make meaning, they do so in specific situations, and the form of the language
they use in discourse is influenced by the complex aspect of those situations
(Bloor, 2004: 2-4).
Saragih (2013) stated that nobody can live harmoniously in the society
without the acts of giving and asking or demanding for something in interactions.
There are three factors necessitating human being to be interactive in lives: 1)
Human beings are social creatures and social beings and therefore they cannot live
isolated, 2) nobody can fulfill his or her needs completely by himself, 3) among
the living creatures only human beings are destined (by god) to store the
information and pass the information from one human being to others and pass it
on from one generation to the next generations.
Indeed, the appropriate theory is needed to analyze the meaning of
language. In analyzing the meaning of a clause in a dialogue, it can be done by
theory of interpersonal metafunctions, specifically cross-classifying these two
dimensions of “speech role‟ and „commodity‟, and they can be divided into the
1
2
four basic „moves‟. These four basic move types are statement, question, offer and
command as what Halliday refers to speech function (Eggins, 2004: 145).
Appropriately, in the theory of speech function, the clause is organized as an
interactive event involving speaker or writer and audience.
Speech function can be defined as the way speaker or writer conveys his
idea in order to make listener or reader understanding the idea. As stated by
Martin (1992) that speech function is a semantic aspect of meaning which is
realized by mood at level of lexicogramar. So, through speech function, the
speaker or writer can determine the moods of his speech that are coded by the
three moods namely declarative, interrogative, and imperative.
In talking about meaning of languages, it cannot be detached by the using
of mass media as the conveyor of language from a speaker or writer towards the
audiences. It should be known consciously that media convey the ideologies,
perceptions, opinions and others through languages (Sobur, 2004: 111). Actually,
media is placed in the middle of social reality that full of self-interests, conflicts
and variation of facts (Sobur, 2004: 29-30).
Nowadays, the using of mass media as the medium of the political
campaign is one of the favorite strategies used by political candidates to socialize
them and draw sympathy of the people as voters. According to Mc Nair in Hamad
(2004: 1) the functions of the mass media in political communication can be a
transmitter of political messages, as well as a sender of political messages made
by candidates (as a speaker or writer) to audiences.
3
In designing a political advertising through mass media, the political
candidates follow the four of moves such as giving or demanding information and
good-service through a statement or offer and command or question. Those
meanings will influence public‟s perception especially voters to choose the
candidates. Perception according to Effendy in Triastari (2011: 37) is the sensory
of an impression that emerge in environment, and that is influenced by an
experience, habits, and needs. So creating a political advertising in the mass
media, people who read and observe the billboards will have their own perception
toward the candidates, and the perception that determines whether people will
choose that candidate or not.
Recently, “the war of billboard” as the medium of the political campaign
has been just occured in election of the Regent of Deli Serdang regency, North
Sumatra. There are eleven pairs of candidates that have made their own variation
of billboard using language varieties to socialize them and draw sympathy of
voters. The election has been done on the 29 October 2013 in all area of Deli
Serdang, North Sumatra. There are two pairs of candidates that got the highest
votes, namely Ashari Tambunan – Zainuddin Mars (AZAN) and Tengku Akhmad
Thala‟a – Hardi Mulyono (ABDI).
Reference with this case, the writer aims to do research on the speech
function on the billboards made by candidates of the regent of Deli Serdang
regency year 2013-2018. Since candidates have their own style to socialize
themselves and draw sympathy of voters through their campaign billboard.
Therefore, next political candidates who would like to make a political advertising
4
through mass media will express the appropriate language to socialize themselves
and draw sympathy of the people as voters.
B.
The Problems of The Study
In this case, the problems of the study are formulated as in the following:
1) What types of speech function are used in the billboard of electing the
regent of Deli Serdang regency year 2013-2018?
2) What type of speech function is the most dominant in the billboard of
electing the regent of Deli Serdang regency year 2013-2018?
C.
The Objectives of The Study
Based on the problems of the study above, therefore the objectives of the
study is to find out:
1) The types of speech function are used in the billboard of electing the
regent of Deli Serdang regency year 2013-2018.
2) The type of speech function is the most dominant in the billboard of
electing the regent of Deli Serdang regency year 2013-2018.
D.
The Scope of The Study
For facilitating, the scope of the study will be limited on the use of speech
function in the billboard of electing the regent of Deli Serdang regency year 20132018.
5
E.
The Significances of The Study
Theoretically, from this study is expected to develop a linguistic analysis of
the speech function, especially the use of speech function on political advertising.
Meanwhile practically, the political candidates or the advertisers are expected to
be able to choose the right languages used in the mass media in order to stimulate
the perception of the voters to choose the candidate.
CHAPTER V
CONCLUSIONS AND SUGESTIONS
A.
Conclusions
After analyzing the data, the conclusions can be drawn as the following:
1) There are three kinds of speech function that are used in the billboard
of electing the regent of Deli Serdang regency year 2013-2018,
namely offer, statement, and command. And there are two types of
typical mood in the clause, namely declarative moods and imperative
moods.
2) The most dominant type of speech function that is used in the
billboard of electing the regent of Deli Serdang regency year 20132018 is statement. Meanwhile the most dominant type of typical mood
in the clause is declarative moods.
B.
Suggestions
The suggestions that are given by the writer relate to this topic namely:
1) It is suggested for the advertiser especially for the campaign billboard
maker to learn more about speech functions and how to apply it in the
context of situation relate to the billboard that he makes. The most
important, the advertiser should determine the appropriate speech
function that suitable with the characteristic of the good campaign
billboard namely: 1) socialization and reminding of symbol, number
and candidate, 2) the invitation to vote that party in general election
39
40
time. So, the advertiser can use the speech function in the clause
correctly.
2) As this study deals with campaign billboard, other researcher are
suggested to conduct further studies on the use of speech function in
other billboard such as governmental billboard, commercial billboard,
and others. So, the knowledge and references about this study will be
better and more valid.
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